How to Cold Pitch Freelance Copywriting Clients (⚠️Avoid these mistakes to get responses)

Summary

In this video, Christine from Paid Copywriter shares her expertise on effective cold pitching for freelancers. With a background in sales and experience building content teams, she emphasizes the importance of personalization, succinctness, and persistence in crafting pitches. She also discusses the significance of having a professional online presence, including a website and optimized social media profiles, to build trust with potential clients. Christine provides insights on choosing the right platforms for outreach and offers practical tips on building a list of ideal clients to pitch to, setting the stage for a follow-up video on identifying and connecting with these clients.

Takeaways

• 😀 Cold pitching is a proactive way to get your foot in the door and is controllable in terms of the number of pitches sent.
• 👀 The speaker has a background in sales and has experience in hiring copywriters, which lends credibility to their advice on cold pitching.
• 📈 Cold pitching allows for measurement of conversion rates, such as how many pitches lead to booked calls or meetings.
• 🚀 It provides access to companies that might not otherwise be accessible, helping freelancers level the playing field.
• 🔧 Personalization and context are crucial for an effective cold pitch; generic pitches are easily ignored.
• 🔎 Mentioning something specific about the client's brand in the pitch shows research and genuine interest.
• 📝 Keep the pitch succinct to respect the client's time and stand out among the many messages they receive.
• 🤔 Avoid being self-centered; focus on what the client is looking for and how you can help them achieve their goals.
• 🔄 Persistence is key; follow-ups are often necessary, and they should be thoughtful and value-adding.
• 📭 Use a message template that can be customized for each client, balancing personalization with efficiency.
• 💼 Having a professional email domain and website enhances credibility and professionalism in cold pitching.

Q & A

What is the main purpose of the video?

The main purpose of the video is to provide advice on how to effectively cold pitch as a freelancer, avoiding common mistakes and increasing the chances of getting a response from potential clients.

Why is the speaker qualified to talk about cold pitching?

The speaker is qualified to talk about cold pitching because they have experience in sales, have built teams of copywriters, and have been on the hiring side for their own business, giving them a well-rounded perspective on the subject.

What are some benefits of cold pitching mentioned in the video?

Some benefits of cold pitching include being proactive in getting your foot in the door, having control over the number of pitches sent, and gaining access to companies that might not otherwise notice you.

Why is personalization important in a cold pitch?

Personalization is important in a cold pitch because it shows that the freelancer has a vested interest in the company, has done research, and is not just sending generic messages to everyone.

How should a cold pitch be structured to be effective?

An effective cold pitch should be succinct, personalized, and focused on the client's needs rather than the freelancer's. It should also demonstrate an understanding of the client's goals and how the freelancer can help achieve them.

What is the importance of transparency in a cold pitch?

Transparency in a cold pitch is important because it helps establish trust with the potential client. It involves being clear about why you are reaching out and what you can offer them.

Why is it necessary to be persistent with cold pitching?

Persistence is necessary with cold pitching because the first attempt may not always get a response. Following up thoughtfully and providing value in each message increases the chances of getting a reply.

What is the role of a personal email domain in cold pitching?

A personal email domain adds a level of professionalism to a cold pitch, signaling that the freelancer is a serious business entity rather than just a hobbyist or side-project operator.

What should a freelancer's online presence look like to support their cold pitching efforts?

A freelancer's online presence should include an optimized website and social media profiles that showcase their skills, qualifications, work, and any certifications or awards. This helps build credibility and trust with potential clients.

How should a freelancer choose their main platform for cold pitching?

A freelancer should choose their main platform for cold pitching based on where their ideal clients are most active and the platform that best suits their niche and communication style.

What is the process of list building for cold pitching?

List building for cold pitching involves researching and compiling a list of ideal companies and the relevant people within those companies to pitch to, focusing on titles and roles that are likely to hire freelancers.