Berlo's Model of communication

Samantha Tadena

4 Aug 201703:17

Summary

TLDRIn this video, Samantha Tadena and her team explore Aristotle's SMCR model of communication, developed by David Kenneth Barlow, which emphasizes the emotional aspect of messages and includes verbal and non-verbal communication. The model's four components—Source, Message, Channel, and Receiver—are detailed, along with the encoding and decoding processes. Criticisms such as lack of feedback, barriers, and complexity are also discussed, offering a comprehensive look at this influential communication framework.

Takeaways

🗣️ The video discusses Bavelas' model of communication, which is a well-known model in the field.
👤 The speaker is Samantha Tadena, joined by Melissa Boulia, Floor, Mark Agargo, and Joel Holyasco.
📚 Bavelas' model is based on the emotional aspect of the message and was developed from Claude Shannon and Warren Weaver's model.
📘 David Kenneth Bavel wrote 'The Process of Communication', focusing on the purpose and objectives of communication.
🔠 The model includes both verbal and non-verbal communication, emphasizing the importance of the emotional aspect.
🔄 SMCR model stands for Source, Message, Channel, and Receiver, outlining the key components of communication.
💭 The Source is responsible for transferring information, utilizing communication skills, attitude, knowledge, social system, and culture.
🔢 The Message is created through encoding, where thoughts are converted into words.
📡 The Channel is the medium through which information flows, utilizing all five human senses.
👂 The Receiver decodes the message, understanding and responding to the sender's intentions.
🚫 Criticisms of the model include the lack of feedback, omission of communication barriers, and the absence of noise consideration.
🔄 The model is considered complex and linear, and it assumes communication requires participants to be on the same level, which may not reflect real-life scenarios.

Q & A

What is the main topic of the video script?
-The main topic of the video script is Berlo's model of communication.
Who are the hosts of the video discussing Berlo's model of communication?
-Samantha Tadena, Melissa Boulia, Floor, Mark Agargo, and Joel Holyasco are the hosts discussing Berlo's model of communication.
What does the term 'SMCR' stand for in Berlo's model of communication?
-In Berlo's model, 'SMCR' stands for Source, Message, Channel, and Receiver.
Who developed Berlo's model of communication?
-David Kenneth Berlo developed Berlo's model of communication.
What is the significance of the 'Source' in Berlo's model?
-In Berlo's model, the 'Source' is the sender who transfers information to the receiver, utilizing communication skills, attitude, knowledge, social system, and culture.
What is the process called when an individual converts their thoughts into words?
-The process is called encoding when an individual converts their thoughts into words to create a message.
What does 'Channel' refer to in the context of Berlo's model?
-In Berlo's model, 'Channel' refers to the medium through which information flows from the sender to the receiver, including all five senses.
What is the role of the 'Receiver' in Berlo's model?
-In Berlo's model, the 'Receiver' is responsible for understanding the message and responding accordingly, which is also known as decoding.
What are some criticisms of Berlo's model of communication mentioned in the script?
-Some criticisms of Berlo's model include the lack of feedback, no mention of barriers to communication, no room for noise, its complexity as a linear model, and the assumption that people need to be on the same level for communication to occur.
How does Berlo's model account for the emotional aspect of the message?
-Berlo's model takes into account the emotional aspect of the message by considering both verbal and non-verbal communication.
What was the original inspiration for Berlo's model of communication?
-Berlo's model was developed from Claude Shannon and Warren Weaver's model, with a focus on the purpose and objectives of communication.

Outlines

00:00

🗣️ Introduction to Berlo's Communication Model

This paragraph introduces the video's topic, Berlo's model of communication, with the host Samantha Tadena joined by Melissa Boulia, Floor, Mark Agargo, and Joel Holyasco. The script explains that the model emphasizes the speaker's role and the emotional content of the message, based on David K. Berlo's book 'The Process of Communication,' which evolved from Claude Shannon and Warren Weaver's model. Berlo's model includes verbal and non-verbal communication and is structured around the SMCR model, consisting of Source, Message, Channel, and Receiver.

📚 Detailed Explanation of the SMCR Model

The second paragraph delves into the specifics of the SMCR model. 'S' stands for Source or sender, who uses communication skills, attitude, knowledge, social system, and culture to transfer information. 'M' is for Message, which involves encoding thoughts into words. 'C' represents the Channel, the medium through which information is conveyed using the five human senses. 'R' is for Receiver, who decodes the message to understand and respond. The paragraph also outlines criticisms of the model, such as the lack of feedback, omission of communication barriers, absence of noise consideration, complexity due to its linear nature, and the unrealistic assumption that communicators must be on the same level.

Mindmap

Keywords

💡Communication Model

A communication model is a theoretical construct that explains the process of communication. In the video, the focus is on Berlo's model, which is a well-known framework for understanding how communication occurs. The model is central to the video's theme, as it is used to discuss the various components involved in effective communication.

💡Aristotle

Aristotle was an ancient Greek philosopher who made significant contributions to rhetoric and communication. Although the script incorrectly attributes a model of communication to Aristotle, the reference serves to highlight the historical context of communication theories. The script uses Aristotle's name to contrast with Berlo's model, indicating a progression in communication studies.

💡Berlo's Model

Berlo's model, officially known as the SMCR model, is a communication model developed by David K. Berlo. It is a central concept in the video, as it is the model being discussed. The model includes elements such as the source, message, channel, and receiver, and is used to explain the process of communication, emphasizing the importance of encoding and decoding messages.

💡Source/Sender

In communication models, the source or sender is the individual who initiates the communication process. In the script, the source is described as someone who transfers information to the receiver, using communication skills, attitude, knowledge, social system, and culture. The source is a key component of Berlo's model and is essential for understanding the initiation of communication.

💡Message

The message in communication is the information or thought being conveyed from the sender to the receiver. The script explains that the message is created when an individual encodes their thoughts into words. It is a critical element in Berlo's model, as it represents the content that is being communicated.

💡Channel

The channel in communication refers to the medium through which the message is transmitted. In the video, the channel is described as involving all five senses and is how information flows from the sender to the receiver. It is an integral part of Berlo's model, illustrating the various ways communication can occur.

💡Receiver

The receiver in communication is the individual who receives and interprets the message. The script explains that the receiver decodes the message, attempting to understand the sender's intent and responding accordingly. The receiver is a vital component of Berlo's model, as they complete the communication loop.

💡Encoding

Encoding in communication is the process of converting thoughts into a transmittable message. The script mentions encoding when discussing how an individual creates a message. It is a crucial step in the communication process, as it determines how effectively the sender's thoughts are conveyed.

💡Decoding

Decoding is the process of interpreting the received message. In the script, decoding is associated with the receiver's attempt to understand the sender's message. It is a key aspect of communication, as it affects the accuracy and effectiveness of the message's reception.

💡Feedback

Feedback in communication is the response or reaction from the receiver to the sender, which can influence the communication process. The script criticizes Berlo's model for not including feedback, suggesting that it is an important aspect of communication that can provide clarity and adjust the communication strategy.

💡Noise

Noise in communication refers to any interference that can distort or obscure the message. The script points out that Berlo's model does not account for noise, which is a critical oversight since noise can significantly impact the clarity and effectiveness of communication.

💡Linear Model

A linear model of communication suggests a straightforward, one-way flow of information from sender to receiver. The script criticizes Berlo's model for being linear, implying that real-life communication is often more complex and involves multiple interactions and feedback loops.

💡Cultural Context

Cultural context refers to the social and cultural factors that influence communication. The script mentions that the source's communication skills are influenced by culture, indicating that effective communication must consider the cultural background of both the sender and receiver to avoid misunderstandings.

Highlights

Introduction to Aristotle's model of communication by Samantha Tadena.

Melissa Boulia, Floor, Mark Agargo, and Joel Holyasco are part of the discussion.

Aristotle's model emphasizes the speaker's role in driving communication.

The Bellows model considers the emotional aspect of the message.

The SMCR model operates on principles by David Kenneth Barlow.

Barlow's book 'The Process of Communication' focuses on communication's purpose and objectives.

Berlo's model is developed from Shannon and Weaver's model, including verbal and non-verbal communication.

Explanation of the SMCR model components: Source, Message, Channel, and Receiver.

The Source transfers information using communication skills, attitude, knowledge, social system, and culture.

The Message is created through the process of encoding thoughts into words.

The Channel is the medium through which information flows, utilizing all five senses.

The Receiver decodes the message to understand and respond to the sender's intent.

Criticisms of the model include lack of feedback, barriers to communication, and noise.

The model is considered complex and linear, not accounting for real-life communication dynamics.

Critique points out that the model requires participants to be on the same level for effective communication.

Conclusion and hope for an enjoyable viewing experience.