HOW TO Organically Increase Facebook Engagement & Reach 2024
Summary
TLDRThis video offers strategies to boost Facebook engagement for businesses, emphasizing the importance of organic reach and the low average engagement rate. It suggests boosting posts with targeted audiences, leveraging video content, and responding to user interactions promptly. Tips for video creation include uploading directly to Facebook, using square videos, and adding captions. The script also advises analyzing top-performing posts, engaging with comments, and maintaining a consistent posting schedule. It discourages clickbait tactics and promotes the use of Facebook Live for higher engagement. The video concludes with a call to action for viewers to subscribe for more content.
Takeaways
- đ The average organic Facebook post reach is only 2.2%, which can be as low as 1.1% for some brand pages, indicating limited visibility.
- đž Boosting posts with as little as $5 can significantly increase engagement by targeting the right audience and leveraging Facebook's algorithm.
- đč Video content, especially native uploads, square videos, and those with captions, greatly enhances user engagement on Facebook.
- đ Repurposing top-performing content is a strategy to recreate successful engagement by analyzing and replicating what works.
- đŁïž Engaging with users by responding to comments is crucial for showing brand attentiveness and encouraging further interaction.
- đ€ Utilizing Facebook chatbots can help manage interactions when manual responses are not feasible, maintaining engagement levels.
- đ Consistent, quality posting is essential for visibility and engagement; aim for at least three high-quality posts per week.
- â Asking questions related to the business or current trends can stimulate user responses and increase engagement.
- đ« Avoiding clickbait tactics and engagement bait is important as Facebook's algorithm penalizes such practices.
- đ„ Facebook Live videos have higher engagement and reach compared to regular videos, making them a powerful tool for interaction.
- đïž Subtle social selling, like showcasing a product in a relatable context, can be more effective than direct sales pitches.
Q & A
Why do some Facebook posts receive very little engagement?
-Facebook posts may receive little engagement because they are not being seen due to Facebook's algorithm, which puts them into a less visible place. The current average reach for an organic Facebook post is only 2.2%, and it can be as low as 1.1% for some brand pages.
What is the average reach percentage for an organic Facebook post?
-The average reach for an organic Facebook post is 2.2%, but it can be as low as 1.1% for some brand pages.
How can a business increase the visibility of their Facebook posts without spending a lot of money?
-A business can increase the visibility of their Facebook posts by boosting them for as little as $5 per post, as long as they target the right audience. This also increases the likelihood of repeated interaction from users.
What is the advantage of having a busy post on Facebook?
-Busy posts show potential customers that a product or service is worth looking at, which can increase engagement and interest in the business.
Why is video content effective for engaging users on Facebook?
-Video content is effective because it can significantly increase engagement rates. Native videos on Facebook, for example, can increase the engagement rate by an average of 110% compared to shared videos.
What are some tips for creating engaging video content on Facebook?
-Tips include uploading videos directly to Facebook, experimenting with square videos, and adding captions since the majority of Facebook videos are watched without sound.
How can businesses replicate the success of their top-performing Facebook posts?
-Businesses should analyze their top-performing content and aim to recreate the elements that made it successful, such as unexpected pictures or epic case studies.
What is the importance of responding to comments on Facebook for engagement?
-Responding to comments is important as it signals engagement to Facebook and keeps users happy, which can lead to more potential customers. It also encourages more interaction among other users on the page.
How often should a business post on Facebook to maintain consistency?
-Ideally, a business should post at least three times a week, ensuring the quality of the content is always high.
What type of content does Facebook's algorithm currently penalize?
-Facebook's algorithm penalizes engagement bait, such as posts that explicitly ask for likes or shares.
Why do live videos perform better on Facebook compared to regular videos?
-Live videos perform better because they shoot to the top of followers' news feeds when they go live, and people who regularly interact with the page or have recently done so get a notification.
What is the recommended approach to selling on Facebook without being too overt?
-The recommended approach is 'social selling', which is subconscious selling where potential customers don't realize they're being sold to, such as by including a cute dog in a picture with a product.
Outlines
đ Boosting Facebook Engagement with Strategic Content
This paragraph discusses the struggle of getting engagement on Facebook posts and offers strategies to increase likes, comments, and shares. It highlights that organic reach is low, averaging around 2.2%, and suggests boosting posts with a small budget to target the right audience. The paragraph emphasizes the importance of video content, recommending direct uploads to Facebook, using square videos, and adding captions since most videos are watched without sound. It also advises recreating successful posts and engaging with users by responding to comments promptly. The key takeaway is to focus on content quality, consistency, and interaction to improve engagement.
đ« Avoiding Clickbait and Leveraging Live Videos on Facebook
The second paragraph addresses Facebook's crackdown on clickbait and the need for companies to rethink their engagement strategies. It points out that live videos perform better than regular videos, with viewers spending three times more time watching and being ten times more likely to comment. Tips for successful live videos include hosting Q&A sessions, sharing events, interviewing experts, and providing educational content. The paragraph also stresses the importance of uploading content directly to Facebook rather than linking to external sites to keep users on the platform. It concludes with a note on social selling, suggesting subtle and engaging ways to promote products without being overtly salesy.
Mindmap
Keywords
đĄEngagement
đĄBoosting Posts
đĄNative Videos
đĄSquare Videos
đĄCaptions
đĄSocial Selling
đĄConsistency
đĄLive Videos
đĄFacebook Algorithm
đĄAnalytics
đĄChat Bot
Highlights
Facebook posts with low engagement can be disheartening, especially with the effort put into creating content.
The average organic reach for a Facebook post is a mere 2.2%, potentially as low as 1.1% for some brand pages.
With a low follower-to-engagement ratio, a post might only be seen by a fraction of the page's followers.
Facebook's business model capitalizes on low organic reach, encouraging paid post boosts.
Boosting posts with as little as $5 can significantly increase visibility if the audience is correctly targeted.
Boosted posts can lead to repeated user interaction, improving the likelihood of future visibility.
Video content is highly engaging on Facebook, with native uploads receiving better algorithmic preference.
Square videos on Facebook tend to have higher engagement rates compared to other video formats.
Adding captions to videos is crucial, as the majority of Facebook videos are watched without sound.
Analyzing and replicating top-performing posts can help increase future engagement.
Engaging with users by responding to comments can foster a sense of community and encourage further interaction.
Consistent, high-quality posting is key to maintaining visibility and engagement on Facebook.
Asking questions in posts can stimulate engagement by encouraging users to respond.
Facebook's algorithm penalizes posts that use engagement bait, such as asking for likes or shares directly.
Live videos on Facebook have higher engagement and reach compared to regular videos, benefiting from real-time interaction.
Hosting Q&A sessions or sharing educational content via Facebook Live can effectively engage the audience.
Uploading content directly to Facebook rather than linking to external sites can improve visibility and engagement.
Subtle selling techniques, such as social media posts that indirectly feature a product, can be more effective than direct sales pitches.
Encouraging viewers to subscribe and interact with future content helps build a loyal audience.
Transcripts
are you sick and tired of posting on
Facebook and getting two likes and one
comment it's completely Soul destroying
spending all that time thinking of a
post writing the content and creating
some graphical Masterpiece on CA to then
realize half your engagement is your mom
well I'm going to show you exactly how
to increase likes comments and shares
with genuine potential customers
interested in your business including my
favorite method at the end of this video
so stay tuned
the main reason your posts are not get
an engagement is because they're simply
just not being seen Facebook are putting
them all into a box at the back of the
shelf and making it hard to see the
current average reach for an organic
Facebook post is
2.2% but could be as low as 1.1 for some
brand pages to put this into perspective
if you have a Facebook page with 1,500
followers your post may only be shown to
as few as 33 people this is the reason
why Facebook is a billion pound company
and you can see why with stats like this
now you don't have to spend a lot of
money boosting your post you can do this
with as little as $5 per post as long as
you target the Right audience you also
benefit from repeated interaction a user
from a boosted post engages with your
post then they are a lot more likely to
see future posts also the other big
advantage of boosting your content is it
looks great to potential customers busy
posts show people that a product or
service is worth looking
at
when it comes to engaging a user nothing
comes close than video content here are
a few handy tips to use while creating
videos for your Facebook business page
upload videos directly on Facebook
Facebook's algorithm prefers native
videos that are posted on their platform
on average your engagement rate will
increase by 110% compared to sharing
videos experiment with square videos
Square videos are easy to watch and more
popular as well
they normally receive higher engagement
average views and completion rates than
any other video type add captions 85% of
Facebook videos are watch with sound off
and 39% of consumers are more likely to
finish a video with
[Music]
subtitles sometimes the key to
increasing Facebook engagement is to
look into the past let's say you have a
post that knocks it out of the park tons
of Li and shares and plenty of love in
the comment section rather than treat
this post as a oneoff you should instead
take the steps to recreate this same
social magic again maybe it was an
unexpected picture perhaps it was an
epic case study either way you should
pay close attention to your top
performing content and aim to replicate
this to better break down that activity
take a close look at your Facebook
analytics and see firsthand what's
receiving the most
reach
improving your Facebook pages engagement
isn't a oneandone affair if someone
takes the time to comment on your
content you should return the favor
yourself let's have it said no one likes
to send a text message and be n now do
they people want to interact with Brands
which is the reason why so many
businesses that reply to comments gain
more interactions people these days
expect a social response within 4 hours
of commenting timely responses are a
must replying to comments on your post
is not only a great way to Signal
engagement to Facebook but also keeps
your users happy happy people equals
potential customers after all if nothing
else taking the time to reply to people
shows you good at listening to them this
is a good look from a brand perspective
and also encourages more interaction
amongst the rest of the people on your
page if you don't have time to respond
to every single message you can create a
Facebook chat bot to do so for you
Facebook loves content and the more you
can give it the more it will give you
back in the way of visibility and
engagement it's important like any
social media platform that you have
consistency when posting and have a
schedule to do so ideally minimum of a
three a week ensuring the quality of the
content is always at its highest if you
cannot keep up with the quality then
reduce the amount of post quality over
quantity will always win the
battle people are a lot more likely to
engage when they are being asked a
question asking simple questions like
what do you prefer between Disney or
Pixar films makes it easy for people to
answer without having to think about it
too hard if you can though try and make
the topic related to your business for
example if you run a clothing business
you could ask which outfit do you prefer
between these two pictures making your
questions funny or relevant to current
trending subjects can boost your
engagement even
further as Facebook continues its
Crackdown on clickbaits with regular
changes to their algorithm companies are
forced to rethink how they earn
engagement on their posts for example
adding to your post saying please like
or share this post is engagement bait
and Facebook algorithm will penalize you
for pushing out this kind of
post on average people spend three times
more watching a Facebook live video than
regular videos and are 10 times more
likely to comment with this in mind it's
worth knowing that when it comes to
Facebook videos live videos perform
better have potential to reach more
people and increase your Facebook
engagement rate that's because when you
go live your video shoots to the top of
the followers news feed also people
regularly interact with your page or
recently done so get a notification let
them know you've gone live even better
after the live broadcast is over the
video appears on your Facebook business
page from there you can continue
promoting it on your site share it on
other social media platforms or share
Snippets of it on your page here are
some great tips of going live on
Facebook have a Q&A session or ask me
anything session share an event
interview industry experts or share
educational content or howto
tips Facebook want people to stay on
their platform and don't like it when
you try to send them to another website
you can't blame them we want our website
visitors to stay on our website too when
creating a post instead of linking to an
article or sharing a YouTube video
Simply upload these directly to Facebook
to keep them on their platform they will
reward you for doing this with more
visibility and
engagement this is the biggest mistake I
see people make when creating posts
although you can sell to your your
audience it should never be your sole
objective it should be subconscious
selling so potential customers don't
realize they're being sold to let's have
it said there's nothing worse than going
into a car showroom and a Salesman
running straight over to you you have to
remember your audience is the same as
you and haven't even come into their
showroom they only walking past a great
example of social selling is taking a
picture of your dog next to your product
with the caption we love bringing our
Fury friends into the office office
everyone loves a cute dog it just so
happens that your product's in the shop
I hope you enjoyed this video and I'd
appreciate it if you subscribe to stay
tuned for future videos make sure you
check out one of my other videos here
also
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