Helping customers abroad buy your products

Summary

This video offers a guide to expanding your online business globally. It emphasizes the importance of language translation by native speakers and localization for compatibility with international formats. The script advises on accommodating various payment methods and currencies to streamline the purchasing process for international customers. Regular review of the website from an international perspective is recommended to ensure a seamless and inviting experience for global visitors.

Takeaways

• 🌐 Expanding your online business globally is a great opportunity to increase sales.
• 📚 Language and localization are crucial for international expansion; use native speakers for translations.
• 🔍 Localization also involves adapting forms to match the address and phone number formats of different countries.
• 💳 Research and include various payment methods preferred by different countries in your e-commerce system.
• 🌐 Utilize online payment services like PayPal and WorldPay that are accessible worldwide.
• 💡 Consider that some customers may not have credit cards and prefer using debit cards or other payment services.
• 💵 Implement an e-commerce system that can handle different currencies and automatically calculate taxes.
• 🛒 Make the purchasing process easier for customers by eliminating the need for them to calculate exchange rates and additional taxes.
• 🔑 Regularly review your website from the perspective of an international visitor to ensure a clear and familiar user experience.
• 🔄 Check for familiar terms, formats, currencies, and payment methods to ensure they align with your target market.
• 🚀 Continuously monitor and update your site to maintain its functionality and relevance for international customers.

Q & A

What is the main focus of the video script?

The video script focuses on the technical aspects of expanding an online business into other countries, including language and localization, payment methods, and reviewing the website from an international perspective.

Why is it important to translate your website for international markets?

Translating your website is crucial for international markets because it helps in reaching a broader audience who primarily speak another language. It also ensures that the content is accurately understood by native speakers, enhancing user experience and trust.

What does localization involve in the context of an international website?

Localization involves adapting your website to the cultural and regional nuances of your target market. This includes making forms compatible with the ways other countries write addresses or phone numbers, ensuring a seamless user experience.

How does the script suggest handling payment methods for international customers?

The script suggests researching and including preferred payment methods in each target market. It also recommends using online payment services like PayPal and WorldPay, which work worldwide, and considering the use of debit cards for customers without access to credit cards.

Why is it beneficial to adapt your e-commerce system for different currencies and taxes?

Adapting your e-commerce system for different currencies and taxes helps customers pay without having to worry about exchange rates and additional taxes. This simplifies the purchasing process and makes it more attractive to international buyers.

What is the significance of reviewing your website from the perspective of an international visitor?

Reviewing your website from an international visitor's perspective helps identify any potential barriers to sales. It ensures that the website is user-friendly, with clear paths, familiar terms, formats, currencies, and payment methods that resonate with your target market.

How can international inquiries from collectors impact a business like a vintage record shop in Brighton?

International inquiries can indicate a broader interest in the products offered, suggesting that there is a global market for the vintage record shop's offerings. This can be a catalyst for expanding the business online and reaching a wider audience.

What are some potential challenges in adapting a website for international markets?

Challenges may include accurately translating content, ensuring compatibility with different address and phone number formats, integrating various payment methods, and adapting to different currencies and tax regulations. These require careful planning and execution.

Why is it essential to regularly check and update your website for international visitors?

Regularly checking and updating your website ensures that it remains user-friendly and compliant with any changes in international regulations, payment methods, or currency fluctuations. This helps maintain a positive user experience and keeps the business competitive in the global market.

What opportunities does advertising to international markets present for an online business?

Advertising to international markets presents a potentially lucrative opportunity by expanding the customer base and increasing sales. It allows businesses to tap into new markets and diversify their revenue streams.

How can making a website friendly to international visitors help in removing barriers to sales?

A friendly website for international visitors ensures that there are no language barriers, the payment process is straightforward, and the website is culturally relevant. This makes it easier for potential customers to engage with the business and complete purchases.