How Davie Fogarty Made a $3.22M Skool Community (Genius)

Summary

This video script delves into the success of Dave F, creator of a $500 million hoodie business, who has now launched a new venture generating over $3.2 million annually through a paid community model. With over 150 members paying $1,790 monthly, the script explores the ingenious funnel and strategies used to attract and retain high-revenue e-commerce brands. It highlights the use of social proof, scarcity, and risk reversal to entice potential members, showcasing the value of expert coaching and community support in scaling businesses.

Takeaways

• 📈 The business model revolves around a paid community, where members pay $1,790 per month for access to a community of experts and resources, generating over $3.2 million in annual recurring revenue.
• 🔑 Dave F, known for creating a successful hoodie brand with over $500 million in sales, has launched a new business that has quickly grown to over a quarter million dollars a month in sales.
• 🚀 The funnel for selling the community membership is simple yet effective, utilizing various traffic sources such as YouTube, Facebook ads, LinkedIn, and Twitter.
• 🎯 The target audience is specifically high-revenue e-commerce founders, with ads and messaging tailored to resonate with and disqualify those not in the target demographic.
• 💬 The ad copy emphasizes the founder's personal journey and success, aiming to build credibility and trust with potential members.
• 📚 The offer includes one-on-one calls with Dave F and other high-revenue coaches, access to a Slack channel, a video content library, and weekly Q&A sessions, all designed to provide actionable guidance for scaling e-commerce brands.
• 🔒 The membership comes with a 30-day money-back guarantee, reducing the perceived risk for potential members and making the offer more enticing.
• 🏆 The community positions itself as the go-to solution for e-commerce growth, differentiating itself from agencies, courses, and high-priced talent by offering direct access to successful e-commerce experts.
• 📊 The landing page is designed to be visually appealing and informative, using social proof and clear calls to action to guide potential members through the application process.
• 🤝 The community promises access to a network of experts in various fields such as SEO, Amazon retail, Facebook ads, and more, providing a comprehensive resource for e-commerce growth.
• 📈 The community's results are highlighted by showcasing the success of its members, with testimonials and case studies that demonstrate the effectiveness of the strategies taught.

Q & A

What is the main focus of the video script?

The video script focuses on the business model of paid communities, specifically highlighting the success of Dave F's 'Daily Mentor' community for e-commerce brands.

How much revenue did Dave F's new business generate in its initial phase?

Dave F's new business quickly grew to over a quarter million dollars a month in sales.

What is the annual recurring revenue from Dave F's 'School Community'?

The annual recurring revenue from the 'School Community' is over $3.2 million, with over 150 members paying $1,790 a month.

What are the key traffic sources mentioned in the script for Dave F's business?

The key traffic sources mentioned are YouTube, Facebook ads, LinkedIn, and Twitter, with occasional organic posts.

What is the unique selling proposition of Dave F's 'Daily Mentor'?

The unique selling proposition is access to one-on-one coaching with Dave F and other nine-figure e-commerce experts, as well as exclusive access to a community of successful brands.

How does the script describe the ad strategy used by Dave F?

The ad strategy includes direct calls to action, addressing the audience as 'million dollar e-commerce founders,' and emphasizing the value of learning from successful mentors to avoid common mistakes.

What is the significance of the 'Daily Mentor' landing page built on Framer?

The landing page built on Framer is visually appealing and functional, allowing for easy customization and optimization of the user interface without the need for extensive coding.

What is the process of joining the 'Daily Mentor' community as described in the script?

The process involves clicking the link, going through an application to see if you qualify, and if approved, scheduling a Discovery call to ensure qualification.

What are the potential benefits for members of the 'Daily Mentor' community?

Members can expect personalized guidance from expert coaches, access to a library of video content, weekly live Q&As, and networking opportunities within an elite community of brands.

How does the script suggest that Dave F's community is different from other e-commerce growth solutions?

The script suggests that Dave F's community offers real actionable guidance from successful e-commerce experts, as opposed to surface-level courses or overpriced agency services.

What is the significance of the 'risk reversal' strategy mentioned in the script?

The 'risk reversal' strategy involves offering a 30-day money-back guarantee, making it a no-brainer for potential members to try the service without the fear of financial loss.