Inspirasi Bisnis dari Putra Presiden - Gibran Rakabumingraka

CNN Indonesia
15 Apr 201623:09

Summary

TLDRThe video script details the entrepreneurial journey of Gibran Rakabuming Raka, son of Indonesian President Joko Widodo, who has ventured into various businesses without relying on his father's name. It highlights his innovative approach to traditional Indonesian snacks, such as revamping the martabak business with a modern twist and expanding it to different cities. The script also covers his catering business, Chillipari, focusing on traditional Javanese cuisine, and his new venture, Pasta Halo Halo, combining Western pasta with Indonesian spices. Despite challenges, Gibran's ventures have shown success, reflecting his dedication to quality and innovation in the food industry.

Takeaways

  • 😀 Gibran Rakabuming Raka, the eldest son of President Joko Widodo, is involved in various businesses, including a martabak (stuffed pancake) business called Markobar.
  • 🏢 Markobar, established in 1996, was revamped by Gibran around 2014 to appeal to the younger market with innovative toppings and modern concepts.
  • 📈 Markobar expanded rapidly, opening four branches in Java within a year, each with a unique concept, from a cafe to a tekwey (traditional) style.
  • 🍰 The business offers a variety of sweet martabak flavors, including chocolate, cheese, and various branded options like Oreo and KitKat, aiming to stand out in the market.
  • 📊 Markobar's success is measured not only by its profitability but also by its ability to maintain quality and customer loyalty beyond the initial three months.
  • 💡 Gibran is also the founder of Chillipari, a catering business that focuses on traditional Javanese cuisine, reflecting his entrepreneurial spirit at the age of 22.
  • 🌶 Chillipari's name combines 'cabe' (chili) for passion and 'pari' (rice) for prosperity, symbolizing the business's core values.
  • 🍽 Despite facing challenges such as order fluctuations and occasional losses, Chillipari has grown to serve up to 10,000 portions per week.
  • 📝 Gibran's future vision for Chillipari includes not only survival in a competitive market but also contributing to the preservation of traditional Javanese cuisine.
  • 🍝 Gibran has recently ventured into a new food business called Pasta Bontang, combining Western pasta with Indonesian spices and serving it in a banana leaf, reflecting his innovative approach.
  • 🌐 Social media, particularly Instagram, plays a significant role in the marketing strategy of his businesses, targeting the younger demographic effectively.

Q & A

  • Who is Gibran Rakabuming Raka?

    -Gibran Rakabuming Raka is the eldest son of President Joko Widodo of Indonesia and a businessman known for his ventures in the food and beverage industry.

  • What is Markobar, and how did Gibran get involved with it?

    -Markobar, or Martabak Kotabaru, is a popular martabak brand in Solo, Central Java. It was established in 1996, and Gibran joined around 2014, modernizing the business to appeal to younger markets.

  • What strategy did Markobar use to expand its market?

    -Markobar used innovative concepts tailored to different locations, such as a takeaway concept in Jakarta and a café-style setting in Solo and Semarang, to attract diverse customer bases.

  • How does Markobar differentiate itself from other martabak vendors?

    -Markobar offers unique presentations like non-folded martabak and special flavors, including an eight-flavor variety with toppings like chocolate, cheese, and various candy bars.

  • Why does Gibran prefer to open new branches with his own capital rather than franchising?

    -Gibran prefers to use his own capital to maintain full control over quality and profits, ensuring that the business remains consistent with his standards.

  • What is Chillipari, and how did it start?

    -Chillipari is a catering business founded by Gibran to provide services for his father's multi-purpose hall, Graha Saba Buana. It specializes in traditional Javanese cuisine and offers comprehensive wedding solutions.

  • What challenges did Gibran face with Chillipari in its early days?

    -Chillipari faced challenges like securing enough capital, initially serving only small events, and dealing with inconsistent customer orders and payments.

  • What is Pasta Buntel, and what makes it unique?

    -Pasta Buntel is a food business combining Western pasta with Indonesian spices, such as rendang and sambal. It uses banana leaves for packaging and grilling the dishes, giving them a distinct flavor and presentation.

  • How does Gibran approach the expansion of his businesses?

    -Gibran focuses on gradual expansion, starting locally in Solo and then spreading to other cities. He emphasizes consistent quality and adapting to market responses.

  • What values does Gibran emphasize in his business ventures?

    -Gibran values hard work, innovation, and maintaining control over his business operations to ensure quality. He believes in starting small and expanding based on solid performance and market acceptance.

Outlines

00:00

😀 Innovative Business Expansion

The first paragraph introduces Gibran Rakabuming Raka, the eldest son of President Joko Widodo, who is building his business ventures without relying on his father's name. It highlights his involvement in a martabak business called Markobar, which has been revitalized with a modern twist to appeal to the youth. Markobar has expanded rapidly with different concepts in various branches, such as a café in Solo and a tekwey in Jakarta, showcasing the brand's adaptability and innovation. The business aims to offer a unique martabak experience with a variety of toppings and flavors, setting it apart from traditional martabak outlets.

05:02

😉 Customer Loyalty and Business Growth

The second paragraph discusses the importance of customer loyalty and the ability to maintain a business's quality over time. It emphasizes the challenges of judging a business's success within the first three months and the need to sustain that success beyond that period. The speaker, presumably Gibran, talks about his aspirations for Markobar to expand further and innovate with new product lines while maintaining a strong social media presence. The paragraph also touches on the financial aspects of the business, including the challenges of securing investment capital and the decision to self-fund the business to maintain quality control.

10:03

😋 Diversifying into Catering with Chillipari

The third paragraph shifts focus to Gibran's catering business, Chillipari, which was established six years prior. The business name combines 'cabai', symbolizing spirit, with 'pari' or rice, a symbol of prosperity. Chillipari specializes in traditional Javanese cuisine and has faced initial challenges due to the differences between catering and restaurant businesses. Despite starting with small events, Chillipari has grown to serve up to 10,000 portions per week, though it has also experienced losses due to customer cancellations or inaccurate event attendance estimates. Gibran remains optimistic about the business's future and its role in preserving traditional Javanese cuisine.

15:03

🍝 Fusion Cuisine with Fasta Bontang

The fourth paragraph introduces another culinary venture by Gibran and his friends called Fasta Bontang, which combines Western pasta with Indonesian flavors. The concept originated from a friend named Jefri and focuses on using traditional Indonesian spices in pasta dishes. The business started as a small roadside stall but has evolved into a restaurant. Gibran and his team plan to release new flavors monthly to keep customers interested and returning. The paragraph also mentions the importance of social media, particularly Instagram, in marketing the business and attracting a younger demographic.

20:06

🌟 Vision for a Nationwide Culinary Empire

The final paragraph outlines Gibran's long-term vision for his culinary businesses. He expresses a desire to expand his brands, such as Markobar, beyond Solo to other cities across Indonesia. Gibran also discusses the importance of consistency and hard work in achieving success in the food industry. He reflects on the initial challenges of establishing a business and the need for perseverance. The paragraph concludes with Gibran's belief that success is determined by effort rather than one's background or origins.

Mindmap

Keywords

💡Entrepreneurship

Entrepreneurship refers to the process of designing, launching, and running a new business, which typically involves risks and requires innovation. In the video's context, it is central to the story of Gibran Rakabuming Raka, who is portrayed as an entrepreneur establishing various businesses, such as Markobar and Chillipari, showcasing the spirit of entrepreneurship in taking initiatives and overcoming challenges.

💡Markobar

Markobar is a specific business venture mentioned in the script, which is a fusion of a traditional snack, martabak, with a modern twist to appeal to a younger demographic. It exemplifies innovation within entrepreneurship, as it adapts to market demands and preferences. The script discusses the expansion and concept of Markobar branches in different cities, highlighting its role in Gibran's entrepreneurial journey.

💡Innovation

Innovation is the introduction of new methods or ideas to improve existing products or services. In the video, innovation is a key driver behind the success of Markobar, which offers a modern take on traditional martabak with various unique flavors, attracting a new generation of customers and setting it apart from conventional martabak offerings.

💡Catering Business

The catering business, as represented by Chillipari in the script, involves providing food services for events and parties. It is a significant aspect of Gibran's entrepreneurial ventures, emphasizing the diversity of his business interests and the adaptability required to cater to different market segments and occasions.

💡Branding

Branding is the process of creating a unique name, symbol, or design that identifies and differentiates a product or service from others. The script mentions the importance of branding in establishing a strong identity for Markobar and Chillipari, which helps in attracting customers and creating a loyal customer base.

💡Quality Control

Quality control refers to the procedures and checks in place to ensure that products or services meet certain standards. In the context of the video, Gibran emphasizes the importance of maintaining quality control in his businesses to ensure customer satisfaction and to build a reputable brand.

💡Investment

Investment in this script refers to the capital required to start and grow a business. The video discusses the challenges of securing sufficient investment for business expansion, particularly in high-cost cities, and the decision to self-finance to maintain control over the business operations and profits.

💡Customer Satisfaction

Customer satisfaction is the degree to which a customer's experience meets or exceeds their expectations. The script highlights the importance of customer satisfaction in the success of Gibran's businesses, as it is crucial for repeat business and positive word-of-mouth.

💡Market Adaptation

Market adaptation is the process of adjusting products or services to fit the needs and preferences of a target market. The video showcases how Gibran's businesses, such as Markobar, adapt to the tastes and trends of the market, offering different concepts in various locations to cater to local preferences.

💡Social Media Marketing

Social media marketing involves promoting products or services through social media platforms. The script mentions the strategic use of social media, particularly Instagram, to reach out to a younger demographic and create brand awareness for Markobar and other businesses.

💡Sustainability

Sustainability in business refers to the ability to maintain operations over the long term without depleting resources or causing harm to the environment. The script touches on the sustainability of Gibran's catering business, Chillipari, which aims to contribute to the preservation of traditional Javanese cuisine while adapting to market competition.

Highlights

Gibran Rakabuming Raka, the eldest son of President Joko Widodo, is involved in various businesses, emphasizing the importance of conducting healthy and profitable businesses without leveraging his father's name.

Markobar, a martabak business, has been revitalized by Gibran since joining around 2014, aiming to appeal to the younger market with innovative toppings and modern concepts.

Markobar has expanded rapidly, opening four branches in Java within a year, each with a unique concept, from a takeaway style in Jakarta to a cafe in Solo and Semarang.

The Solo and Semarang branches of Markobar offer a cafe experience with a capacity of up to one hundred people, showcasing a significant difference in business approach.

Markobar's martabak stands out with its unique selling proposition of eight flavors, including chocolate, cheese, and various branded options like Oreo and KitKat.

Gibran plans to introduce 12 new flavors to Markobar, increasing the size of the martabak and enhancing customer variety.

Customer loyalty is vital for Markobar, with Gibran acknowledging the impact of the brand's reputation on attracting both new and loyal patrons.

Gibran faces challenges in expanding his businesses, such as high investment capital required in certain cities and a reluctance to franchise or franchise out his concepts.

Chillipari, a catering business founded by Gibran six years ago, focuses on traditional Javanese cuisine and has experienced both order floods and occasional losses.

Despite initial struggles, Chillipari now serves up to 10,000 portions per week and aims to contribute to the preservation of Javanese cuisine.

Gibran's business journey began with significant capital needs, starting with small orders and gradually expanding to larger events.

Fastabontang is a new fusion food business combining Western pasta with Indonesian spices, aiming to innovate and appeal to a broader audience.

The concept of Fastabontang originated from a street food idea and has evolved into a restaurant format, increasing production capacity significantly.

Gibran's businesses rely heavily on social media for marketing, particularly targeting the younger demographic that is active on platforms like Instagram.

Sustainability is a key aspect of Gibran's business practices, with efforts to reduce waste and support local communities through recycling and upcycling initiatives.

Gibran's vision for his food businesses includes expanding from Solo to other cities across Indonesia, with plans for a nationwide presence.

The success of Gibran's businesses is attributed to hard work, consistency, and the courage to take risks, rather than his family background.

Gibran's future plans involve continuous innovation in his food businesses and participation in international events to increase exposure.

Transcripts

play00:00

Hai Kuch Hota Hai

play00:43

Hai hmm

play00:48

di Indonesia membangun usaha dengan

play00:54

memanggul status sebagai Putra orang

play00:56

nomor satu di Indonesia membutuhkan

play00:58

kehati-hatian ekstra jika salah

play01:00

melangkah tuduhan aji mumpung bisa

play01:03

dengan gampang dialamatkan ke perusahaan

play01:07

Gibran rakabuming Raka Putra sulung

play01:10

Presiden Joko Widodo paham betul

play01:12

pentingnya bisnis yang sehat dan

play01:13

menguntungkan tanpa harus membawa-bawa

play01:15

nama besar sang ayah

play01:18

Hai Gibran memiliki beberapa bisnis

play01:20

salah satunya markobar atau martabak

play01:23

Kotabaru yang sudah tak asing ditelinga

play01:25

warga Solo Jawa Tengah

play01:28

ia berdiri sejak 1996 merek dagang ini

play01:32

sesungguhnya bukan militer Gibran baru

play01:38

bergabung sekitar 2014 dan memperbarui

play01:41

usaha martabak ini agar lebih mudah

play01:43

masuk ke pasar anak muda yg

play01:46

Hai Wah Gibra repot-repot Halo Mas apa

play01:53

kabar Kenapa tuh memilih Oh iya ini kan

play01:59

di kalau bisa dilihat disini Kanada

play02:01

topping Iya martabak zaman sekarang juga

play02:03

bilangnya gitu ya dikit kenapa kau

play02:05

memilih itu juga bingung soalnya belum

play02:12

bareng-bareng sama temen-temennya

play02:25

inovatif dan mengikuti trek menjadi ide

play02:28

awal terbangunnya than you markobar

play02:30

hanya dalam tempo satu tahun markobar

play02:33

bisa membuka empat cabang di Pulau Jawa

play02:36

masing-masing cabang memiliki konsep

play02:38

yang berbeda

play02:40

Hai di Jakarta konsep yang ditawarkan

play02:44

adalah sekwe sementara di Solo dan

play02:47

Semarang outlet markobar memiliki konsep

play02:49

kafe dengan kapasitas hingga seratus

play02:52

orang kalau nggak salah yang di Jakarta

play03:04

itu kan hanya konsepnya tekwey sementara

play03:07

yang di Solo inikan pakai gitu kenapa

play03:09

itu mata dapet ada perbedaan lebih besar

play03:12

Siapa Kita pingin ini Obsesi bikin lihat

play03:14

respon pasar kan memang martapa sebuah

play03:19

cafe yang menyajikan martabak itu kan

play03:22

memang belum ada ya kita pengen lihat

play03:24

respon respon pasar Terus pakai apa dari

play03:26

yang di Solo ini kita memang bentuknya

play03:28

cafe yang dicatatnya itu sistemnya hanya

play03:30

tag wajah memang beda-beda ya sengaja

play03:36

dibuat beda untuk eksperimen yang juga

play03:38

lebih enak lebih

play03:40

kalau duitnya lebih enak minum teh kowe

play03:42

ada lebih baik lebih banyak branding

play03:47

untuk menyasar anak muda yang konsep

play03:49

seperti ini bagus banget tidak seperti

play04:03

gerai martabak lain markobar hanya

play04:05

menyediakan martabak manis dengan

play04:07

beragam bahasa penyajiannya juga berbeda

play04:10

adonan matang yang tidak dilipat

play04:12

menjadikan martabak ini tampak seperti

play04:15

bisa unggulannya martabak delapan rasa

play04:19

dengan rasa coklat meses keju coklat

play04:22

SilverQueen Oreo Dairy Milk KitKat

play04:26

Cadbury dan KitKat green tea markobar

play04:32

akan mengeluarkan menu terbaru dengan 12

play04:34

Rasa kentongan martabaknya pun akan

play04:37

lebih besar terjadi

play04:40

hai hai

play04:47

Hai loyal customer kadang-kadang kan

play04:51

Apalagi ini namanya sekarang udah

play04:53

terkenal Oh markobar punya masehi brand

play04:56

gitu kadang-kadang orang kan hanya

play04:58

datang untuk untuk juga ini karena meski

play05:01

brand gitu Nah itu berpengaruh enggak

play05:04

sih maksudnya ya orang yang hanya

play05:07

ImageChef sekali atau yang akan menjadi

play05:11

loyal customer enggak sih untuk kita

play05:16

bisa menilai sebuah warung itu dia dari

play05:21

awal sampai tiga bulan jalan itu bagus

play05:24

enggak dan setelah tiga bulan itu masih

play05:26

bagus lagi enggak ini kan udah satu

play05:28

tahun berjalan Kanapa grafiknya kan

play05:31

masih masih bagus yaitu artinya orang ke

play05:34

sini tuh nyari apa makan martabaknya

play05:37

bukan bukan nyari saya

play05:41

Hai kira-kira Innova Siapa sih yang

play05:43

kedepannya akan masih dan lakukan dengan

play05:46

markobar ini bangsa lain yang 16 rasanya

play05:49

inovasi produk tadi terus kita tetap

play05:54

gencar di sosial media terus kita yang

play05:57

pasti kita penetrasi ketiak kota masih

play06:08

banyak mimpi yang ingin dicapai Gibran

play06:10

menargetkan dalam waktu satu tahun bisa

play06:13

membuka minimal enam cabang baru di

play06:15

berbagai kota di Indonesia tentunya hal

play06:19

ini bukan Hal mudah ada beberapa kendala

play06:22

salah satunya adalah modal investasi

play06:24

yang tinggi di kota-kota tertentu ini

play06:27

karena Gibran dan rekan tidak mau

play06:30

membuka franchise atau waralaba sehingga

play06:32

semua modal masih ditanggung sendiri

play06:36

kenapa kenapa nggak mau pengen sih

play06:40

kenapa enggak friend

play06:41

itu ini kita pengin pengin pakai modal

play06:44

sendiri kita pengen bener-bener Rapat

play06:47

profitnya apa benar-benar kisah bahwa

play06:50

bisa kita ambil sendiri itu yang jelas

play06:53

saya pingin saya dan pada saat itu jadi

play06:56

operatornya Jadi bukan orang yang

play06:58

membeli franchise gitu Jadi kita bener

play07:01

quality control nya benar-benar bisa

play07:03

saja harus seperti yang paling seru

play07:26

Selama saya ikut sama meski begitu dia

play07:28

orangnya yang pertama sih gimana ya

play07:33

sulit ditebak orangnya dia Eh kalau dia

play07:39

sukanya sih Hah

play07:41

diajak ngobrol serius terus yang bikin

play07:46

saya sendiri bingung waktu kalau dia

play07:49

marah kalau ada sesuatu yang dia nggak

play07:53

suka atau gimana mesti negerinya enggak

play07:57

enggak langsung ditetapkan tapi dia diem

play07:59

dulu habis diam baru tahu tapi kalau

play08:04

enaknya Dia peduli sama

play08:08

karyawan-karyawannya Semoga di sini ada

play08:10

trouble seperti obati langsung datang

play08:12

sendiri markobar sudah meraup untung

play08:16

dalam waktu tiga bulan saja bisnis ini

play08:18

sudah balik modal walaupun bisnis

play08:21

martabak fusion ini sangat tergantung

play08:22

selera masyarakat Gibran dan rekan yakin

play08:25

bisnis ini tidak akan mati menurut

play08:36

mereka jika martabak konvensional masih

play08:38

langgeng hingga berpuluh-puluh tahun

play08:40

markobar juga

play08:41

bisa bertahan lama kini Gibran dan

play08:44

partnernya fokus dalam pengembangan

play08:46

produk dan memperbanyak outlet markobar

play08:48

di seluruh penjuru tanah air untungnya

play08:53

berarti juga sudah sudah dinikmati gitu

play08:55

ya udah bisa dinikmati untungnya

play08:58

biasanya buat apa tuh biasa Bro

play09:17

hai hai

play09:22

I am all hatred berbisnis Gibran tidak

play09:49

berhenti sampai di markobar saja ia jeli

play09:52

melihat peluang dari masalah yang ia

play09:54

hadapi saat Gedung Serbaguna milik sang

play09:57

ayah Graha Saba Buana memerlukan

play09:59

catering untuk sebuah acara dan

play10:02

disitulah menjadi momen lahirnya sebuah

play10:05

catering bernama chillipari

play10:12

Hai chillipari adalah sebuah tethering

play10:21

atau jasa boga yang dibangun oleh Gibran

play10:23

sendiri enam tahun silam pilih berarti

play10:26

cabai yang melambangkan semangat

play10:28

sementara pari atau padi diambil dari

play10:31

bahasa Jawa yang merupakan simbol

play10:33

kemakmuran saat itu Gibran yang masih

play10:36

berusia 22 tahun tidak ragu membangun

play10:38

sebuah bisnis walaupun belum punya

play10:41

pengalaman kiri HC dari chillipari ini

play10:44

apa sih Mas ceritase sport kalau kita

play10:49

masakan Fokusnya ke masakan tradisional

play10:51

Jawa

play10:53

hati-hati sok Apa masakan tradisional

play10:55

Jawa yang atau udah apa fluksnya udah

play10:58

kita modern untuk besi yang itu Tadi apa

play11:03

konsep apa one ya kayak apa semacam

play11:07

won't stop wedding solution oke yang apa

play11:09

yang kita punya segala macamnya itu

play11:11

bunyi pakai kurasi souvenir undangan

play11:13

segala macam hahaha biar nggak ribet

play11:15

kalau orang nikah Apa kendala yang

play11:17

paling sulit di awal ya banyak banget

play11:20

kalau namanya catring tuh beda dengan

play11:24

restoran ya kalau ada apa sauran baru

play11:27

itu kan orang pasti pengen nyobain ya

play11:29

kalau ada terbaru nggak mungkin orang

play11:30

pengen nyobain apa ini ada restoran baru

play11:33

nyoba ini cuman pakai gitu Kalau orang

play11:35

yang sangat ingin nikah dua bulan lagi

play11:37

gitu ya nyobain kering baru itu enggak

play11:38

mungkin mungkin memang apa dua tahun

play11:41

pertama itu kita nyari ini benar-benar

play11:43

nyaris customer customer traction

play11:51

Hai perjalanan Gibran membangun bisnis

play11:55

pertamanya jauh dari kata mulus apalagi

play11:58

modal yang dibutuhkan tidak sedikit

play12:01

Gibran mendapatkan modal dari pinjaman

play12:03

bank walaupun jumlahnya jauh lebih

play12:06

sedikit dari yang ia ajukan karena itu

play12:09

ketika baru berdiri chillipari hanya

play12:12

menerima order untuk acara-acara kecil

play12:15

Hai saat ini chillipari bisa melayani

play12:21

hingga 10.000 porsi per minggu tetapi

play12:29

selain banjir pesanan chillipari juga

play12:32

sering menanggung kerugian kita sanggupi

play12:41

eh ada kerugiannya mengalami kerugian

play12:44

sering ada customer Yang pesen catering

play12:51

Surabaya sering juga atau mungkin

play12:53

kadang-kadang ada customer Yang misalnya

play12:56

pesen catering 1000 m ya kapas acaranya

play13:00

Auto2000 tamu ada juga yang seperti itu

play13:03

macam-macam customer desain kalau dalam

play13:08

Iya kalau iya Rizky pastinya harus

play13:13

hamba-nya

play13:15

nuamoorea kalau yang misalnya nggak

play13:17

bayar dari biasanya sih ini siapa

play13:20

Biasanya kita memang kita punya budget

play13:23

khusus untuk apa kejadian-kejadian yang

play13:26

tidak terduga seperti itu

play13:40

Hai meski pernah merugi Gibran tak

play13:42

berputus asa dalam 10 tahun ke depan ia

play13:45

tak hanya ingin chillipari bertahan

play13:47

karena persaingan tapi juga bisa

play13:49

berkontribusi dalam melestarikan masakan

play13:52

khas Indonesia khususnya Jawa Tengah

play13:56

Hai rezeki dalam menjalan disini kan ini

play14:01

masjid sendiri Kanya sendiri pun ada

play14:04

ngasih nilai-nilai dari keluarga atau

play14:06

mungkin masjid melihat dari keluarga

play14:10

masjid yang dipegang gitu dalam

play14:12

menjalani bisnis ini yang mengerucut

play14:15

crewsaver menghadapi customer memang

play14:20

seperti apa sih memang kalau bisa diajak

play14:29

ngobrol susah ada yang request nya

play14:32

banyak ada yang banyak komplain enggak

play14:34

masalah ini saat teknologi social-media

play14:44

semua chillipari ini masuk ngasih ke

play14:46

dalam yaitu mungkin a teknik

play14:48

marketingnya apa ya semua kita tapi

play14:55

kalau cerita-cerita

play14:56

Hai semuanya kebanyakan Bapak dan Ibu

play14:59

yang di apa Bapak Ibu yang usia 50-an

play15:02

Jadi kalau sosial media sih lebih

play15:05

mengena ini ke markobar dan yang

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lain-lain oh iya jadinya terlalu

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signifikan ya kalau bahasa marketingnya

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masih tradisional masih pakai leaflet

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brosur segala macem ikut-ikut pameran

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kalau markobar pasta bentrokan lebih

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karena muda otomatis kita pakai sosial

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media Gibran meluaskan usahanya dengan

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membuka bisnis makanan baru bersama

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empat temannya yaitu pasta

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halo halo baru-baru ini Gibran merintis

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bisnis kuliner lagi bersama empat

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rekannya

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Hai yang satu ini diberi nama fasta

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Bontang ini adalah perpaduan makanan

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barat dan Indonesia

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Hai lagi pasta bintal ini sebenernya

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konsepnya apa sih ide awalnya itu

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membuat pasta butel dari mana Enggak

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Siwak awalnya justru dari teman saat ini

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kan bisnisnya berempat jadi memang ada

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teman saya namanya Jefri dia memang bisa

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masa konsep utamanya adalah kita pakai

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pasta tapi kita masuk bumbu-bumbu khas

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Indonesia dipakai apa Bumbu rendang

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Sambal Matah sambal hijau Persita

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bungkus pakai daun pisang habis itu kita

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bakar pakai Arab bukan satunya seperti

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ini awal bikin ini sudah di tempat

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seperti ini sebelumnya di pinggir jalan

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kita pakai cuma pakai cuma pakai kecil

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sama pakai stiker habis itu di busur

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sehingga memang

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yo come Eh kenapa nggak bikin lagi kaki

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lima di tempat lain malah bikin restoran

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seperti ini enggak sih saya yakin kalau

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misalnya dulu di kaki lima yaitu satu

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hari paling 20-30 kalau di sini kan bisa

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sampai ratusan porsi dari memang saya

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apa niatnya sih membesarkan pas tahun

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telur siapkan ya enggak terlalu

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maksudnya kalau enggak ngasih enggak

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makan itu kan itu gimana teman melihat

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menemukannya gitu masukkan kadang-kadang

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kan orang ya mungkin untuk hanya coba

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sekali dua kali gitu atau gimana untuk

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strateginya untuk mempertahankan Roni

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pasca orang pasti mau dateng terus mau

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di tunggu waktu kita pilih makan kita

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cuma ngeluarin Satu Rasa aja pas pindah

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kesini baru kita explore apa ini apa

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rasa-rasa yang lain

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Hai jadi nanti tiap bulannya kita

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keluarin terus yang apa rasa-rasa baru

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bisa-bisa infonya konsepnya sih kita Apa

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bahan baku yang dari luar negeri kita

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Indonesia

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Hai Kendati baru berjalan sekitar tiga

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bulan dan penjualan pasca buntel

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menanjak dari hari kehari target Gibran

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dalam 3-4 bulan kedepan bisnis ini sudah

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bisa balik modal Oktalia bersuara kita

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dulu karena pertama di food Street dan

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salah satu media kita cuma sosial media

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itu Instagram cuma itu

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Hai Nah mungkin kalau kita lihat yang

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pasarnya di situ tuh kan memang

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anak-anak muda ya nampaknya mungkin

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terbawa sampai sini bahwa pasar itu yang

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masuk masih kesini cuma yang terjadi

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setelah kita buka save ini mulailah

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keluarga-keluarga itu mulai masuk cuma

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walaupun dulunya kita nggak fokus ke

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keluarga cuma ternyata itu bisa diterima

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keluarga dan itu yang menjadi dorongan

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kita Oh kita punya Pasar Baru Nih kita

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harus garap ini saat ini pasca buntel

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hanya menjual satu macam makanan dengan

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enam rasa berbeda dalam satu hari

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penjualan bisa mencapai 100-150 porsi

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dengan harga satu porsi antara 17-20

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rupiah yang unik fase buntel tidak bisa

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jika di atas piring jadi gini kenapa

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kita enggak pakai piring pesan enggak

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pakai awalnya alis selain yang bisa

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dipakai lagi karena jadi setiap seminggu

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atau dua minggu sekali ada

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salah satu komunitas juga jadi mereka

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kontras daur ulang daur ulang daur daur

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ulang sampah kertas terutama untuk sama

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mereka dibikin kerajinan tangan jadi

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win-win solution jugalah gitu kita

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membesarkan punya mereka secara Gak

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langsung Mereka nantikan juga mungkin

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promosi ini dari ini ini dari tempat

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kita gitu menjalankan usaha milik

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sendiri ataupun berfungsi dengan orang

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lain menurut Gibran memiliki seni

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masing-masing kini jadikan berempat Ya

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kalau yang cerita di biar berbeda meski

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brand sendiri susah untuk bisnis sama

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Pak kalau disuruh pengambilan keputusan

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bisa lebih cepat ya karena kita harus

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berunding dulu segala macam musibah

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kebanyakan bisnis kuliner bumi

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istri kedepannya apa sih Kenapa Kenal

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Mas Gibran tuh mau fokus di bisnis

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kuliner terus kemudian kedepannya gimana

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Apa memang mau bikin bisnis kuliner lagi

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yang besar yang sampai se-indonesia atau

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gimana tetap fokus dan memang visinya

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adalah kita mulai dulu yang tadi kecil

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dari Solo kalau aku baru kita sebarkan

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di kota-kota lain seperti markobar

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awalnya dari Solo dari kaki lima kita

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kita buka di Jogja Semarang Jakarta

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Surabaya depannya mau nggak akan

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Indonesia kita seluruh Indonesia kalau

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makeover ini kita akhir bulan ini ada

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ikut-ikut Bazaar di Manila pastikan

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faham tentang Gibran juga bilang dalam 2

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tahun awal itu masih harus cari ini

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sendiri masih belum bisa lah untuk hidup

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gitu gimana caranya agar bisa kuat

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punya kerja keras saja Nah kalau di

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bisnis kuliner harus konsisten dirasa

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bagi Gibran menjadi wirausahawan adalah

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soal kegigihan Dan keberanian mengambil

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resiko keberhasilan ditentukan oleh

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kerja keras bukan asal-usul Nyi

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Indonesian BusinessFood InnovationCultural FusionEntrepreneurshipMartabak MarkobarCatering ChillipariFood StreetSocial MediaBusiness GrowthTraditional Javanese