Leadsleap Free Autoresponder For Email Marketing Tutorial - Affiliate Marketing for Beginners

Summary

In this video, John Dorsey introduces LeadsLeap's autoresponder, SendSteed, a free tool for email marketing. He demonstrates how to set up an account, create email lists, and configure automated email series. Dorsey emphasizes the importance of using a professional email address for better deliverability and touches on advanced features like RSS and YouTube integration, which are available to pro members. The video is aimed at small business owners looking to enhance their email marketing strategies without incurring costs.

Takeaways

• 📧 LeadLeap is a free autoresponder platform for email marketing.
• 🔑 The autoresponder feature within LeadLeap is called Send Steed.
• 🎓 Setting up a LeadLeap account involves creating lists and customizing email sequences.
• 🏷️ Branding elements like a logo and name can be added to personalize email campaigns.
• 🔄 The platform allows for setting up a redirect URL post-verification, which is useful for affiliate marketing.
• 📍 A real physical mailing address is required for compliance with federal law.
• 💌 Custom email signatures can be created and appended to the end of each email.
• 🔁 LeadLeap offers the ability to loop back email series, which can help maintain engagement.
• 📈 The platform tracks open and click rates, providing insights into email campaign performance.
• 💬 LeadLeap's autoresponder is free, but there's an option to upgrade to a pro version for additional features.

Q & A

What is the name of the free autoresponder service discussed in the video?

The free autoresponder service discussed in the video is called 'Send Steed' and it is part of the LeadsLeap platform.

How does the verification process work with Send Steed's autoresponder?

With Send Steed, subscribers are verified when they open either the welcome email or the verification email, not necessarily by clicking a link within the email.

What is the significance of using a domain email address for maximum deliverability in email marketing?

Using a domain email address, rather than a free email service like Gmail, increases the legitimacy and deliverability of emails, reducing the chances of them being marked as spam.

Why is it recommended to use a real physical mailing address when setting up an autoresponder account?

Using a real physical mailing address is required by federal law and helps in establishing credibility and trust with both subscribers and email service providers.

What is the purpose of the 'redirect URL after verification' feature in Send Steed?

The 'redirect URL after verification' feature is used to direct subscribers to a specific link, such as an affiliate product or service, after they verify their email address.

Can you explain the functionality of the 'email signature' in the context of the autoresponder service?

The 'email signature' is a customizable feature that allows users to attach a personalized or branded signature to the end of every email sent through the autoresponder.

What is a 'share code' in the context of the autoresponder service, and how is it used?

A 'share code' is a feature that allows users to import pre-made email series from other users or marketing systems directly into their autoresponder account.

How does the autoresponder handle the scheduling of email series?

The autoresponder allows users to schedule emails on specific days, skip days, and even loop back to earlier emails in a series to ensure continuous engagement with subscribers.

What are the benefits of adding an RSS feed or YouTube broadcast to the autoresponder service?

Adding an RSS feed or YouTube broadcast automates the process of sending new blog posts or videos to subscribers, driving consistent traffic to the content and keeping subscribers engaged.

What are the differences between the free and pro versions of the autoresponder service?

The free version offers basic autoresponder functionality, while the pro version includes additional features like blog broadcast, YouTube broadcast, and other advanced tools, though the exact cost and features may vary.