What YouTube's New AI Rules Mean for AI Voices.
Summary
TLDRThis video discusses YouTube's new AI content rules, focusing on the dilemma creators face when declaring AI-generated content. It clarifies that using AI voices, like text-to-speech, typically warrants a 'no' response unless it impersonates someone. The video also touches on voice cloning, AI-generated music, and the implications of declaring AI use, emphasizing that minor AI adjustments don't impact content discovery or revenue. It raises concerns about misleading AI voices and the importance of adhering to YouTube's impersonation policy.
Takeaways
- đ YouTube's new AI rules require creators to declare if their content was made by AI upon video upload.
- đ The primary concern for creators is the use of AI voices or text-to-speech, which YouTube addresses with considerations of voice cloning and impersonation.
- đ« Deepfake content, where a well-known person is made to say something they didn't, is considered AI and must be declared as such.
- đŁïž Standard AI voices that don't impersonate anyone don't seem to require a 'yes' declaration according to YouTube's support pages.
- đ€ Creators using AI voices for language support, confidence in voiceovers, or channel branding can likely answer 'no' to AI content declaration.
- đ” AI-generated music is strictly considered AI content and requires a 'yes' answer, possibly due to YouTube's own music generator and industry pressures.
- đ€ Cloning one's own voice for content on one's own channel likely doesn't need to be declared as AI, but using a cloned voice without consent is a gray area.
- đč The implications of answering 'yes' to AI content are minor; it adds a message to the video description and may result in a label on the video player.
- â ïž Existing YouTube policies on impersonation and misleading content may still apply, regardless of AI content declaration.
- đ€ The broader question for creators is whether their content fakes real people, voices, locations, or events, which should guide their 'yes' or 'no' answer.
Q & A
What is the new requirement for YouTube uploaders regarding AI-generated content?
-YouTube now requires uploaders to declare whether the content they are uploading was made by AI.
What are the two key points to consider when using AI voices on YouTube?
-The two key points are voice cloning and making someone say something they didn't, which essentially relates to impersonation.
Why might a creator need to answer 'yes' to the AI content question on YouTube?
-A creator should answer 'yes' if they are trying to create realism out of something that is fake, such as using deep fake technology.
What is the opinion on using standard AI voices that don't impersonate anyone specific?
-The opinion expressed is that one can answer 'no' to the AI content question if using a standard AI voice that doesn't sound like anyone in particular.
What is the purpose of AI voices for the majority of creators according to the script?
-The majority of creators use AI voices as a support tool, such as for speaking a language they are not fluent in, lack of confidence in voiceovers, or as part of a channel's branding and personality.
Why does YouTube not want to scare creators off from using AI?
-YouTube does not want to scare creators off because AI helps, especially smaller channels, tackle the overwhelming task of content creation at the beginning of their YouTube journey.
What does YouTube consider as minor AI adjustments that don't need to be declared?
-Minor AI adjustments include generative AI tools that improve outline scripts, titles, and other aspects mentioned in the YouTube support pages.
What is the policy regarding AI-generated music on YouTube?
-If music is synthetically generated, it requires a 'yes' answer to the AI content question, possibly due to YouTube's own AI music generator and pressure from music partners.
What should a creator do if they clone their own voice for their channel?
-If a creator clones their own voice and uses it on their own channel for their content, they do not need to declare it as AI content, provided they have given consent for their voice to be cloned.
What are the implications of answering 'yes' to the altered content question on YouTube?
-Answering 'yes' adds a message to the video description and may result in an additional label on the video player screen, but it does not impact content discovery or revenue generation.
How does YouTube differentiate between AI content and other types of content alterations?
-YouTube differentiates based on whether the content fakes real people, voices, locations, or events, rather than focusing solely on the tool (AI) used to create the content.
What is the potential issue with AI-generated deep fakes on YouTube?
-The potential issue is that they may violate impersonation policies if they depict real people without their consent, which could lead to channel termination.
Outlines
đ€ Understanding YouTube's AI Rules for Content Creation
The video script discusses YouTube's new AI rules, which require creators to declare whether their content was made by AI. It emphasizes the simplicity of the yes-or-no choice despite the complexity of AI-generated content. The focus is on AI voices and text-to-speech, distinguishing between voice cloning, which may require a 'yes' declaration if it impersonates someone, and standard AI voices, which might not. The script suggests that for most creators using AI voices as a support tool, answering 'no' to AI content is appropriate. It also mentions that YouTube is supportive of creators using AI, especially for smaller channels, and that minor AI adjustments, including those made by tools like vid IQ, do not need to be declared.
đ” Navigating AI-Generated Music and Voice Cloning on YouTube
This paragraph delves into the nuances of AI-generated music and voice cloning on YouTube. It states that synthetically generated music requires a 'yes' answer to the AI content declaration, possibly due to YouTube's launch of its own AI music generator and pressure from music partners. The script ponders the implications of using one's own voice cloned for content, suggesting it doesn't need to be declared as AI unless used without consent on another channel. It also touches on the longstanding impersonation policy and the potential risks of AI voices being used to mislead or scam viewers. The paragraph concludes by questioning the broader implications of AI in video production, including green screens, visual effects, and AI video editors, and suggests that the core question for content declaration should be whether the content is attempting to fake real people, voices, locations, or events.
Mindmap
Keywords
đĄAI rules
đĄAI voices
đĄVoice cloning
đĄText-to-speech
đĄDeep fake
đĄImpersonation
đĄSynthetic content
đĄAltered content
đĄAI-generated music
đĄAutotune
đĄImpersonation policy
Highlights
YouTube's new AI rules require content creators to declare if their video was made by AI.
Creators have concerns about AI voices and text-to-speech in the context of these new rules.
AI voices are scrutinized under two key points: voice cloning and making someone say something they didn't.
Impersonation through AI, such as deep fakes, requires a 'yes' declaration for AI content.
Using a standard AI voice that doesn't impersonate anyone might not require a 'yes' declaration.
YouTube is more concerned with the intent behind using AI rather than the use of AI itself.
AI helps smaller channels manage the overwhelming task of content creation.
Minor AI adjustments, including generative AI tools for script improvement, do not need to be declared.
VidIQ offers AI tools for channel optimization and personalized content ideas at a discounted rate for smaller channels.
AI-generated music requires a 'yes' declaration if it's synthetically generated.
YouTube's strict policy on AI music may be due to the launch of its own AI music generator and pressure from music partners.
Autotuned music or music with non-synthetic beats and instruments may not need an AI declaration.
Synthetic music generated by AI tools requires a 'yes' declaration for AI content.
The implications of declaring AI content are minor, with no impact on discovery or revenue generation.
Existing impersonation policies may affect AI-generated content that misleads or misinforms viewers.
The core question for AI content is whether it fakes real people, voices, locations, or events.
Other AI applications like green screens, visual effects, video editors, and script generators are not directly addressed in the transcript.
Transcripts
so YouTube's new AI rules are out and it
all comes down to choosing either yes or
no it's a simple choice for a complex
situation especially when it comes to AI
voices which has left all of you with
lots of questions so let's tackle them
together so that you know what to do
when it comes to AI generated content on
YouTube whenever you upload a video to
YouTube you now be greeted by this
question asking you to declare whether
or not the content was made by AI I'll
assume you already know this because we
made a video about it but if you haven't
seen it go there first and then come
back to this video because it doesn't
matter how much information YouTube will
provide about this option individual
creators are going to have questions
about their specific needs when it comes
to Ai and the most common question and
concern of them all is AI voices or text
to speech now from this point on we're
not asking whether or not any of these
things are banned on YouTube instead
we're just trying to answer a very
simple question should I answer yes or
no to AI content when I'm uploading my
video to YouTube now throughout this
video I'm going to refer quite a lot to
many examples YouTube provides on their
support pages and to answer this
question about AI voices we're looking
at these two key points voice cloning
and making someone say something they
didn't what this basically boils down to
is impersonation if you make a video of
a well-known person who says something
they didn't like this this is a deep
fake example of what is possible with
powerful computer and editing then you
need to declare that that as AI but on
the other hand if you use a standard AI
voice that doesn't sound like anyone in
particular like this this photographer
is trying to get the attention of Red
Bull by filming a free ad for them and
posting it online then according to
YouTube support Pages it doesn't
specifically mention anything about
standard AI voices and text of speech
then I think in my opinion you can
answer no because when we go back to the
upload question it's basically all about
one thing are you trying to create
realism out of something that is fake I
would say for 99% of creators that's not
their intention they're using AI voices
as a support tool maybe you need to use
an AI voice so it can speak a language
you're not fluent in or you're just not
about confident doing voiceovers yet or
it's part of a branding and the
personality of a channel in short I
don't think YouTube cares if you use an
AI voice they're more interested in how
you use it and why AI helps creators
especially smaller channels tackle a
task of making content at the beginning
of a YouTube Journey varies so much to
do it can be overwhelming and YouTube
doesn't want to scare creators off from
using AI That's why the support Pages
mention that minor AI adjustments don't
need to be declared and this includes
generative AI tools like improving
outline scripts titles which just so
happens to be what vid IQ does it can do
all of the things mentioned in the
YouTube support Pages along with
generating ideas personalized to your
channel it can deep dive into keyword
research analyze feedback and optimize
your existing content and that's just a
beginning and on top of all of that it's
cheaper than it's ever being with an
incredible 50% off annual memberships
for channels with less than 100
subscribers so check out the link in the
description and be safe in a knowledge
that you can click no to the altered
content question when you're uploading
videos along with all of these AI voices
questions so if you use a default AI
voice but everything else is made by you
I don't think you need to declare this
as altered or synthetic content and it
doesn't matter if it's a Travel Health
Finance or any channel for that matter
the topic doesn't force you to say yes
and if you use one of those specific
named voices from an AI tool such as 11
Labs do you have to disclose that well
does Calvin sound like anyone famous
hello my name is Calvin and I'm an AI
voice from 11 Labs then no if on the
other hand the video looks and sounds
like this I do a lot of my own stunts
but I also do a lot of industrial
cleanup okay it's important then you
need to let people know that this isn't
actually Tom Cruz now I do want to add a
quick disclaimer at this point I could
be wrong about all of this it may be
that when I'm saying that you can answer
no you actually have to answer yes but
if that is the case then I say this to
YouTube If a Creator like myself with
over a decade of experience who calls
themselves a YouTube educator can't
understand these AI rules how do you
expect the average Creator to Faire any
better all right let's move on because
here's an interesting side question to
the whole AI voices debate what if you
clone your own voice I mean I'm not
actually saying any of this but it's
sounds like me doesn't it so should this
be declared as AI content this is
certainly more of a gray area but I
still think the answer is no and I'll
tell you why first of all I gave my
consent for my voice to be cloned and
then I typed out the script for the AI
voice and it's on the vid IQ Channel
where the audience is very familiar with
my voice however if another channel was
to clone my voice and use it without my
consent then that would be considered
altered or synthetic content in my
opinion of course so if you do clone
your own voice and use it on your own
channel for your own content no need to
declare but if you clone a fictional
character that is likely to be well
known to your audience outside of your
channel then you should say yes now ai
generated music seems to be a bit of a
strict one the support Pages simply say
that if a music is synthetically
generated it does require a yes answer I
think a big reason for this is because
YouTube is launching its own AI music
generator called Creator music which
will automatically declare the content
as AI generated I also suspect that
YouTube are under great pressure from
their music Partners to be strict on the
rules around AI music because of a
threat it poses to the industry so when
I look at a question like this that
talks about altering their own voice and
autotuning my question back to them is
has the music itself the beats the
melody the instruments been
synthetically generated if the answer is
no then I don't think you need to
declare it as AI on the other hand if
you go to one of the many any new AI
music sites popping up such as udio type
in a couple of keywords and generate a
track then you probably need to answer
yes to this
music but here's the weird thing about
all of this synthetically generated
music isn't new it's been around for
decades and you probably won't believe
it but this is where I got my start on
YouTube Welcome MC
Magic by the
[Music]
I composed this song if you can call it
that on an ancient music producing
program called Dance EJ over 15 years
ago so would this be considered altered
or synthetic content well again I would
argue no because all of his samples were
recorded in the real world
professionally just not by me and I
think critically I composed all of the
music but I'm not 100% sure this is the
one of most uncertain on and yeah if you
want to check out the full album it's
out there somewhere on YouTube
somewh over the
[Music]
rain whereas with this music there is no
doubt it is altered synthetic AI
generated I'm just not sure if Arnold
genuinely is singing that tune or is
Pitch Perfect
why can't I
now with the exception of Arnold Swatch
andega and his immediate family this is
casual light-hearted entertainment and
comedy right which is why even when you
do click yes on the altered content
question the implications are relatively
minor answering yes will add this
message to the description of the video
and in some cases YouTube may decide to
add an additional label on the video
player screen that looks like this but
this is far from the Doom and Gloom of
demonetization and Shadow band videos
YouTube clearly state in their support
Pages for answering yes does not impact
discovery of content or how much revenue
a video can generate but does that mean
that this AI generated deep fake is in
the clear well this is where things get
a little more complicated because it's
the existing policies that may make a
difference there is a long-standing
impersonation policy in place at YouTube
and now I doubt the creator of the deep
fake got Arnold's permission to do it so
it could in theory violate this policy
and terminate the channel watching this
video you're one of the 10,000 lucky
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this is the much scarier side of AI
voices misleading misinforming and
ultimately scamming viewers there are
extensive policies in place to guard
against that all of which brings us back
to this question which I think in
principle actually has little to do with
AI I think we're all interpreting these
question questions to ask us have we
used AI in our videos which isn't
accurate after all this section is
called altered content AI is just the
tool but not necessarily the intent so I
think the question is more along the
lines of this does the following content
fake real people real voices real
locations real events and that's how you
have a better idea of answering either
yes yes or no but what about everything
else green screens visual effects AI
video editors AI in thumbnails AI script
generators the list is almost endless
we've got tons of questions ready to be
answered all over here
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