HOW TO USE PINTEREST TO MARKET DIGITAL PRODUCTS
Summary
TLDRThis video emphasizes the untapped potential of Pinterest for marketing digital products, offering three key strategies to harness its 518 million active users. The creator shares personal success in building online businesses while homeschooling and encourages repurposing content from other platforms, utilizing lead pages for attention-grabbing hooks, and leveraging Etsy for SEO benefits. The script also stresses the importance of a multi-platform presence for creators and influencers, advocating for a diversified approach to social media marketing.
Takeaways
- 📈 Pinterest is a largely untapped platform for marketing digital products, with 518 million active monthly users and over 955 million monthly organic traffic.
- 🔑 Creators are encouraged to utilize Pinterest to promote their digital products, as it is often overlooked in favor of other social media platforms.
- 🎨 Repurposing content from TikTok and Instagram for Pinterest can help generate traffic, by downloading videos without watermarks and posting them with relevant titles, descriptions, and tags.
- 📝 Using lead pages on Pinterest with enticing titles and descriptions can attract potential customers, linking to free blog posts that offer value and direct them to the digital product.
- 🛍 Posting digital products on Etsy can improve SEO ranking on Google, potentially increasing visibility and sales through both Etsy's market and improved search engine results.
- 🏠 The speaker emphasizes the importance of providing value through content, rather than solely focusing on sales, to genuinely help improve people's lives with the service offered.
- 🤑 The speaker has built two six-figure online businesses while homeschooling children, suggesting that success in digital marketing is achievable with the right strategies.
- 📚 Free Pinterest templates are offered to help viewers generate more traffic to their digital products, emphasizing the practical support provided by the channel.
- 🔗 Linking lead pages to blog posts provides a way to offer free information and value, with the ultimate goal of directing interested viewers to the digital product for purchase.
- 🌐 The speaker advises against limiting oneself to a single platform, advocating for an omnipresence across social media to maximize reach and revenue.
- 📹 For content creators on YouTube, posting videos on Pinterest is recommended to further leverage the platform's potential for driving traffic and sales.
Q & A
Why is Pinterest considered an untapped platform for marketing digital products?
-Pinterest is seen as an untapped platform because, despite having 518 million active monthly users and over 955 million in monthly organic traffic, many creators are not utilizing it for marketing their digital products, focusing more on other social media platforms instead.
What is the speaker's background in relation to the topic discussed in the video?
-The speaker has built two six-figure successful online businesses while being a stay-at-home mom and homeschooling her children, indicating that they have practical experience in digital marketing and online business management.
What are the three main ways the speaker suggests to generate traffic to digital products using Pinterest?
-The three main ways are repurposing content from other platforms like TikTok and Instagram, using lead pages with enticing titles and descriptions, and posting digital products on Etsy to leverage its SEO ranking on Google.
How can repurposing content from other social media platforms help in marketing digital products on Pinterest?
-Repurposed content can help by making use of existing materials that have already been created for other platforms, ensuring relevance by adding proper titles, descriptions, and tags, and posting them on Pinterest to reach a new audience.
What is a lead page and how can it be used to promote digital products on Pinterest?
-A lead page is a specially designed page with an enticing title and description that acts as a hook to attract potential customers. It is used to promote digital products by linking to a free blog post that provides value and ultimately directs the reader to the digital product.
Why is it recommended to link the lead page to a free blog post rather than directly to the digital product?
-Linking to a free blog post allows the creator to provide value upfront, building trust and interest with potential customers before directing them to the digital product, which can increase the likelihood of conversion.
What role does Etsy play in the marketing strategy discussed in the video?
-Etsy is used as a platform to post digital products, which can improve SEO ranking on Google and reach a market that may not be found on the creator's website, thus increasing visibility and potential sales.
Why is it beneficial to post YouTube videos on Pinterest?
-Posting YouTube videos on Pinterest can increase the visibility of the content, as it reaches a different audience and can be optimized with relevant tags and descriptions for better discoverability.
What is the importance of not limiting oneself to just one social media platform according to the speaker?
-The importance lies in building an omnipresence across multiple platforms to avoid reliance on a single source of traffic or revenue, which can be risky if that platform faces issues or changes in algorithm.
What is the speaker's advice on content creation despite having a cold?
-The speaker advises to continue creating content even when not feeling well, as demonstrated by their commitment to post the video despite having a cold, emphasizing the importance of consistency in content production.
How can following the speaker on other social media platforms benefit the audience?
-Following the speaker on other platforms like Facebook, Instagram, and TikTok can provide more active engagement, updates, and content that may not be available on YouTube, as the speaker is more active on these platforms.
Outlines
📈 Leveraging Pinterest for Digital Product Marketing
The speaker emphasizes the underutilized potential of Pinterest for marketing digital products. They highlight the platform's large user base and organic traffic, suggesting it's an untapped market for creators. The speaker shares their personal experience of building successful online businesses while homeschooling their children and encourages viewers to watch the entire video for a free download of 10 Pinterest templates designed to boost traffic to digital products. They also mention their previous video, which focused on the importance of digital product marketing and provided strategies for doing so.
🛍️ Diversifying Digital Product Promotion Strategies
In the second paragraph, the speaker discusses three key methods for promoting digital products on Pinterest. The first method involves repurposing content from other social media platforms like TikTok and Instagram, ensuring it's relevant and well-optimized with titles, descriptions, and tags. The second method is using lead pages to create enticing titles that act as hooks, linking to free blog posts that offer valuable information and ultimately direct users to the digital product. The third method is posting digital products on Etsy, which can improve SEO ranking on Google and leverage Etsy's market and trust. The speaker also stresses the importance of not limiting oneself to a single platform and building an omnipresence on social media to safeguard against platform-specific risks.
Mindmap
Keywords
💡Digital Products
💡Traffic Generation
💡Lead Pages
💡Content Repurposing
💡Etsy
💡SEO Ranking
💡Blogging
💡Value Provision
💡Omnipresence
💡Influencer
Highlights
Digital products are increasingly prevalent on social media.
Pinterest is an underutilized platform for marketing digital products.
The presenter offers 10 free Pinterest templates to boost digital product traffic.
The speaker has built two six-figure online businesses while homeschooling children.
The importance of marketing digital products is discussed, with strategies provided.
Pinterest has 518 million active monthly users and generates over 955 million in monthly organic traffic.
Creators should consider Pinterest for marketing due to its untapped market potential.
The first method to generate traffic is repurposing content from TikTok and Instagram for Pinterest.
Ensure repurposed content is relevant and includes proper titles, descriptions, tags, and board placement.
Lead Pages can be used on Pinterest to promote digital products with attention-grabbing titles.
Link Lead Pages to a free blog post offering valuable information related to the digital product.
Use platforms like Chat GPT for generating simple information for blog posts.
Posting digital products on Etsy can improve SEO ranking on Google.
Etsy's market and SEO can complement a creator's own website for increased visibility.
Diversify revenue streams by not limiting to a single platform.
Creators should build an omnipresence on social media to avoid dependency on one platform.
The presenter emphasizes the importance of posting YouTube videos on Pinterest for additional exposure.
Content creators should avoid putting all their efforts into one social media platform.
Transcripts
you're trying to help make someone's
life better with the service that you
provide so I'm not sure if you guys
noticed but digital products are
completely taking over social media but
you want to know one platform that most
creators are not utilizing Pinterest
Pinterest is very much so slept on when
it comes to marketing your digital
product I need to go grab a rebel and we
need to talk about okay so I want to
make sure you guys are watching this
video to the very end so that you're
able to get your free download for 10
free pen interest templates these
templates are going to help you to
generate more traffic to your digital
product so during my time on social
media I've built two six figure
successful online businesses all while
being able to stay home with my children
whom I actually homeschool and if I
sound raspy it's because I'm fighting a
cold I still have to produce this
content for you guys so this channel is
full of everything you guys are going to
need to achieve the same time Freedom as
well as financial success be sure to
subscribe so you can start your journey
to life freedom and prosperity don't
want miss it okay so in my previous
video we spoke about the importance of
marketing your digital products because
you guys know there is a rise of digital
products and everyone is marketing
digital products to you but they don't
never tell you how to Market them so
that was my previous video actually
giving you guys ways that you can Market
your digital product so if you have not
yet checked out that video I'm linking
it above so you can check it out you
guys Pinterest has
518 million active monthly users active
you got the monthly organic traffic on
Pinterest is over 955 million which is
insane you guys hear all these large
numbers but yet most creators are not
utilizing Pinterest they're worried
about every other social media so that
literally goes to show you how untapped
the market on Pinterest is so you being
a person that is selling digital
products that is needing to Market
digital products why not take your
content over to Pinterest and be one of
the first people in your Niche because
every digital product has a niche why
not be one of the first people in your
Niche to be on Pinterest I'm a very
active user on Pinterest not only do I
use it to Market my digital products but
I also use it as a influencer so I'm
going to give you guys three of my most
favorite ways to start generating
traffic to your digital products using
pinest so the first way you can utilize
Pinterest to Market your digital
products is going to be simply
repurposing your your Tik Tok content
repurposing your Instagram content on
Pinterest so you need to be able to
download your videos without the
watermark and repost it on to P you're
doing this you want to make sure you are
going in and doing your title doing your
description doing your tags and also
adding that post to a board we have
arrived to the destination I just came
here to get a Red Bull that's it
okay so when you're repurposing your
content you want to make sure everything
is relevant don't just post random stuff
like you got to post your content with a
motive okay so the second way you can
use Pinterest to promote your digital
products is going to be using lead Pages
I'm not sure if you guys have seen them
I'm going to attach an example on the
screen so you guys can see this is
example of a lead page so you want to
use these Pages you want to make the
titles enticing you want them to be very
attention grabbing they're pretty much
hooks you know how everybody says do
video hooks use video hooks to hook
people on your videos these are the same
concept this is the same concept but
with tech so if you are a person who
fixes credit you would appeal to someone
who needs their credit fix if you're
someone who is teaching people how to
become influencers you would appeal to
those people and then in the link you're
going to link this to a Blog post going
to be a free blog post because we don't
want to pay for extra things we're going
to be using a free blog post I'm going
to recommend you guys that is what I use
to do the blogs it's very easy and it's
free Okay so let's say you teach people
how to make money specifically you teach
moms how to make money while staying
home being able to stay home with their
children so you would use one of these
lead Pages you put the lead page you put
your title you put your description and
then this is going to link back to a
blog post on the blog post you're going
to offer free like little bits of
information that will help people but
why is this guy speeding on my ass now I
got to go past the house because I don't
like to turn in when people are on me
like that oh boy so in the free blog
post you want to offer free information
if you're offering digital products it's
your goal to provide value to people so
you want to provide bits and Snips of
value just like how you do in your
content when you're giving out free gems
so do the same thing for the article you
can use chat GPT to do free simple
information at the end of that blog post
you want to attach the link to your
digital product so when they click the
link click here to learn more or click
here blah blah blah when they click
there they will be directed to your
digital again the whole thing is
providing value you're not misleading
people you're not just trying to oh oh
oh get people to buy get people to buy
no you're trying to help make someone's
life better with the service that you
provide so the third way you can utilize
Pinterest to Market your business is
actually posting your digital products
on Etsy I don't know if you guys are
aware but once you post your products on
Etsy it ranks you on Google so let's say
I have a digital product it's a dhgate
affiliate course so if you go on Google
and type up dhgate affiliate then guess
what's going to pop up my dhgate
affiliate course why because it's it's
from Etsy so Etsy has some type of SEO
ranking on Google where your products
are actually able to show up on Google
because they're on Etsy even if you have
a website it's completely okay for you
to also post on Etsy it's going to make
you more money because Etsy already has
its own market and Etsy could be more
trusted than someone actually just
shopping on your website what if the
person is on Etsy and they're checking
up something that they're interested in
learning and then your course pops up so
that's the same thing like for social
media don't ever limit yourself to just
one Revenue to just one platform I also
have my digital products on so not only
is that going to help me to generate
more money with my digital products but
it's also going to help me to rank on go
and just for a really quick bonus tip so
this goes into Cahoots with number one
for repurposing your content so if
you're a Creator and you create content
on YouTube you want to be posting your
YouTube videos on Pinterest so there you
guys have have it this video is short
and sweet because my voice is still kind
of raspy I'm still I'm still recovering
from a cold but I didn't want to skip
another week of not posting content so I
hope you guys found this video helpful
post on Pinterest you guys don't sleep
on Pinterest also pinest is amazing if
you are a influencer if you're a Creator
because a lot of the times they pop up
with paid programs but they don't give
it to you if you're not using pen I
always tell you guys one thing about
social media you need to use every app
app do not put all of your eggs in one
basket because when Tik Tok gets banned
everybody's going to be scattering
around not knowing what to do use
multiple platforms build a omnipresence
you want to be known on every social
media platform it's going to work in
your favor trust me you guys so that is
going to be it for today's video today
is Friday you guys know I do not cook on
Fridays because I create content I
record I film I take pictures I batch
create my content so I don't really have
to time to cook so today's Friday I'm
about to go grab the food the dinner for
tonight and then I get back home and
then I have to prep for our trip that we
are going to be taking if you guys are
not following me on Facebook and
Instagram Tik Tok go ahead and do so
because I'm way more active there
YouTube is only posting on Saturday so
yeah I'll catch you guys in next week's
video thank you guys so much for
watching until next time you guys peace
and much love bye guys
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