How To Draft A Company Profile

Summary

In this video, the speaker, an Afropreneur and social entrepreneur, guides viewers on crafting a standout business profile. Emphasizing the importance of a profile as a business's 'CV', the speaker advises on reflecting the company's culture and style, detailing its mission, history, unique offerings, and strengths. The goal is to connect with the target market and demonstrate the business's value proposition. Tips include using Canva for design and tailoring the profile to the audience, ensuring it answers key questions about the business's existence, offerings, and solutions.

Takeaways

• 📄 A business or company profile is like a CV for your business, it should detail the products or services offered, the company's background, and its overall professionalism.
• 🎯 The profile should be tailored to resonate with the target market and reflect the company's culture, style, and vibe.
• 🚫 Avoid making the profile overly formal or serious if it doesn't align with the nature of the business.
• 🌟 Start with a catchy introduction that addresses the company's mission and the problem it aims to solve.
• 🏭 Discuss the history and heritage of the business to establish trust and credibility with potential clients.
• 🚫 Refrain from boasting about the company's achievements and instead focus on how it adds value to customers.
• 🔑 Highlight what makes the business unique, including its values and operational style that provide value to clients.
• 📍 Be specific about the services or products offered to avoid being too broad and to clearly communicate the company's niche.
• 💼 Use platforms like Canva to design the profile with ease, focusing on content while utilizing templates for the design aspect.
• ✂️ Edit the profile according to the audience, ensuring it answers key questions about the company's existence, offerings, and solutions.
• 🔗 Encourage engagement by inviting viewers to subscribe and join the community, and seek feedback on the profile creation process.

Q & A

What is the purpose of a business or company profile?

A business or company profile serves as a CV for the business, providing information about the products or services offered, the company's background, mission, and overall professionalism to stand out from competitors.

Why is it important to have a business profile?

A business profile is important because it communicates the company's mission, existence, and the problems it aims to solve, helping to connect with clients and establish trust.

What should a business profile reflect about the business?

A business profile should reflect the business's culture, style, and overall feeling, ensuring it matches the type of business and is not overly formal or serious.

How does the speaker suggest starting the business profile?

The speaker suggests starting the business profile with a catchy introduction that addresses the company's mission and the problem it aims to solve.

What mistake should be avoided when writing a business profile?

One should avoid boasting about achievements and instead focus on the business's history, heritage, and how it adds value to customers through its products or services.

What is the significance of highlighting the business's unique values and operations?

Highlighting unique values and operations helps the business stand out from competitors and makes clients feel drawn to the business due to the special way it operates and adds value.

What advice does the speaker give regarding the specificity of the services or products offered?

The speaker advises being specific about the services or products offered and identifying the business's niche to avoid being too broad and appearing unfocused.

How can Canva be utilized in creating a business profile?

Canva can be used to design a business profile with its easy-to-use templates, allowing users to input information and focus on the content rather than the graphic design aspect.

What should be considered when editing the business profile for different audiences?

When editing the business profile, one should consider the specific audience and ensure the profile answers questions about the business's existence, offerings, solution, location, and reasons for being.

What is the speaker's background and why is he/she passionate about helping businesses create profiles?

The speaker is an Afropreneur, social entrepreneur, commercial lawyer, and philanthropist from Canada with an obsession to inspire and empower African entrepreneurs, making their business the speaker's business.

How can one join the 'It's My Business' community and get further assistance?

To join the 'It's My Business' community and get further assistance, one can click the link provided in the transcript and subscribe to become part of the family.

Outlines

00:00

📝 Crafting a Standout Business Profile

Matlab, a social entrepreneur and lawyer, introduces the importance of creating a business profile that sets you apart from competitors. A business profile acts as a CV for your business, detailing its products, services, origins, and the company's mission. Matlab shares a personal anecdote about the necessity of having a business profile when a client requested one. The video aims to guide viewers through the process of creating a compelling profile that resonates with the target market and reflects the company's culture and style.

🎨 Reflecting Your Business's Unique Style

The speaker emphasizes the need to ensure that the business profile reflects the company's culture, style, and overall feeling. It should not be overly formal or serious if it doesn't align with the nature of the business. Examples are given to illustrate the importance of matching the profile's style with the business type, such as using vibrant elements for a dance company versus a more serious tone for an engineering firm. The profile should be a true representation of the business's context, including the chosen colors and format.

🚀 Starting with a Catchy Introduction

Matlab suggests starting the business profile with a catchy introduction that addresses the company's mission and the problem it aims to solve. This communicates the existence and purpose of the business, highlighting its value addition through products or services. The speaker advises against self-boasting and instead focuses on the business's history and heritage, which can build trust and credibility with potential clients.

🏆 Highlighting Uniqueness and Strengths

The video script encourages businesses to articulate what makes them unique and the values that set them apart. It's important to explain how the business operates to add value to clients, distinguishing it from competitors with similar offerings. The speaker also stresses the importance of specifying the services or products offered to avoid being too broad and to focus on the company's strengths, ensuring clarity for potential customers.

🛠️ Utilizing Tools for Profile Design

The speaker introduces Canva, a platform with easy-to-use templates for designing business profiles. This tool allows businesses to input their information and create a visually appealing profile without worrying about the graphic design aspect. The focus should be on the content, ensuring it answers key questions about the business's existence, offerings, and the solution it provides to its target audience.

Keywords

💡Business Profile

A business profile is akin to a curriculum vitae for a company, providing an overview of its products or services, history, mission, and culture. It's designed to stand out among competitors and attract the target market. In the video, the speaker emphasizes the importance of creating a business profile that reflects the company's style and professionalism, and how it should be tailored to the specific business type to resonate with potential clients.

💡Target Market

The target market refers to the specific group of potential customers that a business aims to attract. The video script highlights the need for a business profile to speak directly to this group, ensuring that the content and style align with what the target market values and finds appealing, which is crucial for standing out in a competitive landscape.

💡Mission

The mission of a business is a statement that defines its purpose and the problem it aims to solve. In the video, the speaker advises starting the business profile with a catchy introduction that communicates the mission, which helps to establish the company's reason for existing and its value proposition to customers.

💡Heritage

Heritage in the context of a business refers to its history and origins, which can build trust with customers. The script mentions discussing the heritage of a business in the profile to show where it started and why, which can connect with people on a deeper level and demonstrate the company's credibility.

💡Unique Value Proposition

A unique value proposition is what makes a business stand out from its competitors. The video emphasizes the importance of identifying and articulating what is special about the business, its values, and how it operates to add value to the client, which can attract customers looking for those specific qualities.

💡Niche

A niche refers to a specific segment of the market that a business targets with specialized products or services. The script advises identifying the business's niche in the profile to ensure clarity about what is being offered, which helps in focusing the business's efforts and attracting the right clientele.

💡Strengths

Strengths are the advantages or competitive edges that a business possesses. The video script encourages highlighting these strengths in the business profile alongside the offerings, to showcase what the business does best and how it can effectively solve the customer's problems.

💡Canva

Canva is a graphic design platform mentioned in the script as a tool for designing business profiles. It offers templates that can be easily customized with business information, allowing entrepreneurs to focus on content rather than design, which can be particularly helpful for those without a design background.

💡Content

Content in this context refers to the textual information that makes up the business profile. The video script stresses the importance of focusing on the content of the profile, ensuring it answers key questions about the business's existence, offerings, and solutions, which is essential for effectively communicating with the target market.

💡Professionalism

Professionalism is the quality of being professional, which includes the way a business presents itself in its communications and materials. The script discusses the need for a business profile to convey professionalism to instill confidence in potential clients and to reflect the company's culture and style.

💡Context

Context is the setting or situation in which something exists or happens, which influences its meaning. The video script advises adjusting the style of the business profile according to the context of the type of business it is, ensuring that the profile is appropriate and resonates with the target audience.

Highlights

Writing a business or company profile to stand out from competitors and make money.

A business profile is like a CV for your business, telling about products, services, company background, and professionalism.

The importance of presenting your profile to speak to your target market and the people you want to attract.

The speaker's personal experience of being asked for a company profile and not having one.

The business profile reflecting the company's culture, style, and overall feeling.

Avoiding a too formal or serious profile that doesn't match the type of business.

Choosing the right style, format, and colors that align with the business type.

Starting with a catchy introduction that addresses the company's mission and the problem it solves.

Talking about the company's history and heritage to build trust and credibility.

Highlighting what makes the business unique, its values, and how it adds value to clients.

Being specific about the services or products offered and identifying the niche.

Avoiding being too broad in offerings, focusing on mastering a specific area.

Highlighting the company's strengths along with what it offers.

Using Canva to design the profile with templates and focusing on content rather than graphics.

Editing the profile according to who you are presenting it to, answering key questions about the business.

Encouraging viewers to subscribe and join the 'It's My Business' community.

Inviting feedback on the profile creation process and its helpfulness.

Transcripts

hi i'm matlab and this is it's my

business

now today i want to help you write a

business or company profile

that will be able to make you stand out

from your competitors

a money making profile a business and a

company profile

is like a cv for your business it's

supposed to tell us about what products

or services that you offer what the

company's about where did it start

why does it even exist just the overall

feel and the professionalism of your

company you need to know how to not only

present your profile

in order to make sure that it really

speaks to your target market right

to the people that you want to make sure

that you're able to get your business

from i remember

a number of years ago when i started one

of my businesses

one big client of mine asked me for a

company profile and i literally froze up

i was just sitting there like because

i did not have one i didn't even know

that i needed one and i don't want that

to happen to you so in this episode i'm

going to help you put your business

profile together

hello i'm from canada an afropreneur

social entrepreneur commercial lawyer

and philanthropist

was an undeniable obsession to inspire

and empower african entrepreneurs

and that's why i'm making your business

my business

your business profile is pretty much a

reflection of

your business right its culture its

style its overall feeling so you need to

make sure that it's a reflection of that

don't

portray or make try make something that

is so formal so serious

that it doesn't even look like it

actually matches the type of business

that you do

if you have a dance company for instance

you know that you want to choose things

that are vibrant

so it doesn't make sense to go and use

the style of a business profile

of let's say an engineering firm over

your type of business you need context

you need to understand what type of

business you have

and then also make sure that you adjust

the style that's in line with the colors

that you choose as well

this format and the setting that you use

now the first thing that i encourage you

to do

is start by writing a catchy

introduction start by addressing things

like

what mission that you have right in

order to be able to solve a certain

problem so that's what your mission

communicates and it communicates the

existence of your business

why it exists and also ultimately what

problem are you solving

what are you coming in to help them with

right

because that's ultimately the bigger

purpose of why you're coming into their

business

you're trying to add value through your

products or services

to that particular customer or client

now a mistake a lot of people make is

that they want to talk about

themselves they're a thousand and one

achievements

and if you are anything like me there's

nothing more tiring than listening to

somebody boast

about what it is that they can do that's

so wonderful

so the second thing that i'm going to

encourage you to do is to talk about the

history

right the heritage of your business

where it started why it started

that connects people and makes you seem

more trustworthy right if you have an

incredible track record for instance

like you've

serviced um these clients or that client

you know and you have great referrals

include that write what makes your

business unique what's special about it

what are the values that make it special

how do you function in your operate that

really adds value

to the client it makes them feel drawn

to your business

in particular in comparison to your

competitors who might have

exactly the same type of offering so the

next thing that you should do

is make sure that you write specifically

what services

or products that you offer identify what

your niche is right

so that people can be clear about what

your offering directly is sometimes if

you're too broad it just

it's off-putting it's like going to a

restaurant where there are too many

things on the menu

you just feel like none of it is going

to be really great because their focus

is scattered they don't have any focus

they're not mastering anything rather go

in and say

this is what we're really good at this

is what we really provide and this is

how we'd like to solve your problem the

next thing that i encourage you to do

is to make sure that you highlight your

strengths along with writing

what it is you're offering is right and

being specific about it right what your

strengths are

so there's this incredible platform or

website called canva

and on it you're able to design your

profile they have templates which are

easy to use and you can

input the information that you have and

it will actually really help you to

build your profile without worrying too

much about the graphic aspect but just

focusing on the content of the profile

remember that you need to edit according

to who you are trying or you're

presenting it to so you need to make

sure that in your profile you're

answering the questions

why do you exist right what are you

providing or what's the solution

where are you providing it who are you

able to provide it

and why why do you exist i hope this was

able to help you put together your

incredible profile make sure you go

ahead and click the link below subscribe

join the it's my business family

i'd also like to hear from you how

you've been able to potentially

create your profile or how it actually

went did you find this helpful