Fundamental Attribution Error | Concepts Unwrapped

McCombs School of Business
19 Feb 201906:35

Summary

TLDRThe video script explores the concept of the fundamental attribution error, highlighting our tendency to judge others' actions based on their character rather than situational factors. It discusses how this bias affects our perceptions in various scenarios, including business ethics, and emphasizes the importance of empathy and understanding in avoiding snap judgments. The script encourages viewers to be mindful of their own ethicality and to learn from others' mistakes to prevent similar errors.

Takeaways

  • 🚗 People often judge others for speeding without considering their reasons, reflecting a common tendency to make quick judgments about others' character based on their actions.
  • 🏷 The fundamental attribution error is a cognitive bias where we attribute others' behavior to their character rather than considering external factors that might have influenced their actions.
  • 🤔 We tend to be more forgiving of our own actions by considering the context, but less so when judging others, which can lead to unfair assessments of their character.
  • 💼 The implications of this bias are significant in business ethics, where people might judge others harshly for actions that they themselves might take under similar circumstances.
  • 🧘‍♂️ Being aware of the fundamental attribution error can make us more mindful and cautious about making snap judgments about others' character.
  • 🛗 The example of taking an elevator for just one floor illustrates how quick judgments can be misguided, as there might be valid reasons for someone's actions that are not immediately apparent.
  • 📰 When reading about scandals, we often label the person involved as bad without considering the possibility that good people can also make mistakes.
  • 🕰️ Punctuality is another area where people make quick judgments about others' character, but we should remember that there could be legitimate reasons for someone being late.
  • 🧠 Psychological tendencies and organizational pressures can influence good people to make decisions that they might later regret, showing that ethics are not always straightforward.
  • 🌐 Overconfidence in our own moral character can blind us to the possibility of making ethical mistakes ourselves, as many people believe they are more ethical than their peers.
  • 🚶‍♂️ Personal experiences, such as being judged for smoking, highlight the difficulty of overcoming first impressions and the importance of not letting them dictate our view of someone's character.
  • 🥾 Empathy and humility can help combat the fundamental attribution error by encouraging us to consider others' perspectives and acknowledge our own potential for making mistakes.

Q & A

  • What is the fundamental attribution error as described in the script?

    -The fundamental attribution error is the tendency to attribute the causes of other people's behavior to their character rather than to situational factors. It is the bias where we judge others' actions as a reflection of their character while considering our own actions as influenced by circumstances.

  • Why do people often make snap judgments about others' actions?

    -People often make snap judgments because it is easier and quicker to attribute someone's actions to their inherent character rather than considering the complex situational factors that might have influenced their behavior.

  • How does the fundamental attribution error relate to business ethics?

    -In a business context, the fundamental attribution error can lead to the perception that others who engage in unethical behavior are inherently bad, while we justify our own questionable actions as responses to external pressures or situations.

  • What is an example of the fundamental attribution error in a personal situation mentioned in the script?

    -An example given is when Taylor was judged for not leaving a tip, which others perceived as a lack of value for the service staff, when in reality, Taylor was short on money due to not having received a paycheck.

  • Why is it important to be mindful of not making snap judgments about others?

    -Being mindful of not making snap judgments is important because it helps us to be more understanding and fair. It allows us to consider the full context of a person's actions rather than unfairly labeling them based on a single observation.

  • How can the fundamental attribution error affect our perception of others in an elevator scenario?

    -The error can lead us to judge someone who takes the elevator for just one floor as lazy or inconsiderate, without considering that they might have a medical need or a valid reason for their action.

  • What psychological tendencies and pressures are mentioned in the script that can influence ethical decision-making?

    -The script mentions the desire to please authority, the need to be part of a team, vulnerability to role morality and incrementalism, and self-serving bias as factors that can influence ethical decision-making.

  • Why do many people believe they are more ethical than their peers?

    -This belief may stem from overconfidence in our own ethicality and a tendency to view our actions more charitably by considering the circumstances that led to them, while being less forgiving of others.

  • How can one overcome the initial negative impression caused by the fundamental attribution error?

    -One can overcome this by being patient, observing the person over time, and recognizing that initial observations may not reflect the entirety of their character or the situation.

  • What is the advice given in the script for dealing with the fundamental attribution error in our daily lives?

    -The script advises us to be humble about our own morality, to put ourselves in others' shoes, and to remember that everyone makes mistakes, which can help us combat the fundamental attribution error.

  • What is the significance of understanding the 'every person has their own story' concept in relation to the fundamental attribution error?

    -Understanding that every person has their own story emphasizes that our brief observations may not capture the full context of a person's actions. This realization can help us avoid making hasty judgments and instead foster empathy and understanding.

Outlines

00:00

🚗 The Paradox of Speeding and Judgment

This paragraph discusses the common scenario of drivers speeding and the subsequent judgments made about others' character when they do so. It highlights the tendency to justify one's own actions while condemning others for the same behavior, introducing the concept of the fundamental attribution error. This cognitive bias leads us to attribute others' behaviors to their character rather than considering situational factors. The paragraph also touches on the implications of this bias in business ethics, where people tend to excuse their own misconduct while condemning others for similar actions. It concludes with personal anecdotes about the consequences of quick judgments and the importance of being mindful of the fundamental attribution error.

05:01

🥾 Understanding Mistakes and the Human Condition

The second paragraph delves into the importance of empathy and humility when considering the ethical mistakes of others. It emphasizes the need to avoid self-righteousness and to recognize that everyone, including ourselves, is prone to errors. The speakers share personal experiences that illustrate the difficulty of overcoming snap judgments and the value of understanding the full story behind someone's actions. The paragraph also discusses the influence of psychological tendencies and organizational pressures on decision-making, and how overconfidence in our own morality can lead to the fundamental attribution error. It concludes with advice on combating this bias by acknowledging our own imperfections and learning from the mistakes of others.

Mindmap

Keywords

💡Fundamental Attribution Error

The fundamental attribution error is a psychological phenomenon where people tend to attribute the behavior of others to their character rather than considering the situational factors that may have influenced their actions. In the video, this concept is illustrated through various examples, such as drivers justifying their own speeding due to being late for a meeting, but condemning others for the same behavior without knowing their reasons. It is a key concept in understanding how we often misjudge others' actions without considering their context.

💡Character

Character refers to the moral and ethical qualities that define an individual's nature. In the script, the term is used to highlight the tendency to judge others based on their actions, assuming these actions reflect their inherent character. For example, the script mentions people labeling others as 'idiots' for speeding, implying a negative character trait, without understanding the possible reasons behind their behavior.

💡Situational Factors

Situational factors are the external conditions or circumstances that can influence a person's behavior. The video emphasizes that these factors are often overlooked when judging others' actions. For instance, a person might speed because they are late for an important meeting, which is a situational factor that could explain their behavior rather than a reflection of their character.

💡Business Ethics

Business ethics pertains to the principles and standards that guide behavior in a business context, particularly concerning moral and legal correctness. The script discusses how the fundamental attribution error can affect business ethics by leading people to judge others' actions, such as fudging numbers or padding expense accounts, as criminal behavior without considering the pressures or circumstances that might have led to these actions.

💡Snap Judgments

Snap judgments are quick assessments made about someone or something without full consideration or deliberation. The video script uses the example of people making assumptions about others' character based on a single action, like taking an elevator for just one floor, without knowing the person's actual situation or need.

💡Overconfidence

Overconfidence refers to an excessive belief in one's own abilities or moral standing. In the context of the video, it is mentioned that most people believe they are more ethical than their peers, which can lead to a lack of self-awareness and an increased likelihood of falling into the trap of the fundamental attribution error.

💡Ethicality

Ethicality is the quality of being ethical, or adhering to moral principles. The script discusses how people are often overconfident in their own ethicality, which can prevent them from recognizing their own potential to make unethical decisions under certain circumstances.

💡Role Morality

Role morality is the set of ethical expectations and behaviors associated with a particular role or position. The video mentions this concept to illustrate how people might make decisions based on the role they are in, which can sometimes lead to ethical compromises that they might not make outside of that role.

💡Incrementalism

Incrementalism is the practice of making decisions in small steps, often without considering the long-term consequences. In the script, it is suggested that this approach can lead to ethical mistakes, as people may gradually become accustomed to questionable practices without realizing the cumulative impact.

💡Self-Serving Bias

Self-serving bias is the tendency to attribute positive outcomes to one's own abilities and negative outcomes to external factors. The video uses this concept to explain how people justify their own unethical actions by blaming external circumstances, while attributing others' unethical actions to their character.

💡Empathy

Empathy is the ability to understand and share the feelings of others. The script suggests that putting oneself in another person's shoes can help combat the fundamental attribution error by fostering a deeper understanding of the reasons behind their actions.

Highlights

The fundamental attribution error is the tendency to attribute causes of other people's behavior to their character rather than to situational factors.

We tend to take circumstances into account when judging our own behavior but not when judging others.

The relevance of the fundamental attribution error for business ethics is significant, as it influences how we perceive unethical actions at work.

People often make snap judgments about others based on a single action without considering the full context.

Good people can do bad things due to psychological tendencies and organizational pressures.

Overconfidence in our own ethicality can make us vulnerable to the fundamental attribution error.

Most Americans believe they are more ethical than their peers, which may contribute to the fundamental attribution error.

First impressions can be very misleading and hard to overcome.

Putting ourselves in others' shoes can help combat the fundamental attribution error.

Avoiding automatic assumptions of moral superiority can lead to a better understanding of others' mistakes.

Everyone has their own story that may not be fully visible to us in a brief interaction.

Being cognizant of our own imperfections can help us avoid making snap judgments about others.

Remembering that everyone makes mistakes is key to combating the fundamental attribution error.

People often judge others harshly for actions that they themselves might justify under similar circumstances.

The tendency to judge others by their actions while excusing our own can lead to ethical blind spots.

Being mindful of the fundamental attribution error can help us become more understanding and less judgmental.

Transcripts

play00:09

[Professor Robert Prentice] Think about the last time you were driving and someone passed you

play00:12

going well over the speed limit.

play00:14

What did you think to yourself?

play00:16

Commonly, people say, "what an idiot!"

play00:20

But if you're like most drivers, you've sped yourself.

play00:23

Of course, you had a good reason to speed.

play00:27

You were late for a meeting, perhaps.

play00:30

But maybe that idiot had a good reason too.

play00:35

[Taylor] I was going out to eat with a group of friends and I didn’t leave, like, the right

play00:40

percentage of a tip, and they judged my character.

play00:44

They thought I didn’t value the people that were working there, serving us, and things

play00:48

like that, when in reality I just... it was, like, I hadn’t had my paycheck.

play00:51

I just didn’t have the money to leave a tip.

play00:53

[Shelby] It feels terrible to have your actions judged when it doesn’t actually reflect

play00:57

your character.

play00:58

You just don’t feel like you’re being represented correctly.

play01:01

You feel like you’re automatically being thrown into this category where...

play01:05

no one’s going to find out or bother to find out more about you.

play01:11

The fundamental attribution error is the tendency we have to attribute causes of other people's

play01:16

behavior to their character rather than to situational factors.

play01:20

We conclude that the other guy cheated on his wife because he's a bad person.

play01:25

But I cheated on my wife because I had too much to drink.

play01:28

In other words, we tend to take circumstances into account indeed to exaggerate them,

play01:33

but tend not to do so when judging other people's behavior.

play01:38

The relevance this has for business ethics is significant.

play01:41

We think the other guy fudged the numbers at work because he's a criminal.

play01:45

I fudged the numbers because my boss made me.

play01:48

The other guy padded his expense account because he's a crook.

play01:52

I padded my expense account because I'm working really hard and my boss underpays me.

play01:59

[Lauren] Because of being on the flip side of the quick judgments, I'm more mindful

play02:05

to try not to make those sort of snap judgments about other people.

play02:09

I’ve been on the elevator only going up one floor and someone's made the snap judgement of,

play02:13

"Oh you’re fat and lazy and just trying to take the elevator,"

play02:16

when I had a medical need to just go up the one floor.

play02:20

Even I get impatient sometimes in the elevator when someone's going up one floor and I’m like,

play02:23

I don’t... I don’t know what’s going on with them, it could be anything!

play02:26

They could just be having a bad day and really just wanna go up in the elevator.

play02:31

The bottom line is that when we read in the newspaper that someone has been involved in

play02:35

a scandal, we tend to say to ourselves, “That person did a bad thing.

play02:41

She must be a bad person.

play02:44

I'm a good person.

play02:45

I wouldn't do a bad thing.”

play02:48

And we dismiss the possibility of ever being caught in such an ethical blunder

play02:51

or dilemma ourselves.

play02:54

But if we think about it, we realize that good people do bad things all the time.

play03:01

[Kelly] If I’m meeting up with someone for the first time and they’re really late,

play03:03

I’m like, “This guy is probably sloppy.

play03:07

He’s always late.”

play03:08

Like, I… that to me is like a fundamental character flaw.

play03:12

Like, “Oh he doesn’t care about my time so he’s just gonna take his.”

play03:16

But if I’m accidentally running late or if I’m meeting up with a friend who I know

play03:19

is not typically late but is for some reason really late, I’m like, “Oh, something must have...

play03:23

something really bad must have happened.”

play03:26

Good people are subject to many psychological tendencies and organizational pressures that

play03:32

influence human decision-making.

play03:35

Things such as the desire to please authority and to be part of a team.

play03:40

The vulnerability to role morality and incrementalism.

play03:44

The often overwhelming self-serving bias and the like.

play03:49

And we all tend to be overconfident in our own ethicality.

play03:53

Indeed ninety-two percent of Americans say they are satisfied with their moral character.

play03:59

And 80 percent or so of us just know that we're more ethical than our peers.

play04:04

If this overconfidence makes us too cocky, we may be blindsided by the fundamental attribution

play04:10

error and become one of the many good people who do bad things every day.

play04:18

I used to be a resident assistant back in undergrad.

play04:21

So I was in charge of sixty freshmen.

play04:23

And at the time, it’s move-in day, and one of the first things I see is one of my future

play04:28

residents outside smoking.

play04:30

And it’s very against everything I believe in.

play04:32

I have too many friends and family members have been affected by lung cancer, so it...

play04:36

to me, smoking is bad.

play04:38

There's no alternative; smoking is bad.

play04:40

Turns out to be the nicest person.

play04:42

He… not only was he a great student, great personality -- he also was involved several

play04:48

clubs, and a very well rounded, good person.

play04:51

But every time I saw for the first six months all I could think was,

play04:53

“He’s a bad person. He smokes.”

play04:55

And it’s so hard to overcome that and it takes such a long time to do that.

play04:58

But it’s, it’s…

play05:00

Again, when you attribute that to someone right away, it’s really hard to get over,

play05:05

but you can. It’s just very difficult.

play05:08

When we hear about other people who have made ethical mistakes, perhaps the best thing we

play05:13

can do is put ourselves in their shoes and try to understand why they made the mistakes

play05:18

they did.

play05:21

We must avoid automatically assuming that we're better people than those who made an

play05:25

ethical misstep.

play05:27

If we can be humble about our own morality and learn from the mistakes of others,

play05:33

perhaps we can guard against making those same mistakes ourselves.

play05:38

Sometimes what we think to be, like, the telling of someone's character is really just a result

play05:42

of their situation.

play05:43

Every person has their own story that you’re maybe only privy to a few seconds of it.

play05:50

[Evita] Definitely putting myself in the other person's shoes would be a way to combat that.

play05:56

[Jacob] Be cognizant of the fact that I’m not perfect one hundred percent of the time

play06:00

so I can’t justify my actions one hundred percent of the time.

play06:02

Sometimes I do the wrong thing.

play06:04

There are a million different things that could’ve happened that I need to remember

play06:07

because they've surely happened to me, rather than just assume that they have a problem

play06:12

with themselves that they need to work on.

play06:15

I think just remembering that everyone makes mistakes is the only way to really combat

play06:21

the fundamental attribution error.

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Étiquettes Connexes
Judgment BiasEthical DilemmasCharacter FlawSituational FactorsFundamental Attribution ErrorElevator EffectMoral CharacterOrganizational PressureSelf-Serving BiasEthical Awareness
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