EP 22 - Forging a New Future in Gaming & Blockchain | Eljaboom x GameOn Forge
Summary
TLDRIn this insightful discussion, the host and guest delve into the world of game publishing in Web3, focusing on the importance of genuine user engagement for the success of games. They discuss the challenges of distinguishing between casual and esports players and the unique approach of Game on Forge, a platform that aims to drive real users to games, ensuring a sustainable ecosystem. The guest shares his experience in the industry, the evolution of user-generated content, and the critical role of community and streamers in the adoption of blockchain-based games.
Takeaways
- 🎮 The speaker discusses the process of game distribution and testing by companies like Ubisoft and Gameloft, emphasizing the importance of tester feedback and market reactions in determining a game's success.
- 📢 The concept of using streamers to gauge market response is highlighted, suggesting that streamers play a crucial role in testing how the audience will react to a game before it is widely released.
- 💰 The speaker mentions a strategy of giving away $100 in every episode to engage viewers, requiring them to comment, like, and share their Twitter accounts to participate in the weekly draw.
- 🤝 The guest, Muaz, is introduced as a hardworking individual with years of experience in the industry, supporting various projects and launchpads.
- 🏝 Muaz shares his background, growing up in a decentralized environment in the Maldives, which influenced his understanding of blockchain technology.
- 🕹 Muaz's journey into the gaming industry began with a lifelong passion for gaming, leading to the creation of an online gaming clan and eventually becoming a game tester.
- 💼 Muaz's professional background includes hospitality and revenue management, working for Hilton properties, before transitioning into the gaming and blockchain industry.
- 🔄 The speaker talks about the cyclical nature of the cryptocurrency market, noting patterns in new account creations on Twitter and market corrections that precede bull cycles.
- 🤔 Muaz expresses uncertainty about Solana's potential for an ETF but suggests that it could perform better than one, highlighting the platform's focus on consumer experience.
- 🔑 The importance of consumer adoption over builder presence in the blockchain space is underscored, with Muaz advocating for the significance of user-generated content and community engagement.
- 🎉 The project 'Game on Forge' is introduced as a game publisher aiming to bridge the gap between web2 and web3 gaming by driving genuine users to web3 games, thereby enhancing their survival and success in the market.
Q & A
What is the primary role of Gameloft or Ubisoft in the context of the script?
-Gameloft or Ubisoft are mentioned as examples of traditional game publishers who distribute games to testers. They evaluate the games, and if found valuable, they further distribute them to streamers to gauge market reaction before finalizing deals with game studios for marketing and onboarding users.
How does the speaker describe the process of testing a game in the traditional gaming industry?
-The speaker describes a process where games are first given to testers who evaluate the game. Based on the testers' feedback, the game is then sent to streamers to see how the market reacts. The results of these tests inform the game publishers' decisions on how to proceed with marketing and user onboarding.
What is the significance of the $100 giveaway mentioned in the script?
-The $100 giveaway is a promotional strategy used to engage the audience. Viewers are encouraged to comment their favorite part of the episode along with their Twitter account, like the content, and the winner is picked weekly, which helps increase viewer interaction and promotion of the content.
What does the speaker mean by 'B traditional users'?
-The term 'B traditional users' seems to be a typo or misspoken phrase in the script. It likely refers to 'both traditional users' or users from traditional platforms who are being onboarded or introduced to new games or services.
What is the guest's background in the gaming industry?
-The guest has a background in hospitality and revenue management, having worked for Hilton properties. However, he has been a lifelong gamer and started playing online games in 2002. He began game testing and was involved in the gaming ecosystem, particularly when the game World at Arms became famous in Asia and Australia.
How did the guest's interest in blockchain technology begin?
-The guest's interest in blockchain began when he was managing a gaming clan and needed a solution to pay his clan members. A Cretian person introduced him to crypto as an alternative to traditional banking methods like telegraphic transfers.
What was the guest's first experience with cryptocurrency?
-The guest's first experience with cryptocurrency was in 2016 when he tried to use it as a transaction method to pay his gaming clan members. He faced challenges, including getting the transaction stuck and needing to learn about public and private keys from a Discord community.
What is the guest's perspective on the importance of consumer engagement in the gaming industry?
-The guest believes that consumer engagement is crucial for the success of games. He emphasizes that games need genuine players who will not only extract value but also contribute to the ecosystem by spending time and potentially money, which drives the game's value and attracts investment.
What is the concept of 'Game on Forge' as described in the script?
-Game on Forge is described as a game publisher that aims to onboard games before they seek venture capital or public exposure. It focuses on driving genuine users to games, ensuring that the games have a consumer base that can sustain them in the market.
What is the guest's view on the importance of daily active users for a game's success?
-The guest stresses that having a high number of daily active users is essential for a game's success. He suggests that games with only 500 to 5,000 daily active users are unlikely to succeed, as they need more engagement to drive value and attract investment.
What is the guest's advice for gamers looking to invest in web3 games?
-The guest advises gamers to look for games with high engagement and a significant number of daily active users. He suggests that games that can retain users and offer value, such as through in-game purchases or other incentives, are more likely to be successful and worthy of investment.
Outlines
🕹️ Streamer Collaboration and Game Testing Insights
The paragraph discusses the process of game distribution and testing in the industry, where companies like Ubisoft or Gameloft send games to testers. After evaluation, games are given to streamers to gauge market reaction. The speaker introduces a weekly giveaway for viewers, mentioning the importance of community engagement through comments and likes. A guest, known for his work in the blockchain industry, is introduced, sharing his background and experience in gaming and blockchain, highlighting the importance of understanding both centralized and decentralized systems.
💼 Transition from Hospitality to Cryptocurrency
This section delves into the guest's journey from working in hospitality and gaming to becoming involved in cryptocurrency. Initially, he viewed crypto as a transaction method similar to PayPal, but after a negative experience with a transaction getting stuck, he was introduced to the concept of public and private keys in crypto transactions. The guest did not invest in crypto until 2018 when he was drawn to the decentralization potential of the ICP coin. His experience with the volatility and uncertainty of the crypto market is highlighted, as well as his observation of market cycles and the influx of new investors.
🏆 The Importance of Consumer Adoption in Blockchain Gaming
The speaker emphasizes the importance of consumer adoption for the success of blockchain gaming. He contrasts the consumer-focused approach of Solana with the builder-centric ecosystem of Ethereum, expressing a personal preference for platforms that attract end-users. The discussion also touches on the potential impact of ETFs on the crypto market and the speaker's skepticism about the long-term value of certain blockchain projects that fail to retain user engagement.
🌐 Navigating the Web 3 Gaming Ecosystem
This paragraph explores the challenges and strategies within the web 3 gaming ecosystem. The speaker discusses his experience with user acquisition and the high costs associated with traditional marketing methods. He shares insights from case studies that demonstrate the potential for cost-effective user onboarding in web 3 gaming. The conversation also addresses the issue of project saturation in the web 3 space and the need for genuine consumer engagement beyond mere speculation and extraction of value.
🎮 Game on Forge: A New Approach to Game Publishing in Web 3
The speaker introduces Game on Forge, a game publisher aiming to bridge the gap between web 2 and web 3 gaming. Game on Forge focuses on onboarding genuine players before a game seeks venture capital or public exposure. The model involves leveraging a network of streamers and clans to test games and gauge market interest, providing valuable consumer data to game developers. The goal is to create a sustainable gaming ecosystem that is not solely reliant on speculative investments but on actual consumer engagement.
🔄 The Challenge of Retaining Users in Web 3 Games
This section discusses the difficulty of retaining users in web 3 games and the importance of creating value beyond initial hype. The speaker criticizes practices that encourage users to extract value without contributing to the ecosystem, such as airdrop hunting and bot farming. He argues for the need to focus on user experience and community building to ensure long-term success in the gaming industry.
🎲 The Future of Game on Forge and Its Role in the Gaming Industry
The speaker outlines the future plans for Game on Forge, which include creating their own games and operating within studios. The goal is to develop a game launcher similar to Steam, offering a platform for indie game studios to launch their games to an audience of genuine players. The intention is to avoid token incorporation and instead focus on driving user engagement and creating a sustainable gaming environment.
📅 Upcoming Token Generation Event and Advice for Gamers and Investors
In the final paragraph, the speaker mentions an upcoming token generation event, although the exact date has not been announced. He advises gamers and investors to look for games with high daily active users and strong community engagement, as these metrics indicate a more promising and sustainable investment. The speaker emphasizes the importance of learning and personal due diligence in making informed decisions in the gaming and crypto space.
Mindmap
Keywords
💡Streamers
💡Gameloft
💡Ubisoft
💡OBT (Open Beta Test)
💡Blockchain
💡Crypto
💡Web 3.0
💡Launchpads
💡Decentralization
💡Gaming Ecosystem
💡UGC (User Generated Content)
💡Esports
💡Game Publisher
Highlights
Streamers are utilized to test games and gauge market reactions, similar to the traditional distribution process by Gameloft or Ubisoft.
Game developers receive feedback from testers and streamers to refine the game before wider distribution.
The importance of genuine user engagement over social media following for venture capital appeal is emphasized.
The speaker's background in hospitality and gaming, including managing luxury properties and being a lifelong gamer, is discussed.
The founder's introduction to cryptocurrency through the need for an efficient payment system for gamers is highlighted.
The challenges of PayPal's high fees and lack of support for digital items led to the exploration of Bitcoin as an alternative.
The speaker's first investment in crypto was in ICP, motivated by its promise of real decentralization.
Observations on the cyclical nature of the crypto market, with new accounts on Twitter indicating the start of a new cycle.
The decoupling of Bitcoin's performance from the stock market is noted as a new trend.
The potential of Solana as a consumer-focused blockchain is compared to Ethereum's builder-centric approach.
The speaker's preference for blockchains with a strong consumer base over those focused solely on investment is expressed.
The issue of project saturation in the web3 space, with more projects than consumers, is a concern raised.
The inefficacy of airdrops in attracting genuine users, as opposed to airdrop hunters, is critiqued.
Game on Forge's role as a game publisher aiming to bring genuine players to web3 games is explained.
The plan to create a game launcher similar to Steam, incorporating indie games without token incorporation, is outlined.
The importance of daily active users in the success of a game and the value of traffic in driving game value is discussed.
The project's aim to facilitate genuine user engagement with games, rather than merely promoting downloads, is highlighted.
The upcoming Token Generation Event (TGE) is announced for later in the year, with the specific date to be communicated.
Transcripts
what we do is we ask our streamers like
consider it like you give a game to
Gameloft or Ubisoft so what does Ubisoft
or Gameloft do they basically distribute
the games to the testers who are testing
the games and after the testers tested
the game and see how the game is
valuable or if it's good then the OBT or
gameel will send the game to streamers
to test how the market reacts to it once
that happens they will go back to the
game studio and say okay this is the
deal we have for you we will onboard
user we will do the marketing for you
for next 2 or 3 weeks or even 2 or 3
months so that's where we come in be
basically on B traditional users I'm
giving away $100 in every episode all
you need to do is to comment your
favorite part of the episode along with
your Twitter account hit the like button
and the winner will be picked up every
single
week I feel like Mr Boom so so today um
we have a guest and he's a special guy
and he's a hard worker in my own opinion
and he's been in this industry for a
couple of years supporting many projects
and
launchpads uh so let's start M how are
you hey El it's good to be here um doing
really good uh today after a long trip
but doing really good you always travel
now I mean you travel in web 3 and web
two I I traveled in web web 3 and web
two because uh sometimes it's good to
meet some people real life when you are
dealing with them and sometimes it's uh
good to meet with them virtually true so
before we start who's muaz tell us more
about you your background how old are
you what did you study to for the
audience to know more about you yes sure
I have actually I grew up in m one I
would say when we are talking about
decentralization if a country could be
decentralized that would be I would say
one of those countries that could be
perfectly decentralized when it comes to
small Islands scattered around Indian
Ocean that's where I grew up so it was
very easy for me to understand when it
comes to blockchain how a blockchain or
a technology could be which which
country which country you got or which
island M mives ah so you're movian I'm
maldivian Mal Malian from you you have
India you have Sri Lanka and then almost
everybody go to m for holidays all the
Arabic all the Europeans all the
Americans ah so you hold the passport
yeah I hold a passport my parents are
from M yeah oh that's amazing actually
you're the first person I know that he's
holding this passport I know people to
traveling there but not someone citizens
of that Island yeah it's not not not
that often you see the Malian people
outside living outside the country very
very less percent probably like less
than 2% and I would say I don't know
even that many people who are in crypto
in blockchain because a lot of people
say that moives is the democra democra
is there and it's a very independent
country but it is very well controlled
by IMF and the world economic forum and
the World Bank so tell us Ma how old are
you tell us how what did you study
before you jump to crypto right away
because you're rushing into crypto part
let's know the whip two part unless you
don't have one we can go crypto right
away yeah sure so actually I am not
actually too much hard on the crypto
side I more look for the consumer side
because that's what I studied I am right
now 38 and I studied hospitality and
revenue uh studied with Hilton work for
Hilton properties marot and JZ and when
I left mulis I was managing the $150
million hon property from J hotels in
mulis which is like 150 luxury vill but
also I would say this bad habit of when
parents tell you hey Mo stop talking
stop playing games get out go study and
still that part stick around with me
like being a gamer lifelong gamer with
friends and all these things so I was
always playing games and 2002 I started
playing online games before it was more
about consoles more about you know
Nintendos Sega PlayStation and moving
forward but when it comes to computers
and online gaming started a clan in
2010 and started moving forward with
that and then started basically being a
game tester in the gameel ecosystem that
was the time when the world talk world
at Arms became famous in the Asia and
Australia that's how I started
connecting with these people in 20 2016
actually when I mov out from Mage to
Croatia a friend of mine told me when
you have a clan that's around few
hundred people that you are managing you
have to pay them because you have
streamers who hire people to play with
them now when you are best in Croatia
and you are from a country where people
are from for example Asian countries
like Indians malians Sri Lankans and
Philippines people you are in your clan
when you want to pay with them you are
not going to go to do a TT on the bank
telegraphic transfer now you need a
solution that's when a cretian person
told me about crypto that was back in
2016
2016 where you explored the something
called crypto and when when you say
crypto it was like the first thing was
altcoins or was Bitcoin no for me it was
I I was to be honest with you when I get
into first crypto for me it was like
okay PayPal is there it doesn't accept
in motives so okay this is a sort of way
to send money like a transaction process
and I remember that when I get go fast
and send the money buy Bitcoin and send
the money and it got stuck and I wasn't
aable to get it and you got nervous I
got nervous and I had to ask from so
many people and I found my way into a
Discord where I remember the name I'm
still connected to the guy called ainash
Indian guy he told me okay crypto is
like this you need to send it to
somebody you have to give that person
ask that person's public key but never
give you a private key and all these
things so it was fascinating as a gamer
as a person who had been moding the
games and all these things to explore
that thing but never invested in crypto
until 2018 something called ICP came in
oh never invested so ethereum I saw it I
saw the I saw the the time when this uh
what is this is a TOA from one coin mhm
the hype of one coin the better between
xrp did you participate in one coin no
good I you you remember the in the
discords they have they they were
battling against like ethereum xrp and
Bitcoin what's the real on chain and all
these things on chain building but for
me there's always this question about
nod about being held by centralization
and all these things uh then ICP came in
the fundamentals were there when it
comes to real decentralization so that's
how I actually started investing I
remember I was investing around ,000 in
ICP and somehow I was still not too much
uh into crypto so the first thing you
get is you feel like you get scammed or
your money is being taken because you
don't get any update from them you don't
know what happening the delay of icos
and all these things and that's how my
whole journey with crypto started so
when you joined to crypto you joined as
a retailer who invest in projects
basically right uh actually to to use
crypto is basically a source or let's
say uh um a source to send money or
transact money for me as a Bitcoin
and when I get into crypto I would say
other altcoins yes to use the altcoin as
uh as a way to build and as a solution
to uh invest an alternative from the
traditional World okay now so you've
been from to 2016 so you've seen the
last bull cycle yeah did you did you
manage from the last bull cycle I mean
what did you learn from the last bull
cycle since you're coming we're coming
to the new bu maybe the B cycle as well
uh to be honest uh what I believe is
like what I have seen and experience is
like every single cycle we have these
tourist coming in and majority of the
time the beginning of the B cycle we
start seeing the the the new accounts on
Twitter for example every single time
the numbers getting increased with new
profiles on Twitter that's the first
thing on social but the fundamentally
behind the scene what happens is every
single cycle there is this short small
Corrections that every like recent days
also like B B coin was retracing from a
good Pump It retraced 20% or 25% and
every single time if you go back to the
history what I have seen and experience
there was this retracement and but every
single thing comes with a news there
have to be a reason a perfectly timing
reason but this time what I see
different a little bit is this time
Bitcoin is somehow be correlation or
decoupling with the stock market because
stock market is already making the new
all time highs while Bitcoin is still
not making alltime highs so I I I
foresee a very new thing and if EF of
the E ethereum comes in it will be a
Char on top for making this four Clic
thing Clic thing that we are talking
about for do you think Solana will go as
well ETF uh Solana I am quite not sure
yet at the moment but Solana could do
much better than ETF look I'm not a big
fan of Solana personally but when when
you when you talk about the gain
personal I mean they manag to come back
let's give them that big time definitely
big time because the thing is how I see
Solana is ethereum is more for people
building for Builders Solana is more for
consumers that's how I see Solana but
who is going to win when it comes to
these things I'm more for Consumer part
and than the ethereum so let's say if
you have three blockchains and you have
500 projects developed on three
blockchain and each each uh product they
have one user that means each blockchain
have one user 500 users but in fact if
that one user stop using that 500 uh
product in each blockchain now the
product basically the blockchain is not
generating Revenue now if that 500 is
using Solana for example the direct
consumer for product on Solana for
example it can be Solana mobile phone
that they're having or the applications
it's one blockchain that actually have
their own network of thing so so in my
personal my personal opinion the
consumer part will win so that's why I
say I'm saying yes if it's an investment
part I will be holding I will hold
Solana so that that's the solution but
when it comes to solution I would say
ethereum is more advanced in solution
because we have more Builders over there
ethereum is more stable more
secure uh yes I mean I cannot say it's
uh not a consumer base it used to be a
consumer base before all the other chain
comes out I mean we've seen all the
memes happening on ethereum back in
until today I mean but of course Tana is
faster easier cheaper it became like the
cheap chain for shitcoins right and the
bay is trying to come what do you think
of bay uh the the b b yeah to be honest
I personally believe B is going to be
heavily focused on the institutional
investors so if you are building a
product that want that you want onside
the investor mindset you want to attract
the retail investors you you need to
explore yourself find yourself in the
best because there will be more favoring
on the coinbase side let's pull back
again to M now you joined I know you
have a big Journey with launchpads I
don't know if you want to mention the
name of the Launchpad and what you were
doing tell us more about this I want
people to know who's who's the guy in
front of this camera right sure I
actually uh started when I moved even to
Europe I was still working for
Hospitality studied like renu and
digital marketing uh found founded my
own marketing company in 2017 called
alphac creators.com when I separated
myself from the marketing company I'm
still good with the the current founder
which is my one of my best friends we
started together the company he is
totally anti crypto and if you remember
in 2021 the Luna PR when it comes to
marketing they have a quite higher uh
Gap in the user acquisition while on the
other side in web 2 we are making in few
cense on the user acquisition for
Hospitality products for appliations for
games so when I found myself in 2020
working for the arenia ecosystem which
is p ecosystem Evolution land and all
these things in the community side and
then later in 2020 beginning of 2021 I
started basically working for the one of
the biggest launch pads uh CD as the
first business development manager we
say hi to uh cdy Team I like them
personally yeah I I love the team like
uh jeem is a really cool guy I started
with the team I think I was among
first thousand people to join the
community on telegram at the time they
had like few hundred followers on
Twitter almost nothing we started the
whole strategizing the air drop thing of
course J was there leading the whole
thing it was myself Yasin a lot of
people were there and some of them are
still there with the team and almost
nearly two years but I separated myself
from cdy and started Consulting some of
the projects in go to market strategy
making applying the web two kind of
marketing to onboard users like spara uh
the chies as well as recently on the BD
Consulting for GT protocol so before I
started with the whole thing and then
what I noticed is we can keep on
launching tokens on one side when it
comes to gaming but on the other side
what will happen if they keep launching
tokens on blockchain when it's gaming
and if there are no consumers consumers
I mean which is the problem in the last
bull market and it seems no one is
learning from it and they're doing the
same sh again uh but that's why
there are some people like you trying to
trying it's always experiment to make it
better than what we've seen from the
show of the last B market to to be
honest yes before we I started with the
experiment of game and Forge I actually
have done the experiment in 2023 last
year basically almost 6 months did the
case studies for using some of the web 3
games on boarding users that costed
average 0.5
to 0.10 cents that is basically yes 15
to 30 times cheaper than the current
market what we are doing so there are
like certain games that we did the we
did the cas studies and we have the cas
studies with us that we have used our
own streamers because at the end of
today like I always I say if there are
like thousand applications built on
ethereum and we have 100 million users
who are in blockchain who are basically
hungry for decentralized money then it
means at the end of the day ethereum
will survive because all those 100
applications are taking the transaction
fees from every single user that
actually generates Revenue so end game
is they are making Revenue in these
products in these from these users that
actually allow them to successfully go
on with what they doing for example if
you look at the D5 Sama last time how
many uh D5 projects or dexes were built
on binance Smart chain how but how many
succeeded only pancakes swap the rest of
the dexes that were built I if I'm not
wrong there were around 20 de
there there were there were so many
dexes I agree again I have to be in
my point of view and the way I saw it I
mean panc swap got the support from
binance and that leaded to many others
to suffer because at the end in every
chain like if you say ethereum there was
also tons of dexes right but at the end
Unis swap managed to be the one yeah BNB
we had so many coming at the same time
and then binance decided to support
pancake swap which ended up being fully
under binance so I think binance bought
it back in the days still when when one
thing starts Happening Now what happened
is all the all the all the users who are
in the ecosystem will move in because
it's actually we are duplicating we are
cloning the users it's the same user who
is using the pancake swap us was using
the bakery swap was using the appap SW
so basically cloning the users in
marketing we call it but once the users
find the Final Destination then we won't
be able to use the Clone copies because
the original will start working on the
product that is basically more favorable
and that's what happening right now
theet that's the same as everything was
the same as meme tokens the same as defi
protocols we the problem in the web 3 we
have more projects than the consumers
themselves yes like we've seen this
group of people
launching I don't know 1 2 3 4 5 6 7 8
meme tokens back to back and it's almost
the same people I don't want to mention
these projects which one of them went to
400 million and then suddenly to 23
million and uh they keep launching at
the end it's the same consumers huh we
don't have new people coming inside it's
it's a recent repeat thing that's
happening with the same clone copies of
the consumers and when it comes to
gaming this will not work because the
gamers first of all we are talking about
the consumer based actually only extract
the value from the ecosystem I'm not
saying anything bad about the airdrop
hunters or anything but the reality is
even if I'm hunting the air drop for
example from a project that is let's say
uh XYZ project that means I'm getting
involved and extracting the value I'm
not adding the value and the only thing
I do is I provide the traffic for a
short time period and then whenever I
get the reward I'm out so I'm extracting
the value but in return I'm not going
I'm going back and adding the value and
not only that you're encouraging Bots
you're encouraging people that they have
muscles and let's say third world
countries who can have like I don't know
100 phone or whatsoever and they're
farming and again it's not even players
that they're coming and leaving it's
like all this uh
uh play to earn I don't know what you
call it the one happening in ton which
is so many games and you see here 15 50
million players 200 million player like
all big numbers man above 100 million
and at the end and you find 2 million
followers on Twitter you blah blah blah
and then their market cap when they
launch it's less than a meme token on
ethereum that has 12,000 holders yes the
reason the reason is again the same
thing we are using the Rin and repeat
the cloned users and each for example M
I don't know El how many wallets you
have I have around 12 bullets 12 and out
of 12 yes out of 12 bullets yeah I have
only 12 bullets basically I go and test
G so no man I have I have tons amount of
wallets because I'm afraid I used to
meant uh nfts and I used to uh play any
new thing I cannot take a risk and just
put a connected wallet with something
else it's going to be drained yeah so
that's why like every single wallet is
considered as a new user and like you
mentioned I don't want to even talk
about the buts now for example nothing
against uh what happened in ton for
example when it comes to ton there are
projects that have tapping there are
like simple tapping there are project
that actually have tapping plus
storyline that's a little bit I'm a bit
a bit Fair favor of and there are
projects that actually ask users to
concentrate and do certain things like
margin two things that actually takes
the human being's concentration that
actually will work but Ela you know when
you are tapping something without
consuming your brain power you're just
that kind of users will not be used for
any other kind of marketing when it
comes to redirecting users to something
else or moving users to another another
product it will not be able to helpful
to do any kind of thing with these kind
of users so that's why I'm not too much
in favor of those but again at the end
of the day we need consumers and that's
basically uh what I have seen like
raising 30 $20 million and uh doing a
huge airdrop showing the numbers in the
downloads for example if you are
building a game publisher along with a
game game launcher if you ask a lot of
people to download your PC game launcher
because you're are going to give a huge
airdrop now the piece of software that
you built for 1.2 million to $1.5
million will be downloaded by for
example somebody who have a laptop and
the software will never be used but your
downloads will Skyrocket now once the
token launch and TG happens either the
market tanks or because of the tge your
number of active users will start
dropping because now the new users are
not coming in and that's where this gets
stocked and that's what we are trying to
do G before you come to
here what is game on for okay game on
Forge is basically I would say a game
publisher so that's what but just just
but just to clarify game on Forge it's
he's a part of the project and that's
the part he need to explain so we start
what is Game of Forge it's a game
publisher simply put a game publisher
tell us more so yeah so basically right
now what happens in web3 is web3 games
they develop they go on Twitter uh
getting engagements and all these things
they go to the venture capital and if
they have good support and good backing
Venture Capital start supporting them
and then aely launch pad will start
supporting them whyer retail starts
getting hyped because okay vure Capital
XYZ is there launch pad XYZ is there
exchange XYZ is there so we should
support nobody is looking at the back
what about the consumers what kind of
consumers are there so now what gam
Forge is doing is we will basically
onboard the game without before even
they start going to the Venture Capital
side before they even start going to
their two exposure what we do is we ask
our streamers like consider it like you
give a game to Gameloft or Ubisoft so
what does Ubisoft or Gameloft do they
basically distribute the games to the
testers who are testing the games and
after testers tested the game and see
how the the game is valuable or if it's
good then theof or gameel will send the
game to streamers to test how the market
reacts to it once that happens they will
go back to the game studio and say okay
this is the deal we have for you we will
onboard users we will do the marketing
for you for next 2 or 3 weeks or even 2
or 3 months so that's where we come in
be basically on board traditional users
now after 3 weeks or 1 month or 2 month
we give the time frame now when they
want to go to the venture capital
whether they go to any mo car or any The
Venture Capital they're not going with
numbers on their Twitter following or
engagements for example they can buy for
$1 20 you we already talk about it how
many people are B in the all these
things they are going with numbers that
they have who are expected to play or
play in the game consumers we are
talking about when when you're talking
about this
part which I need to
differentiate gamers are two type casual
gamers which is the majority and esport
players sure so which one you're focused
on and why to be honest for me and
myself as been a gamer and running my
own Clan I would segregate Gamers to
three parts in web3 aler you might have
heard about ugc user generated content
mhm actually Among The Gamers for
example Minecraft back in the days when
the ugc happened did that happened on
Twitter or social media right now what
we see on crypto ugc using the cheat GPT
they write a thread about the game
that's the ugc but the real ugc is you
create a world in Minecraft so you are
talking about Trend sets or moders so
you have moders then you have this two
two different kind of ESP sporters and
the cash Gamers we basically have
streamers and then we have high
competitive Gamers and moders so
basically I have a network of 20 250
streamers that was expected audience of
around 60 million users that we have
already onboarded we are already
speaking with three Clans we have on
boarded that's basically one clan is
owned by myself this is Sinister people
can Google Sinister which is quite known
in Asia especially in India and mes and
Philippines 4,500 daily active Gamers we
have in Clash of Clan League of Legends
and pubg and uh those are basically
competitive Gamers who are playing on a
weekly basis scams and all these things
on the different games and then we have
the streamers which is translators and
then you have these UTC players which
are the moders and moders are actually
people who create the worlds within the
game if you have a ugc platform a real U
ugc platform in web 3 they will be like
people who are moderating who are
carving who are basically altering the
whole landscape of this game ecosystem
and asking basically bringing Their
audience and these people they have like
each on each and everybody of them they
have like 2,000 people in their Discord
like they all Community own Community
what type of Gamers game on FR are
looking at I mean or D driving from Web
Two to web 3 Esports or which one of the
three categories basically we basically
Focus all of them we bring uh not
actually Esports we are not going
jumping into Esports first because
esport is a very kind very very close
Community they basically Drive their own
high competitive people but there are
like hyper casual gamers which is the
casual gamers and then you have these
moders who are bringing and the
streamers and among the streamers they
have these people who are actually
streaming but also Esports players so we
are bringing mostly casual gamers that
is basically bringing the
microtransactions to the ecosystem but
when you say casual um let me say it
this way I think correct me if I'm wrong
I can make like a new name and call it
for an example uh Pro casual because
casual is someone who's just holding the
phone playing a game while being in at
the airport at the meeting but if I'm
playing casual and I'm watching someone
on Twitch it's or or a streaming
platform it's no longer casual because I
care about some techniques of the game I
care about the game to watch more I care
about the community playing the game I
want to see if there are tricks I want
to see if there is a way I can make
money playing this game so it's no
longer purely casual correct me if I'm
wrong uh to be honest I personally don't
think of uh Gamers like for example we
started in gameon Forge now a separate
Channel in the Discord bringing these
game as for example initially have
started from my own Clan and they see
that there are we three games they can
earn money and all these things but they
are not into this kind of making money
but that's something they have been
doing for example almost all of them
they have pubg profiles with around $10
to $15,000 in it and what they do is El
they sell the profiles when they want to
make money so trading is not something
new to these people so trading
techniques is something that has been
existing in The Gamers life for a very
long time but if you also El I I used to
sell I used to sell many accounts in CS
I I don't have to tell you and I'm do
you know anything about any game named
anopia Universe no oh I'm very uh
traditional guy I played World of
Warcraft for many years and then I went
to csgo for a couple of years and then I
stopped then the you know how the
basically extraction of Mining and then
selling the the stuffs I don't have to
tell you and then you have of course of
course then you have entropia Universe
which is also a traditional game you can
put the real money and you can actually
withdraw the real money in your bank
account but there's no blockchain so the
money takes around one to two normally
when I was doing it it was I was back in
mives it takes two to 3 weeks to come uh
money to come into Malian bank account
oh that's that's too long yes I mean I
used to get ripped off uh because we the
way we were doing it was only PayPal
right and and PayPal rips you off I mean
the commission they get is crazy this is
number one number two you get scammed
like like you do a lot of services
with people as soon as they pay you and
you give them the digital item they can
go and claim to PayPal that they want to
take their money back yes and uh the
problem in PayPal they don't support at
least back in the days I think till now
I'm not sure they don't support digital
items so they only support things that
has it like uh uh track shipment Etc but
digital items they don't support and and
and and these scammers were just
reporting to PayPal so when they do the
transaction with you they do they use
VPN and once they send the money and
they get digital item they claim that
they got hacked and guess what used to
refund them their money back and they
take the item yeah that's and the legit
people who pay we lose a lot in the
transaction fees and that's how I came
to know Bitcoin where people came and
and they used to pay us Bitcoin but
again we used to change Bitcoin to
PayPal so this the problem wasn't solved
yeah this again the same thing and also
E online was the same thing but entrop
Universe actually was not using PayPal
that do they used the bank transfer and
if you go Google it actually entropia
Universe was the game that sold the
highest digital asset not many crypto
Twitter accounts or exes we talking
about it they sold a digital asset for
$6 million in 2010 they sold the planet
wow in the game and in crypto we are
talking about selling nfts and you see
so many people played this scam because
this easy on boarding thing like not
asking people to connect the wallets or
doing stuff people actually put the
money until 2019 when the covid Time
even they actually made alltime high in
their their daily active users and even
some of the newspapers in Sweden they
try to Target them as Casino or gambling
they changed back in 2019 or 20 I was
still playing and they actually changed
the age category from age 13 to age 17
to avoid this kind of targeting from the
government and and the News agencies the
media agencies and this is a let me ask
you m just go back to to the project or
to your project so your project is a
game publisher yeah means you produce
games we will in the in the future the
whole idea is we will but we will
produce in a sense operating with in the
studios so consider it in the
runway just one second because you got
me a bit confused at the beginning or
the name is game publisher yeah but then
you said you drive users from web 2 to
web 3 through streamers Etc yes so then
now you my head up so I don't
know what you do are you a game
publisher or if there is an existing
game in web 3 that they are looking for
genuine players to play their games you
are the connector so can we say it's
simple so we don't confuse each other
okay in simple words we are a game
publisher and even the game Publishers
they have their own games so we are
basically going to be creating our own
games in the future because we will be
having our own game launcher like for
example take a look at epic epic
actually brings their own network of
users if they are publishing a game
that's one of the reason I am looking
all the time when Ubisoft is investing
into three game my question is okay if
Ubisoft is putting $100,000 or a million
doll in web3 game why are they not
leveraging their network of users into
web3 game why are they not bringing the
web3 game to those users what are they
afraid of or are they here to put some
money or back in some three games and
for a quick flip that we all see what's
happening for example uh all these
things but again going going back to
what I was saying for example if you
look at the epic games they have they
are game publisher but also they have
cooperated or collaborated games their
own games because they also they have
their own game launcher like which is PC
game launcher epic game launcher so we
will be basically creating our own game
launcher similar to steam and we will
incorporate with indie game studios to
come and launch their games without
having a token so no token Incorporated
but launch the games in an audience
where they will be able to get the users
and all these stuffs okay let's say
there is an existing game already Yes
can they come to you yes but they need
to be in your publishing page or they
can use the service of
driving genuine players to their
platform they can use the service to
drive the users to our platform we can
basically provide them streamers make
the packages and drive them the network
and all these things but you're focused
as I understand in games so like let's
say tomorrow there is a wallet they need
a user there is a DI protocol this is
not your part to be honest we tried with
one of the web3 projects because before
like I said EXP experimenting in 2023
for case studies I have used my network
of streamers for one web 3 native
product and web three games games were
really good but the native product I
have the results what happened within 48
Hours it dried around 177,000 users to
the telegram wow yes wow and
unfortunately they are not meaning if
the if your wallet is basically asking
people to go and collect the metamask or
create the wallet and Seed presses it
didn't work really well well but the
people stayed in telegram they joined
the telegram and they stayed in telegram
but it does not go in farther than
that now you have something also which
is very unique uh I see many you do uh a
weekly Twitter space or X space and you
always have many projects coming with
you so how did you connect usually it's
not easy to to grab all these projects
to come but they come with you on a
weekly basis how did you build the
connection addtion with these people uh
so that's something I had been building
since last 4 years working in web 3 n
working and having friends probably
that's the one of the my big biggest
wealth that the people I have networked
with I have uh connected with over the
last four years so almost all the
projects who are coming there because
either I know them or they were
introduced me to buy somebody who is
basically there so I keep on growing
those Network and I also don't invite
them like um where they we only get the
benefit but also inviting them in the
sense that everybody benefits from this
Co marketing thing um so now I want to
ask you uh when is your tge we are
planning to do tge in actually this year
I would say but the final date we have
not yet communicated publicly but we
will do it in the next few weeks to
announce the date you mean yes perfect
so um it's a platform where it's a game
publisher and you also help driving
casual players to existing games in web
3 in order to make them survive in a
bare Market where they can have users to
play and they can actually have a chance
to make it pass just to be a web 3 game
to be a game without calling it web 3 or
web 2 just to be a game
exactly mu thank you very much for being
in in in this we spent almost 40 minutes
I think it passed very fast and uh
you're a very genuine guy I like you
personally I wish you best of success in
your project please guys uh we're going
to put all their social media you have
your own time to do your own uh
diligence nothing here is being said as
Financial advice as you see we bring
genuine people we speak with them they
show to you if they know what they are
saying or it's just a company just hired
some XY guy with a Excel sheet of Q&A
nothing has been prepared as you always
know mu any last thing you want to say
uh for me I would say is uh for the for
the gamers outside in web 3 who are
investing and looking into the gamers I
consider myself as a gamer before I
started web3 fulltime in 2020 but right
now the time I contribute the game is 1
to 1 and a half hours that's not enough
to succeed if anybody is telling you it
will be successful enough to succeed the
game with 500 to 5,000 daily active
users we all know the answer so if you
love a game outside look for the game
that actually have Gamers who put more
time because traffic drives value into
the game that attracts IPS and these IPS
are the things that actually bring
majority of Revenue if you look at
fortnite if you look at pubg if you look
at any game outside these are things
that adds value and brings a higher
retention of users and other kind of
users to the ecosystem so if you're
looking for investing into the Gams and
all these things look for these metrics
and definitely we all are in crypto we
all are in this for good for us for all
of us to bring uh stability and all
these things for the ecosystem for a
better future thank you thank you alj
thank you very much and and guys they
they do a weekly every Saturday they do
a Twitter space with other projects
talking about different topics you have
enough time to go and lesson and learn
more understand more uh learning cost
you nothing but it gives you a lot to
your personal M thank you very much and
wish you the best of success thank you
very much Al it was a pleasure and thank
you very much for having again thank
it's not just a room it's a room of
Al go
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