How to Learn UX Psychology?
Summary
TLDRThis video script from a Kolkata Meetup delves into the crucial role of UX psychology in design, emphasizing understanding user behavior for professional and personal benefit. It explores various psychological models like the Zeigarnik effect, induced scarcity, and visual memory, illustrating their impact on app usage and consumer decision-making. The speaker shares actionable tips on leveraging AI tools for learning mental models, while also discussing the influence of UX design on future trends. The script encourages seeking real-world examples over design inspirations from platforms like Dribbble and Behance for practical UX insights.
Takeaways
- đ Understanding UX psychology is crucial for a UX designer as it benefits both professional and personal life.
- đ The video is a snippet from a Kolkata Meetup discussing the influence of UX psychology models on app usage and decision-making.
- đ The 'Going Gradient Effect' suggests that people are more motivated to achieve a goal as they get closer to it.
- đ Gamification and the use of milestones in UX design can create a sense of achievement and motivate users.
- đ° Induced scarcity makes products seem more valuable when they are in limited supply, a principle often used in marketing.
- đž Visual memory emphasizes the importance of images over words or sounds in retaining and trusting information.
- 𧩠The 'Choice Paradox' indicates that fewer options can make decision-making easier, especially for luxury brands.
- đ The 'Certainty Effect' shows that people prefer clarity over uncertainty, even if it means making a less advantageous choice.
- đ 'Fluency Shortcut' highlights that statements that are easier to read and understand are more readily trusted.
- đ Learning UX psychology involves a three-part checklist: going through resources, reading research papers, and connecting the dots with real-world applications.
- đ The video encourages using AI tools like chat GPT to learn and explore UX psychology models for enhancing knowledge.
Q & A
What is considered the most valuable skill for a UX designer according to the video?
-Understanding UX Psychology is considered the most valuable skill for a UX designer, as it helps in comprehending why people behave the way they do, benefiting both professional and personal life.
What is the purpose of the Kolkata Meetup mentioned in the script?
-The Kolkata Meetup was an event where UX designers gathered to discuss how AI will change the way they work in the future and to share insights on UX psychology models and their impact on app usage and decision-making.
What is the 'going gradient effect' and how does it influence UX design?
-The 'going gradient effect' refers to the increased motivation people feel as they get closer to their goal. In UX design, this can be applied through progress indicators and loyalty programs that motivate users to continue using a product to reach certain milestones or rewards.
How do coffee shops like Starbucks and Dunkin Donuts use the going gradient effect?
-Coffee shops use loyalty cards or punch cards where customers get a free item after a certain number of purchases. This creates a sense of progress and motivates customers to reach the goal of earning a reward, thus increasing their visits.
What is the significance of the 'induced scarcity' UX model in marketing?
-The 'induced scarcity' model suggests that people value things more when they are in limited supply. This can be seen in marketing strategies where products are presented as exclusive or available in limited quantities to create a sense of urgency and demand.
How does the script relate the concept of scarcity to job interviews?
-The script mentions that job candidates sometimes claim to have competing offers to create a sense of scarcity and urgency, potentially influencing the employer to make a hiring decision more quickly.
What is the 'visual memory' principle and its application in UX design?
-The 'visual memory' principle states that people remember and trust images far better than words or sounds. In UX design, this can be applied by using visual elements such as images, icons, and videos to enhance user retention and trust.
Why do luxury brands like Louis Vuitton display fewer items in their stores?
-Luxury brands display fewer items to create a sense of exclusivity and scarcity, making their products seem more valuable. It also simplifies the decision-making process for their target customers who prefer a curated selection of high-quality options.
What is the 'certainty effect' and how can it be used in UX design?
-The 'certainty effect' is the preference for clarity over uncertainty, even when the odds are similar. In UX design, this can be used by providing clear information and guarantees, such as high success rates for using coupons or cash back offers, to encourage user engagement.
How does the script suggest learning about UX psychology models?
-The script suggests a three-part checklist for learning UX psychology models: going through a list of resources, reading the original research papers to understand the models deeply, and finding real-world examples of the models in use.
What is the importance of using real applications instead of design galleries for UX inspiration?
-Using real applications for UX inspiration is important because it provides practical, real-world examples of how UX psychology models are applied effectively. Design galleries may not always reflect the actual user experience and can sometimes prioritize aesthetics over functionality.
Outlines
đ§ Understanding UX Psychology
The speaker, Ansh, emphasizes the importance of UX psychology as the most valuable skill for a UX designer. The Kolkata Meetup video shared discusses how UX psychology models influence app usage and business strategies to impact decision-making. Ansh introduces the concept of 'free' and its implications, using a zoo entry price anecdote to illustrate the psychological effect of perceived value and cost. The summary also touches on the importance of learning from real-world applications rather than just design inspirations.
đ The Power of Progress and Gamification
This paragraph delves into the 'going gradient effect,' which suggests that people are more motivated when they are closer to achieving their goals. Examples from loyalty cards and progress indicators in apps like Duolingo and Dunkin Donuts illustrate how businesses use this effect to encourage customer engagement. The summary explains the psychological impact of milestones, gamification, and the sense of achievement in UX design to enhance user experience and motivation.
đș Induced Scarcity and its Psychological Impact
The concept of 'induced scarcity' is explored, which posits that limited availability increases the perceived value of items. The summary discusses studies involving cookie jars and the behavior of people when faced with full versus nearly empty jars, leading to the conclusion that scarcity can drive up demand and desirability. Examples from Amazon, Sephora, and Airbnb demonstrate how businesses create a sense of urgency to prompt quick purchasing decisions.
đš The Superiority of Visual Memory in UX
This section highlights the 'visual memory' principle, which states that images are more memorable and trustworthy than words or sounds. The summary provides evidence from studies showing the 'picture superiority effect' and its application in various contexts, such as warning signs, Snapchat, and cookbooks. The importance of visuals in menu design and the psychological effect of the color red in stimulating hunger are also discussed.
đ€ The Certainty Effect and Fluency Shortcut
The 'certainty effect' is introduced, describing the human preference for clarity over uncertainty, often leading to seemingly irrational decisions. The summary explains how this effect is utilized in apps and marketing, such as with PayPal Honey's cashback guarantees and the clarity provided by straightforward copywriting. The 'fluency shortcut' concept is also introduced, which suggests that statements that are easy to read and understand are more readily trusted.
đ Learning UX Psychology Models and Resources
The final paragraph provides a guide on how to learn and apply UX psychology models effectively. The summary outlines a three-part checklist for learning, including studying research papers, following experts in the field, and using AI tools like Chart GPT to explore and understand mental models. It also emphasizes the importance of finding real-world examples and not relying solely on design platforms for inspiration.
Mindmap
Keywords
đĄUX Psychology
đĄZeigarnik Effect
đĄProgress Indicators
đĄGamification
đĄInduced Scarcity
đĄVisual Memory
đĄCertainty Effect
đĄFluency Shortcut
đĄScarcity
đĄCopywriting
đĄChoice Paradox
Highlights
The most valuable skill for a UX designer is understanding UX Psychology, as it benefits both professional and personal life.
A Kolkata Meetup discussed how UX psychology models affect app usage and business strategies for decision-making influence.
Actionable tips are shared on using chat GPT to learn mental models, with the majority of the content in Hindi but English captions available.
UX designers are excited about the impact of AI on future UX design work, as discussed in a meetup.
Basics of UX psychology are introduced, emphasizing the value of understanding first principles in the market.
A story illustrates the concept that excitement about something does not guarantee others will share the same enthusiasm.
The importance of starting with low prices or free offerings when beginning a venture is highlighted.
The concept that nothing in life is truly free is discussed, with the audience as the product in a given scenario.
The Going Gradient Effect is introduced, showing increased motivation as individuals get closer to their goals.
Loyalty cards and punch cards are used as examples of the Going Gradient Effect in businesses like Starbucks.
Progress indicators in UX design are explained as motivators, using Duolingo as an example of setting daily and monthly goals.
Gamification and the use of milestones are discussed as effective UX strategies to keep users engaged.
Induced scarcity in UX design is explained, noting how limited supply increases perceived value.
Examples from Amazon, Sephora, and Airbnb illustrate how scarcity is used to create urgency and increase sales.
The concept of visual memory is introduced, emphasizing the power of images over words or sounds in retention and trust.
The Certainty Effect is discussed, explaining the preference for clarity over chance in decision-making.
PayPal Honey is used as an example of leveraging the Certainty Effect to increase coupon usage.
Fluency and the importance of easy-to-understand statements in building trust are highlighted.
A three-part checklist for learning UX psychology models is provided, including resources and research paper readings.
The importance of finding real-world examples of UX applications rather than relying on design inspiration sites is emphasized.
A prompt for using AI to list and learn UX psychology models is suggested, encouraging the use of AI for knowledge improvement.
Transcripts
if you ask me ansh what is the most
valuable skill as a ux designer
I would answer Understanding ux
Psychology because no matter design
career if you understand why people
behave the way they do you will always
benefit more whether it's in your
professional career or your personal
life so this video is a very small
snippet from our Kolkata Meetup
[Music]
where we went
how these ux psychology models affect
the way we use apps and how so many
businesses are using these models to
influence our decision making at the
very end of this video I also share
actionable tips on how you can use chat
GPT to learn these same mental models
majority of the videos in Hindi but you
can always turn on English captions so
many ux designers came and documented
their learnings on YouTube Instagram and
Linkedin and all of us sat together and
discussed how AI will change the way ux
designers work in the future I am
personally very excited to show you this
video so without wasting any further
time let's get started
so let's start with module number two
basics of ux psychology and this is
where we come into the first principles
you will always be valuable to the
market
foreign
bucks
a lot of people would obviously not be
interested because there's no marketing
there's no word of mouth
so after seeing the triple 9 price
nobody bought the tickets to the zoo
and that made the owner very sad so he
decided to cut his profits and he said I
will reduce the price to 499 one person
hoping that people will come up to 50
discount
even after cutting the price of the
ticket people still did not buy it and
the man got hopeless he decided to make
the zoo entry 100 free of cost just now
and when that happened the zoo got
filled with people all over Kush
he very quietly locked the gates and
said the Lion's free and made the exit
fee triple line
just because you are excited about
something doesn't mean others will be
too because
second takeaway nobody will pay you a
premium when you start so you have to do
things for free or at a very lower price
especially if you're just starting out
and say important lesson Nothing in life
is truly free somebody is always getting
something and if it is free then you are
the product
case may you are the product for the
Lions
so you entered free but to answer you
had to pay the fee so there's a lot to
learn in the field of U.S psychology but
we cannot cover everything today so I
will just pick some of the most
important lessons that I use on my
day-to-day life while designing see when
you put a name to something now you can
very easily spot it in your day-to-day
Life as a boss in mental phenomena
but just because
list of ux psychology models though and
go through all the theory let's
understand how do you learn in the first
place if you come across any ux
psychology mental model how do you learn
ux psychology once you understand the
how the internet has ample of
definitions to teach you so let's
explore the first effect of the day
which is the going gradient effect and
which is very similar to zegarnic
effects
then this is very new for you so this
law says people often become more
motivated the closer they get to their
goal and for every single ux model I'm
mentioning their psychological research
paper right at the bottom so I will be
sharing this deck with you on the
WhatsApp group so you can download this
entire thing and when you go back home
this is the research paper that you can
refer
now let me tell you about the study that
they did a group of 172 people were told
about a fundraiser and they were all
very excited they were in a park like a
closed area these people were split into
two groups group one was told that to
hit the fundraiser Target they need to
sell 100 candy bars to reach their
target so a kid would go to those people
and say that hi sir we are trying to hit
a Target but we are 100 bars away would
you like to buy a chocolate bar group
two was told that they only need to sell
two bars to reach their target so the
same goal would go to group Beaker
person and say that sir how much
would you like to buy from us and then
once they started collecting their
results once they started collecting who
said yes and who said no turns out that
group one that saw the target very far
away were less likely to buy the bars
while group two that saw the target so
close were more likely to make an effort
in fact they were also helping the child
to sell more bars to more people
let me help you sell the rest of three
which tells us something very
interesting that if you see yourself
arriving someplace you would double down
on the accelerator now a lot of coffee
shops has started selling these Loyalty
cards
Punch Cards so Starbucks does this I
think Dunkin Donuts is also doing it
that any time you go to them you get
this card and every time you return to
them they will punch it and they will
say that for example you get nine
punches so you will get a big coffee for
free so essentially what they're saying
is that if you come to us nine times the
tenth time you come you will get a free
coffee
now there are two categories of
restaurants here
category number one
you give them the punch and say nine
times on it and they all are empty
the second restaurant will punch it
first pillar dot punch Kar Diya now you
have to come eight times now what is the
second restaurant doing the second
restaurant is creating a fake sense of
accomplishment
they have helped you taken the first
step
by punching the first bullet and now you
feel that because you have the first
thing punched it is way more easy to
stay in momentum before you move ahead I
want to tell you about our latest
learning website
howtoprom.in where you can get free AI
resources roadmaps and step-by-step
guides that will teach you everything
that you need to know about tools like
chat GPT and mid-journey
[Music]
now how do you apply this in ux
this is actually used in all your
progress indicators to show how far they
have come why do you think progress
indicators exist it is just to motivate
you that if you wait just a bit more you
will reach your target so if we pick
Duolingo Duolingo keeps you on Hook by
giving you daily goals as well as
monthly goals so on the very top you can
say that you have these many points left
and you have 22 days left but you also
have a daily goal that says you've
reached your 10xp goal and now there is
12 hours left for you to get your next
reward on the right side we have Dunkin
Donuts so same like Starbucks on Dunkin
Donuts if you keep going then they give
you reward points for buying regularly
for coming regularly and that is how
they give you that fake sense of
accomplishment even the progress bar
than the loaders I don't know if you've
noticed on Netflix even if your internet
connection is shut it's still loads
still 99 percent
and it gets stuck at 99
you will never find the Netflix loader
being stuck at two percent
because if it gets stuck at two percent
you will just shut the video
but if it is stuck at 99 for 5 minutes
you will still wait
which means that because you can see
some progress because you see yourself
so close your appetite your patience
your willpower automatically increases
ux tip number two user Milestones again
this is a direct application of the gold
gradient effect where you provide small
rewards for returning back to their
product so on Starbucks they have these
checkpoints that are 20th at 40th at
60th when you come this you will get a
coffee then you get a free ground there
you have ten dollars off all of these
things so as you move forward they
increase the value of the price on the
right side we have Taco Bell same it's a
similar thing but now they have just
made it into a radial and they're saying
that 181 points to the next free item so
we're always looking for something right
you always have some hook ux tip number
three gamification creating a sense of
achievement with medals now you have no
idea
how crazy medals can be for your app and
I know that it sounds very stupid you're
like how would fake coins and medals
motivate anybody but I'm telling you
they do the fact that Google pay has
that confetti anytime you win two rupees
that conflict will make you more happy
than the two rupees just the fact that
you've got a medal some coin some golden
coin just makes you feel more happy in
your face like the app is giving back to
you so here we have two very interesting
applications and they have gorgeous UI
by the way on the left we have any
distance any distance gives you a medal
the day you open the app saying that oh
day one congratulations for the progress
and they have confetti and they have
this medal and then you have a place
where you can access all of your medals
on the right side we have the Nike run
Club amazing visuals absolutely
brilliant UI beautiful colors beautiful
iconography totally recommended for you
know fitness apps they also have
personal records you know fastest run
most time spent all of these small small
things so next we have induced scarcity
we are done with the gamification Aspen
we're done with the gold gradient the
next ux model is induced scarcity which
says that we value things more when they
are in limited Supply and I think this
is very easy to guess as well right
so I'll tell you the study that they did
they got a group of people and again
split them into group a and Group B
group a got a cookie jar which was
filled with cookies till the top Group B
got the same job but this time it only
had four or five cookies everybody was
asked to take one cookie and then rate
the taste of the cookie and then some
people were also asked to rate the
cookie without even tasting it
so you would show somebody two jars and
say that which one do you think would
taste better and the cookie jar that had
less cookies just got a better price
just got a better score
without even tasting
people assume that just because the jar
is empty it means that the cookies are
more tasty and it means that they are
probably much better
so when you see something in limited
Supply your brain automatically
calculates the fact that this might be
in more demand and if it is in more
demand there's a higher chance that this
is way better so Amazon
they have a limited time deal for
everything every day for everything they
have a limited time deal and it would
keep saying 10 in stock 5 in stock even
if you buy hundreds they will always say
five in stock let's take some
International examples on the left we
have Sephora so you guys go Sephora it's
a beauty brand it's like Nike and they
sell cosmetic products and on Sephora
they have this column called selling
fast now how do I trust you whether this
is selling fast
is there a metric are you showing the
amount of money that you're making it is
just a carousel with some image and
pricing
but just by reminding you or just by
creating this sense of urgency they are
making you feel that number one it is
selling fast number two online only that
means that right now you open the app
if you get it then you'll get it because
you can't even go to the Sephora store
tomorrow and buy this
so this is mobile only it is selling
fast and it is exclusive
and this these three things together are
inducing excessive scarcity just to sell
it more and that's where the food at the
very first end they haven't done it for
the second one
they've done it for the first one
so that you just quickly get former and
do some quick buying without thinking
twice on the right side we have Airbnb
so this is an application that you all
must have used on Airbnb they say this
is a rare fine Marines place on Airbnb
is usually full booth now of course this
might be true but it might not be true
as well how can I check but the thing is
now that they have mentioned this to me
that this is usually booked and this is
a rare find I have some fear in my mind
that I am planning a trip this is
usually booked if I don't book it now I
will lose out
so it's very interesting how copywriting
can help you create that sense of
scarcity now if some of you are from the
real estate background or you must have
seen those movies you would always see
real estate agents saying he's been like
competing over here
and you find a house and you're like I
will just buy this house for one crore
so this real estate agent will tell you
sir
um
foreign
a lot of students what they do is when
they go for job interviews and not even
students even seniors do this
so I was interviewing someone
as a US designer that that person needed
a job and that person would tell me that
I have two competing offers
so you better hire me ASAP
no this could be a lie
but you can use this to your advantage
by getting a competing offer from
somebody that you don't even want to
join
so that is what people do now they
collect competing offers they take those
competing offers and go to their Ideal
Company and see that if you don't hire
me so many people just want me
so it's a very interesting technique to
create scarcity for yourself as well
even when I sell event tickets right you
would be seeing that hurry up toggle on
the tag mango thing that was me creating
scarcity for you
so that you by fast
and I wanted to mention this
specifically because you experienced
this in real time
and what I usually do is that I would
change the number by minus 15. so
anytime you open it would say eight
seats left
and you'll be like I have to be in this
top eight I need to buy these tickets
ASAP there's a very interesting uh
principle in this book called rework
have you heard of this book rework I
would strongly recommend you folks to go
back home and read this this one single
book can just change your life
so Reebok says that what makes an art
gallery valuable is the stuff that does
not reach the walls so if you go to an
art gallery and the person has filled
the entire wall with just art it is no
longer a gallery it is a warehouse
and nobody values a warehouse
but when you curate when you filter when
you keep something which is scarce which
is very limited people automatically
feel that this is more valuable
if you go to a shopper stop versus say
Louis Vuitton on Louis Vuitton's rag you
would just see three bags
only three bags spaced apart
whereas if you go to Shoppers stop
they'll give you 20 bags
to choose from
20 t-shirts 50 shoes
but luxury Brands don't do this
now of course scarcity is there they are
trying to create value by showing you
less items but there are two more
reasons why they do this can anybody
guess why do all luxury stores have so
less options
care attention okay
uh Choice Paradox yeah
correct okay slow says that if you have
more number of options decision become
becomes more difficult so you keep less
number of options
so folks this is where true design comes
in
any time we design a product what is the
first question that we ask who is the
user
in a case of a brand like Gucci or Louis
Vuitton who is the user it's either
probably a very very busy yet successful
person
or somebody who's not that busy but has
a lot of money
there is only two categories right
for the first category if somebody is
that busy does that person have the
option or the freedom to go through 20
options
not really
that person wants to enter your store
get three options has trust that all
three are going to be supremely good and
then pick one
this is for the person who is very very
busy and that is why that person is
super successful
user Category 2 a person who is not that
busy
yet has a lot of money
the thing is with people
is that sometimes you get so much of
capital you feel like spending it
but you won't spend on something which
is so easily accessible
so then they want to sell you the story
that whatever you are buying for say 10
lakh Rupees is very rare
and that is the narrative if you see
something spread all across the tables
you will never believe that it is rare
the link to download this presentation
will be in the description but there's a
password for it and this is the password
please make sure that you copy this
password before you download the
presentation next we have visual memory
so this is the third ux principle
visual memory is very straightforward it
says that we remember and Trust images
far better than words or sounds that is
that if I were
to make you listen to a song
versus if I were to make you listen and
watch a music video
you will remember the music video for a
very long time and the imprint will stay
in your brain same goes with an image
now let me show you how this works
outside of product design as well so on
the very top and there's another name
for the same effect it's called the
picture superiority effect so it says
that text or Audio Only will help you
retain 10 percent so 10 of the times you
just remember but if you add text and
picture that person will remember 65
percent of the same information
just by adding something more visual the
impact is almost 6 times more and
they've done multiple studies to prove
this number on the a you have caution
Slippery When Wet which is probably
going to end up with 10 on the right
side you have the same text but with the
person falling now when you look at that
warning
you will instantly associate the fear of
falling down with this color because
you'll be like oh I really don't want to
fall like that guy
and you will remember like you will
actually see this and be careful when
you're walking on the slippery floor
just because they've added a visual on
the left side we have Snapchat and
Snapchat doubles down on visuals
Snapchat is not like medium or Twitter
well it's just text text text Snapchat
knows that we are targeting young people
in that case we have to rely on pictures
and not copy so you would realize that
there is minimum copy on both Instagram
and Snapchat bare minimum they account
for every single word I think majority
of the words are just the captions and
the username
that is the only copy Instagram doesn't
talk to you if you really think about it
what does Instagram say to you nothing
it is the bare minimum copy that they
use in fact every successful cookbook
has visuals along with copy so you have
two categories of recipe books and you
realize that the most successful and the
most buyed ones are always with pictures
in fact even when you go to all good
restaurants you realize that menus work
better when they have pictures
complementing the copy so if you go to a
Dhaba or if you go to a normal
restaurant they always put these very
tempting red colored pictures on the top
because red color actually aggravates
hunger
red is a color that will make you feel
more hungry that is why Pizza Hut
McDonald's KFC all of them have the red
color in their brand identity
there's a legit reason for that a lot of
students who come to these meetups
create some very very amazing Vlogs
videos and Linkedin carousels
summarizing their learnings and
experience I would totally recommend you
to check them out I will paste all the
links in description next we have
certainty effect now Things become way
more subtly and way more nuanced it says
that We crave Clarity over chance and
make costly sacrifices together so I'll
say this again it's slightly complex to
read but of course when we do the
examples and be clear we create Clarity
over chance and make costly sacrifices
to get it now let me show you what does
this mean again we have two groups group
number one has said that you have 20
chance of winning one lakh rupees this
is BET number one bet number two is you
have eighty percent chance of winning
five thousand rupees which bet would you
play majority of the people would go
with winning five thousand rupees
because they just want a higher
probability of winning
mathematically if I were to multiply
this and check the odds they are almost
equal in terms of winning is to respect
so in fact the first option is way more
better if you have a 20 chance of
winning 1 lakh rupees technically you
should always go for option number one
but your intuition will always push you
to do option number two why because this
is hardwired in us from the stone ages
because back when we were Apes
we are always looking for survival
for us one lakh rupee was not even a
possibility for us we were just finding
some some food something that will help
us survive so we would never wait for a
big Bonanza we would say
and then
so how would apps use this
there is a mobile app called PayPal
honey
PayPal honey made they give you cash
backs and you see this copy right here
10 cashback you know ten percent cash
back is the most widely used copy in
paytm in cred you would realize that
they never say refund or they would
never say a price they can also say 10
price
but when you use the word price it feels
like I might have to do something to win
this it is not confirmed it is some
price that I might have to fight a war
for but when you use the exact word cash
back
then it's very clear to you now this is
evident on the right side we have PayPal
honey and it is actually giving us a
graph of the success of this coupon so
basically what it's saying is that the
success rate of you using this coupon is
very very high now my question to you is
explicitly Bowl the air that the success
rate is very very high now you have
social proof now you have more certainty
and now there's a higher chance at
almost 100 people will use this coupon
coffee stores will take get three at the
price of two this is a very stupid way
to communicate it you should always say
buy two get one free
get free at the price of two it is not
very certain but second copy my requests
absolutely clear
buy to get one free even though they are
communicating the same thing now we come
to fluency shortcut fluency shortcut
that statements that are easier to read
and understand
become easier to trust is
what does that mean in all onboarding
experiences you would realize all
International apps never exceed more
than five to six words in their
onboarding copy anytime they want to
talk about a benefit they always use
words and phrases that are super simple
you will never find app using jargon why
because when you read the words shop the
world with confidence it is so simple to
understand
so simple to understand
that allows me to shop
even though confidence what is
confidence how do you define confidence
there's a higher chance that the user
will just believe it and one a question
so how do you learn
so the thing is there's a three part
checklist to this sabse I'm going to
give you a list of resources you need to
go through them then you need to spend
time reading the research paper for that
mental model don't look for YouTube
videos don't look for articles go to the
research paper yes
right you need to rely on research
papers at the very end find UI on a
website like mobino wherever it is that
helps you connect the dots
mobile
applications
mental models then there's this LinkedIn
influencer her name is kathleenberg and
she has been doing crazy stuff in the
field of copywriting I have learned a
lot from her that is why I'm
recommending her profile to you both
crisp LinkedIn she's not from a ux
background she's from a marketing
background but trust me legit stuff then
we have Bill for Mars so when you go to
bed for Mars they have this thing called
ux glossary so U.S glossary calendar
they have multiple ux models that you
can use
why can't we use PPT for all of this why
do we need to rely on these websites and
that makes sense
so if you have the Pro Plan for chart GP
day all you need to do is prompt can you
list down all popular ux psychology
mental models relevant for ux designers
and then you can give examples of mental
models that you are resonating to the
public sector key are just a cognitive
resonance a framing hair growth is
now give me 10 more similar us
fundamental models apart from these four
that are useful practical and important
to learn when you do that it will keep
giving you more mental models and then
you can keep digging in you don't have
to buy a subscription you can just use
AI to improve your first principles for
knowledge so with that let's quickly
revise model number two we understood
that knowing how humans think will help
you the most lessons
then we understood that giving a name to
our behavior is very very important
Amazon
just because I have given a name to it
and at the very end you always need to
find V1 examples in real applications
and not from dribble please don't rely
on dribble and be hands and Pinterest to
take your UI inspiration please rely on
real applications
please make sure that you first see it
in real applications you will find all
the relevant resources and the link to
download the PDF in description if
you're here for the first time make sure
you click on subscribe and hit the Bell
icon so that you never miss an update
let me know in the comments section if
there's something specific you want me
to cover in the next video we make
content on design Ai and Technology to
help you upskill for free I hope that
you're taking care of your mind and body
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