The 3 Components of SEO

Summary

This video script explores the multifaceted nature of SEO, emphasizing its three main components: on-page SEO for relevance, technical SEO for site accessibility and speed, and off-page SEO for authority and trust through backlinks. It introduces the concept of keywords, illustrating their importance in driving Google rankings and traffic. The script also highlights the necessity of keyword research as the foundational step in an effective SEO strategy.

Takeaways

• 🌐 SEO encompasses three main components: on-page SEO, technical SEO, and off-page SEO.
• 🔍 On-page SEO involves making web pages relevant and useful to the search phrases people use.
• 🤖 Technical SEO is about ensuring the site is well-organized, accessible to Google, and loads quickly.
• 🔗 Off-page SEO focuses on demonstrating the website's authority and trustworthiness, particularly through backlinks.
• 🔑 Keywords are phrases that people search for, and they are crucial for SEO strategy and page ranking.
• 🔢 SEMrush can provide insights into the search volume for various keywords, helping in keyword research.
• 📈 Keyword research is an essential first step in SEO, guiding the approach to optimizing web pages.
• 📝 Copywriting, content marketing, sales, product development, web design, user experience, branding, and community management all have indirect impacts on SEO.
• 📉 The number of monthly searches for a keyword can indicate its popularity and competition level.
• 📈 Including the keyword on a web page is part of on-page SEO and helps with ranking for that keyword.
• 📚 A web page about a specific topic, like iguanas, will likely rank for related keywords but not for unrelated ones.
• 📉 The script humorously notes that 'Kyle Byers is awesome' has zero monthly searches, suggesting the importance of selecting relevant and searched keywords.

Q & A

What are the three main components of SEO mentioned in the script?

The three main components of SEO mentioned are on-page SEO, technical SEO, and off-page SEO.

What does on-page SEO involve?

On-page SEO involves making sure your web pages are relevant and useful relative to the phrases that people are searching for.

What is the purpose of technical SEO?

Technical SEO aims to ensure that a site is organized, well-structured, accessible to Google, and loads quickly.

How does off-page SEO contribute to a website's ranking?

Off-page SEO contributes by showing Google that a website and its pages are authoritative and trustworthy, especially through acquiring backlinks from other websites.

What is a keyword in the context of SEO?

A keyword is a phrase that people search for, such as 'iPhone prices' or 'how to cook tofu'.

How can SEMrush help with understanding keyword search volume?

SEMrush can be used to see how many times people are searching for specific keywords each month, providing insights into search volume.

What is the significance of including a keyword on your web page for SEO?

Including a keyword on your web page helps improve its relevance and increases the chances of ranking for that keyword on search engines like Google.

Why is keyword research an important first step in SEO?

Keyword research is important as it helps identify the phrases people search for, which in turn influences the approach and strategy for optimizing a website's SEO.

How can the number of searches for a keyword impact a page's SEO strategy?

The number of searches for a keyword can indicate its popularity and competitiveness, guiding the decision on whether to target it and how to prioritize it in the SEO strategy.

What is the relevance factor in on-page SEO?

The relevance factor in on-page SEO refers to how well the content on a page matches the keywords and search intent of the users, affecting the page's ranking potential.

Why might a page about iguanas not rank for the keyword 'how to play basketball'?

A page about iguanas would not rank for 'how to play basketball' because the content is unrelated, lacking the relevance factor necessary for ranking in search results.

Outlines

00:00

🔍 Understanding SEO Components and Keyword Importance

This paragraph introduces the concept of Search Engine Optimization (SEO) and its three main components: on-page SEO, technical SEO, and off-page SEO. It emphasizes the importance of aligning web pages with user search queries, ensuring website accessibility and organization, and establishing authority through backlinks. The paragraph also explains the significance of keywords in SEO, illustrating with examples like 'iPhone prices' and 'how to cook tofu', and highlights the role of keyword research in the SEO strategy.

Keywords

💡Google Rankings

Google Rankings refer to the position a website holds on Google's search engine results page (SERP) for a particular search query. The higher the ranking, the more visible the website is to users. In the video's context, various factors such as SEO, public relations, and web design are discussed as they influence a website's Google Rankings, aiming to increase visibility and traffic.

💡SEO (Search Engine Optimization)

SEO is the practice of optimizing websites to rank higher in search engine results, thereby increasing organic traffic. The video outlines that SEO encompasses on-page, technical, and off-page components, all of which are crucial for improving a website's visibility and performance in Google searches.

💡On-Page SEO

On-Page SEO involves optimizing the content and HTML source code of a webpage to make it more relevant and useful for the targeted search phrases. The script mentions that this includes ensuring web pages are relevant to what people are searching for, which is a fundamental aspect of SEO.

💡Technical SEO

Technical SEO is about making a website accessible, well-organized, and fast-loading for search engines. The video script emphasizes the importance of site organization and speed, which are critical for a good user experience and search engine ranking.

💡Off-Page SEO

Off-Page SEO focuses on actions outside of the website that can influence its ranking, such as acquiring backlinks from other authoritative websites. The script explains that this helps demonstrate a website's authority and trustworthiness to Google.

💡Backlinks

Backlinks are incoming links from one website to another. In the context of the video, backlinks are a significant part of off-page SEO, as they signal to Google that a website is authoritative, thus potentially improving its search rankings.

💡Keyword

A keyword is a word or phrase that users type into search engines to find information. The video script uses 'iPhone prices' and 'how to cook tofu' as examples of keywords, highlighting their importance in driving traffic to a website through targeted SEO strategies.

💡SEMrush

SEMrush is a digital marketing tool often used for SEO and competitive research. The script mentions SEMrush as a means to discover search volume for keywords, which is essential for keyword research and SEO strategy development.

💡Keyword Research

Keyword research is the process of identifying and analyzing search terms that people use to find content related to a specific topic. The video script suggests that this is the first step in approaching SEO, as it helps in understanding which keywords to target for improved search rankings.

💡Relevance Factor

The relevance factor in SEO refers to how closely the content on a webpage matches the search intent of users. The script explains that a page about iguanas will rank for iguana-related keywords but not for unrelated terms like 'how to play basketball', illustrating the importance of content relevance.

💡Community Management

Although not the primary focus of the video, community management is mentioned as one of the various ways to impact a website's Google rankings. It involves building and maintaining relationships with an online community, which can indirectly influence SEO through engagement and brand reputation.

Highlights

Impact on Google rankings and website traffic can be influenced by various factors beyond traditional SEO methods.

Public relations, press coverage, copywriting, content marketing, sales, product development, web design, and user experience are all factors that can affect SEO.

SEO is composed of three main components: on-page SEO, technical SEO, and off-page SEO.

On-page SEO focuses on making web pages relevant and useful to the search phrases used by people.

Technical SEO ensures the website is organized, accessible to Google, and loads quickly.

Off-page SEO demonstrates the authority and trustworthiness of a website, particularly through backlinks from other websites.

All three components of SEO contribute to higher rankings on Google for specific search keywords.

A keyword is a phrase that people search for, such as 'iPhone prices' or 'how to cook tofu'.

Keyword popularity can be measured using tools like SEMrush, which shows monthly search volumes.

The example of 'iPhone prices' has a global search volume of 205,600 people per month.

The phrase 'how to cook tofu' has a monthly search volume of 32,300 people.

Keyword research is the first step in choosing the right keywords to target for SEO.

The relevance of a web page to a keyword affects its potential ranking for that keyword.

A page about iguanas will not rank for unrelated keywords like 'how to play basketball'.

The choice of keywords to rank for will significantly impact the approach to SEO.

Keyword research is an essential process for effective SEO strategy development.

Transcripts

thank you

[Music]

there are lots of ways to impact a

website's of Google rankings and traffic

including ones that people don't usually

think of as SEO for example public

relations and press coverage copywriting

content Marketing sales product

development web design and user

experience branding Community Management

and more but when you boil it down SEO

consists of three main components

on-page SEO technical SEO and off-page

seo on-page seo consists of making sure

your web pages are relevant and useful

relative to the phrases that people are

searching for technical SEO consists of

making sure that your site is organized

well is accessible to Google loads

quickly and some other things off-page

SEO consists of showing Google that your

website and pages are authoritative and

trustworthy especially by getting

backlinks from other websites to your

own we'll dive into each of these in

more details soon all three of them can

help your web pages rank higher on

Google when people search for a given

keyword but what's a keyword a keyword

is just a phrase that people are

searching for for example iPhone prices

or how to cook tofu or Kyle Byers is

awesome using semrush you can see how

many times people are searching for each

of those keywords each month 205 600

people search for iPhone prices globally

while thirty two thousand three hundred

people search for how to cook tofu each

month

and zero people search for Kyle Byers is

awesome

it seems like that last one should

probably be a lot higher so maybe it's

not 100 accurate but you get the idea

there are billions of keywords that

people search for and if you want your

web page to rank on Google for any of

those keywords it helps a lot to include

the keyword on your page for example a

page that talks all about the history of

iguanas where they come from what they

eat and how to train them will probably

rank for some keywords about iguanas but

it isn't going to rank for an unrelated

keyword like how to play basketball

that's part of the relevance factor of

on-page SEO that I mentioned before all

of this means that the keywords you want

to rank for will have a big impact on

how you approach SEO so it's best to

choose at least some of those keywords

as the first step and you can do that

through a process called keyword

research which is exactly what you're

going to learn next

[Music]