I Found A BETTER Way To Advertise On Facebook

Summary

Discover the 'omnipresent content strategy' for Facebook ads, a method that's proven to boost ad effectiveness by building trust and brand recognition. This strategy involves creating 12 distinct ads across four categories: value, demonstration, testimonial, and call to action. By rotating these ads, you can maintain engagement without causing ad fatigue. Learn how to set up this campaign for long-term success, even if it requires more initial effort and a longer time frame to see results.

Takeaways

• 🔑 The 'omnipresent content strategy' is a Facebook ad strategy that aims to build trust and brand recognition by consistently presenting diverse ads to the target audience.
• 🎯 It's crucial to choose the right campaign objective, with 'awareness' being the preferred choice for this strategy, as it focuses on reaching a broad audience rather than direct sales.
• 🚫 Avoid using 'campaign budget optimization' for this strategy to ensure ads are shown to the right audience at the right time.
• 💸 Start with a low daily budget per ad set, such as one pound, and scale up as needed, which is cost-effective for long-term ad campaigns.
• 🔁 Create multiple ad sets (12 in this case) to ensure a variety of ads are shown to the audience, preventing ad fatigue and maintaining engagement.
• 📈 The strategy is designed for long-term results, with the best outcomes seen after six months to a few years of consistent ad presence.
• 📊 Targeting should be precise, focusing on warm audiences if possible, or a defined cold audience if warm audiences are not available, aiming for an audience size of 50,000 to 100,000.
• 📍 Geographical targeting is important; it should be set according to where the business can deliver its products or services to ensure relevance.
• 📱 Placement selection is crucial; focus on high-quality placements like Facebook feeds, Instagram feeds, stories, and reels to maximize ad visibility and engagement.
• 📈 The campaign's success is measured by its ability to generate leads, clients, and sales over time, with the potential to command higher prices due to the established trust and brand presence.

Q & A

What is the 'omnipresent content strategy' mentioned in the script?

The 'omnipresent content strategy' is a secret Facebook ad strategy designed to supercharge ad results by building trust and brand recognition through consistent, valuable content delivery to the target audience.

How does the omnipresent content strategy differ from traditional Facebook ad campaigns?

Traditional Facebook ad campaigns might focus on direct sales or traffic to a landing page, while the omnipresent content strategy focuses on building a relationship with the audience by delivering value and trust over time.

What is the significance of trust in the context of the omnipresent content strategy?

Trust is crucial as it influences people's decisions to buy and from whom they choose to buy. The strategy aims to establish the brand as the most trusted option in the customer's mind, leading to higher prices and better business outcomes.

What are the recommended campaign objectives and settings for an omnipresent content campaign?

For an omnipresent content campaign, the recommended campaign objective is 'awareness' or 'reach' with the 'maximize reach' performance goal. It's also advised to set a daily budget per ad set and avoid campaign budget optimization.

Why is it important to select 'manual placements' instead of 'Advantage Plus placements' in the omnipresent content strategy?

Selecting 'manual placements' ensures that ads are shown only on higher quality placements like Facebook feeds, Instagram feeds, stories, and reels, which are more likely to engage the audience effectively compared to lower quality placements.

How does the frequency cap play a role in the omnipresent content strategy?

The frequency cap, set to one impression every six days, ensures that the audience sees varied ads within the ad sets without ad fatigue, maintaining engagement and interest over time.

What are the four categories of ads used in the omnipresent content strategy?

The four categories of ads are value, demonstration, testimonial, and call to action. These categories are designed to educate, demonstrate product/service benefits, show social proof, and prompt specific actions from the audience.

Why is it recommended to duplicate the ad set and create 12 ad sets within the campaign?

Creating 12 ad sets with one individual ad in each allows for a variety of content to be shown to the audience, ensuring that the ads remain fresh and engaging, which is essential for the omnipresent effect.

How long does it typically take for an omnipresent content campaign to show significant results?

An omnipresent content campaign is designed for long-term impact, with significant results often taking six months or more to materialize as trust and brand recognition build up over time.

What type of businesses is the omnipresent content strategy most suitable for?

The strategy is best suited for businesses with high average customer values, offering either expensive products or services, or those that involve significant decision-making processes due to their nature.