This Sales Hack Generated $80m+ in Sales!
Summary
TLDRThis video script emphasizes the importance of commitment and energy in sales, highlighting the need for personal accountability and focus to achieve peak performance. It discusses the pitfalls of complacency and the negative impact of distractions like social media on productivity. The speaker advocates for a disciplined approach to sales, including attentiveness during calls and a clear understanding of the customer's needs. The script also touches on the importance of standing out in a competitive market by providing high-quality services and avoiding the trap of becoming a commodity.
Takeaways
- 💪 Maintain high energy and commitment in sales to ensure a 10 out of 10 performance.
- 🔄 Be adaptable and find personal routines that work best for managing energy and maintaining output in sales.
- 🏠 Reflect on daily activities to ensure they contribute to sales goals and avoid distractions like social media.
- 📉 Recognize that coasting on past success is not beneficial; continuous effort is required for ongoing success.
- 🤔 Stay accountable by evaluating daily performance and its impact on long-term goals.
- 🚫 Avoid multitasking during sales calls; focus fully on the conversation to ensure understanding and build trust.
- 🔄 Be attentive and responsive during calls to avoid unnecessary repetition and maintain a smooth sales process.
- 📈 Understand the importance of being fully engaged in the sales process to achieve the best outcomes.
- 🛌 Prioritize self-care outside of work, such as sleep and exercise, to enhance performance during work hours.
- 🏋️♂️ Push beyond comfort zones to achieve breakthroughs and avoid complacency.
- 🗣️ Take leadership in guiding clients to make informed decisions with conviction and belief in the product or service.
- 📝 Be transparent and efficient in the sales process to avoid making clients feel like they are working hard to buy.
- 📱 Recognize the negative impact of social media on productivity and focus during work hours.
- 📈 Differentiate services by emphasizing the value of a systematic approach rather than just the execution of tasks like running Facebook ads.
Q & A
What is the main focus of the speaker in the script?
-The speaker focuses on the importance of commitment, energy management, and being fully engaged in sales activities to achieve high performance.
Why is it crucial to avoid distractions like social media during work hours?
-Distractions such as social media can significantly reduce productivity and output, leading to a lower quality of work and less effective sales calls.
What does the speaker suggest about the role of energy in sales?
-The speaker suggests that managing one's energy is critical in sales, as it directly impacts the ability to maintain high levels of output and engagement.
How does the speaker describe the ideal state of being for a salesperson?
-The ideal state is being fully dialed in and present, committed to the task at hand, and avoiding complacency or coasting on past achievements.
What is the significance of being 'hyper-attentive' during sales calls?
-Being hyper-attentive helps in understanding the prospect better, leading to more effective communication and a higher likelihood of closing the sale.
Why is it important to avoid making prospects repeat themselves during a sales call?
-Making prospects repeat themselves can signal a lack of understanding and engagement, which can prolong the sales process and decrease the chances of a successful sale.
What does the speaker mean by 'the game of sales'?
-The 'game of sales' refers to the strategic and energetic approach required to consistently achieve sales goals, emphasizing the need for continuous effort and adaptability.
How does the speaker view the role of sleep and exercise in sales performance?
-The speaker believes that factors like sleep and exercise are crucial for maintaining high levels of energy and performance in sales, suggesting that personal habits can significantly impact professional success.
What is the speaker's advice on handling objections or concerns from prospects?
-The speaker advises being confident and having conviction in the value of the service being offered, using that conviction to help prospects make the right decision.
Why does the speaker emphasize the importance of not treating services as commodities?
-Treating services as commodities can lead to a focus on price rather than value, potentially undermining the quality and effectiveness of the service provided.
What is the speaker's view on the role of education in sales?
-The speaker believes that educating prospects about the unique value and system behind the service is essential to differentiate from competitors and avoid being seen as just another option.
Outlines
💼 Sales Performance and Commitment
This paragraph emphasizes the importance of maintaining high energy and commitment in sales. It discusses the negative impact of dropping the price on customer perception and the need to be fully engaged during sales calls. The speaker advises against complacency and stresses the importance of self-accountability. They also highlight the detrimental effects of multitasking, particularly with social media, during work hours. The focus should be on being fully present and attentive during sales calls to ensure smooth communication and understanding with prospects. The speaker also touches on the need for transparency and ease in the sales process to avoid unnecessary complications.
🔍 The Importance of Service Quality and Education
In this paragraph, the speaker addresses the potential pitfalls of treating services as commodities. They warn against the dangers of being compared to competitors who may offer quicker but potentially lower quality services. The emphasis is on the importance of thorough research and customization in service delivery, such as crafting offers and creating landing pages. The speaker encourages viewers to engage with the content by liking, subscribing, and commenting on their YouTube channel. They also mention the value of having a system that ensures outcomes, rather than just offering services like Facebook ads, which are abundant but not necessarily effective without the right strategy.
Mindmap
Keywords
💡Oxygen
💡Sales
💡Commitment
💡Energy Management
💡Accountability
💡Social Media
💡Engagement
💡Rhythm
💡Conviction
💡Transparency
💡Comfort Zone
Highlights
The importance of maintaining high energy and commitment in sales to achieve a '10 out of 10' outcome.
The necessity of adapting sales tactics based on individual differences and daily performance.
The impact of managing energy on the success of sales, emphasizing the game of sales requires consistent effort.
The significance of self-accountability in sales, ensuring full commitment to the task at hand.
The comparison of social media to cigarettes, highlighting its potential to distract from sales tasks.
The analogy of sales calls to dancing, emphasizing the need for rhythm and understanding the prospect.
The importance of being fully engaged during sales calls to avoid unnecessary repetition and delays.
The role of transparency and ease in the sales process to facilitate a smooth customer experience.
The influence of personal habits, such as sleep and exercise, on performance in sales.
The concept of stepping out of the comfort zone as a prerequisite for breakthroughs in sales.
The responsibility of salespeople to lead the call and help prospects make informed decisions.
The differentiation of services based on thoroughness and proper execution, not just quick results.
The challenge of avoiding commodity-like sales by educating customers on the value of the system.
The strategy of planting doubts about competitors who promise quick but potentially lower-quality results.
The emphasis on the importance of research and customization in service offerings.
The call to action for viewers to engage with the content through likes, subscriptions, and comments.
Transcripts
you're just trying to suck all the
oxygen out of the room lock every single
door so there's nowhere for them to get
out that's not what you do if you do
that you're sharp right on the second
call is going to be dog yeah this
all sounds good they give you I'm a 10
out of 10. I'm ready to go right and
then you drop the price on them and it's
no longer a 10 out of 10. out of one to
ten ten being you are absolutely so
committed you'd run through a brick wall
to get to this outcome right now where
are you sitting and most people would
there be like rocking and hockey
ventilating and having a fit at that
stage
what you do occasionally
Works never is you're going to be like
oh well this day I did this and I got
this output and let me just try
something different each individual is
different you've got to find out what it
works for you what time you get to work
what it is that routine but just to
really be focused on like managing what
that energy is because that's what the
game of sales is otherwise it's
difficult to keep up that output and
have that output and the last thing that
you want to do is just rest on your
laurels and just Coast because you're
you're here regardless right and you
want to make sure that you're making the
most of the opportunity that you've got
and the only way to do that is just
through activity and you're the only one
that you need to add to yourself to do
at the end of the day the pillow never
lies when you get home at night did you
leave it all out there on the field or
not and let's be real some days you're
not going to but it's just about like
keeping yourself accountable and say
okay cool will it every day ended up
like this would I be where I wanted to
be at the end of the month at the end of
the quarter or at the end of the year
I'm being real with myself how much
fodder is there in my day okay how much
is that checking Instagram how much of
that is not being engaged in what you do
social media is the new cigarettes right
and if you're on the phones the last
thing that you want to be doing is be
half on Instagram or you know half on
social media while you're here right you
may as well do that stuff in the night
time or do it before you get to work and
just be 100 dialed in and present when
you're on the phone because otherwise
what happens is like you you're not
getting half the output you get 25 of
the output because you're not engaged in
what you're doing and you think that you
know what this Prospect is saying and
you're just kind of Coast right or
you've got sem Rush up you're doing
keyword research and you're not really
really dialed in if you're dancing and
you constantly keep stepping on their
toes it's not going to be smooth right
it's the same thing like a sales call is
a transfer of energy and if it's
constantly like you never ever really
get into that Rhythm where you're
immediately picking up what they're
putting down on the call that's where
things become unbuttoned if the prospect
feels understood by you right they're
going to believe in what you say and
they're going to be a higher propensity
for them to buy but if you're constantly
making them reiterate themselves because
you're not fully dialed in on the call
that's just you sending them a signal
that you don't understand them because
if you understood them you wouldn't ask
them to constantly keep repeating
themselves and that's where sales calls
go to a 60 minutes because you're a lot
of the time making them repeat stuff and
you're going through the sales process
mechanically your goal is to get the
information that you need to be able to
help them solve the problem and it's
either we can help them solve their
problem or we can't you need to be hyper
attentive on those calls getting in
level 10 Peaks day and just being fully
dialed in to the opportunities that
you've got when you're going through all
of those things it's just like boom
awesome I'm so happy we could get you
onboarded these are the details and
you're running through instead of saying
like what is your address what is your
phone number this is work don't make
them work cool just confirming the
contact details would be the same one
that I'm calling calling you on right
now which is the 0439 blah blah blah
blah yep boom like you just make it
really easy it's like when you click on
a Foreman's no autofill on the form and
you're like people are making it
hard for me to buy bro right throughout
all the process it needs to be radical
transparency the best way to get the
most output and have the most energy
it's not what you do in these four walls
right it's about what you do outside of
these four walls like if you want to
show up and you want to throw down it's
like what is your sleep like are you
exercising what are you doing before you
get in here you're going to walk in here
half asleep and have a coffee and expect
to be like a high performance individual
you're going to get a rude awakening
you're going to be here for the seven
and a half hours regardless it just
comes down to how much of the output do
you want and how much are you going to
commit to yourself when you're on the
edge of your comfort zone and you feel
uncomfortable is when you're about to
make a breakthrough you don't make
breakthroughs in your comfort zone
that's not how it works you're gonna
feel pressed and you're going to feel
stretched to make that and naturally the
human tendency is to fight like hell to
stay within that comfort zone even
though they want that breakthrough and
it's on us to take leadership in the
call and help them make that right
decision and when you know down in the
marrow of your bones that it is the
right decision for them you can have
that conviction and you can transfer
that energy and that belief to them and
help them make the decision if you want
to get you know something live in two
weeks then we're just not going to be a
good fit for you I can just tell you
right now because we do things
thoroughly and we do them properly but
as such there is a 12-week wait time I'm
already preceding and putting in little
kernels and peppers to like oh well
maybe I shouldn't go with these guys
that say they can get my Landing Page
live in a week how much research is
going to go into there like who's going
to be looking over that it's going to be
a templated page or are they actually
going to do the research are they going
to help you craft the offer all of those
things you want to be very conscious of
understanding that I keep on saying it
is all of these Services can be a
commodity if you sell them like a
commodity because all of the people that
are booking calls with us are being
courted and hounded by so many people
that are doing outbound on them every
day and if you just kind of slip into
that same pattern it's going to be easy
to compare our product and our services
and what it is that we have to all the
other Alternatives that exist out there
and it's our job to educate them that
that is not the case that it's not the
Facebook ads that you're buying there's
no shortage of people that can run
Facebook ads in the world the shortage
of it is having somebody that has the
system that gets all of those things to
get to the outcome that we want
hey guys if you're enjoying these videos
please like subscribe and hit the Bell
Button as we're dropping a video like
this every other day on YouTube and if
you've got any questions just leave a
comment below with hashtag Hey Sudbury
and I will do my best to get to it
foreign
[Music]
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