Watch this if your business is going broke... | Business Review

Summary

In this video, Dan Henry, founder of getclients.com, consults with Michael, an online voice teacher whose business has declined after a pivot. Michael's business aimed at helping church choir directors recruit members and improve their vocal techniques. Despite initial success with vocal technique courses, he struggled with a new offer targeting choir directors. Dan critiques Michael's approach, emphasizing the mismatch between his audience and the new offer, and advises him to return to his profitable vocal course. He also suggests leveraging YouTube and Instagram for promotion and proposes creating a membership site for sustained revenue.

Takeaways

• 📈 Michael's business initially thrived but pivoted into a less successful direction, prompting him to seek advice from Dan Henry, a business consultant with a proven track record.
• 🎓 Michael's business model revolves around helping church choir directors recruit members and improve their vocal techniques, with a focus on online courses.
• 🗣️ Dan critiques Michael's pitch, suggesting it's not terrible but could be significantly improved, particularly in terms of audience targeting and offer clarity.
• 🤔 Michael's struggle with inconsistent revenue stems from a mismatch between his audience's interests and the products he's selling, notably the shift from vocal technique to choir recruitment.
• 💰 Dan emphasizes the importance of selling products that resonate with the audience's needs and have a proven market, rather than pursuing less lucrative offers.
• 🏆 Michael has had more success selling his vocal technique course, indicating a stronger market for this product compared to the choir recruitment course.
• 📉 Michael's decision to pivot to a less profitable offer, despite having a successful product, is questioned by Dan, who suggests it's counterproductive to business growth.
• 📝 Dan advises Michael to focus on his strengths and the market demand, recommending a return to selling the vocal technique course that has a proven audience and sales track record.
• 📈 Dan provides a detailed strategy for leveraging social media, particularly Instagram, to drive sales through direct messaging and creating urgency with limited-time offers.
• 🎯 The importance of understanding the 'why' behind a skill, rather than just the 'how', is highlighted as a key to effective teaching and content creation.
• 🔄 Dan suggests creating a membership site as a recurring revenue stream, offering ongoing value to customers and a steady income for Michael's business.

Q & A

What is the main issue that Michael's business is facing?

Michael's business is facing a decline in revenue after pivoting from teaching vocal techniques to helping church choir directors recruit new members, a market that is not as lucrative or aligned with his audience.

What is Dan Henry's background and how does it relate to the advice he gives?

Dan Henry is the founder of getclients.com and has consulted thousands of online business owners, helping to build multiple multi-million dollar brands. His experience allows him to provide brutal, non-nonsense advice to business owners like Michael.

What is the primary service Michael offers to church choir directors?

Michael offers an online course to help church choir directors recruit new members and improve their choir's sound, with the goal of achieving the choir of their dreams.

What was the monthly revenue Michael made before the pivot and what has it dropped to?

Before the pivot, Michael was making around $2,700 to $3,000 per month. After the pivot, his revenue dropped to about $1,400 per month.

What is the main advice Dan gives to Michael regarding his business model?

Dan advises Michael to return to his previous business model of teaching vocal techniques, which had a better market and was more profitable, rather than continuing with the choir recruitment course.

What is the mismatch that Dan identifies in Michael's business?

The mismatch is that Michael has an audience of vocalists built through his vocal technique teachings, but he is trying to sell them a course on choir recruitment, which does not align with their interests or needs.

What is the reason behind Michael's initial success with vocal technique courses?

Michael's initial success with vocal technique courses is due to having a large audience of vocalists from his YouTube channel and Facebook group, which are interested in improving their singing abilities.

What does Dan suggest as a potential new business model for Michael?

Dan suggests creating a membership site with a monthly fee, where Michael could provide ongoing vocal training and support, leveraging his existing audience and expertise.

What is the importance of understanding 'why' something works according to Dan?

According to Dan, understanding 'why' something works is more important than 'how' because it leads to a perspective shift and is more memorable. This understanding can help in creating more effective marketing pitches and content.

What is the strategy Dan recommends for building authority and gaining attention in Michael's niche?

Dan recommends finding communities where the target audience discusses their struggles and helping them genuinely without pitching. This builds authority and attention over time as people start tagging and referring to Michael as the expert.

What is the potential downside of Michael's current business model according to the conversation?

The potential downside is that Michael is not leveraging his strengths and existing audience, and instead is targeting a market that is less profitable and harder to sell to, which could lead to further financial decline.

Outlines

00:00

📈 Business Pivot Fails to Boost Revenue

Michael, an online voice teacher, initially experienced success with his business but later faced issues, prompting a pivot that unfortunately led to even worse financial outcomes. He sought advice from Dan Henry, founder of getclients.com, who has a track record of consulting for online business owners and building multi-million dollar brands. Michael's business model involves helping church choir directors recruit members and improve their choirs' sound. Despite having an audience of 13,000 YouTube subscribers and a Facebook group of 4,000, Michael's revenue fluctuated, reaching a low of $1,400 in one month. His offerings include four online courses, with the vocal technique course outperforming the choir recruitment one. Dan suggests that Michael's mismatched audience and pivot to a less profitable niche are the primary reasons for his diminished income.

05:02

🤔 The Dilemma of Choosing Profit Over Passion

The conversation delves into why Michael, despite being qualified in both areas, chooses to sell a less profitable offer that doesn't resonate with his audience. Dan challenges Michael's decision to sell to church choir directors, a demographic that often lacks financial resources, rather than capitalizing on the more lucrative vocal technique market. Michael admits his pivot was driven by a perceived expertise in choir directing rather than vocal technique, despite the latter being in higher demand and easier to sell. Dan emphasizes the importance of selling to a market that values and can afford your product, rather than pursuing a passion that doesn't align with your audience's needs or financial capabilities.

10:03

🎤 Leveraging Online Presence for Vocal Training Success

Michael discusses his strategy of using his YouTube channel to drive sales to his vocal technique course. He built goodwill by posting weekly videos related to church weeks and promoted his course during high-traffic periods like Christmas. Dan suggests enhancing this strategy by leveraging Instagram, engaging with potential customers through direct messages, and addressing their specific vocal challenges. The goal is to create a connection, understand their frustrations, and offer solutions, which could lead to sales without the need for traditional sales calls.

15:05

💡 The Power of 'Why' in Vocal Technique Education

The script highlights the importance of teaching the 'why' behind vocal techniques rather than just the 'how'. People tend to remember and retain information better when they understand the principles behind it. This approach can lead to a paradigm shift and is more effective in teaching than simply providing a step-by-step guide. The conversation suggests that focusing on the 'why' can help students improve their singing abilities more effectively and can be a key selling point for vocal training programs.

20:07

🎼 Overcoming Insecurities with Advanced Vocal Techniques

Michael shares his personal experience of struggling with his singing during a church event and the embarrassment it caused him. He emphasizes the desire to sing well for the church and the importance of mastering vocal techniques to avoid such situations. The pitch suggests that with the right guidance and a few adjustments, anyone can significantly improve their singing abilities in a short amount of time. The course is positioned as a solution to help singers avoid the pain of poor performance and to enhance their ability to use their voice in worship.

25:08

🔄 Transitioning to a Membership Model for Vocal Training

Dan advises Michael to transition from one-time course sales to a membership model, which can provide recurring revenue and a more engaging experience for students. The idea is to create a membership site where members can access ongoing vocal lessons and live coaching sessions. This model also includes building an email list and promoting the membership through daily emails. Dan encourages Michael to act quickly on setting up the membership site and to reach out with the results of his promotional efforts.

Keywords

💡pivot

The term 'pivot' in business refers to a strategic shift in the direction or focus of a company in response to challenges or opportunities. In the video, Michael's business initially did well but faced problems, leading him to pivot, which unfortunately resulted in worse performance. The concept is central to the narrative as it sets the stage for the advice given by Dan Henry.

💡online course

An 'online course' is a series of educational lessons delivered via the internet, often with the ability to learn at one's own pace. In the script, Michael's business model includes selling online courses, particularly aimed at church choir directors and singers. This is a key part of his business strategy and a focus of the advice given to him.

💡brand

A 'brand' represents the identity and image of a company or product in the minds of consumers. Dan Henry mentions building multiple multi-million dollar brands, highlighting his experience in creating strong brand identities that resonate with customers, which is a key aspect of successful online businesses.

💡audience mismatch

An 'audience mismatch' occurs when the target audience for a product or service does not align with the audience that has been attracted. In the video, Michael has an audience of vocalists but is trying to sell to choir directors, which creates a mismatch and is identified as part of his business's problem.

💡vocal technique

'Vocal technique' encompasses the methods and skills used to control and produce the human voice for singing. Michael initially helped church singers improve their vocal technique, which was a successful part of his business. This concept is crucial as it represents a service where Michael has expertise and a marketable skill.

💡choir director

A 'choir director' is responsible for leading a choir, including training, conducting, and managing the group. The script discusses Michael's efforts to recruit new members to church choirs and help directors. This role is central to the new market Michael is trying to target with his business.

💡membership site

A 'membership site' is a subscription-based platform offering exclusive content or services to members for a recurring fee. Dan suggests that Michael create a membership site as a new business model, which would provide ongoing value and recurring revenue, a strategic move to enhance the sustainability of his business.

💡recruit

To 'recruit' means to attract and persuade people to join an organization or cause. In the context of the video, Michael's business aims to help church choir directors recruit new members, which is a service he offers through his online courses and expertise.

💡multi-million dollar Brands

The term 'multi-million dollar Brands' refers to businesses or products that generate millions of dollars in revenue or value. Dan Henry mentions having helped build such brands, indicating his experience and success in scaling businesses, which is a key point in establishing his credibility in the video.

💡profitable business

A 'profitable business' is one that generates more income than its expenses, resulting in a profit. Dan emphasizes the importance of having a profitable business model, advising Michael to focus on the aspects of his business that are already successful and profitable, rather than pursuing less lucrative ventures.

💡email list

An 'email list' is a collection of subscribers' contact information used for sending newsletters, promotions, and other communications. In the script, Dan advises Michael to utilize his email list of 3,000 people to promote his membership site, highlighting the importance of email marketing in driving business growth.

Highlights

Dan Henry offers brutal, non-nonsense advice to Michael, an online voice teacher struggling with business pivots.

Michael's business model involves helping church choir directors recruit new members and improve vocal techniques.

Michael's monthly income fluctuates, with a recent drop to $1,400 from previous earnings of $2,700 to $3,000.

Dan critiques Michael's pitch, suggesting improvements for clarity and effectiveness.

Michael's audience mismatch is identified as a significant issue affecting his business success.

Dan points out the difficulty of selling to church choir directors who often have limited budgets.

Michael's pivot from a successful vocal technique course to a less popular choir recruitment course is questioned.

Dan emphasizes the importance of selling products that align with audience interests and needs.

Michael's inconsistent pricing strategy for his courses is discussed as a potential problem.

Dan suggests leveraging Michael's YouTube channel and Instagram for better marketing of his vocal technique course.

The transcript highlights the power of direct messaging on Instagram as a sales tool.

Dan advises focusing on the 'why' behind techniques to create a perspective shift in learners.

Michael's pitch is improved by incorporating personal stories and emotional connections to singing in church.

Dan recommends creating a membership site as a recurring revenue stream for Michael's business.

The importance of daily emails to the email list for consistent promotion and engagement is underscored.

Michael is encouraged to build his audience on YouTube and Instagram to increase membership site subscribers.

Dan outlines a strategy for Michael to set up and promote his membership site within 48 hours.

The transcript concludes with actionable steps for Michael to implement the membership site and email promotion strategy.

Transcripts

meet Michael who is an online voice

teacher and his business was doing very

well and then it started to have some

problems so he pivoted and now it's

doing even worse so he reached out to me

to get some brutal non nonsense advice

on what he's doing wrong my name is Dan

Henry I'm the founder of getclients.com

and I have consulted thousands of online

business owners and helped build

multiple multi-million dollar Brands if

you're looking to turn your business

around then pay pay attention to the

next 28 minutes because it's likely

you're making a lot of the same mistakes

as Michael let's get to the video my

name is Mike I'm 36 years old from

Massachusetts and I'm here to get my

business roasted all right Mike tell me

in just 10 seconds what is your business

so I help church choir directors Recruit

new members to their choir get them

Blended and sounding great so that they

can have the choir their dreams okay and

how much money are you making per month

with that business

last month I made about

$1,400 uh before that I made 2,700 to

three grand uh it's I also help Church

singers as well uh improve their vocal

technique but I'm trying to move away

from that is this like an online course

yes so I have uh four online courses

that I sell and uh usually I make I make

the money when I do like big promotions

like Black Friday and so on I want you

to pitch me your offer in 30 seconds all

are you a church choir director that is

looking to recruit new members do you

feel like when you show up on Sunday if

you just had a few more members in your

choir that were actually motivated then

you could really have the choir of your

dreams well I'm here to help you because

I've learned the secret tool to go from

just 10 members all the way up to a 100

members and I've done this before and I

can help you do it as well okay it's not

the worst pitch normally I get garbage

on here that was like just like a Rusty

kind of thing it wasn't pure crap wasn't

great but it wasn't bad why do you think

you're only making 1,400 bucks a month

with this business so I I built an

audience with the other brand about

teaching vocal technique and so I've got

like 13,000 YouTube subscribers I've got

a Facebook group of 4,000 and mostly are

the vocalists but that's not my true

expertise I'm really like a conductor

director and so I'm trying to branch

into that kind of with the old audience

so there's a bit of a mismatch um and

that's kind of what's going on all in

all I've made about 70 Grands with this

whole thing over the last four years I

know it's not much but I I want this to

be like a better bigger business so I'm

going to give you a much better pitch

than that but I need to couple things

how much do you charge for this course

on how to get more choir members for a

Church's choir I started with like 37

and then I went to 97 and then I went to

29 97 so I have one offer for 297 and

one for 3.97 how much did you charge for

the vocal Technique One the vocal

Technique One is 197 how much of the

vocal Technique One did you sell I sold

about like 50 Grand of that and how much

of the choir one did you sell about 15

grand is it easier to sell the vocal

technique one I think it's yeah I think

it's a lot easier Dan you have one offer

where someone who wants to get better at

singing takes your course they get

better at singing It's a pretty standard

offer it's a pretty good Market I mean

that's something people buy the other

course is how to get more choir members

for your church it's kind of a weird

offer is this something that what are

these preachers that that struggle with

this no this is church choir directors

so people that work at churches they're

but they're often not paid very much

they don't have a lot of support and

honestly it's a bit of a sinking ship

with church attendant in the states so

you have one offer that's actually doing

well and then you're like let me

intentionally do this other offer that's

crap that has an audience that literally

doesn't get paid it's all going down

it's horrible it's harder to sell why

would you choose to sell that when you

had something that was working because I

feel like I feel like I'm an expert

choir director but I'm not an expert

vocalist in the same way even though I

know that I can help people get from

like beginner to intermediate so I know

there's a place for what I can teach but

I'm not the world's like biggest expert

in this you must make a lot of money

with a job or another business to be

this flowery about how you make money

and passionate about oh well you know I

want to teach people how fly in space

like like why are you just cutting your

own income off do you have a good job

elsewhere so I have two good jobs yep

I'm a college professor and I'm a church

choir I hope you're not a college

professor of business no I'm a music uh

I'm a conductor actually Dan why do you

want to sell something that you already

know know is way harder to make money at

just everything's harder and it makes

less money why do you want to sell that

instead of the thing that actually makes

money it seems like you're qualified to

do both so why why intentionally make

less money I don't know if you want to

do something for charity jump on a plane

go to Africa talk to the little kids in

Africa you know build them a little

school do your thing okay but this is

business I'm not going to lie to you

that's a I would never want to sell that

offer hey are you a choir director that

doesn't get people to show up and listen

you don't get paid it doesn't really do

anything for you if people show up but

give me a bunch of money like it's just

it's I don't know it's a weird offer

yeah this all started sort of as a

charity in a sense because I just

started making videos for these people

singing and then it kind of took off and

then I was like oh can I monetize this

so I you know which one started as a

chair the the vocal technique one for

the singers that's really n you know 90%

of what I do in my audience so you have

an audience you said you built an

audience you have an audience of people

who want to get better at singing but

you're trying to sell them how to get

more choir members for their choir yeah

I know it sounds so stupid but yeah

that's true and you're wondering why

you're not making any money yeah have

you ever seen Back to the Future uh no I

haven't okay well there's a scene you

should look up it's the one where he

goes hello McFly hello bro of course

you're not making as much money you had

a good offer now you have a crap offer

you have an audience mismatch what did

you come on here to do for me to tell

you to do something that I never tell

anyone bu to do I wanted you to take a

look at my stuff and say look these

aren't good niches why don't you like

actually teach people how to make online

businesses work you come on the call and

you're like hey Dan I had this business

that had a good Market I built an

audience around it and I was making

money and then I decided to do this

other offer that I don't have an

audience around that's a weird offer

that doesn't really sell but I come on

this call so that you can teach me how

to do a third offer which is something

I've never really done that successfully

yeah yeah that's right did you drink too

much wine at Communion like what's wrong

with you I'm feeling like an idiot but

that's why I got here you're sound like

one I'm not saying you were one but boy

if you were an actor I'd believe

it I mean this is dumb why don't you

just sell the vocal fan and be done with

it I just don't feel like I want to do

that because I'm not like a like Premier

vocalist have you had your estrogen

checked no here's the deal man I can

look at your stuff for thiser but my

advice is going to be to go back and do

the thing that was working amazing so do

you have a website for this yeah I'll

put it in the chat that's the whole

business of products the vocal one is

the first one Advanced vocal technique

all right music Ministry 101 you

religious guys always I always have to

do this with y'all y'all think that

there's some crossover between business

and charity just have a profitable

business business and then give to

charity okay vocal technique training

program how to site read music Fearless

vocal training program choir essential

so I just I mean this makes a little bit

of sense because it's all like a

religious thing where where's the how to

get more choir members that's choir

Essentials so if I click on this am I

gonna see like some sort of sales page

this is the sales page hi choir director

is your choir struggling with lack of

choir members that lowers Quality Music

several voices stick out and there's no

blending in your choir choir members are

unmotivated to giving you a hard time no

I wouldn't want to go sing in a choir

either if you'd like to build your choir

or start one if you'd like to get your

choir sounding professional with perfect

harmony Rhythm and vocal blend if you'd

like to motivate your choir to learn new

songs and harmonies without any hassle

I'd like to invite you to try my choir

ental you sound you know what you sound

like you sound like Kevin spy if he

didn't diddle a kid that's what you

sound like and you kind of look like hi

my name is Michael Carney from music

Ministry 101 over the past 15 years I've

been able to grow and I I'll go back

here real quick and which is the one

that sold like hot cakes which one the

one on the left Advanced fogal technique

okay so this is for Christian singers

yeah okay any singers let me ask you a

question so you're at a St Patty's Day

festival and you sell a boot of beer or

something Irish versus you set up a tent

selling like Korean food which one do

you think you're G to do better with the

Irish one why it's a clear match to the

audience people are there to do Irish

stuff not Korean stuff we'll eat Bogi

some other time that's the market that's

what they want how many people do you

think want to improve their vocal

technique that are religious like

thousands of people maybe Millions how

many choir director ctors are there

who's like H I need to spend money on

getting more of these choir people in

here yeah there's like a hundred yeah so

what are you doing I don't know man I

don't know you're sabotaging yourself

yeah I guess so yeah I need to get back

into do you want me to help you with

this doomed offer that you should take

out in the back feed it a meal and shoot

it in the damn head or do you want me to

help you with the offer that actually

has the potential to make you some M

yeah let's do the one what was the most

you ever made with this vocal training

program in say 30 days uh probably about

four grand something like that and how

did you get traffic they go to that page

I just saw and just watch that video

sales letter and buy it it's primarily

the YouTube channel I I used to do a

weekly video which is specific to a

certain week a certain Church week right

and I would build up a lot of Goodwill

and then near Christmas or something I

would say go over to this page it's like

you know $50 off get it right now

there's a account down timer and then i'

make a bunch of money that way do you

ever put stuff on Instagram no what I

would do is I'd go back to doing those

YouTube videos I would take clips of

them and put them on Instagram and I

would promote that way and then what I

would do on Instagram i' get people to

DM you a word like hey did you know this

about vocal blah blah blah blah blah do

you want your vocals to improve in just

10 days or whatever DM me the word box

they DM you the word and then you say

hey what is the biggest problem you have

what's the biggest sticking point you

have with getting your vocals better and

they'll tell you blah blah blah blah

blah and then you say on a scale of 1 to

10 how frustrating is it that you can't

solve this problem you haven't solved

this problem yet and they'll go oh it's

a nine it's a 10 it's so bad right and

then you say if I could remove all that

frustration for you and actually help

you solve this problem completely and

utterly would it be worth a short chat

and then they say yes and then you say I

have a program and then you give them

the pitch you don't have to get them on

the phone because you're not charging

enough to bother with that but you could

literally sit there in the DMS and just

or you could even hire somebody to do it

and just sell that stuff like hot cakes

all day long you do four grand in a day

easy wow I would do it for like a week

just sit there and talk just sell

them and then once you nail it down you

nail the process down then you hire

someone you pay them you give them a

commission they're in there closing

deals closing deals no phone just over

DM and you also have what you get from

YouTube yeah so I have zero Instagram

right now you can start an Instagram in

the next couple minutes bro okay or you

could just grab your freaking phone and

be like are you struggling to hit

falsetto when you're singing in church

here's a little tip here's why this

happens what you want to do you want to

spend less time teaching them how

something works and more why something

works if if I say to you I really

struggle with being flat when I sing

especially when I sing loudly I'm flat

how do I fix that all so you got to work

on your breath support why am I flat uh

you're flat because uh essentially

you're not pushing the air out properly

so when you take a breath you need to

breathe it more deeply you're telling me

how tell me why they don't have enough

air pressure coming out when they go to

sing there's not enough air in their

diaphragm and if there's not enough air

in their diaphragm it's flat the more

air you have in your diaphragm the more

pressure you have to actually hit that

note essentially yeah most people when

they sing and they are flat and they

can't hit that note it's because they

don't have enough air in their diaphragm

what allows you to hit the upper

register of a note is air it's pressure

and so if you don't have enough air in

your stomach and your diaphragm or lungs

or whatever then you can't possibly have

enough pressure to push that note to

where it needs to be and thus you end up

flat the more air you have in your

diaphrag the easier it is to apply

pressure the more pressure the easier it

is to hit the note if you'd like more

tips on how to sing in choir whatever

you know Advanced local techniques send

me the word Vox right comment the word

Vox I'm showing you why not how people

remember why they don't remember how is

like teaching that the principle rather

than teaching the specific thing yeah

you must be in GCU I I got money tales

you need to teach them the why the

principle behind it not the how the how

is for your paid stuff so most people

don't don't realize this is that they

put out content and they constantly

teach how how how how how people don't

actually want to learn how they tell you

they do but they don't because how our

brains work we remember things we retain

things when we learn the why 100 times

easier than we learn the how because the

how is like step steps the how is like

memorization learning the why is a

perspective shifter people remember

people that shift their perspectives

they don't remember people they teach

them how to do stuff let's look one more

time at this so watch the video and

learn how to achieve proper flow

addiction and breast support in just

minutes a day then you got this buy now

for one payment of 197 so let me ask you

a question why would someone want this

what bad thing would happen in their

life if they didn't fix their vocal

technique feeling bad about how you

sound because of other people's

perception of you um is a big motivating

factor I was singing in a choir once and

we were singing along I was singing a

tener part and then I looked over and

one of my choir members was staring at

me and he looked disgusted with the way

I was singing and it was because I was

singing flat so flat that it actually

like Disturbed him okay how about

something like this there's nothing

worse than singing for your church and

having members of that church look at

you and you can tell in their eyes

you're flat you're sharp and you just

didn't pull off that note you just

didn't sing to where you know you would

like to be hi my name is Michael Carney

and I know exactly how you feel I

remember one time I was singing at a

park for a festival for our church and

as I Wasing I knew I wasn't quite

hitting the notes I knew I wasn't quite

singing as well as I could and honestly

as well as I wanted to sing and I

remember one of the other choir members

looking at me with a face of

disgust because I was honestly ruining

the entire choir I was a sour grape

amongst the bunch and I went home that

day and I felt horrible All I Want To Do

Is Sing for my church sing for my Lord

and Savior but you know what I wanted to

do it well and that was when I dedicated

my time myself to mastering the art of

vocal technique and if you are a singer

who sings in your choir in your church

or heck even in the shower and you know

that you are not singing as well as

you'd like to I would like to help you

with this as I have helped hundreds of

other members of their Church church

sing better so that they can really feel

the presence of the Lord through my

voice there's nothing better than using

your voice to preach the gospel to sing

the gospel and to make everyone feel the

presence of God in your church and I

would like to help you with that the

truth is that it's actually not that

difficult to sing better it's not that

difficult ult it's not about spending

hours upon hours upon hours practicing

it's really just comes down to a few

things you don't know and if you did

know these things you would be able to

get better 10 15 maybe even 20 times

faster I'm not kidding you could spend a

lifetime singing and if you did not know

the proper way to practice you could

practice for a hundred years and never

be as good as a few months of proper

practice and most people simply don't

share this they don't teach this and

that's why I created the advanced vocal

technique training program for choir

members churchgoers and anyone who sings

to praise the Lord because I want to

help you praise as high as possible I

want to help you sing The Gospel of the

Lord through your voice and I want it to

be beautiful and let me tell you

something

it can be beautiful with just a few

adjustments and by the time you're done

with this course you will not only know

how to make those adjustments but you

will be able to practice those

adjustments and get far better quicker

listen do you think there's a reason why

famous singers always have a vocal coach

it's because these singers like Adele

and Beyonce I don't know if you want to

mention that they're out touring

constantly they're doing shows

constantly sometimes they're sick

sometimes they're not feeling well

sometimes they're tired they work with

vocal coaches to keep them in tune all

the time so they always can perform and

believe it or not it's the same thing

with choir members it's the same thing

with you if you just had a little bit of

help showing you the proper way to do

things and honestly making it easy for

you see most of the time we think we it

has to be hard to get better at singing

but the truth is it can be easy the

difference is what you know and what you

don't know similar to when you came to

Christ think about it how bad was your

life before you knew the Lord maybe you

tried a ton of things maybe you tried

therapy maybe you tried reading books

maybe you tried all kinds of things and

nothing worked until one simple thing

changed in your life accepting Christ

and it's the same thing with your voice

it's only a simple change a few simple

changes that can turn your voice around

in no time at all just like the Lord has

click below to join Advanced vocal

technique for just $197 and think about

this is it worth under $200 an amount of

money you probably spent on coffee last

month on TV on something that isn't

going to help you preach the gospel and

sing it to the master

is it worth a couple hundred bucks to

never ever have to go home and feel that

way again never have to feel that

insecurity never have to feel that shame

of not singing as well as you'd like if

so click the button below and let's do

this together oh that's so good my mind

is blown oh I'm like melting you're so

good at this man it's freaky well thank

you any questions about that pitch no

because the pitch was I thought

fantastic how do I get a ention in that

like breaking Rapport kind of way so

that they go to watch the Pitch what is

something that your audience absolutely

hates I think they like um I think they

like the tradition and keeping things

the same and honoring tradition so I

don't think they like changing things

drastically if you want to get their

attention you got to find out what they

hate and you got to talk about that

nothing gets attention creates Bond more

than figuring out what your audience

hates and just going hard on well like

before like they hate negative attention

so if they do something you know out of

the ordinary and people dislike it they

don't like that they like to be liked by

everybody there's nothing worse than

singing in front of your church and

seeing frowns and scowls everywhere

instead of smiles yep you went to hit

that note and you just fell flat flat as

a satanic pancake here's why that

happens right so if you hook them and

then you provide a why as the value and

then you have a call to action boom okay

but think about this one way to build

Authority in this space is find

communities Facebook groups whatever

where people struggle and they talk

about this and you go in and you help

them and I've taught this to people if

you go in and you find communities of of

your target

audience and you find them talking about

things they struggle with and you just

aggressively all day for a week

help them like really genuinely help

them no pitch just help them you'll find

within a week or two whenever somebody

starts asking a question they'll start

tagging you oh Mike's The Authority you

could also run ads to some sort of uh

low ticket like cheat sheet or something

or just run ads directly to the 197 you

could do that but it's so low ticket

it's going to be hard to be profitable

ads with that so I think if you really

nail Instagram and you you're emailing

your list daily I would email every

single day to your email list I would

take them back to your program every

single day every single day let me ask

you this why haven't you considered

doing a membership site for this again I

feel like I'm not the like the best

expert in the world on it so I can help

them with the basics but if they ask

Advanced questions I don't want to lead

them in the wrong direction you think

they're gonna ask Advanced questions

sometimes they do and I can I can always

refer them to someone who studied at

whatever you explain me why you called

your course Advanced fcal Tech

technique yeah it's the stuff I learned

in college uh College voice stuff so

actually yeah it is Advanced vocal

technique have you ever had somebody buy

it and ask you a question you couldn't

answer I don't think

so bro what's wrong man turn the brain

on you're fine if I were you I would

create like a $29 to $47 a month

membership site screw the 197 okay

here's what I would do because we we're

at six figures a month with our

membership site it's really it's really

so here's what I would do you ready okay

yep I would put out a YouTube content I

would put out Instagram content okay and

I would give some sort of either Ultra

cheap like five to 15

$20 thing that they could buy or

something for free to get them on your

email list and then I would just email

them every day with a money tail as you

you bought my money tales training do

one of those

every day and send them back to a $29 to

$47 a month membership probably I think

you get away with $47 month and here's

what you do you take that ad you take

all those programs and you put it in the

membership then what you do is once a

month you bring people on and you do

like a vocal lesson with one person

everybody watches I'm sure everybody's

making similar mistakes and they can

watch that and you can work with them

live and people can watch or maybe bring

two or three people and now you have

monthly recurring Revenue it's an easier

sell say $47 a month right and you can

if you want you can give them a free

trial what I do is have something alra

cheat then on the next page have an

upsell ask them to get into the program

and if they don't take it they hit no

off offer them a free trial you start

doing that you will build up members

quickly you see how how quickly our

membership site is C all right so here's

what I want you to do I want you to sit

down and I want you to get real with

yourself do you have the abil ility do

you know enough to create a membership

site for $47 a month promote promote

promote email your existing list send

them to like how many how many people

are on your list about 3,000 3,000

here's what you do put all this into a

membership site charge $47 a month if

you can do it once a week you'd be given

massive value if you can do it twice a

month that would be awesome if you could

do it once a month that's a minimum so

keep that in mind do the calls hype them

up put little new stuff in there all the

time you know just hey here's a little

tip blah blah blah blah 47 bucks a month

and build a community out of it talk

about Jesus all the time do all that

stuff okay and email them and just say

hey we're doing a promotion for

Christmas my course um I'm taking all my

courses that would cost hundreds and

hundreds of dollars we're putting them

into a membership site and I'm doing

weekly or bi-weekly coaching calls where

I'm going to bring some of you on and

work with you live and you can watch me

work with others and learn from it go

here to sign up okay boom boom boom boom

boom yep if you want just take them

right to a free trial do you have the

ability to set that all up in the next

48 hours uh yes I do do it email your

list of 3,000 that's your first thing to

do go hard on the promotion on your

email list and then email me back and

tell me how much money you made and keep

in mind that money is recurring and then

go out build your YouTube channel build

your your Instagram with all this

content get more people on your list and

every like you know why our membership

site grows so fast because more and more

people join my email list every day and

every day I email them getting them join

my membership site so the bigger the

list the more I get out of those emails

so you just simply need to build your

list build your audience keep emailing

them and it'll grow and grow and grow

and grow and grow I want to pressure you

to get this out so I set it up in the

next 48 hours and that gives you five

days to promote email me back and let me

know how many members you get we'll do

okay man that's what I would do I think

this is a great membership site offer

awesome thank you Dan no problem no

problem man email me back

bro