11 YouTube Settings Small Channels Must Turn ON

Summary

This video script offers 11 essential YouTube settings to boost your channel's visibility and engagement. It emphasizes the importance of manual chapter creation for better content representation, utilizing the channel description for a strong first impression, and enabling content reuse for increased exposure. The script also advises on audience targeting, channel customization, and the strategic use of end screens for higher viewer retention. Additionally, it covers the setup of branding watermarks, consistent video descriptions, and the implementation of two-step verification for account security, ensuring a comprehensive approach to growing a successful YouTube channel.

Takeaways

• ⏲️ Improve watch time by disabling automatic chapters and adding manual chapters with helpful timestamps.
• 🔍 Enhance discoverability by using meaningful chapter keywords that Google can index.
• 📝 Utilize the channel description to engage viewers and include a clear call to action.
• 🌟 Encourage content reuse by changing the license to Creative Commons and allowing Shorts remixing for increased exposure.
• 🎯 Ensure your audience is targeted correctly by checking and adjusting the video category in analytics.
• 🔁 Promote viewer retention by organizing channel content into sections and creating enticing playlists.
• 📺 Use end screens effectively to encourage viewers to watch more of your content by directing them to specific videos.
• 🏷️ Strengthen your brand with a consistent watermark or subscribe button across all videos for better recognition.
• 🔗 Save time by setting default descriptions with affiliate links and social media handles in Upload Defaults.
• 🛡️ Protect your channel from unauthorized access by enabling two-step verification for added security.

Q & A

What is the significance of watch time on YouTube?

Watch time is a key metric on YouTube because it influences the platform's algorithm, affecting the visibility and recommendation of videos.

Why should automatic chapters be disabled and replaced with manual ones?

Automatic chapters may misrepresent content and hurt video retention. Manual chapters can improve viewer experience and retention by providing useful and accurate navigation.

How can TubeBuddy simplify the process of adding chapters to videos?

TubeBuddy can streamline the process of adding chapters by providing an easy-to-use interface and tools for managing video metadata.

What is the role of chapters in SEO for YouTube videos?

Google indexes the keywords in your chapters, which can help viewers find your video when they're searching, thus improving discoverability.

Why is it important to fill in the description under Basic info on YouTube?

The description under Basic info is displayed prominently on the channel page, providing an opportunity to engage viewers and provide a call to action.

What is the benefit of allowing others to reuse your content on YouTube?

Allowing content reuse through Creative Commons attribution provides free exposure and encourages discussions around your videos, potentially increasing their reach.

How can the audience of your videos impact their success on YouTube?

The audience's relevance to your content is crucial; if the wrong audience is targeted, it can lead to low retention and hinder the video's potential for growth.

What is the purpose of categorizing videos correctly on YouTube?

Correct categorization ensures that videos are recommended to the right audience, which is essential for high engagement and watch time.

Why should YouTube channels have a well-organized and engaging layout?

A well-organized channel with engaging sections can incentivize viewers to watch more content, increasing the likelihood of returning viewership.

How can end screens be used to encourage viewers to watch more of your videos?

End screens can be used to promote specific videos or playlists, encouraging viewers to continue watching and increasing viewer session time.

What is the advantage of using a custom image for branding on YouTube?

A custom image for branding can serve as a watermark, subtly promoting your channel's identity and encouraging subscriptions without interrupting the viewing experience.

Why is it recommended to set default video visibility to unlisted on YouTube?

Setting default visibility to unlisted prevents accidental public posting of videos, such as personal or sensitive content, ensuring privacy and control over content release.

How can uploading YouTube Shorts help in promoting long-form videos?

Shorts can be linked to related long-form videos, allowing viewers to transition from a short to a full video, thus increasing views and engagement on longer content.

Why is two-step verification essential for YouTube channel security?

Two-step verification adds an extra layer of security, preventing unauthorized access and protecting the channel from potential hacks that could result in lost content and damage to the channel's reputation.