13 Native TikTok Tools to Improve Your Marketing

Summary

This video script offers a comprehensive guide for marketers to leverage TikTok's evolving features for business growth. It covers content creation tips, the importance of short videos, and new features like expanded green screen, TikTok Live, and scheduled live events. The script also highlights the use of playlists for content organization, the significance of analytics for understanding audience engagement, and the Q&A feature for direct audience interaction. Finally, it touches on profile optimization with live event scheduling and the strategic use of bio links to drive traffic to landing pages.

Takeaways

• 📱 TikTok offers creator tools for both personal and business accounts to enhance content creation and engagement.
• 🎥 The optimal video length for maximum success on TikTok is 15 seconds or less, with an increased description and hashtag space.
• 📝 Drafts feature allows users to record and save videos for later publishing.
• 🌟 Popular effects like green screen have been expanded to TikTok Live, allowing for dynamic real-time interactions.
• 🚀 TikTok Live can be scheduled in advance, with a minimum notice of two hours, and requires a catchy title within 32 characters.
• 🔗 The ability to add a website link or call to action in the green screen during live events can streamline product promotion or teaching.
• 📊 Analytics are crucial for understanding watch time, follower activity, and content performance to tailor future content strategies.
• 📚 Playlists help organize content on profiles, allowing viewers to easily find specific types of videos they are interested in.
• 🗳️ The Q and A feature enables direct interaction with the audience, allowing creators to respond to questions with video replies.
• 📅 Live events can be seen on profile previews, with options for viewers to register and receive notifications for upcoming streams.
• 🔗 Having a link in the bio is beneficial for directing followers to more information or landing pages, especially for accounts with over 1000 followers.

Q & A

What are the two types of accounts on TikTok mentioned in the script?

The two types of accounts on TikTok are personal and business accounts.

What is the recommended video length for maximum success on TikTok?

For maximum success on TikTok, it is recommended to keep videos at 15 seconds or less.

How has TikTok increased the space for descriptions or hashtags?

TikTok has increased the character limit for descriptions, allowing for more space to add details or hashtags.

What is the purpose of the 'drafts' feature on TikTok?

The 'drafts' feature allows users to record TikTok videos and save them for later, providing flexibility in content creation.

How does the green screen feature enhance live streaming on TikTok?

The green screen feature allows users to add visual elements behind them during live streams, which can be used to display information about the event or call to action without needing to repeat it.

What is the minimum duration required for a live stream on TikTok to maximize viewer engagement?

It is recommended to stay live for at least 30 minutes to maximize viewer engagement, as not all followers may be aware when you go live.

What is the significance of scheduling live events on TikTok, and what is the minimum notice period?

Scheduling live events allows the audience to plan to be there, and the minimum notice period for going live is two hours.

How many characters are allowed for the title of a scheduled live event on TikTok?

You are allowed 32 characters for the title of a scheduled live event on TikTok.

What is the purpose of the 'playlist' feature on TikTok for businesses?

The 'playlist' feature allows businesses to organize their content on their profile, making it easier for viewers to find specific types of videos, such as tips or product-related content.

What are the top three analytics metrics that the script suggests businesses should focus on?

The top three analytics metrics to focus on are watch time, the activity of followers, and the performance of videos to understand what content resonates most with the audience.

How can businesses use the Q and A feature on TikTok to promote themselves?

Businesses can use the Q and A feature to engage with their audience by answering direct questions with videos, which can also strategically promote their services or products when responding to relevant inquiries.

What is the requirement for having a link in the bio on TikTok?

To have a link in the bio on TikTok, you must have at least 1000 followers.