Learn DECA - Tips & Tricks Food Marketing Individual Series FMS Daphne D’sa
Summary
TLDRIn this video, Daphne Desa, a second-place winner in the food marketing series, shares her top tips for acing role plays in competitions. She emphasizes the importance of researching industry trends, reading case studies of successful and failed marketing strategies, and memorizing key stats from infographics. Desa also suggests visiting various grocery stores to gain insights into different marketing approaches and layouts, which can be invaluable during role-play scenarios. Her advice is aimed at helping competitors appear knowledgeable and prepared, increasing their chances of success.
Takeaways
- 🏆 'Daphne Desa', the speaker, placed second in the food marketing series at ICDC.
- 🎭 'Role plays' are challenging but can be enjoyable with practice and preparation.
- 📚 'Researching' beforehand is crucial for having substantial content to discuss during presentations.
- 💡 'Real-world examples' are beneficial for formulating ideas during role-play scenarios.
- 📰 'Reading blog posts' and news articles can provide insights into industry trends and past situations.
- 📈 'Case studies' of popular brands, especially related to performance indicators, are valuable for understanding best practices.
- 🚫 'Chipotle's E. coli outbreak' and 'KitchenAid's PR scandal' are examples of crisis management to study.
- 📊 'Infographics' are a great source for memorable statistics and tips that can be incorporated into presentations.
- 🎵 'Music tempo' in stores can influence customer shopping speeds, a fact that can be applied in role plays.
- 🛒 'Visiting grocery stores' in person can provide insights into different types of promotions and layouts.
Q & A
Who is the speaker in the transcript?
-The speaker in the transcript is Daphne Desa.
What competition did Daphne Desa participate in?
-Daphne Desa participated in the Food Marketing Series.
What was Daphne Desa's placement in the competition?
-Daphne Desa placed second in the competition.
What does Daphne suggest as a method to prepare for role play scenarios?
-Daphne suggests researching effectively beforehand by collecting examples, reading blog posts, and studying case studies.
Why are real-world encounters important when preparing for role plays?
-Real-world encounters are important because role-play scenarios are based on them, and understanding these can help in formulating ideas during role plays.
What specific industry-related resources does Daphne recommend for research?
-Daphne recommends reading blog posts about grocery store and food marketing successes, failures, and trends.
What is the significance of studying case studies of popular brands?
-Studying case studies of popular brands helps in understanding performance indicators and provides examples of what to do or what not to do in similar situations.
How does Daphne suggest using infographics for role play preparation?
-Daphne suggests using infographics to find key stats or tips that can be memorized and incorporated into presentations during role plays.
What example does Daphne give about applying knowledge from infographics?
-Daphne gives the example of using the tempo of overhead music in stores to affect customers' shopping speeds during different times of the day.
Why does Daphne recommend visiting grocery stores as part of preparation?
-Visiting grocery stores helps in understanding different product promotions, store layouts, and branding, which can be useful in role plays about updating store design or creating product displays.
What is the overall advice Daphne gives for enhancing role play performance?
-Daphne's overall advice is to research extensively using various resources, understand real-world scenarios, and apply that knowledge practically during role plays.
Outlines
📚 Effective Research for Role Play Success
Daphne Desa, a participant in the food marketing series competition, shares her insights on how to prepare effectively for role plays. She emphasizes the importance of having a collection of examples to draw from during impromptu moments in role plays. Daphne suggests reading blog posts and news articles related to grocery stores and food marketing to familiarize oneself with industry successes, failures, and trends. She also recommends studying case studies of popular brands, especially those related to performance indicators, to appear knowledgeable during presentations. Daphne advises using infographics for key statistics and tips that can be incorporated into role play scenarios. Lastly, she encourages visiting different grocery stores to gain practical insights into product promotions, store layouts, and branding, which can be beneficial in role plays involving store design or customer loyalty programs.
Mindmap
Keywords
💡Food Marketing
💡Role Play
💡Research
💡Examples
💡Blog Posts
💡News Articles
💡Case Studies
💡Performance Indicators
💡Infographics
💡Grocery Stores
💡Crisis Management
Highlights
Daphne Desa, the speaker, placed second in the food marketing series at ICDC.
Role plays are challenging but can be enjoyable with practice.
Effective research beforehand is key to having great content during presentations.
Mid-role play moments can be improved with a collection of examples.
Reading blog posts about grocery store and food marketing can provide valuable insights.
Role-play scenarios are based on real-world encounters, making industry-related news articles useful.
Case studies of popular brands, especially related to performance indicators, are beneficial.
Researching how brands like Chipotle and KitchenAid handled crises can inform your role play.
Using recognizable brand examples can demonstrate knowledge to judges.
Infographics are a great source for key stats or tips to include in presentations.
Learning about the effects of music tempo on shopping speeds can be applied in role plays.
Visiting grocery stores can provide insights into product promotions, store layouts, and branding.
Walking around different grocery chains can inform role plays about store design or rebranding.
Daphne wishes participants the best of luck in competition.
Transcripts
[Music]
hi
my name is daphne desa and i competed in
the food marketing series
placing second at icdc role plays are
challenging but they can be a lot of fun
when you get the hang of them
today i'll be sharing my tips on how to
research effectively beforehand
so you have great content to talk about
when you're ready to present
to start off with those mid role play
moments where you seem to pull an
amazing idea out of thin air
can happen more often when you have a
collection of examples
to formulate those ideas from something
that helped me a ton
was reading blog posts about grocery
store and food marketing successes
failures and trends keep in mind your
role-play scenarios are based off of
real-world encounters
so by utilizing news articles related to
your industry
you may end up coming across a very
similar situation presented in your
actual role-playing competition
next once you've gotten an overall sense
of the industry and how things work
dive deep into case studies of popular
brands especially in areas related to
performance indicators
for example to be prepared for the
potential food marketing theme of crisis
management
research how chipotle handled their e
coli outbreak and how kitchenaid handled
their pr scandal
these examples have recognizable brands
pertinent to the food marketing industry
which will help you seem knowledgeable
to your judge when presenting a solution
in a similar role play
you can use these as examples of what to
do or what not to do
another great way to find information is
to look at infographics
there are tons of helpful topics like
marketing shopping psychology
even user experience in website design
infographics are great for finding a few
key stats or tips
that you can memorize and drop into your
presentation
for example once i learned that the
tempo of overhead music in stores
affects customers shopping speeds you
can apply this in a role play by
suggesting that livelier music is played
during peak shopping times
to reduce congestion and how people get
in and out more quickly
while slower music is played during less
busy times to encourage shoppers to
take their time and make more of those
non-essential purchases
moving on my last tip is that you
actually go and visit grocery stores
this may seem weird but walking around
different chains from qfc to trader
joe's to whole foods
you'll get a feel for different types of
product promotions store layouts
and overall branding this knowledge can
be useful to draw upon
when you have a role play about updating
the store design
creating a product display or rebranding
a customer loyalty program
anyways i hope these tips were helpful
to you and i wish you the best of luck
in competition
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