My honest experience with Charlie Morgan’s’ EasyGrow Course
Summary
TLDRGeorge Schwarz shares his journey from an Amazon advertising executive to a successful entrepreneur, detailing his experience with Easy Webinar's client acquisition program. He emphasizes the importance of hard work, critical thinking, and adapting strategies to one's niche to achieve significant revenue growth within a few months.
Takeaways
- 😀 George Schwarz was previously an 'easy girl' and transitioned from Amazon to a successful entrepreneur using Charlie's course.
- 🔄 George went from earning 0 to achieving 20K per month within a few months by applying the strategies taught in Charlie's course.
- 📈 The course is perceived by some as a sales pitch, but George aims to provide an authentic account of his experience and the value of the course.
- 🚀 George's motivation to leave Amazon was driven by a desire for entrepreneurship and dissatisfaction with the corporate quota system.
- 🤔 The course requires a significant time investment and hard work, emphasizing the importance of personal effort for success.
- 💡 The course provides a framework and general concepts that need to be personalized and adapted to one's specific niche for optimal results.
- 📝 Scripts provided in the course are not one-size-fits-all and require customization to fit the language and needs of the target market.
- 🔑 Success in the course hinges on critical thinking, adaptation, and persistence over a period of 5-6 months to achieve the desired revenue goals.
- 🤝 The community aspect of the course is valuable for motivation, networking, and learning from the wins and strategies of other participants.
- 📈 George's revenue grew from 20K to 40K per month within a few months of implementing the course's strategies, indicating the potential for rapid growth.
- ⏳ Patience and long-term commitment are crucial, as immediate results are unlikely, and the course is not a quick fix but a journey of growth and learning.
Q & A
What was George Schwarz's previous role at Amazon?
-George Schwarz was an account executive within the Amazon advertising division, helping businesses with ad strategies and selling ads.
How did George Schwarz's experience with Pat Laco influence his entrepreneurial mindset?
-Working with Pat Laco, a successful entrepreneur, inspired George to consider entrepreneurship as a viable path, seeing firsthand that success was possible at a young age.
What was George's main frustration with his role at Amazon?
-George felt like he was just a number in an Excel sheet at Amazon, with his compensation and recognition not matching his efforts and achievements, particularly when he missed an unrealistic sales quota.
What prompted George to explore running an agency?
-George wanted to move away from the corporate environment and the limitations it imposed on his growth and potential earnings, leading him to investigate the possibility of running his own agency.
What was George's initial impression of Charlie's sales call and course?
-George found the sales call with Charlie to be phenomenal, which was a positive sign for him, as it indicated that Charlie likely knew what he was talking about in terms of client acquisition.
What is the significance of the offer in the SMMA niche according to George?
-In the SMMA niche, the offer is crucial as it often determines the success of an agency. George emphasizes the importance of understanding the offer and its contingencies before committing to a course or agency.
What was George's approach to learning from the Easy Grow course?
-George focused on prioritizing what was important to him at the time, such as client acquisition, and did not try to learn everything at once. He emphasized the need for ruthless prioritization.
How did George adapt the scripts provided in the Easy Grow course to his needs?
-George understood that the scripts were general frameworks and needed to be personalized for his specific niche. He had to critically think and adapt the scripts to speak the language of his target market.
What was George's strategy for success in the Easy Grow program?
-George's strategy involved putting in the work, critically thinking, and adapting the course content to his niche. He also emphasized the importance of persistence and a long-term commitment to see results.
What were the key factors that contributed to George's success in reaching his revenue goals?
-George's success was due to his willingness to put in the work, adapt the course content to his niche, and his commitment to the process over a long enough period to see significant results.
Outlines
🚀 Transition from Amazon to Entrepreneurship
George Schwarz introduces himself and shares his journey from being an Amazon associate to an entrepreneur. He discusses his experience with Charlie's course, which he claims helped him go from making $0 to $20K per month. George emphasizes the importance of a genuine testimonial and criticizes the sales tactics often used in such courses. He outlines his background in Amazon's advertising sector, where he managed accounts up to $50 million in revenue, and how it influenced his decision to explore entrepreneurship. His dissatisfaction with corporate quotas and the lack of recognition for exceeding sales goals led him to seek a more fulfilling career path.
📈 The Reality of Easy Grow and Client Acquisition
The speaker delves into the details of Charlie Morgan's client acquisition program, highlighting the need for personal effort and commitment. He discusses the importance of understanding the offer and its contingencies, especially regarding money-back guarantees. George stresses the necessity of being willing to work hard for at least five to six months to achieve the desired results. He also talks about the community aspect of the program, which provides motivation and networking opportunities. The paragraph concludes with examples of people in the community who have achieved success, emphasizing the program's potential when combined with personal dedication.
🛠 The Importance of Personalization and Adaptation
George explains the vast amount of information provided by the Easy Grow course and the importance of prioritizing it according to one's needs. He focuses on the outbound systems, which he used to rapidly acquire clients. The speaker also discusses the need to personalize scripts and strategies to fit one's specific niche, rather than expecting a one-size-fits-all solution. He underlines the importance of critical thinking and adaptation to ensure success in client acquisition and sales.
📞 The Art of Cold Calling and Overcoming Objections
In this paragraph, George shares his experience with cold calling as a primary method for client outreach. He explains how he thrived with cold calling and the importance of bypassing gatekeepers, pitching to decision-makers, and overcoming objections. George also discusses the resources provided by the course, such as scripts and strategies, and the need to adapt these to one's specific needs. He emphasizes the importance of identifying bottlenecks and focusing on areas that require improvement, such as sales techniques or objection handling.
🌟 Success Stories and the Power of Persistence
George wraps up his experience with Easy Grow by sharing his personal success story, going from $0 to $40K per month in revenue within a few months. He discusses the importance of persistence, critical thinking, and adaptation in achieving such success. The speaker also addresses the potential for long-term growth and the importance of being willing to invest time and effort into the program. He concludes by encouraging potential participants to assess their willingness to work hard, adapt, and commit to the program for the long term.
Mindmap
Keywords
💡Easy Girl
💡Charlie Morgan
💡Client Acquisition
💡Amazon Advertising
💡Sales Goal
💡Outreach
💡Script Adaptation
💡Corporate Environment
💡Entrepreneurship
💡ROI (Return on Investment)
Highlights
George went from $0 to $20K per month in Charlie Morgan's client acquisition program.
George previously worked at Amazon as an account executive in Amazon Advertising.
He managed clients with up to $50 million in trailing 12-month sales, including his largest client, Pet Laco.
George emphasizes the need for a private conversation about his true experience with Charlie's program.
He explains the challenge of corporate sales quotas and how it motivated him to explore entrepreneurship.
George encountered Ian's sales course but preferred Charlie's after a positive sales call experience.
He highlights the importance of putting in the work for five to six months to achieve success in the program.
George discusses the value of a supportive community within the program for motivation and networking.
He stresses the need for critical thinking and adapting scripts to specific niches for success.
The program offers comprehensive content on client acquisition, outbound systems, and sales.
George shares his successful use of cold calling as a primary method for client acquisition.
He advises against trying to do all the content at once and recommends prioritizing based on needs.
George emphasizes the importance of personalized adaptation of scripts to fit different industries.
He describes the necessity of putting in consistent work, even on holidays, to achieve goals.
George achieved $40K per month in revenue within nine months of starting the program.
Transcripts
hey there everybody my name is George
Schwarz uh I was previously an easy girl
no longer an easy grow um I was a
testimonial for Charlie testimonial case
study for Charlie back in well I can't
really remember three months ago
whenever that was July something like
that um went from 0k to 20K per month in
his course and you know one thing about
this testimony one thing about this case
study and like Charlie will even say it
on the call man like these stuffs are
these stuff feel like a sales call right
like they feel like they're just
basically a sales call trying to pitch
you on the course and I wanted to do it
justice and provide you like a true
insight into my experience with an easy
girl how I actually went from Z to 20K
you know if Charlie's sitting there
asking you questions you're you know
you're not going to be like yo Charlie
your course is man like I could
have done this by myself right like
you're not going to say that to
someone's face man so I think it's
better if we just have a private
conversation YouTube you and I you know
Charlie maybe maybe Charlie will hit me
up with a voice not herself did grilling
me but um today we're going to really
expose Charlie Morgan's 980k per month
client acquisition program and the truth
behind me going from 0 to 20K per month
within easy
grow so where does it all start it all
starts I was at Amazon um I went from
being an associate account executive to
an account executive in my two years
there um I was an account executive for
a year and a half and I was within the
Amazon advertising you know portion of
uh Amazon so I was helping businesses
within the pet need
um up to $50 million in trailing 12
month sales that was my biggest client
they were doing 50 million Revenue um
and yeah just helping them with their ad
strategy selling them ads slinging
squares on the screen to them you know
just typical stuff there uh my biggest
client though my biggest client was Pat
laco and that was a really cool one to
work with u Matt the see himo over there
he's like a you know 29 30y old who just
just absolutely crushing it he's just a
normal human being man like I was on a
call with him every two two weeks to a
month um and that kind of started
getting my you know brain thinking more
about Entre
entrepreneurship um a lot of times you
see these videos and you can't relate to
these individuals you don't know them um
you're just hearing from some random guy
you're just hearing from me you don't
know me I could that could be making all
this stuff up man so to see someone in
person consistently show up put in the
work and be successful I mean pet Labs a
9 figur plus business and this guy is
only a few years older than me like it
kind of was a wakeup call to me that
this stuff can be done at the time I
felt like a number in an Excel sheet at
Amazon I'm sure a lot of people in big
Tech and corporate feel this way the
reason why is because in a sales role
like that you have a quot and a quota is
essentially a sales goal and if you
exceed that sales goal you get paid more
and if you miss that sales goal you get
paid less and essentially what a quota
is it's an arbitrary number that the
finance Team
sets they never talk to you they never
meet with you they just look at again
numbers in Excel sheet and assign you
something even better is your manager is
able to adjust it to whatever they want
so as a top performer who's consistently
blowing quot out of the water they just
gave me a massive increase I had a 164%
increase year-over-year to my sales goal
so in Age 2 of 2022 that is the second
half of 2022 that is July to December
2022 my goal was 8 million the year
prior it was something like 3.2 3 three
can't remember the exact number maybe
3.4 million we're talking you know 160
plus% growth there and you know fast
forward to the end of the year obviously
I missed that's impossible I ended up
delivering like 7.9 million so it's like
98 99% to goal keep in mind when we're
talking this many millions we're talking
the size of Charlie and Bose's course
right they're doing right around eight
figures my book of business on Amazon
was literally eight figures and I got
paid less right imagine if Charlie and B
scaled that much much and they got paid
less outrageous right I got paid less
and that's cuz Finance gave me an
arbitrary number that was unachievable I
did everything I could to achieve it
slightly missed that was when I was kind
of looking in the mirror and like man
I'm literally just a number in an Excel
sheet you can you can grow your Amazon
business by 160% and they will pay you
less and not care and it just bees
becomes a game of politics and it's just
not something I wanted to see myself
doing long term so when you're in the
corporate environment on boarding having
onboarding buddy having a manager it all
provides you the infrastructure to be
successful so for me the next step would
be to start investigating what it looks
like to run an agency because I don't
know man I'm selling ads to you know
businesses on Amazon I don't know what
it's like to run an agency came across
ean's kind of the biggest in the space
agency nav or whatever sales course is
called or program is called I literally
have no clue sales call didn't go too
smooth the sales rep showed up like 15
minutes late kept calling me bruh which
was weird I'm coming from Amazon you
know dealing with um you know pretty big
clients no one's calling you bruh on
those calls I'm never calling them bruh
I was like d this just a little red flag
could be a phenomenal course I don't
know he has a great YouTube channel I'm
sure he's you know very knowledgeable
but for me I just wanted something a
little bit you know better um and for
Charlie I mean I kind of dove into the
smma niche found Charlie great YouTube
content not as big as Ean um but I
wanted to hop on a call and see what
they were all about and sales call was
you know phenomenal which I think is a
green flag if you have a great sales
call a clent acquisition program means
you probably know what you're talking
about right and he kind of showed me
some insights into the community you
know went through the offer Etc and I
want to stop and have a just a quick
chat about the offer I mean like I
mentioned you're not going to talk about
this stuff in front of Charlie on his
call but within the SM smma Niche with
really anybody that gets exposure to
Alex her Moi the offer is King right the
offer is
King and I just want to set expectations
right all these money back guarantees
doesn't matter if it's Charlie or the
cold email agency or you know your your
SEO agency or cold call agency all of
them are going to have this offer that
sounds amazing and it's going to have
contingencies so you need to look at the
offer because typically when you pass
that money over you're only getting that
money back if the contingencies are hit
and for
Charlie you're going to need to do a lot
of Outreach I have no clue what the
offer is I paid for this over a year ago
um but typically it's going to be
something along the lines of Outreach
right and so the first thing you need to
do is you need to sit down have a
conversation with yourself if I am I
willing to put in the work for five to
six months because if I'm not well a
you're not going to hit 10K per month or
whatever your goal is and B you're
probably not going to get the money back
if you don't hit the contingencies and
again this isn't just Charlie this is
any sort of agency that you ever will
work with that has an offer that's pay
on results that has an offer that's a
satisfaction guarante
read $100 million leads if you don't
believe
me when it comes to this stuff or just
listen to a podcast it's free right it's
on his podcast when it comes to this
stuff the business protects itself with
the contingency so make sure you do your
due diligence ask the the sales rep on
the call you're working with what does
the contingencies look like how often do
people hit these you know make sure
you're in a good position and
understanding position around what that
offer is and how you actually would get
your money back if you do fail now with
that being said if you put in the work
if you do the Outreach the offer is
built typically the offer is built in a
way that will make you successful if you
do what they say you will be successful
so you have to just sit down and say hey
man am I willing to put in the work for
six months and the beauty is at the
beginning the only thing you have to
focus on 100% of all your activity
should be on client acquisition once you
start getting clients life gets a little
bit more complicated but you making
money but before then you just need to
be doing the Outreach if not why are you
even paying for a course to teach you
how to do the Outreach anyways but
double check that offer man because that
offer is going to be stacked in the
favor of what's going to be good for you
if you do it but also what's going to be
good for them so they don't have to give
you the money back
right so I hop on that sales call they
walk me through the community and you
know they show me some of the wins they
show me some of the program they show me
you know kind of what it would look like
and I mean like this is just a
screenshot from today um and today it's
Thanksgiving right so going back to put
in the work like first 90 days in
program I didn't miss a day doesn't
matter Saturday Sunday doesn't matter if
it's holiday today's literally
Thanksgiving in
America 99% of people well don't quote
me on that but a lot of people aren't
doing anything today and we're here
creating a YouTube video um you have to
put in the work and these people are and
the people that are putting the work are
going to be successful right Mr Vlad no
clue who he is but he's got his first
deal uh $4,000 right so if your goal's
10K boom he's got two two more he hits
this guy's got six closes since the 11th
of October it's it's it's November 23rd
little over a month six weeks close a
week this guy's buying a Tesla
bro he's buying a literal Tesla man so
this is kind of like what I was looking
at like
dude I'm already selling to Market
leaders I can close companies I can I
can do the work I know all the strategy
I I know it I just I'm in the wrong boat
right I'm not in a boat that's going to
take me to my goals um and I just need a
better vehicle right and this was the
vehicle to to me hitting my goals and
I'm seeing these people hit their goals
and I'm I can do it too I know I can do
it
too so I bought the course late December
investigated have seen these wins in the
community went through you know a lot of
the course started getting a good strong
understanding of it um late December to
early February first month was literally
just me investigating playing around
hopping on some of the coach and calls
and then from there drop a six figure
salary and cut my wages down to zero z0
a month yeah zero K I mean just zero row
and now it's time to start grinding time
to start putting the work time to start
doing the Outreach time to start getting
the clients and time to start getting my
own wins on that community
board so here we are we're an easy
grow uh here you can just see how alive
the I mean load two new there's been two
new posts we got a post here 2 days ago
pinned 8 days ago 1 minute ago 3 hours
ago 9 minutes ago 15 hours ago right
this is a very you know Lively Community
664 members and it's going to be
something that's actually quite valuable
it motivated me a lot um seeing other
people's wins seeing what worked for
other people I was like man I want to I
want to beat Zach pascow I want to beat
Kai whatever Kai's last name is Kai
trong I want to go out and be the guy
getting these whimp posts man so this
this kind of motivated me a lot and also
then you can start interacting with
people and start building a network in
you know the space cuz it can be lonely
right if if you're just doing it in your
apartment you know you no longer if
you're coming from a corporate world
like me you no longer have you know your
employees that you're paying or sorry
not your employees your peers that
you're paying on like slack or whatever
you no longer have that so it does
become lonely and that's nice thing
about this um you get to meet some
people but here's kind of like where the
course is right and this course is going
to throw essentially an infinite amount
of information at you um and I would say
you're actually doing it wrong if you're
doing all of it you know you're actually
if you're becoming if you're if you're
coming to this and becoming an academic
man like just go back to school dude
like you don't need to have everything
you need to prioritize what's important
to you at the time so you can see 100%
acquisition Genesis uh 76% outbound
systems I needed clients I needed
clients ASAP so this is what I focused
on Sales Systems I mean I've been
selling two plus years prior to this I
didn't I didn't even open it maybe I
opened it but I didn't do any of the
courses but I've been selling for quite
some some time so I was confident there
they've added some new stuff that I
don't recognize but you can see they
just have a ton of content in here for
you to learn from you can identify
what's my bottleneck and like let's
chase that down right don't do
everything do what's most important
prioritize ruthless
prioritization it's come here they you
know talk you how to set everything up
from from you know um software to your
offer
Etc um then you're going have your
outbound systems here right so they're
going to talk about the foundations of
loom they're going to talk about you
know their Terminator Loom system their
cold DM system cold calling system right
it's going to break down literally
everything cold calling for me ended up
being what I th thrived with the most um
they're going to walk you through how to
do it you know how to bypass Gatekeepers
how to pitch decisionmakers you know how
to improve your own script how to
overcome objections right they have some
new scripts in here from Eric Cavaliers
I'm sure some of you guys have seen his
channel Etc now one thing I want to know
as well you know we talked about the
offer of you know making making sure
you're willing to put in the work making
sure you're checking that out asking
that sales rep getting more clarity
there but also when it comes to the
scripts with an easy girl that's the
second conversation we need to have
about easy
grow these scripts are not going to be
built for your specific Niche these
scripts are going to need to they're
going to provide the framework they're
going to provide the right Concepts
they're going to give you what you need
but don't think you're going to plug and
play this into Amazon or plug and play
this into you know Ecom plug and play
this into med spa and it's going to work
perfectly you are going to need to
personalize your script you're going to
need to know your Niche you're going to
need to speak your nich's language if
you take a real estate script and you
put it towards an Ecom
business I mean I'm sure Eric could pull
it off but like he's had a ton of
Reps for you you're you're going to need
to learn and he's also going to adapt
the script too right he'll pull it off
because he'll adapt the script but
you're going to need to learn how do I
adapt this script and you need to
critically think so you're to a put in
the work and B critically think and
adapt things to your Niche because this
is a program for any marketing agency so
they're going to provide the general
concept the general framework they're
going to provide what works and they're
also going to try to teach you right how
to improve it but they can't do this for
you so if you're coming in expecting to
spend whatever it costs right now if
you're coming in and and spending
thousands of dollars on this course and
you're thinking they're just going to do
everything for you that's not going to
be the case man you're going to have to
to take the time to do the calls and
when you do the calls you're going to
have to after you know 200 reps identify
what's stopping me how do I adapt the
script how do I learn how to overcome
this objection better you know you're
you're going to have to invest a ton of
time and you're going to have to
critically
think so going back to the classroom
again you don't need to do all of this
inbound systems I wasn't doing anything
inbound I wasn't doing paid systems I I
thought about it for a bit and then I
shot
away I didn't need to learn how to sell
at Amazon I have an amazon.com email you
think people aren't replying when I
email them like it's the easiest thing
now I'm just some random agency that no
one's ever heard of that has no brand
recognition I needed to learn how to get
clients on the phone I didn't know call
cold calling for two years I am I'm
assigned a book of business I'm handed
70 accounts and it's my job to go in
there and grow them so I had to learn
how do I get these people interested
when I'm a
nobody and that's exactly what outb
systems is going to teach you but you
need to be able to critically think and
adapt it to your environment then
finally calendar right so like here we
go we can see all these different
coaching calls here so we have like
mindset founder health and performance
sales right so like let's say if sales
was your bottle that like let's say you
haven't sold for two years prior to this
and you you're getting the meetings but
you're not closing them hey go check out
that sales system because that's your
current bottleneck be hop on the sales
call and talk to the people that are
good at sales they have a great sales
team you don't remember they do 980,000
a month to do that you got to be pretty
good at sales um you got cold call uh
well that's Loom and sales oh there's
two more events there's so many events
in one day it doesn't all appear uh but
yeah you have your cold calling right so
like let's say you're just fresh out you
know you're very green you're new you
don't know what you're doing and you're
just trying out a cold calling or cold
email or cold DM whatever you pick
whatever you like go with that cuz
that's what you're going to be more
successful with for me cold call and the
reason why was this guy I believe his
name was Jeffrey who's ripping calls
setting meetings he's doing like 120 150
calls a day setting like six meetings
off them I was like all right
man for cold email I didn't feel like I
had you know the control for cold call I
felt like I had a lot more control you
know when I press send I'm like will
they come back to me I don't know coold
call like I know if I hop on the phone
if I objection handle with them if I you
know can answer questions that they have
I can prove my worth on that call or
whatever and I can get them on a
followup call and I can close them so
that's why I went with cold calling and
that's what was successful for me but
that's kind of like the subject matter
expert route where I need to adapt now
um to move away from that but uh anyways
so yeah you're going to have your
coaching calls they're going to set you
up for Success you're going to need to
hop onto them um and basically to kind
of bring everything to conclusion
here is if you're unwilling to put in
the
work and you're unwilling to do the
Outreach a you're not going to get the
Roi you're you're never going to get 10K
per month
I don't know what the contingencies are
but look into them but you might not be
eligible for the refund so this first
thing you need to ask yourself am I
willing to change my life from six
months of hard work yet the answer is
yes pull the trigger the answer is
no you're wasting your time go get a
different hobby Man play
Minecraft the second question you're
going to have to ask yourself is am I
willing to critically think and adapt
because these are generalized Frameworks
and Concepts that are proven to work but
you need to make it specific to your
Niche you need to speak your nich's
language you need to understand their
challenges you need to understand their
goals and you need to be able to speak
to them am I willing to critically think
and
adapt the answer is
no again go play a video game nobody
cares if you are willing to
adapt you will see success Outreach plus
the
adaptation is going to be what drives
success and the last thing
is if you aren't willing to do this for
a long enough period of time you in your
first month you're not going to get
results your first like let's be real
man you're just not going to get the
results so if you're willing to do that
Outreach plus adaptation for five six
months whatever the offer is you can
stay on a monthly fee afterwards as well
um I personally didn't because I hit the
point of diminishing returns I got what
I wanted I got what I needed out of the
course I got appointment setting I got
sales dialed and that was good to go but
if you're not willing to put in the work
for 5 to 6 months you might might as
well just not do it you're not going to
get you know you're not going to get
your 10K per month goal you're not going
to get your money back because there's
probably going to be
contingencies related to doing the work
and you're just going to be exactly
where you were six months
prior but here's the thing in four
months because I started February 1st in
four months in the program I got to
20,000 per month in
revenue and the next what would this be
four to five months I've got to 40,000
this month we should hit 40,000 for the
first month we cash collected 40K in the
bank
account then if I continue down this
path at the rate I'm going I'm doing
about 20K per month more of Revenue per
half so if we just accelerate this 60k
next half 80k million doll business in
two years so ask yourself again if I'm
willing am I willing to put in the work
am I willing to adapt am I willing to do
this over a long enough time period if
you answer yes yes yes buy the course
you you answer no to anything don't even
try to start a business that's just real
man you're going to need to do all of it
um but that's really everything for
today um I'll hit 40K per month you know
that's the true story around me being an
easy girl and my experience with it and
what I learned from
it and it's also why I left it right
kind of point of Dimension your returns
um but outside of that I wish you all
the best of luck you know hop on the
sales call see if easy grow makes sense
for you ask yourself if you're willing
to do the work and if you are pull the
trigger and if you aren't just give up
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