4 Simple Steps to Start a Mobile Craft Club (no studio? no problem!)

Summary

In this video, Cristal, co-founder of the Creative Crafting Club, shares insights on launching a mobile kids' craft club. Initially, she and her partner Stefanie sought a Pinterest-perfect studio, but pivoted to a community venue after facing high costs. They eventually expanded to a church studio and partnered with schools, restaurants, and other venues for classes and workshops. Cristal outlines a four-step process for starting mobile classes: listing potential venues, reaching out with a simple pitch, following up, and securing a commitment for a trial class. She encourages viewers to challenge themselves by contacting five venues daily for a week.

Takeaways

• 🏡 Start with a vision: The founders initially sought a Pinterest-perfect studio space for their crafting club.
• 💡 Realization of reality: They discovered that their ideal spaces were too expensive, prompting a shift in strategy.
• 🌟 Importance of experience: The co-founder's childhood memories of a beloved art class inspired a focus on creating a positive experience rather than a physical space.
• 🚀 Mindset shift: A conversation with the co-founder's mother led to the realization that the magic of a space is in the experience, not the location.
• 📋 Start small: They began hosting classes in a free community venue, which allowed them to test their idea without significant financial risk.
• 📈 Gradual expansion: As the club gained traction, they moved to a studio at a local church and expanded to schools and other venues.
• 🤝 Partnerships matter: Partnering with local businesses like coffee shops and restaurants provided new venues and mutual benefits.
• 📍 Location flexibility: Mobile classes can be held in various public venues, offering convenience and familiarity for parents.
• 💼 Benefits of mobile classes: Running classes on the go eliminates the need for a studio, reduces costs, and allows for meeting new people and places.
• 📝 Four-step process: The video outlines a simple process for starting a mobile craft club, emphasizing the importance of outreach and starting small.

Q & A

What is the main topic of the video?

The main topic of the video is how to run a mobile kids' crafting club.

Who is the speaker, and what is their role?

The speaker is Cristal, co-founder of the Creative Crafting Club, which helps people start and grow a kids' crafting club.

What was Cristal's initial idea for starting a kids' crafting club?

Initially, Cristal thought they needed a Pinterest-perfect studio space, inspired by a childhood art class experience with a lady named Auntie Gerda.

What realization did Cristal have after speaking with her mother?

Cristal realized that the magic of Auntie Gerda's art studio wasn't in the physical space itself, but in the feeling it created for kids. This shifted her perspective to focus on creating a welcoming and inspiring atmosphere rather than a perfect studio.

How did the Creative Crafting Club start hosting classes?

They began hosting crafting classes in a low-key, temporary community venue that was provided to them for free, eventually moving to a studio at a local church and expanding to schools, restaurants, and other venues.

What are the benefits of running a mobile kids' crafting club?

The benefits include being able to start immediately without a studio, traveling to new places, meeting new people, offering convenience for customers, avoiding rent costs, and gradually expanding by adding more venues.

What is the four-step process to start a mobile craft club?

The four-step process includes: 1) Make a list of venues where kids gather, 2) Send a short and sweet email or message to the person in charge, 3) Follow up a week later with a phone call, and 4) Start by hosting one class to build rapport and trust.

What is an example script for reaching out to potential venues?

An example script could be: 'Hi, my name is Cristal. I teach arts and crafts to kids and would love to come teach at your venue. Do you have time to talk this week? Thanks, Cristal.'

What advice does Cristal give regarding outreach to venues?

Cristal advises keeping messages short and simple, not overwhelming people with too much information, and asking a direct question to encourage a response. She also suggests persistence, as only about 1 in 10 people will reply.

What challenge does Cristal set for the viewers at the end of the video?

Cristal challenges viewers to contact five potential venues every day for one week and see how it goes.

Outlines

00:00

🎨 Starting a Mobile Kids' Craft Club

In the first paragraph, the video introduces the concept of running a mobile kids' craft club. The speaker, Crystal, co-founder of the Creative Crafting Club, shares her initial vision of having a Pinterest-perfect studio for the club. She discusses the challenges of finding an affordable and ideal space, and how her childhood memories of art classes influenced her approach. Crystal's mother helps her realize that the magic of a crafting space lies in the experience, not the physical location. This realization leads to a shift in strategy, focusing on creating a safe and inspiring environment for children to create. The paragraph concludes with the idea that mobile classes can be held in various venues, such as schools, restaurants, and community centers, which can be more convenient and cost-effective.

05:01

📝 Four-Step Process to Launch a Mobile Craft Club

The second paragraph outlines a simple four-step process for starting a mobile craft club. The first step involves making a list of potential venues where children gather, such as schools, restaurants, and churches. The second step is to reach out to these venues with a concise and engaging message, preferably including a photo of the instructor or a fun group activity. The third step is to follow up with a phone call after a week if there's no response to the initial message. The final step is to secure a commitment for at least one class or workshop, which can later be expanded to regular classes. The speaker emphasizes the importance of persistence and the 'numbers game' in reaching out to multiple venues. She challenges viewers to contact five venues daily for a week and share their experiences in the comments.

Keywords

💡Mobile Kids Craft Club

A 'Mobile Kids Craft Club' refers to a flexible and adaptable crafting club for children that operates from various locations rather than a fixed studio. In the video, the concept is central as the speaker shares her journey of transitioning from a traditional studio-based craft club to a more versatile mobile one. This approach allows for accessibility and convenience, as classes can be held at different venues like schools, churches, or restaurants, which is a key takeaway from the speaker's experience.

💡Studio Space

A 'Studio Space' typically denotes a dedicated physical location where artists or crafters work or conduct classes. In the context of the video, the initial pursuit of a 'Pinterest beautiful studio' is contrasted with the realization that such a space is not necessary for a successful craft club. The speaker's narrative shows a shift from the traditional notion of needing a perfect studio to the practicality of using various community venues.

💡Crafting Classes

Crafting classes are educational sessions where individuals, particularly children, learn to create various crafts. The video emphasizes the importance of these classes in fostering creativity and providing a safe, inspiring environment for children. The speaker discusses how they started with small groups and eventually expanded to different venues, highlighting the adaptability and scalability of crafting classes.

💡Community Venue

A 'Community Venue' is a public space used for various community activities and gatherings. The video mentions using community venues such as churches, libraries, and community centers for hosting crafting classes. These venues are highlighted for their familiarity and convenience for parents, as well as their availability for hosting children's activities.

💡Extramural Activity

An 'Extramural Activity' is an educational or recreational activity conducted outside the regular curriculum. In the video, the speaker discusses incorporating crafting classes as extramural activities in schools, which can provide students with a creative outlet and a break from traditional academic lessons.

💡Crafty Parties and Workshops

These are social events or focused sessions where crafting activities are the central theme. The video mentions expanding the craft club's offerings to include parties and workshops at venues like restaurants, which not only diversifies the club's activities but also provides a unique experience for participants.

💡Partnering with Local Businesses

Partnering with local businesses refers to collaborating with nearby establishments to mutual benefit. In the video, the speaker suggests partnering with local coffee shops or kid-friendly restaurants to host crafting workshops, which can attract customers for the businesses and provide a venue for the craft club.

💡Mind Shift

A 'Mind Shift' is a significant change in perspective or approach. The video describes a pivotal moment when the speaker realizes that the physical space is not as important as the experience and atmosphere provided. This realization leads to a new business model for the craft club, emphasizing the importance of a safe and inspiring environment over a traditional studio.

💡Four-Step Process

The 'Four-Step Process' outlined in the video is a simple method for starting a mobile craft club. It includes making a list of potential venues, reaching out to them, following up, and starting to host classes. This process is presented as a straightforward and effective way to begin a mobile crafting business, emphasizing the practical steps involved in setting up such a venture.

💡Numbers Game

In the context of the video, a 'Numbers Game' refers to the statistical likelihood of success based on the number of attempts made. The speaker mentions that only about one out of ten people will respond to initial outreach, which implies that persistence and a high volume of attempts are necessary to secure partnerships and venues for the craft club.

Highlights

Introduction to running a mobile kids craft club

Cristal, co-founder of the Creative Crafting Club, shares her experience

Initial misconception about needing a Pinterest-perfect studio

The realization that the ideal studio spaces were too expensive

Childhood memories of art classes with Auntie Gerda

The importance of creating a safe and inspiring space for kids

Starting with low-key community venues for classes

Expanding to local church studios and school extramural activities

Benefits of hosting craft classes at various venues like schools and restaurants

Advantages of running mobile classes, including no rent and immediate start

A four-step process to start a mobile craft club

Step one: Make a list of venues where kids gather

Step two: Send a short and sweet email to venue contacts

Step three: Follow up with a phone call one week later

Step four: Secure a commitment for one class or workshop before expanding

Recap of the steps to start a mobile craft club

Challenge to contact five venues daily for a week

Transcripts

in today's video i'm going to talk about

how to run

a mobile kids craft club so let's dive

in

well hello there i'm cristal co-founder

of the creative crafting club

the place to be if you want to start and

grow a kid's crafting club

today we're going to talk about how to

run a mobile kids crafting club

we run our classes from our studio plus

mobile classes from various venues

every day of the week but it wasn't

always like this

when stefanie and i started our kids

crafting club

we had this idea that we had to have a

pinterest beautiful studio

we saw beautiful pictures online of

gorgeous crafting studio spaces with

smiley kids all having a ball

and we thought that that was the only

way to do it we started searching for

the perfect studio space

it was actually a bit ridiculous when i

think about it now

we looked at line shops and shopping

malls and expensive coffee shop

type spaces on bustling streets and we

had a property agent assist us in trying

to find this dream

studio space that did not exist we then

soon realized that all the spaces we

liked were just

way too expensive and we started

doubting if we could actually turn this

dream of ours into a reality

when we were little my mom used to take

my twin brother and i

to weekly art lessons at a lady called

auntie gerda

and we absolutely loved that art class

i had this idea in my head that we had

to have a studio like auntie girders

and today's thought if i close my eyes

and i think

back of my time and her art class i can

still smell the paint

i can hear her encouraging words and i

can get

i still get this excited feeling in my

heart that anything is possible

well the funny thing is so in

conversation with my mom

one evening feeling absolutely deflated

and so

unmotivated and just down i was sharing

our struggles of trying to find a studio

space with her

and i said to her i want kids to feel

like i did when i stepped into auntie

gerda's art studio

i explained to my mum that auntie girder

studio was

probably one of the most magical places

i'd ever been

my mom got a big smile on her face and i

said to her what are you smiling at mom

so my mom's memory did not serve a

magical place

she answered do you remember aunt

gerda's art studio was in a dilapidated

carport with one lonely trestle table in

the middle of the room

i was completely astonished that's not

how i remember

it while it goes to show it's amazing

how

non-judgmental kids can be i realized

for our club

if we created a space where kids can

feel safe

and inspired and where they can freely

create something from nothing

they'll have an awesome time so after

this big

mind shift we started hosting creative

crafting classes

at a very low key temporary community

venue

they basically gave it to us for free we

got small groups of children along with

moms nannies and sometimes even dads

together once a week

when it picked up we moved into a studio

at a local church and we also started

hosting classes at

schools as an extramural activity on a

daily basis

creative crafting classes work very well

as an in-school or after-school activity

hosted at schools

we then also added restaurants and other

venues to our offering for crafty

parties and workshops a church a

restaurant

a library a community centre or any

public venue works well

as they usually have a lot of parking

space and parents feel safe to drop

their kids off as they are usually

familiar with

the space and the setup partnering with

your local coffee shop or a kid-friendly

restaurant is

also an option as it's beneficial for

all parties

there are a lot of benefits to running

mobile classes

one you can start today you don't need a

studio

two you get to travel around and visit

new places

and meet new people three it's

convenient for your customers

four you don't have to worry about

paying

rent that's a big one and then five you

can start with one venue and grow by

adding more and more venues to your

schedule

okay so in today's lesson i'm going to

give you a simple

four-step process to start your mobile

craft club

now these steps are so simple that you

might think it's too

easy to work but i want to challenge you

to

try it out because it really works

step one grab a pen and paper and make a

list of where kids gather in your area

think schools restaurants churches

clubhouses etc

you can probably think of about 10 to 20

in your area just off the top of your

head

or if you need some inspiration you can

go to facebook's search tab

type in your area so your town or your

city wherever you want to search

and type in the place that you want to

teach so for example a restaurant

include all the venues that you are

willing to drive to perhaps in half an

hour radius or so would work whatever is

convenient for you

step 2 send a short and sweet email or

message to the person in charge

keep it short and super simple don't

give too much

info don't add the time or the price

don't overwhelm them

remember to ask a question at the end if

you ask a question

people will answer it and if you have

one add a picture of you

teaching or a fun pick of the kids

crafting and having fun

remember keep it short and sweet people

get confused if you give them too much

information so an example script could

be

hi my name is kristel i teach arts and

crafts to kids

i'd love to come teach at your venue do

you have a time to talk this week

thanks christelle or if it's a

restaurant you can say

hi my name is cristal and i teach arts

and crafts to kids

i'd love to come host the workshop for

parents and kids at your restaurant on a

slow day

do you have time to talk this week

thanks if you're lucky they will reply

but don't get discouraged

if they don't fact is that only about 1

out of 10 people will get back to you

so it's a numbers game and then step

three

follow up one week later with a phone

call and then step four

as soon as someone confirms go and see

them and get them to commit to only one

class or workshop

if you ask for too much upfront it may

sound like too much trouble for them

but if you can host the class and make

it awesome

it's so much easier to discuss and get

them to commit to you hosting weekly

or monthly classes at their venue so to

wrap up let's do a quick recap on the

steps

step 1 make a list step 2

reach out remember it's a numbers game

step 3 follow up and then step 4

start hosting classes so there you have

it

here's what i want you to do set a

challenge for yourself

contact five options every day for one

week

give it a go and let me know how it goes

in the comments until next time

cheers

you