Cisco - Change Management Training Video
Summary
TLDRThe script follows a news team's journey as they embrace a significant change in their workflow by adopting new technology and self-shoot techniques. Despite initial resistance, the team learns to adapt, leading to increased opportunities and cost-efficiency. The transformation is guided by the 'Cisco Change Roadmap,' a structured approach to managing major changes. The story culminates in the successful implementation of the new approach, with reporters like Catherine Ford now empowered to produce their own stories, heralding a new era for the newsroom.
Takeaways
- đ The script describes the beginning of an adventure involving a major change in the way Cisco Systems approaches product development.
- đ Major change in organizations requires proactive problem-solving and getting everyone involved, not just sending out emails.
- đ The Cisco change roadmap is a model for managing significant changes within the company, divided into three phases: prepare, implement, and manage.
- đ€ There is resistance to change, as seen with the reporters who are skeptical about using new technology and becoming one-man-bands.
- đ„ The importance of forming a team to manage the change is highlighted, with a meeting scheduled to discuss the roadmap.
- đĄ The change aims to lower costs and increase opportunities, allowing for more creative and flexible reporting.
- đ„ Reporters are being trained to use small DV cameras, which is a significant shift in their traditional roles.
- đ A detailed action plan is necessary to understand how the new processes will fit together.
- đ©âđ« Workshops led by Nicole, who trained in New York, are being conducted to teach reporters how to use the new equipment.
- đ The change is being implemented with the expectation that it will improve ratings and provide better equipment for the job.
- đ The script ends with a successful implementation of the change, with reporters embracing the new approach and seeing its benefits.
Q & A
What is the main focus of the script?
-The script focuses on the implementation of a significant change within a company, involving the adoption of new technology and reassignment of camera crews. It illustrates the challenges and opportunities that arise from this transition.
What is the 'Cisco Change Roadmap' mentioned in the script?
-The 'Cisco Change Roadmap' is a model used by Cisco Systems to manage major changes within the company. It involves proactive problem-solving, support, and participation from all members to ensure successful change implementation.
Why is the change being implemented in the news studio?
-The change is being implemented to lower costs, stay competitive, and increase opportunities. Specifically, it allows reporters to shoot their own stories using small DV cameras, which opens up new possibilities for content creation and coverage.
What concerns do the team members have about the new technology?
-The team members are concerned about their lack of technical skills to use the cameras, the potential for being perceived as less professional, and the difficulty of managing both reporting and filming simultaneously.
How does Mason, the team leader, address these concerns?
-Mason addresses these concerns by reassuring the team that they will receive training and support. Nicole, who has trained in New York, is set to lead a workshop to help everyone get comfortable with the new equipment and workflow.
What opportunities does Mason highlight as a result of the change?
-Mason highlights the opportunity for reporters to have more creative freedom and flexibility. For example, Catherine can now pursue her long-desired 'highways and backroads' series, which was previously unfeasible due to the need for a full camera crew.
What is the reaction of the team after the first piece airs using the new technology?
-The team is pleasantly surprised and excited by the success of the first piece. Despite initial doubts, the results are impressive, and the experience is seen as a major win for the implementation phase of the change.
What ongoing support does Mason promise as the change is managed?
-Mason promises that the team will have access to the best equipment available, and that a 'Friday Film Festival' will be instituted to critique each week's pieces, ensuring continuous improvement and collaboration.
How does Catherine's perspective on the change evolve throughout the script?
-Initially, Catherine is resistant and unsure about the change. However, by the end of the script, she embraces the new opportunities it provides, expressing excitement about her ability to independently create and explore new stories.
What is the significance of the final scene where Catherine reports from the road?
-The final scene symbolizes Catherine's acceptance and enthusiasm for the change. It shows her on the road, embodying the independence and creativity that the new technology has enabled, marking a successful transformation for both her and the team.
Outlines
đ Embracing the Cisco Change Roadmap
The script introduces a transformative journey at Cisco Systems, where a team of 400 people is adopting a new approach to product development using the 'Cisco Change Roadmap.' This roadmap is a three-phase model designed to prepare, implement, and manage major changes within the company. The narrative focuses on the challenges and opportunities of change, emphasizing the need for proactive problem-solving and participation. The story is told by Katherine Ford, who is on the frontlines of business change, and it highlights the importance of the change roadmap for Cisco's future growth. The first phase, 'prepare,' is crucial for laying the groundwork for successful change.
đ„ Adapting to Technological Innovation in Journalism
This paragraph delves into the practical application of the change roadmap in a newsroom setting. The team is adapting to new technology, with reporters being trained to shoot their own stories using small DV cameras. Initially, there is resistance, particularly from Mason, who is concerned about the technical skills required and the potential for ridicule. However, with the support of a workshop led by Nicole, who has been trained in New York, the team begins to see the benefits of this change. The new approach is not only about cost reduction but also about creating opportunities for more personalized and flexible journalism. The narrative concludes with the successful airing of Nicole's self-shot story, marking a significant step in the implementation phase of the change process.
Mindmap
Keywords
đĄAdventure
đĄChange
đĄCisco Change Roadmap
đĄProduct Development
đĄProactive
đĄSupport
đĄPhases
đĄNew Technology
đĄOne-Man-Band Reporters
đĄWorkshop
đĄRatings
Highlights
Starting an amazing adventure in changing the approach to product development at Cisco Systems.
Major change requires proactive problem-solving and participation, not just emails.
Introduction of the Cisco Change Roadmap as a powerful tool for managing change.
The roadmap is divided into three phases: Prepare, Implement, and Manage.
The Prepare phase has the most steps and is crucial for success.
Adopting new technology and reassigning camera crews to reporters.
Concerns about reporters being able to use cameras and shoot their own stories.
Nicole, trained in New York, will lead a workshop to show how to use the new cameras.
The change aims to lower costs and increase opportunities for creative storytelling.
Reporters will be able to cover more stories with just a camera, increasing ratings.
The change is met with resistance but also seen as an opportunity for growth.
Nicole leads a workshop demonstrating the ease of using the new DV cameras.
Creating a detailed action plan to manage the change and fit all pieces together.
Addressing concerns about equipment management and crew layoffs.
First piece filmed by a reporter airs successfully, marking a major win.
Phase two, implementation, starts off well with positive feedback and increased ratings.
Institute a Friday Film Festival for critique and recognition of the best work.
Personal reflections on the change, from resistance to embracing the opportunity.
Catherine Ford reports from the road, showcasing the new approach to journalism.
Transcripts
okay well this is the start of a pretty
amazing adventure I can't believe I get
to do this we're going to start here on
this road and then see where the map
takes us actually it's already taken me
someplace I never thought I'd go it
started a few months ago I was doing a
story on Cisco Systems you got a team of
400 people to change their whole
approach to product development when
you're talking about a major change
where people really change their
behavior they just can't send out a
bunch of emails and expect them to do it
we've got to be proactive find the
problems and the opportunities get
everyone to support and participate in
the change the whole company is now
managing major change using a model we
call the Cisco change roadmap the Cisco
change roadmap a powerful tool for
change reporting from the frontiers of
business i'm katherine ford change
roadmap a well change is critical to
Cisco's future growth that's why they
came up with it interesting well that's
all for now we'll see you back here at
11
and we're out hold up everyone
click meeting come on up so this road
map is divided into three phases and
that's right
prepare implement then manage prepare
has the most steps it has to be prepared
right to succeed so what's up Mason we
here to discuss the change roadmap well
kind of you all know there have been big
changes around here it's our new studio
new personnel there's another change
coming and I need your help to prepare
implement and manage it we're adopting a
new technology and reassigning camera
crews we've gotten some small DV cameras
and reporters are going to start
shooting their own stories what I don't
know how to use a camera and I don't
want it out one-man-band reporters what
joke we're going to be laughed off the
air um Mason I hate to break it to you
but it is physically impossible to be in
front of the camera and behind it at the
same time I understand your concerns
actually Nichole trained in New York one
she can show us all how to do it I'd be
happy to look this isn't going to happen
overnight Kathryn what was the first
step of that road map I need your help
form a team right this is the team let's
meet tomorrow at 10:00 I'll see you then
[Music]
good morning everyone okay why are we
doing this in part it's to lower costs
which is how we stay competitive but
it's just as much about increasing
opportunities yeah opportunities for a
lot of sad-looking television think
about it Kent how often have you wanted
to go out and cover something and I
didn't have a crew to give you and
Catherine how many years have you been
asking to do your highways and backroads
series I could never send three people
on the road but if it was just you and a
camera you could start next week if I
can unleash you guys to do what you're
great at this is going to be amazing for
ratings
but what they're great at is journalism
don't take offense not one of these
people has the technical chops to shoot
a story and then none of us are shooters
yeah but to give a vision of where we're
going
Nicole is going to lead a workshop okay
let's start with the cameras you can see
how easy they are to use
you guys want to try interview
we're here with Mason Crosby we show
signs lately about being in his right
mind she said it like it's a bad thing
now that we have an idea of how this
might work
we need a detailed action plan to figure
out how the pieces fit together Chet do
you feel like you'll be able to manage
the equipment room not really and
another thing the camera crew feels like
they're being set up for a layoff there
are no layoffs we still need the crew to
shoot and deal with the equipment make
sure they know there's crucial to this
as anyone well kid tonight's the night
and to put the first piece on the air
and if it bombs it'll be my last Mason's
not that kind of guy
and I'll just be humiliated in front of
millions and viewers well there is that
and finally tonight we're trying
something new at KP ta our reporter
Nicole price has filmed her own story
about the city and we're all very
excited to see it the city is like a
living thing and this weekend I tried to
get a feel for its pulse
[Music]
and we're out
wow I was awesome I can't believe it
how'd you get those shots when it's just
you in a little camera you can really
get some great stuff teen we have here a
major win phase two
implementation it's off to a great start
- great I was intimidating I can never
do that look you guys we'll give you any
help you need but everyone's expected to
get their feet wet as for managing this
change with the resources we've freed up
I guarantee you'll have the best
equipment available to do your job and
we're instituting a Friday Film Festival
to critique each week's pieces and get
the best one of props ratings are up
we're on the road to the future okay
take two actually this isn't to take at
all Mason since I know you're going to
see this footage before I get back I
just want to say I didn't want this
change I wasn't ready for it thanks for
pushing us you helped us see what was
good about it the team gave us the
support to take the plunge
mostly I can't believe I get to finally
take off with just my car my camera and
my map I thought this change was going
to be the worst thing in the world what
did I know
this is Catherine Ford reporting from
the road this is Catherine Ford
reporting from the frontier of this is
Catherine forth on the highways and back
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