HOW TO GET CLIENTS FAST | HOW I BUILT MY CLIENTELE | LICENSED ESTHETICIAN **GIVEAWAY**

Summary

Kristen, une esthéticienne agréée, éducatrice, mentor et YouTubeuse, partage ses conseils pour attirer rapidement de nouveaux clients dans son salon. Elle recommande de se concentrer sur l'expérience client, de limiter sa disponibilité pour créer un sentiment de FOMO, de mettre en avant ses services sur les réseaux sociaux et d'être prêt à se networker. Elle propose également un concours pour remporter un masque probiotique de la marque Image.

Takeaways

• 😀 Kristen est une esthéticienne agréée, éducatrice, mentor, youtubeuse et mère.
• 🌟 Elle a une collaboration avec la marque Caribrew, qui propose des produits cosmétiques et des cafés haïtiens.
• 📈 Kristen partage des conseils pour attirer rapidement de nouveaux clients dans le domaine de l'esthétique.
• 📝 Il est important de définir son idéal client et de fixer des objectifs quantitatifs pour le nombre de clients souhaités.
• 🎯 Elle suggère de ne pas ouvrir entièrement les horaires disponibles dès le début, pour créer une impression d'exclusivité.
• 📱 Kristen recommande d'utiliser les réseaux sociaux efficacement, en postant régulièrement et en utilisant des appels à l'action pour attirer les clients.
• 📈 Elle met en avant l'importance de la fréquence des publications sur les réseaux sociaux et de la participation des clients à partager et à taguer.
• 🏆 Kristen a atteint un niveau où elle a le maximum de clients et doit refuser de nouvelles inscriptions.
• 🏢 Elle conseille aux esthéticiens de débuter avec des horaires partiels et de travailler également pour quelqu'un d'autre pour assurer une sécurité financière.
• 🎁 Elle organise un giveaway pour remercier ses abonnés, offrant un masque probiotique et d'autres goodies.

Q & A

Qui est Kristen et quels sont ses rôles?

Kristen est une esthéticienne agréée, formatrice, mentor, youtubeuse et mère.

Quelle est la spécialité principale de la société Caribrew mentionnée dans la vidéo?

Caribrew se spécialise principalement dans le café haïtien, qui est la base de leur économie agricole, mais ils ont également commencé à produire des produits corporels.

Quels sont les produits de Caribrew que Kristen a reçus?

Kristen a reçu le beurre corporel hydratant au café, fabriqué avec de l'huile de coco, du café haïtien organique et du beurre de karité, ainsi que le beurre et le gommage corporel hydratants en une, contenant du café haïtien organique, du beurre de karité, du sucre et des huiles essentielles.

Quel est le code promo offert par Kristen pour obtenir une réduction sur les produits Caribrew?

Le code promo offert par Kristen pour obtenir 10% de réduction sur les produits Caribrew est 'kmarie10'.

Comment Kristen a-t-elle réussi à attirer rapidement des clients dans son entreprise?

Kristen a réussi à attirer rapidement des clients en s'engageant pleinement dans son entreprise, en limitant sa disponibilité pour créer un sentiment d'exclusivité et en offrant une expérience client exceptionnelle.

Quelle est la stratégie que Kristen recommande pour donner aux clients un sentiment de FOMO (peur de manquer)?

Kristen recommande de limiter sa disponibilité et de ne pas ouvrir entièrement son calendrier pour créer un sentiment d'exclusivité, ce qui donne aux clients un sentiment de FOMO.

Quels sont les conseils de Kristen pour optimiser la page Instagram d'un esthéticien?

Kristen suggère de publier fréquemment, d'utiliser des liens directs vers le système de réservation dans la bio, de mettre à jour régulièrement la disponibilité, d'utiliser des appels à l'action dans les publications et d'utiliser des hashtags spécifiques pour attirer des clients.

Pourquoi Kristen recommande-t-elle de ne pas ouvrir entièrement son calendrier dès le début?

Kristen recommande de ne pas ouvrir entièrement son calendrier pour ne pas paraître trop disponible et pour créer un sentiment d'exclusivité, ce qui peut attirer plus de clients.

Quels sont les avantages d'avoir un compte Instagram Business selon Kristen?

Les comptes Instagram Business permettent d'accéder aux insights, ce qui aide à comprendre les heures d'activité des abonnés et à publier au moment optimal pour atteindre le plus grand nombre de personnes.

Comment Kristen suggère-t-elle de se présenter pour attirer des clients lorsqu'elle est en dehors du travail?

Kristen suggère d'être une personne approchable, soignée et professionnelle en dehors du travail, en portant son uniforme et en étant prête à donner des informations sur ses services à tout moment.

Outlines

00:00

🌟 Introduction et Sponsorisation

Kristen, une esthéticienne agréée, éducatrice, mentor et YouTubeuse, accueille les spectateurs sur sa chaîne. Elle remercie les sponsors, en l'occurrence Beverly, la PDG d'une entreprise, Caribru, qui propose des produits basés sur le café haïtien. Kristen reçoit des échantillons de beurre corporel hydratant et de gommage pour le corps, et elle encourage les spectateurs à utiliser le code promo 'kmarie10' pour obtenir une réduction. Elle invite également les spectateurs à suivre Caribru sur Instagram.

05:01

📈 Développement de Clientèle

Kristen partage des conseils pour attirer rapidement de nouveaux clients. Elle explique comment, en moins de quatre mois, elle est devenue très occupée grâce à une approche proactive et déterminée. Elle met l'accent sur l'importance de définir son idéal client, de fixer des objectifs de clientèle et de se concentrer sur l'expérience client. Elle recommande également de ne pas ouvrir entièrement son calendrier de réservations, de limiter la disponibilité pour créer un sentiment d'exclusivité et d'urgence, et de promouvoir ses services via les réseaux sociaux.

10:02

📱 Stratégies de Médias Sociaux

Kristen discute de la manière d'utiliser les médias sociaux pour attirer de nouveaux clients. Elle suggère de publier fréquemment, d'utiliser des appels à l'action pour encourager les réservations, et d'inclure des hashtags pertinents pour améliorer la visibilité. Elle conseille également de créer des liens directs vers son système de réservation et de mettre en avant ses services sur Instagram. Elle insiste sur l'importance de la fréquence des publications et de la création de contenu partagé et enregistré par les followers.

15:03

🤝 Réseautage et Présentation de Soi

Dans le dernier paragraphe, Kristen met l'accent sur l'importance du réseautage et de la présentation professionnelle. Elle encourage les esthéticiens à être accessibles et à se présenter avec professionnalisme, y compris en dehors des heures de travail. Elle suggère d'utiliser des cartes de visite avec une photo professionnelle et de se préparer à partager son expérience et ses services avec ceux qui pourraient être intéressés. Elle conclut en organisant un petit concours pour remercier les spectateurs et en les encourageant à interagir avec son contenu.

Keywords

💡estheticien

Un esthéticien est une personne formée pour réaliser des soins esthétiques et cosmétiques sur la peau. Dans le script, Kristen se présente comme une esthéticienne agréée, ce qui établit son autorité et son expertise dans le domaine des soins de la peau. Elle partage des conseils pour attirer de nouveaux clients, reflétant son rôle actif dans le développement de son entreprise.

💡coaching

Le coaching fait référence à un processus éducatif dans lequel un coach, souvent un expert dans un domaine, guide et soutient les apprenants pour atteindre leurs objectifs. Kristen mentionne ses formations virtuelles et ses sessions de coaching, indiquant qu'elle propose non seulement des services de soins esthétiques mais aussi des opportunités d'apprentissage pour d'autres esthéticiens ou aspirants.

💡marque

La marque est l'identité visuelle et émotionnelle d'une entreprise ou d'un produit. Kristen insiste sur l'importance de la création de son propre marque et de la clientèle fidèle, ce qui montre comment la marque est essentielle pour la reconnaissance et la fidélisation des clients dans le secteur de la beauté.

💡réseau social

Les réseaux sociaux sont des plateformes en ligne où les individus et les entreprises interagissent et partagent du contenu. Kristen discute de la manière dont l'utilisation stratégique des réseaux sociaux, en particulier Instagram, peut aider à attirer de nouveaux clients et à améliorer l'expérience client, ce qui est crucial pour la croissance de son entreprise.

💡offre spéciale

Une offre spéciale est une promotion ou un avantage limité dans le temps pour inciter les clients à effectuer un achat. Kristen mentionne une offre de réduction de 10 % avec un code promo, ce qui est une stratégie courante pour stimuler les ventes et encourager les clients à essayer ses produits ou services.

💡expérience client

L'expérience client fait référence à l'ensemble des interactions d'un client avec une entreprise, influençant sa satisfaction et sa loyauté. Kristen souligne l'importance de fournir une excellente expérience client, car cela peut conduire à des recommandations et à une clientèle renouvelée, ce qui est essentiel pour le succès dans le secteur de la beauté.

💡FOMO

FOMO est un acronyme pour 'fear of missing out', qui se traduit par 'crainte de manquer quelque chose'. Kristen utilise cette notion pour décrire une stratégie de marketing où elle crée un sentiment d'exclusivité autour de ses services, incitant les clients à réserver rapidement pour ne pas manquer une opportunité.

💡réservation en ligne

La réservation en ligne est le processus de prise de rendez-vous ou d'achat de services en utilisant des systèmes informatiques. Kristen parle de la facilité d'accès aux systèmes de réservation pour les clients, ce qui est un élément clé pour optimiser la convivialité et l'accessibilité de ses services.

💡marquage de contenu

Le marquage de contenu, ou 'content tagging', est la pratique de lier des médias sociaux à des personnes ou des marques spécifiques. Kristen mentionne l'importance de l'étiquetage pour améliorer la visibilité et l'engagement sur les réseaux sociaux, ce qui est un aspect crucial de sa stratégie de marketing en ligne.

💡réseautage

Le réseautage est le processus de création et de maintien de relations professionnelles. Kristen encourage les esthéticiens à être ouverts et accessibles pour faciliter le réseautage, ce qui peut conduire à de nouvelles opportunités et à une clientèle plus large.

Highlights

Kristen, a licensed esthetician, educator, mentor, and YouTuber, introduces her channel and sponsors.

Caribrew, a black-owned female-founded company specializing in Haitian coffee beans and body products, is introduced.

Kristen shares her experience with Caribrew's moisturizing coffee body butter and coffee scrub.

A 10% discount code 'kmarie10' is offered for Caribrew products.

Kristen emphasizes the importance of client experience and how it can lead to more clients.

She discusses the strategy of creating a sense of FOMO (Fear of Missing Out) among clients to attract more business.

Kristen advises not to fully open your booking calendar to create an impression of limited availability.

She suggests starting with part-time hours and gradually increasing as you gain more clients.

Kristen shares her method of posting specific available time slots on Instagram to fill gaps.

The importance of making the booking process easy for clients is highlighted.

Kristen recommends posting frequently on social media, especially when starting out.

She explains the use of hashtags to attract clientele in specific areas or cities.

The benefits of having a business page on Instagram for insights and audience analysis are discussed.

Kristen talks about the value of networking and being approachable to gain clients.

She emphasizes the importance of presenting oneself professionally at all times to attract and retain clients.

A giveaway is announced for a purifying probiotic mask from Image Skincare.

Instructions for entering the giveaway are provided.

Transcripts

hey you guys it's your girl kristen here

i'm a licensed esthetician an educator

mentor a youtuber and a mom welcome to

my channel and thank you so much for

clicking on this video before we get

into this content because i know you

guys are here to find out about how to

get more clients but we got to give some

love to our sponsors in this video you

guys know me i keep it real and raw with

you guys here in this channel i don't

promote a lot of companies i'm very

picky about a few weeks ago i was

reached out to by beverly who's the ceo

of a black owned female founded company

called caribrew now caribrew they

specialize mainly in haitian coffee

beans which is the backbone of their

agricultural economy but they also

started doing amazing little body

products so beverly was generous enough

to send me a couple of their products

and i will include close-ups right here

so you guys can see the beautiful

texture to these products so she sent me

moisturizing coffee body butter which is

made with coconut oil organic haitian

coffee and shea butter and also the

moisturizing two in one body butter and

coffee scrub it's made with organic

haitian coffee shea butter sugar and

essential oils but before you go and you

purchase things make sure you use my

code you'll get a 10 off discount if you

use kmarie10 at checkout so make sure

you do that give caribru some love on

instagram as well and tell them that i

sent you so without further ado let's

get into this video

[Music]

all right thank you guys for tuning into

this video i promise you we won't regret

it i want to hit that subscribe button

if you're also an esthetician or maybe

you're an aspiring esthetician that's

all welcome here we are steady growing

and flowing here on this channel it

makes me so excited to continue making

these for you make sure you turn on the

notification button so you know when i'm

posting i've been posting every monday

for you guys if you clicked on this

video you're probably like all right

girl let's get to the money let's talk

business how do i build clientele and so

i'm going to talk to you guys about how

to get clients fast another video that i

had made that was called how to make 10k

a month as a solo aesthetician but this

is going to be a refreshed version of

that maybe giving you new tips also

we're going to be doing a little

giveaway at the end of this video grab

your notebook and pen i have my notes

right here to talk to you guys and make

sure you continue watching

and we'll get right into this so

how to get clients fast probably within

the first three to four months of me

being in my studio i was

was pretty busy and it was because i

went into

my business um full force i knew that i

was going to be dedicated to

building it and potentially supporting

it myself for about six months just to

give you a quick summary of where i'm at

currently if you're new here is that

i've been in business for a year now i'm

currently maxed out with clients i'm

pretty much at the point where i cannot

take new clients i get increased every

single day i have to turn away people

and it's really a huge blessing

especially in a crazy time like this

during a pandemic these tips that i'm

going to give you are really what helped

me to get to this place some material i

go more into depth with in my training

so if you guys are interested in any of

my virtual trainings or coaching

sessions with me then make sure you

check out my information here without

further ado let's get right into my

notes right here it's funny i mentioned

writing things down because i want you

to take some time to grab a notebook and

pen if you haven't already and just

write down your ideal client down to

like the most specific thing you can

make it age income

what kind of services you hope that they

get i know we all kind of have our niche

when it comes to clients and so certain

individuals like working with maybe more

mature skin or younger skin or skin with

pigmentation

if there's a certain target market you

want to go after make sure you include

that in writing down who your ideal

client is obviously i'm not trying to

exempt anybody

saying this because obviously anybody

coming into chris and marine co will

always be welcome there's never any

anyone that i wouldn't take but there is

a certain clientele that you would hope

to have in your studio one being loyal

clients and two people being able to

afford your services and to continue to

come back and also eventually become a

friend of mine and be somebody that i

really create a relationship with so set

that intention and if you want to get a

certain amount of clients make sure you

write down how many clients you're

hoping to work with the reason why i

tell you guys to make sure you watch

those other videos because i do dive

into

about branding yourself about social

media and all that and i did mention

that video that client experience

is going to be super super important

treat every single person coming in as

potentially someone who could bring you

five or ten more people you guys

implement the points that i make in that

video you will be getting clients watch

those videos and start to see everything

flowing giving your client a sense of

fomo

and i know some of you guys have heard

this phrase right fomo what is that

stanford that stands for fear of missing

out

and so we're all like this okay you know

when we're being left out of something

we're like oh man like i want to be

there and maybe even if you initially

didn't even want to go but you see that

all your besties are there and they're

having a good time you're like

i want to go

so in a sense giving your clients fomo

is totally totally a strategy that works

and honestly stumbled upon this i didn't

do this intentionally i didn't do it on

purpose to

trick people but it really is a thing

and so when you first start out you're

obviously going to have full capacity to

take however many clients you want my

suggestion is to not fully fully open

your books right away i would suggest

opening up your books pretty part time

doing about

five and four or five hour um increment

of time and so that you're not looking

so available they're like oh i guess

she's you know she's just available

whenever i can just go and book her

whenever you'll start to see as you

limit your availability um and i know

naturally this will happen once you

start actually getting those clients but

in the beginning

you can actually really limit how many

people you're taking in and that in that

way it almost makes you look like you're

more limited it would be best for

especially if you're a newer esthetician

to

juggle like if you are going to plan to

open up your own space you could do your

own space maybe two or three times a

week and then you can go and work for

somebody for

one or two other days out of the week

that would actually be a really good um

like safer way of going about it make

sure you're not posting on instagram oh

like my hours are from

you know nine to five monday through

friday like have at it you know no like

make it very narrow and specific and

also what i started to do when i did

start booking up with clients was i

noticed that i had certain time slots

that i wanted to fill

and i would go and i would take about

two or three of those time slots and i

would post on my instagram story so i

would post specifically like okay i have

an opening on tuesday at 1pm

um for a 50 minute facial um and i would

only put two or three options on there

and then i'd have people replying back

and i would go out of my way to help

them book through you know book through

me instead of them go through the system

and you will find that you might gain

more clientele if you do kind of go out

of your way to help them book because

let's face it sometimes people are lazy

i know i can be lazy too about taking

the extra step it would be a lot easier

to just be able to say hey can i come in

at this time on this day and my girl

just books me so you will have those

clients that are gonna go to your

booking system and book on on your

website and i'll talk to you next about

how my social media page is laid out so

that it is a lot easier for people i

know for me like when i have a menu

that's like two there's too many options

i get lost so when you're giving people

more specific choices they're gonna be

more likely to just like pinpoint one

like either yes you're free at tuesday

at one or thursday at five of course if

you guys want to know more about the

social media aspect make sure you check

out the part two of that 10k how to make

a 10k a month video because i really

dive deeper into social media but of

course number one is you're going to

want to be posting as frequently as

possible especially in the beginning i

was posting every single day i was going

hard at it and of course you know having

people share your posts um and posting

regularly and tagging people that's

always going to be helpful i don't think

i touched on this

in previous videos you want your page to

be as easy to navigate as possible for

me right now i have a link tree and my

bio on my instagram and that's been

working for me fine just because i

already have the following i have all

that but if you're starting out it's

probably good to make your bio link

just your scheduling system or whatever

system it is that you're using to have

people book you that just gives them

direct access to that that is the first

thing they'll click and the first thing

they'll see make sure you're you're

updating your availability

um i personally only have availability

up to four weeks out from the current

date so again giving clients

fomo not putting your books out like

three five months in advance first of

all you want to have a life and you want

to make sure that you are

not booking yourself out too far in

advance and i also have highlights that

i've saved on my instagram you can

actually go and create a highlight you

pick a thumbnail for that highlight and

you can brand it with whatever name you

want i've highlighted different things

of my work that i've posted on my story

because not everyone's going to see your

story and so to have them saved on your

page is really good it's almost like a

portfolio for more of a portfolio

besides your actual posts for people to

go and look through and see what kind of

services that you offer giving people

call to action so when you do post

anything on your page or on your story

to give them something to do with it you

just post oh hey here's this really cool

enzyme i did on my client today

all right cool

so people are gonna be like

why does that matter to me and so when

you tell them hey you know i'm doing

this really cool enzyme in my facials

now and my

my anti-aging facial i have a few spots

left make sure you go and book and then

if you're able to say hey you know click

the link in my bio or if you get you

know to 10 000 plus followers you can

actually link things in your story

giving your people call to action to go

and actually

book something and give them an

instruction

when you're posting that i feel like has

been very helpful for me also hashtags

are really really helpful as well for

attracting clientele so whatever area

that you are that you're in or city that

you're in make sure you put the city and

then put facials next to it or

your city and spa or your city and skin

care or your city and esthetician people

really try to look at those hashtags and

like narrow down things because you

don't want to hashtag things that have

millions or several 100 000 different

posts related to them you want to post

hashtags that are going to be very

specific and have a more narrow audience

just so that people can really like find

you make sure you hit that like button

if you haven't already hit that

subscribe button have a few more points

to make and then we will end this video

with our giveaway i know i had mentioned

in one of my videos that i didn't

recommend doing a business page and a

personal page that that point for me is

still like it's a hit or miss you can

either

take that advice or not i don't think

it's bad to have a business page but if

you're going to have a business page

make sure that it is a business page and

the benefit about having a business page

so you can actually go to your settings

and change your personal page or the

page that you just made into a business

account that does is actually helps to

give you insight to

your audience go to your insights and

you're going to go to your audience and

you will see and you can actually click

through the different days of the week

and you will see what times are most

active for your followers so if you are

going to post make sure you're posting

at those ideal times for your specific

audience because what works for me could

be different for you algorithm you know

that the algorithm is basically what

controls who sees what posts and how

often they see your posts instagram you

know they reward you for being more

active first of all and then they're

gonna reward you for creating content

that is um

memorable and so now when people save it

or share it it is more likely to be seen

that means creating content that's

actually going to

entice people to save it or share it and

what what makes people want to save

things or share things one if they want

to refer back to it meaning you're

giving them some sort of information

with it just a really appealing piece of

content i've said before that videos are

always always always going to get more

attention than a photo most of my stuff

now are reels or videos one last point i

wanted to make before we get into the

giveaway is

to always be ready to network maybe

you're somebody who's not necessarily a

social media guru here's something that

you can do that is very old school

and

has gotten me clients in the past when

you're out and about

be an approachable person meaning you

have a smile on your face

you look

put together i will admit some days i go

out looking like a bum but it would be

nice for you to do your hair maybe do

your makeup a little bit

wear your uniform

people are drawn to uniforms for some

reason and if you can go and get your

your smock like embroidered with your

name and your title people will see that

and they'll be like oh that's you know

an aesthetician okay cool like she's got

nice skin her she looks put together i

don't know how many times i've had

people stop me when i'm just on my lunch

break just walking around saying like oh

i like your i like your uniform i like

you know what do you do and it's a

conversation starter and i've also had

people

overhear me and friends talking about

like skin care services and things like

that and i've had people literally say

oh like you do facials and i'm like yeah

so just always having your what you do

at the forefront of your mind and just

being an approachable person so when you

get those opportunities to

to give somebody your information it'd

be good to either give them your

instagram name so making sure that

instagram name is something that's short

simple nothing that you're gonna have to

like really help someone spell out like

having multiple

symbols and you know letters in them

make it very easy to remember to tell

somebody right in like a five second

conversation actual physical business

card um and it'd be great to put a photo

of yourself on that business card so

going and getting hopefully like some

professional photos of yourself taken

and putting that headshot onto your

business card then people will relate

your face to

that business card and it'll just be so

much more memorable knowing and

remembering that people are always

paying attention to you whether you

think so or not it's always

knowing that you are representing

yourself and your brand and your

business

and encompassing that business woman

mindset that boss babe mindset and just

treating others with respect and

treating everybody like an opportunity

to gain a client just always putting

your best foot forward and being that

professional at all times i think is so

important it will set you apart it'll

make you look like you know what you're

doing and knowing what you're talking

about before you personally feel like

you know what you're doing or talking

about just emulate that fake it till you

make it if you need to but it's all

about how you present yourself to your

community and that is all that i have to

share with you in this video i really

hope that you gained so much out of this

and like this video please guys this

really helps me out helps the word get

out more please subscribe turn on the

notification button so you know what i'm

posting and without further ado let's

get into this little giveaway this has

been one of my favorite masks from image

this is the purifying probiotic mask and

i want to give it away to one of you

guys and i might throw in you know a

couple little extra extras in your

package but this will be like the main

star of the show if you want to be

entered in for this giveaway here's what

you gotta do of course you need to be

subscribed to your girl

and you need to follow me on instagram

post on your story maybe record a little

snippet of me talking in a video or

something and tag me onto your story not

your page your story and comment below

one tip that you learned from this video

that was extremely helpful for you and i

will enter you and so again you just be

subscribed to my channel turn on the

notification button

i threw that in there just now turn on

the notification button follow me on

instagram tag me in your story

and comment below what your favorite tip

was and you will be receiving this full

retail size mask along with some other

goodies that i'll throw in there so i

love you guys thank you so much again

for taking the time to watch this video

look forward to seeing you guys next

week stay safe and i'll see you then bye

[Music]

you