The Death of Six Flags Is Getting Ugly

Attraction Ideas
23 Aug 202321:16

Summary

TLDRThe video script discusses Six Flags' history of poor decision-making, from the Time Warner fiasco to recent financial struggles under CEO Saleem Bass. Despite a record-breaking theme park industry in 2022, Six Flags failed to capitalize, due to Bass's strategy to make the parks 'premium' by raising prices, which backfired. In 2023, Bass adjusted the strategy, lowering prices and planning new thrill rides to attract visitors. Despite a 55% drop in net income, the outlook is cautiously optimistic as Six Flags aims to innovate and invest in its core strength: thrilling rides.

Takeaways

  • 🎢 Six Flags has a history of poor decision-making, including a failed partnership with Time Warner and excessive spending on roller coasters that led to bankruptcy.
  • 📉 In 2022, despite a surge in theme park attendance industry-wide due to pent-up demand, Six Flags failed to capitalize and instead experienced a significant drop in attendance and revenue under CEO Saleem Bass' new strategy.
  • 💸 Saleem Bass attempted to reposition Six Flags as a premium destination by increasing prices, but this strategy backfired, causing a sharp decline in visitors and revenue.
  • 🔄 In response to the backlash, Bass reversed course in 2023, lowering prices and initiating numerous sales, although the base prices remained slightly higher than pre-2022 levels.
  • 📊 Six Flags' Q2 2023 results showed a 55% drop in net income, which was primarily due to a $38 million adjustment in self-insurance reserves, not a direct result of operational performance.
  • 🤔 The large increase in self-insurance reserves raises questions about Six Flags' management, as it contrasts with industry norms and suggests mismanagement or oversight.
  • 📈 Despite the net income drop, there are some positive signs, including a 2% increase in revenue and an 11% increase in July attendance, hinting at potential recovery.
  • 🎢 Bass has shifted focus back to investing in new thrill rides, recognizing that this is the core strength and DNA of Six Flags, a change from previous strategies focusing on amenities.
  • 💰 Capital expenditures for 2024 are projected to increase significantly, indicating a renewed commitment to enhancing the park experience through new attractions.
  • 🎢 The company plans to retire older, high-maintenance rides and replace them with state-of-the-art thrill rides, aiming to excite the park's customer base.
  • 🚀 Saleem Bass expressed optimism about Six Flags' future, with a renewed vision that includes innovation across various aspects of the business, and a goal of attracting 25 to 27 million guests annually by 2025.

Q & A

  • What is the main issue discussed in the script regarding Six Flags' business decisions?

    -The script discusses Six Flags' history of poor decision-making, particularly the recent strategy by the new CEO, Saleem, to turn Six Flags into a premium destination by increasing prices, which resulted in a significant drop in attendance and revenue.

  • What happened to Six Flags in the early 2000s that is considered a poor business decision?

    -In the early 2000s, Six Flags made a poor decision by selling to Time Warner, which eventually resulted in financial trouble and bankruptcy a few years later after spending a large amount of money on new roller coasters.

  • What was the theme park industry's situation in 2022 according to the script?

    -The script mentions that the theme park industry in 2022 experienced a surge in demand after the COVID-19 pandemic and shutdowns, leading to record-breaking revenues and attendance for most theme park companies, except for Six Flags.

  • What was the strategy that Saleem, the CEO of Six Flags, implemented in 2022 and why did it fail?

    -Saleem's strategy in 2022 was to increase prices to turn Six Flags into a premium destination like Disney or Universal. It failed because attendance dropped significantly, and revenue and net income decreased, making Six Flags' performance lag behind its competitors.

  • What was the initial reaction to Six Flags' Q2 2023 results?

    -The initial reaction to Six Flags' Q2 2023 results was shock and disbelief due to a 55% drop in net income, which was later explained by a $38 million adjustment in self-insurance reserves.

  • Why did Six Flags make a $38 million adjustment to their self-insurance reserves?

    -Six Flags made the adjustment due to a past settlement of $36 million to guests in 2021, which was not properly accounted for in their reserves. The increase is meant to cover potential future insurance claims and lawsuits.

  • What changes did Saleem make in response to the poor performance of Six Flags in 2022?

    -In response to the poor performance, Saleem dropped the prices, although they are still slightly higher than pre-2022 levels. He also initiated a large number of sales on season passes from October 2022 through May of the following year.

  • What was the attendance increase for Six Flags in the first half of 2023 compared to the previous year?

    -The attendance for Six Flags in the first half of 2023 increased by only 6% year-over-year, despite significant price drops and discounts.

  • What is Six Flags' plan for the future according to the script?

    -Six Flags plans to invest in new thrill rides and improve park maintenance, with capital expenditures expected to increase to between $200 to $220 million in 2024 and further to $230 to $250 million in 2025.

  • What is the expected impact of Six Flags' new strategy on their annual guest numbers by 2025?

    -With the new strategy focusing on thrill rides and park improvements, Six Flags expects to reach their goal of 25 to 27 million guests annually by 2025.

Outlines

00:00

🎢 Six Flags' History of Poor Decisions and 2022 Strategy

The script discusses Six Flags' history of poor decision-making, dating back to their sale to Time Warner in the early 2000s, which led to bankruptcy after excessive spending on roller coasters. The narrative continues with the company's 2022 strategy under new CEO Saleem Bass, who attempted to transform Six Flags into a premium destination like Disney or Universal by significantly increasing prices. This approach failed, resulting in a drop in attendance, revenue, and net income, and putting Six Flags at a disadvantage compared to competitors like Cedar Fair.

05:01

📉 Six Flags' Dismal 2023 Q2 Earnings and Self-Insurance Adjustment

The script reveals that Six Flags' net income plummeted in the first half of 2023, initially appearing as a catastrophic financial failure. However, it is explained that a $38 million adjustment in self-insurance reserves contributed to this drop. This adjustment was attributed to increased payouts from juries and rising interest rates, though the speaker suggests that it might be due to mismanagement, as competitors did not report similar increases. Despite this, the speaker notes that attendance and revenue were still disappointing, with only a 6% increase in attendance year-over-year and a 2% increase in revenue.

10:02

🎢 Reviving Six Flags with New Rides and Maintenance

The speaker expresses optimism about Six Flags' future plans, which include investing in new rides and improving maintenance to reduce downtime. Saleem Bass acknowledges the importance of thrill rides as the company's DNA and plans to retire high-maintenance rides in favor of state-of-the-art replacements. Capital expenditures are set to increase in 2024 and 2025, signaling a commitment to enhancing the park experience. The speaker also emphasizes the need for strategic investment in the right rides for the right parks to maximize impact.

15:03

🏗️ Addressing Great Adventure's Decline and Future Investments

The script addresses the decline of Six Flags Great Adventure, which is losing ground in the New York City and Philadelphia area due to increased competition and lack of significant investment. The speaker suggests that while some parks might need new rides, investing in a major park like Great Adventure would have a greater impact. The speaker also criticizes the previous strategy of raising prices without improving the park experience and supports the new focus on thrill rides and maintenance.

20:05

🚀 Six Flags' Upward Trajectory and Future Plans

The speaker concludes with a positive outlook on Six Flags' future, highlighting the company's plans to innovate across various aspects of their business, including culture, digital training, revenue management, and guest-facing technologies. Saleem Bass's speech is praised for its vision and commitment to taking risks and learning from failures. The speaker is cautiously optimistic about the company's potential to rebound and become better than ever, with a focus on thrilling rides and improved park experiences.

Mindmap

Keywords

💡Six Flags

Six Flags is a chain of amusement parks known for its thrill rides and roller coasters. In the video, it is discussed in the context of its business decisions and strategies, particularly under the leadership of CEO Saleem. The company's financial performance and its attempts to reinvent itself are central to the video's narrative.

💡Tradition

In the video, 'tradition' is used to refer to the historical practices and decisions of Six Flags, especially the ones related to poor decision-making. The script mentions a tradition of terrible decision-making, such as selling to Time Warner and excessive spending on roller coasters leading to bankruptcy.

💡Bankruptcy

Bankruptcy is a legal status for a person or other entity that cannot repay the debts it owes to creditors. In the script, it is mentioned in the context of Six Flags' financial struggles after spending a large sum on roller coasters without the revenue to sustain it.

💡Pent-up demand

Pent-up demand refers to the increased desire for a product or service after a period of reduced activity or consumption. The video discusses the theme park industry's pent-up demand after the COVID-19 pandemic, which led to record revenues for most companies except Six Flags.

💡Premium destination

A 'premium destination' in the context of the video refers to a high-quality, exclusive place that people are willing to pay more to visit, like Disney or Universal. Saleem's strategy for Six Flags was to reposition it as a premium destination, which involved increasing prices with the expectation of attracting visitors willing to pay for a high-end experience.

💡Net income

Net income is the profit a company makes after deducting all its expenses from its total revenue. In the script, a significant drop in Six Flags' net income is discussed, which is attributed to a large adjustment in self-insurance reserves rather than operational performance.

💡Self-Insurance reserves

Self-insurance reserves are funds set aside by a company to cover potential future claims or losses instead of paying premiums to an insurance company. The video explains that Six Flags made a large adjustment to these reserves, which negatively impacted their reported net income.

💡Attendance

Attendance refers to the number of visitors or participants at an event or location. The script discusses the drop in attendance at Six Flags parks following a price increase, which did not meet the expectations of the premium destination strategy.

💡Season pass

A season pass is a type of ticket that allows the holder to visit an amusement park multiple times within a specific period, often at a discounted rate. The video mentions that despite a significant increase in season pass sales, attendance at Six Flags did not rise as expected.

💡Thrill rides

Thrill rides are amusement park attractions that provide an adrenaline rush, typically roller coasters and other high-speed or high-intensity rides. The video concludes with Saleem recognizing that Six Flags' strength lies in its thrill rides, and the company plans to invest in new ones to attract visitors.

💡Capital expenditures

Capital expenditures refer to the funds a company spends to acquire, upgrade, or maintain its assets. In the script, it is mentioned that Six Flags plans to increase its capital expenditures to invest in new rides and improvements to the parks, signaling a shift in strategy.

Highlights

Six Flags' history of poor decision-making, including the disastrous partnership with Time Warner and subsequent bankruptcy.

The theme park industry's record-breaking revenues and attendance in 2022 due to pent-up demand post-pandemic shutdowns, excluding Six Flags.

Salem Bass, the new CEO of Six Flags, introduced a strategy to reposition the company as a premium destination like Disney or Universal, which failed, resulting in decreased attendance and revenue.

Salem Bass's initial strategy of increasing prices to elevate the perceived premium experience of Six Flags backfired, causing a significant drop in attendance and revenue.

Six Flags' 2023 Q2 results showed a shocking 55% drop in net income, primarily due to a $38 million adjustment in self-insurance reserves.

The self-insurance reserves adjustment was attributed to increased payouts and interest rates, but competitors did not report similar increases, suggesting mismanagement at Six Flags.

Despite the net income drop, Six Flags' Q2 2023 revenue was only up by 2%, and attendance saw a meager 6% increase year-over-year.

Six Flags claimed a 50% increase in year-to-date season pass sales, but this did not translate to higher attendance numbers, indicating a 48% non-renewal rate from the previous year's passholders.

Salem Bass acknowledged the need to invest in new rides and announced plans to increase capital expenditures for 2024 and 2025 to improve the park experience.

Six Flags plans to retire high-maintenance rides and replace them with state-of-the-art, thrilling rides to attract visitors and enhance the park's DNA.

Salem Bass's new strategy focuses on addressing ride downtime and maintenance issues to ensure the parks' operational efficiency.

Despite a disappointing Q2, there is optimism for Six Flags' future with an 11% increase in July attendance, suggesting a potential upward trend.

Salem Bass expressed a commitment to innovating across various aspects of the business, including culture, digital training, revenue management, and immersive experiences.

Six Flags has many exciting events planned for the second half of the season, aiming to attract guests and boost revenues.

Salem Bass's speech indicated a shift in leadership, showing a newfound understanding of Six Flags' identity and a commitment to taking risks and learning from past failures.

Transcripts

play00:00

Six Flags a company of strong

play00:04

Traditions one tradition in particular

play00:07

being terrible decision-making going all

play00:10

the way back from when they sold

play00:11

themselves to Time Warner and that blew

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up in their face from back in the early

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2000s where they spent an obscene amount

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of money on new roller coasters only for

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them to go bankrupt a few years later

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and down to today who gladly the new CEO

play00:25

selem bass is keeping the tradition

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alive and well oh hi selem hey s you see

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last year in 2022 the theme park

play00:34

industry went off I mean there was an

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extreme amount of pent up demand after

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2020 2021 where most people didn't visit

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theme parks whether it because of coid

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or because of shutdowns people just

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weren't able to go out to the parks so

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there was a lot of pent-up demand and it

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resulted in record-breaking revenues and

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attendance for most of these theme park

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companies the reason why I say most of

play00:58

is cuz Six Flags was not a part of the

play01:00

bunch you see selem joined Six Flags at

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the beginning of 2022 and he had a brand

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new strategy that he decided to unveil

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in the year that really should have been

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easy money SL comes in and says no we're

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going with a different idea and here was

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the idea to turn Six Flags into a

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premium destination like Disney or

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Universal I mean that sounds great but

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surely that's got to be like a decades

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long plan I mean clearly these Parks

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need a lot of investment if you're going

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to get them up to that level surely you

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won't just do something drastic and say

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they're premium overnight right you're

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despicable right yeah so sel's strategy

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to make them premium was just jack up

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the price in his eyes the parks were

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already a premium experience and all he

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had to do was just price them up and

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people would come unfortunately didn't

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work out for slam it blew up in his face

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ATT tenance dropped like a rock and of

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course Revenue came down and net income

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came down and while everyone else in

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their field was raking in the cash Six

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Flags had had a nightmare year compared

play02:02

to their number one competitor Cedar

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Fair they were squashed like a bug it

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seemed like this was a moment in time

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that we would look back on years from

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now and say Six Flags really dropped the

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ball there and that's the reason why

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they ended up in the dumpster so now a

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year later shockingly selem is with the

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company I say shockingly because six

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flash tracker with CEOs is like they

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drop them like flies and yet despite

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putting himself in the Bon head Hall of

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Fame s has somehow managed to earn

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himself a second chance so now that

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we're in 2023 a year removed from that

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awful year what has Saleem managed to

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put together to try and get Six Flags

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back on track and perhaps avoid the

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awful situation that it seemed like they

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were on track for at the end of 2022 oh

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hi

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Seline there's my friend well I can give

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you two pieces of things that we already

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know he did well obviously one he

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dropped the prices obviously that didn't

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work so the base prices had to come back

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down now they aren't lower than they

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were before in fact they are still a

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little bit higher at the base level at

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least when compared to 2019 that is but

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the reason why I keep saying base level

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is because he's had an absurd amount of

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sales literally from October of 2022

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through May of this year there had been

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sales on season pack

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the whole time it's been nonstop it's

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actually been insane the amount of sales

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that have been going on the question now

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for Six Flags though is have they burned

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their customers right do people even

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know that the prices have dropped right

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do people even want to come back I mean

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obviously there's not a whole lot of new

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rides opening up this year across the

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Six Flags chain so are people even going

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to come back even if prices have dropped

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especially now you know year removed

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from 2022 the demand for theme parks is

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not as high as it previously had been so

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though this seems like a great strategy

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on the surface to kind of try and bring

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back guess is it going to work I don't

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know to giv us an idea of how things are

play04:09

going we now have Six Flags quarter 2

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results which is for April through June

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which is basically the beginning of peak

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season for the Six Flags parks so given

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that it's going to give us a pretty good

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idea of how Six Flags is going to

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perform for the rest of the year so

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selem balls in your court let's see what

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you got

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oh my

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Godus 55% on net

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income what

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happened now you guys know I'm perhaps

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among the most cynical when it comes to

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Six Flags in their current state but

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even I had not foreseen such a God awful

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earnings report like no joke when I

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first saw this my breath was taken away

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I I I actually could not fathom that

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these numbers could have been that bad I

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mean if the 20 22 numbers was a

play05:01

nightmare year what does that make 2023

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so far listen folks we we got to get to

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the bottom of this how did net income

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fall this far it's just OB scene it

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makes no sense oh hi s looks like your

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ride is not working but luckily this is

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not necessarily the nightmare situation

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that we had envisioned when we first saw

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that number is Six Flags has a at least

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somewhat reasonable excuse for why that

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happened you see they made a $38 million

play05:33

adjustment up in their self Insurance

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reserves what in the world does that

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mean well essentially what it is is you

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take $38 million that you would have had

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in cash otherwise and you go ahead and

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you put it over into basically what's

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essentially a different bank account in

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a certain extent that can only be used

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towards paying off insurance claims so

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when 65 gets sued and there's a lawsuit

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or something like that and they have to

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pay out a certain amount they could take

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out of that and it doesn't affect effect

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future quarterly reports this is so that

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way any sort of settlements or accidents

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that happen can be separate from the

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rest of the performance of the company

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now what's interesting is that they

play06:11

claim this is because uh payouts from

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juries are going up and interest is

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going up and all this other stuff that

play06:17

you know means they have put more money

play06:19

away put more money to the side just in

play06:21

case you know Insurance risk comes up

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right but it's kind of odd because they

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claim this is an industrywide thing even

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though none of competitors have cited

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this none of their competitors had a

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massive increase in their self Insurance

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reserves we haven't seen Disney do it we

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haven't seen Universal do it we haven't

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seen SE Fair do it we haven't seen

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SeaWorld do it none of these guys are

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doing this so why did Six Flags have to

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incur such a massive increase it's just

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bad management by their part they just

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forget to have to increase it over time

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while everyone else is doing it like

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maybe a couple of million dollars at a

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time they don't have to report it on

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their earnings report at least not in

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this massive fashion well not exactly

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you look back back into 2021 Six Flags

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had to pay out a settlement of $36

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million to guests of Six Flags Great

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America in Illinois mind you that was

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right before Saleem took over started

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firing people to cut down on staff and

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replace people up in the top to get in

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his own guys in that upper management

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position so I think it's actually pretty

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likely that this was just kind of lost

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in the weeds like people didn't realize

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or they forgot that this payout happened

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and they just never were making those

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small incremental payments into the Self

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Insurance Reserve to get it back up to

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fill up what had already been paid out

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by this deal so they say oh well it

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wasn't because of a settlement or a

play07:40

claim that happened that we had to raise

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the price of this which is technically

play07:43

true but this $38 million adjustment is

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not because of increased payouts or

play07:49

anything like that it's because they

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just haven't filled their reserves to

play07:53

make up for this payout that they had to

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make a 2021 so good news and bad news

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here it means that hey the Q2 earnings

play08:00

numbers not as bad as we initially

play08:02

thought yippee however it also means

play08:04

that there's still some uh mismanagement

play08:06

going on up top cuz this sort of

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adjustment just shouldn't have had to

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have happened out of nowhere right so

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when you ignore that awful awful awful

play08:16

net income number and you look at the

play08:18

rest of this earnings report it's not

play08:21

terrible it's not particularly good

play08:24

either though um I mean revenues being

play08:26

up only 2% eh

play08:30

and I mean attendance You know despite

play08:31

dropping you know those prices so much

play08:33

and having so many discounts only a 6%

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increase year-over-year you know mind

play08:37

you from a year ago when you know tenant

play08:39

was down like 25% I mean you're still

play08:42

ages away from your tenant you know back

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in 2019 I mean even 2021 you're still

play08:47

behind that so uh you know it's it's not

play08:51

not very promising stuff here Six Flag

play08:53

claims that year-to date season pass

play08:55

sales are up 50% which you know given

play08:57

the discounts makes sense but when you

play08:59

look at the attendance numbers it

play09:01

doesn't quite make sense right how could

play09:02

attendance only be up 6% if season pass

play09:05

sales are up 50% well the reason why as

play09:08

they explain later in the earnings call

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um apparently new season pass holders is

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only up by 2% meaning that 48% of season

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passholders from last year did not

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return as season passholders for this

play09:22

year not a great sign that people are

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responding well to your Investments Le

play09:26

stop saying that they are because

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clearly they're not you don't have that

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sort of turnover in your season

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passholders if that's the case a big

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excuse that Six Flags used to try and

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lessen the blow of these disappointing

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numbers was to say oh the weather was

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bad it was too hot it was raining all

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this other stuff and it's like listen

play09:45

every other theme park also said the

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same thing right SeaWorld Cedar Fair

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they all said oh weather was bad weather

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was bad and it's like that might have

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been true but it's like how many other

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years has weather been bad I mean

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literally a year ago in q220 22 they

play10:00

made the same excuse they said weather

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was bad weather was bad and it's like

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I'm getting sick and tired of this

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excuse weather is going to be bad every

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year going forward I guess so it's like

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just stop bringing it up okay I don't

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even care I don't care there could have

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been hurricanes every single day I

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literally do not care because you use as

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excuse every single time I'm sick of it

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now one good thing to note however is

play10:20

they did give a little bit of guidance

play10:22

on the July numbers and apparently

play10:25

attendance for that month is up 11%

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which is better than the % that we've

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seen in Q2 so hey you know it seems that

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maybe things are tracking a little bit

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better perhaps maybe as the summers's

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gone on more people have you know

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decided to take six flags up on those

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season pass offers perhaps this

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attendance increase can continue through

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August and even through September and

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October when Fright Fest is going on of

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course one of Six Flags most popular

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events so even though this quarter was

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you know me me at best at best me you

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know it could have been terrible right I

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mean certainly when you look at those

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numbers in the first place it looks like

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it's the end of the world right but

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perhaps there's something to actually be

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optimistic about when it comes to Six

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Flags I know sounds crazy to say you

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know you never should get your hopes up

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about Six Flags but take a listen to

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this going back into 24 and 25 we're

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going back to putting new rides in so a

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lot of our care packs will be on

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exciting rides that gives us we need to

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go back and we're retiring a bunch of

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rides that have high

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maintenance and then we're replacing

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them with very exciting Silling rides uh

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stateoftheart new rides we're putting a

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lot of money into this second I could

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tell you the other thing we need to

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discuss is our right

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downtime and part of addressing the

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right downtime is going back and looking

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at resolving issues uh and maintenance

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in upgrading um maybe trains in making

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sure that our parts are fully stocked to

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make sure that we are always predicting

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and making sure that we're predicting

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our maintenance and making sure the

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rides are up so it's a combination of

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Maintenance but it's not the biggest

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part the biggest part is the thril rid

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oh s you're going to be tear up here man

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that's that's amazing to hear I'm so

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glad that six f is finally getting back

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to the roots the thing that actually

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makes them exciting and interesting to

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visit and that's the rides it's always

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been the rides it's never been about the

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food it's never been about uh how nice

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the trees look or anything like that you

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know like that all stuff helps right but

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at the end of the day it's the rides and

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that's really where you got to be

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spending your money and I'm glad to see

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the SL understands that in

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2024 Capital expenditures basically the

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amount of money they're going to invest

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in the Parks is going to go up to

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between 200 to 220 million with another

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increase in 2025 to 230 to

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250 what is this money getting spent on

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well it's new rides folks new rides are

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coming back to the Six Flags parks

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wasn't that a nice change of pace from

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of course back when s started his game

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plan was let's spend as little money as

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possible and let's spend it on like new

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flower beds and shades and benches and

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stuff like that that'll get people to

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come to the parks right it didn't quite

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work out but now he understands that new

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rides not only do they improve the park

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experience and you know increase your

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capacity lower weight times but they

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also actually bring new people to the

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park they're great marketing material so

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finally stick flies game back to their

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Roots Sim has finally realized what

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company he is running here I mean slim

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even said thrill rides is our DNA this

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is a year removed from when he was

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saying oh we got Target families we got

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to be family focused and it's like well

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through rides aren't that and now he's

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realized oh wait this is what Six Flag

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is actually good at he realized oh I'm

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not in charge of Disney I'm charge of

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Six Flags I mean it's kind of crazy that

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he didn't know that coming in but now it

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seems like selem understands what Six

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Flag strengths are who their target

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audience is and he's actually committing

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to investing in things that this

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audience actually wants at least

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verbally

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now let's be honest right it's great and

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all that you're getting back to heavily

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investing in throw rides but you can't

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just say all right we're doing that and

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that's it like you have to have an

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actual game plan an actual strategy

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because wi Parks get new rides and when

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do they receive them and what rides are

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they it's important to make sure you're

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giving the right ride to the right park

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at the right time cuz for instance right

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now a part that really needs something

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is great adventure this is your second

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most attended park it is is one of your

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bred winners and yet it is losing the

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battle in the New York City Philadelphia

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area not only is more competition come

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to the area with nickel Universe up by

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American Dream coming to the area and

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taking away a lot of that New York City

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attendance because it's way closer to

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the city than great adventure is but

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also now Hershey Park for the first time

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in God knows how long has passed Great

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Adventure in attendance because it has

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received an absurd amount of investment

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top tier rides as well as just a bunch

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of infrastructure and new shops and

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restaurants I mean the park is

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completely different than it was even

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just 5 years ago it's actually crazy and

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yet in that time all great adventures

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gotone is Jersey Devil not to say Jersey

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Devil's bad but it's not enough to

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overcome what their competition has been

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doing and it's no surprise that great

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Venture is falling behind and really

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when it's one of your biggest money

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makers six guys cannot afford for that

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to happen so yes there might be some

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Bottom Feeders like a Six Flag St Louis

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like a Six Flags America that parks that

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have not received significant meaningful

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investment in years that might need

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rides on the surface but really if you

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invest in a new ride at one of those

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Parks it's not going to go as far as

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investing in a new ride at a great

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adventure for instance so hey uh you

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want me to completely spell it out for

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you where you should invest in what you

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should invest in hey pay me but

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otherwise all I'm going to say is just

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figure it out man make sure that you're

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giving the right ride to the right park

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it's that simple

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but nonetheless I do still think six

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flies is headed in the right direction

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and you know what I think for the first

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time despite you know the fact that this

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quarter was eh you know it was all right

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uh despite that I think for the first

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time I'm actually on the Saleem

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bandwagon oh uh and then he wants to say

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he wants to raise prices again oh well

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okay you know screw you screw you buddy

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no I'm kid but

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seriously understandable you want to

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raise prices again cuz obviously you

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have discounted them severely but this

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time he understands hey we got to invest

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in the Parks we got to make our Parks

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actually significantly better uh if

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we're going to raise the prices and you

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know I'm totally for that right if

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you're actually going to make your Parks

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better you're going to improve the ride

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lineups then hey I think you can warrant

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you know asking for a better price but

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don't just raise the prices without

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doing anything like you did last year s

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all right keep that in mind learn your

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lesson buddy so when you combine this

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new Thrill Ride Focus strategy with the

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price increase is expected to come in

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the future Saleem still expects that Six

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Flags will reach their goal of 25 to 27

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million guests annually by

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2025 and you know what maybe that's

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still a little bit optimistic but I'm a

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believer I'm a believer that Six Flags

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can pull themselves from the rut because

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really I mean you look a year ago like

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that game plan was never going to work

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and if they had stuck with it if they

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had stuck to their guns which they were

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claiming they were going to do a year

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ago mind you they were saying oh we are

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we are with the strategy to The Bitter

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End well they've gone back on that and

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I'm glad they have because really that

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strategy was never going to pay off it

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was only going to result in disaster but

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Saleem he earned himself a second chance

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and this time he is making the most of

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it and you know what I'm excited for the

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first time in maybe I don't even know in

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3 years maybe for the first time

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actually excited about the future of Six

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Flags you did here today on how we are

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innovating across every part of our

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business from culture digital training

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Revenue management guest facing

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Technologies immersive experiences rides

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beautification Food Service retail and

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much more success requires not just

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leveraging your strengths but also

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taking risks overcoming challenges and

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learning from failure evolving your

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vision and sometimes Reinventing Your

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self that is true for both our

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organization and our leadership we are

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excited about our momentum on behalf of

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the Six Flags team we appreciate your

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continued support and the support of our

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shareholders and investor our guests and

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fans our

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suppliers our bankers and most important

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the support of our team and our

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employees who without them nothing could

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have happened we have many exciting

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events lined lined up for the second

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half of the Season including fryfest

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kids Boo Fest October Fest and holiday

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in the park we still have

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40% of our revenues coming still so

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far and we hope to see you at all those

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events this year have a great day and we

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look forward to speaking with you next

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quarter thank you dude s sign me up up

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man that was hype that was a goated

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speech that would have been the first

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time I've her sound like an actual true

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blue leader that was awesome man all

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right hey you know what let's do this

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Lee put your head down nose to the

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grindstone let's make the right

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decisions I have faith for the first

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time just when it seemed like things

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could not get worse it seemed like at

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the beginning of this quarter things did

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get worse until we read into it we

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understood the game plan we understood

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the assignment and now we know hey it

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might not be all bad from here in fact

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we might be heading in an upward

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trajectory for Six Flags for the first

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time since perhaps

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2019 and that's an exciting thing to

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think about if you are a theme park fan

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so anyways let me know as you guys think

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in the comments is Six Flags on the

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right path to get themselves sorted out

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and back to being who they were you know

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in the 2010s or perhaps maybe even

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better than they've ever been let me

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know if you believe in selem or if you

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still are a s doubter I wouldn't blame

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you to be quite honest but anyways leave

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a like subscribe and I'll see you all

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next time peace

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Etiquetas Relacionadas
Six FlagsAmusement ParksStrategyRoller CoastersAttendanceRevenueInvestmentManagementThrill RidesCustomer Experience
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