THC 1 | Lesson 1 | Part 1/3

Summary

This lesson offers a macro perspective on tourism and hospitality, highlighting the industry's rapid growth and multifaceted impact. It underscores tourism's role in job creation, economic diversification, and foreign exchange enhancement. The script delves into cultural exchange fostering understanding and peace, referencing the 'peace industry' concept. Historical insights into Philippine tourism are provided, with emphasis on its evolution and the Marcos regime's influence. The lesson also explores definitions and characteristics of tourism, emphasizing its complexity and dynamic nature, concluding with the significance of tourism's economic and cultural contributions.

Takeaways

• 🌟 Tourism is a multi-dimensional phenomenon that involves phenomena and relationships arising from travel and temporary stays.
• 🏨 Job creation is a significant advantage of the tourism industry, providing opportunities in hospitality and catering to the needs of tourists.
• 💰 Economic diversification is fostered by tourism, as it generates income for both the establishments and the people working within the industry.
• 🌐 Foreign exchange is boosted by international tourism, as tourists spend resources in the countries they visit, contributing to the local economy.
• 🤝 Tourism promotes cultural understanding and trust among people of different cultures through interactions and experiences.
• 🕊️ The industry is considered the first peace industry, as it encourages peace and respect for different cultures.
• 📚 The tourism industry in the Philippines started during the Marcos regime and was initially called the Ministry of Tourism, headed by Jose Di Aspiras.
• 📉 The tourism industry experienced a downturn during the declaration of martial law under Marcos, affecting businesses and establishments.
• 📈 After Marcos, the Aquino administration attempted to revive tourism with various programs, though it did not reach the heights of the Marcos era.
• 📚 Definitions of tourism vary, emphasizing the temporary movement of people, their activities at the destination, and the distances traveled.
• 🔍 The characteristics of tourism include complexity, dynamism (journey), static elements (stay), temporary movement, and recreational activities.

Q & A

What is the macro perspective in tourism and hospitality?

The macro perspective in tourism and hospitality is a general overview of the tourism industry, which is considered to be very encompassing and one of the most consistent and fastest-growing industries.

Why is the tourism industry considered to be encompassing?

The tourism industry is considered encompassing because it involves various sectors and provides opportunities for job creation, economic diversification, and contributes to foreign exchange, among other aspects.

How does the tourism industry contribute to job creation?

The tourism industry contributes to job creation by providing opportunities for people to work in various establishments catering to the needs of tourists, thus requiring a diverse workforce.

What is the significance of economic diversification in the context of tourism?

Economic diversification in the context of tourism means that the industry creates jobs and opportunities that generate income not only for the establishments but also for the people, leading to a more varied and robust economy.

How does tourism contribute to foreign exchange?

Tourism contributes to foreign exchange as international tourists spend their resources in a specific country to enjoy and explore its offerings, thus increasing the country's foreign exchange reserves.

What cultural benefits can be derived from tourism?

Tourism promotes understanding and trust among people of different cultures through interactions and exchanges, which can lead to embracing and respecting the cultures of others, fostering peace.

When did tourism start in the Philippines and what was its initial name?

Tourism started in the Philippines during the Marcos regime, initially known as the Ministry of Tourism, headed by Jose Di Aspiras.

What impact did the declaration of martial law have on the tourism industry in the Philippines?

The declaration of martial law during the Marcos regime led to a downfall in the tourism industry, causing suffering for establishments and a decline in its growth.

How did the Aquino administration approach the improvement of tourism in the Philippines?

The Aquino administration, under President Cory Aquino, implemented programs aimed at improving tourism in the country, although it did not reach the heights of the tourism industry during the Marcos regime.

What are the three definitions of tourism provided by different societies according to the script?

The three definitions of tourism provided are: 1) From the Byrne University of Switzerland, focusing on phenomena and relationships arising from travel; 2) From the Tourism Society in Britain, defining it as short-term and temporary movement of people; and 3) From the Tourism Society in Cardiff, defining it in terms of particular activities undertaken outside the home environment.

What are the five characteristics of tourism as stated by Burkhardt and Medley?

The five characteristics of tourism are: 1) Complexity, combining phenomena and relationships; 2) The dynamic element of journey or movement; 3) The static element of stay or accommodation and recreational activities; 4) The temporary or short-term nature of the movement; and 5) The activities done at the destination, such as recreational activities and cultural encounters.

What differentiates a tourist from an excursionist according to the United Conference on International Travel and Tourism?

A tourist is a person who visits a country other than where they are earning money or residing for at least 24 hours, while an excursionist stays for less than 24 hours.

What are the five elements of travel as discussed in the script?

The five elements of travel are: 1) Distance, the measure used to distinguish travel from home; 2) Length of stay, differentiating tourists from excursionists; 3) Residence, the origin of the tourists; 4) Purpose of travel, the reasons for traveling; and 5) Other reasons for travel, which may include personal or business purposes.