7 UNSATURATED Digital Products to sell on Etsy in 2024 💰
Summary
TLDRThis video script explores the potential for passive income through selling digital products on Etsy, focusing on seven unsaturated categories with high search volume and low competition. It highlights Instagram highlight covers, planning system templates, topic-specific checklists, how-to guides and planners, resumé templates, downloadable recipes, and faceless stock videos. The speaker shares strategies for niche marketing, utilizing tools like the Everb Chrome extension for product analytics, and offers a free master class for starting and growing a digital product business.
Takeaways
- 😀 Selling digital products on Etsy can be a lucrative source of passive income, but competition can be high in some categories.
- 🔍 There are still opportunities in less saturated digital product categories on Etsy that have high search volumes and lower competition.
- 🌟 The top seven unsaturated digital products mentioned are Instagram highlight covers, planning system templates, topic-specific checklists, how-to guides and planners, resumé templates, downloadable recipes, and faceless stock videos.
- 🔑 To stand out, get more specific with product niches by starting with a broad category and then narrowing down to a more specific sub-niche.
- 🎨 Instagram highlight covers, especially in the 'boho' style, have a high search volume with relatively lower competition, indicating a potentially profitable niche.
- 📊 Planning system templates for platforms like Asana, Airtable, and Notion have high search volumes and surprisingly low competition, presenting a gap in the market.
- 📝 Topic-specific checklists, such as moving or camping checklists, are in demand with high search volumes and low competition, offering a chance for sellers to provide targeted solutions.
- 📚 How-to guides and planners on specific topics, like meal prep or workout plans, have significant search volumes and lower competition, making them attractive product ideas.
- 📝 Résumé templates, particularly those tailored for specific professions like actors, have a good search-to-competition ratio, suggesting a market gap that can be exploited.
- 🍲 Downloadable recipes, whether for food or DIY projects, have high search volumes and low competition, indicating a niche with potential for success.
- 🎥 Faceless stock videos are a growing demand on Etsy with a significant search volume and low competition, offering creatives a chance to sell their videography skills.
- 🔗 The use of tools like the Everb Chrome extension can significantly aid in researching and analyzing product performance on Etsy, helping sellers make informed decisions.
Q & A
What is the primary focus of the video?
-The primary focus of the video is to share the top seven unsaturated digital products to sell on Etsy that have high potential for making sales quickly.
Why does the speaker suggest selling digital products on Etsy?
-The speaker suggests selling digital products on Etsy because there is significant potential to earn passive income, even though some categories may feel saturated.
What strategy does the speaker recommend for finding unsaturated niches?
-The speaker recommends starting with a broad product category and then narrowing it down to specific subcategories to find niches with high search volume and lower competition.
What is the first unsaturated digital product category mentioned?
-The first unsaturated digital product category mentioned is Instagram highlight covers, particularly boho Instagram highlight covers.
What tool does the speaker use to analyze Etsy listings?
-The speaker uses the Everb Chrome extension to analyze Etsy listings, including their estimated monthly sales, revenue, and other metrics.
What is the estimated monthly search volume and competition for the term 'asana template' on Etsy?
-The term 'asana template' has an estimated monthly search volume of 43,700 and a competition number of 22 on Etsy.
What type of product is recommended for online planning systems like Asana, Notion, and Airtable?
-Planning system templates are recommended for online planning systems like Asana, Notion, and Airtable, as they have high search volumes and relatively low competition on Etsy.
What is an example of a successful niche product in the checklist category?
-An example of a successful niche product in the checklist category is a moving checklist, which has a high search volume of over 66,000 and a competition number of just over 3,000.
What are faceless stock videos, and why are they recommended?
-Faceless stock videos are short, high-quality, aesthetically pleasing video clips that do not feature people. They are recommended because they have a high search volume and low competition, making them a promising product category on Etsy.
What is the significance of offering Master Resale Rights (MRR) for digital products?
-Offering Master Resale Rights (MRR) allows customers to not only use the digital products for personal use but also resell them. This can make the listing more appealing and increase its potential for sales.
Outlines
📈 Top Unsaturated Digital Products on Etsy
The video discusses the potential for passive income through selling digital products on Etsy, focusing on seven less saturated categories with high search volume and lower competition. The first category highlighted is Instagram highlight covers, with a strategy to niche down further to increase search volume while reducing competition, exemplified by 'boho Instagram highlight covers'. The presenter shares a free masterclass for starting and growing a digital product business, covering essential tools, software, and technical aspects. The video also showcases an Etsy listing that made significant sales and revenue in a short period, emphasizing the potential for high earnings.
📊 Leveraging Everb for Etsy Product Analytics
The script introduces the use of the Everb Chrome extension for analyzing Etsy listings, showcasing its capabilities in product analytics, keyword research, and other tools. The presenter demonstrates how to use Everb to assess monthly revenue, sales volume, and competition for specific search terms like 'Notion template'. The video highlights the importance of researching and optimizing listings for high revenue potential, using Everb's features to identify successful patterns and strategies in the market. A BOGO deal for Everb's growth plan is mentioned as a special offer for the audience.
📝 Exploring Niche Opportunities in Checklists and Guides
This paragraph delves into the market for topic-specific checklists and how-to guides on Etsy, noting the high search volume and low competition for items like moving and camping checklists. The presenter suggests bundling checklists to increase profit and appeal to buyers looking for options within a theme. The video also touches on how-to guides and planners, such as meal prep and workout plans, as profitable niches with significant search volume and lower competition, using examples of successful listings to illustrate the potential for revenue.
🎨 Capitalizing on the Demand for Resumé Templates
The script identifies resumé templates as a popular and competitive category on Etsy, with a focus on finding sub-niches like actor resumé templates that have a high search volume and low competition. Tips for selling resumé templates include offering multiple formats to cater to different editing preferences and researching top-performing listings for style and format trends. An example of a professional resume bundle is highlighted, showing significant sales and monthly revenue, indicating the potential for success in this niche.
🍳 Untapped Potential in Downloadable Recipes
The video script explores the market for downloadable recipes, both for food and DIY products, noting high search volume and low competition for specific recipes like churros and stuffing. The presenter suggests creating recipe bundles around themes or topics to increase sales and revenue. An example of a successful chicken recipe bundle is provided, demonstrating the potential for high sales in a relatively new listing.
🎥 Emerging Market for Faceless Stock Videos
The final category discussed is faceless stock videos, an emerging and high-demand product on Etsy with relatively low competition. The script suggests being creative with video themes and delivering them as MP4 files, possibly with master resale rights (MRR) to increase the listing's appeal. An example of a successful aesthetic faceless video bundle is given, showing impressive monthly revenue for a new listing and highlighting the untapped potential in this niche.
🚀 Boosting Etsy Sales with Digital Product Strategies
The concluding paragraph of the script encourages viewers to utilize the provided resources to break through market saturation and boost sales on Etsy. It reiterates the value of the digital product Powerhouse masterclass and Everb for conducting effective Etsy research, positioning these tools as essential for new and established sellers looking to grow their digital product businesses.
Mindmap
Keywords
💡Passive Income
💡Digital Products
💡Etsy
💡Saturated Market
💡Instagram Highlight Covers
💡Planning System Templates
💡Topic-Specific Checklists
💡How-to Guides and Planners
💡Resume Templates
💡Downloadable Recipes
💡Faceless Stock Videos
Highlights
Selling digital products on Etsy has the potential to generate passive income.
Research reveals seven unsaturated digital product categories with high potential on Etsy.
Instagram highlight covers have high search volume but can be less competitive when narrowed to sub-niches like 'boho Instagram highlight covers.'
Planning system templates for platforms like Asana, Notion, and Airtable show high search volumes with surprisingly low competition.
Topic-specific checklists, such as moving or camping checklists, have high search volume and low competition.
How-to guides and planners, including meal prep guides and workout plans, are popular with significant demand.
Resume templates, particularly sub-niches like 'actor resume templates,' show a strong gap in the market.
Downloadable recipes, both food-related and DIY product recipes, have high search volume and low competition.
Faceless stock videos are a highly in-demand product category with relatively low competition.
Using the Everbee Chrome extension can help analyze listings and perform product research on Etsy effectively.
Bundles of checklists or templates can increase the appeal and profitability of listings.
Offering products in multiple formats (PDF, Google Docs, Canva, etc.) can cater to diverse customer needs.
Master resale rights (MRR) for digital products can enhance their value and appeal.
Effective Etsy research and listing optimization are crucial for breaking through market saturation.
Everbee provides a variety of tools, including product analytics and keyword research, to aid Etsy sellers in maximizing their sales potential.
Transcripts
when it comes to selling digital
products on Etsy there is serious
potential to earn passive income but it
can sometimes feel like a lot of the
digital product categories are super
saturated making it harder to break
through the competition though there are
a lot of digital product sellers on Etsy
there's still plenty of options for
product types that are a little less
crowded and actually do really well on
the platform so I've done the research
and today I'm sharing the top seven
unsaturated digital products to sell on
Etsy that I found that I think have
amazing potential to break through and
make sales quickly all seven of these
product categories are highly searched
on Etsy with lower competition numbers
and actually as I was researching I was
absolutely shocked at a few of these how
low the competition was so enough talk
let's jump in all right unsaturated
digital product type number one is
Instagram highlight covers the term
Instagram highlight covers has an
estimated monthly search volume on Etsy
of
45,5 27 and the competition number on
Etsy is 20,28 now that is somewhat High
competition but if we get a a little bit
more Niche with this and break this down
further into a specific subcategory we
can see how the competition number gets
a lot less while still maintaining a
really high search volume so I got a
little bit more specific in Niche with
this and typed in boho Instagram
highlight covers and saw that the search
volume is still really high with over
18,000 monthly searches on Etsy for that
term but getting more specific with it
took the competition down to
3,639 which is a lot better this is a
little trick when you're deciding on
your product types and you're looking
for for unsaturated niches for things
that could break through more quickly
and have a little less competition start
with your general idea of a broad
category and then get more specific and
sub Niche with it so for instance if we
look at different listings for Instagram
highlight covers specifically boho ones
with our everb Chrome extension I can
see an example like this listing that's
only been up for 9 months so this
listing is not even a year old yet but
it's already made 548 sales and has an
estimated monthly revenue of over $400 a
month now remember that's only for one
listing so imagine if you had a whole
Shop full of listings doing well like
this you could easily make thousands of
dollars a month just on these types of
digital products now if you are someone
who's wanting to make money from home
selling digital products maybe you're
just starting out just learning about
everything or maybe you have already
started your digital product shop but
are just not getting discovered making
the sales you want getting the momentum
you want and I have something that's
going to be super helpful for you it's
my free digital product Powerhouse
master class this is a totally free 45
minute long deep dive into starting and
growing a profitable digital product
business that's going to give you
everything you need to know from A to Z
to get started including different ideas
for different types of digital products
and how to know which one is the right
fit for you what tools and software you
might need to create your digital
products need to know information like
different file types resolution sizing
aspect ratio these all might sound like
super techy things but they're things
that you do need to know as a digital
product seller and I created this
masterclass to break it down really
simply and easy to understand terms so
that you can get started today making
money with digital products I've got the
link for that in the description box box
below so definitely hop over and watch
that when you're done watching this
video all right unsaturated digital
product type number two is a planning
system template a lot of people are now
using these online planning systems like
ass SAA notion air table and they're
often looking for more aesthetic or
topic or theme specific templates they
can use with that specific planning
system that they use now the searches
for all three of these different
specific planning system templates on
Etsy are really high but you'd be
shocked how low the competition is for
instance the term assana template has an
estimated monthly search volume on Etsy
of
43,700 but only a competition number of
22 can you believe that that was a shock
to me that is super low competition for
that high of search volume that means
that there's a lot of people searching
for auna templates on Etsy and there's
not many sellers at all offering this
the results for the term air table
template were similar that one has an
estimated search volume of
25,800 a month and competition of only
50 six it's really rare that you find
that high of monthly search volume with
that low of competition this is showing
a gap in the market which is a great
opportunity for you as a digital product
seller to jump in there and fill that
demand that's not currently being filled
the term notion template also has a lot
of promise on Etsy it's a little bit
higher competition there are more
offerings for this on Etsy but still
really good when you're comparing search
volume to competition number the monthly
estimated search volume for that term
being
4,217 and competition being
15,23 not quite as much of a gap in the
market there as the other two but still
I love to see when competition is lower
than search volume because a lot of
times in the more saturated categories
you'll find that competition way
outweighs the search volume so anytime
we can have high search volume in lower
competition we're sitting in a good spot
for some good potential so when I was
researching these sort of planning
templates I found this listing as an
example which is a notion planner
listing and this listing is only 6
months old but it already has over 2,000
sales with a monthly estimated Revenue
just for this listing of
$674 per month remember this is just one
listing that is absolutely amazing for a
single digital product listing now like
I mentioned before I'm using the everb
Chrome extension here to analyze a
specific listing but I can do a ton of
stuff with ever be I can come here and
see my different research tools options
I can do product analytics keyword
research I can save favorites I've got
my Etsy calculator here I can even do
email if I don't have an email service
provider and I'm wanting to start
growing my email list there's so many
different things that I can do with
everb but I want to show you real quick
how I would do product analytics so
let's say on Etsy I've done the search
for notion template I could come over
and click my product analytics button
and this is going to bring up all of the
data on all these listings that are
showing on the results page when I
search for that term so I can see for
each different listing what the price is
the number of estimated monthly sales
estimated monthly Revenue total sales
how many reviews that listing has the
listing age and just a lot of different
things generally my favorite thing to do
is to research search by monthly Revenue
so I can click this button to show the
most Revenue first and I can see which
listings are doing the best in terms of
monthly revenue for that specific search
term that I typed in and I really like
to see the ones that are relatively new
listings like this one for instance the
one I just showed you is only 6 months
old so the fact that it's only 6 months
old and it's already doing an estimated
monthly revenue of over $6,000 a month
this tells me that this listing did a
really good job of breaking through any
kind of saturation and getting going
really quickly you can see the next one
down is only 11 months old and still
over $6,000 in estimated monthly Revenue
so then I can click through on each of
these individual listings and take a
look at the different elements of the
listing gain inspiration for what's
working for that seller I can look at
the price point to get an idea of what
my healthy price point and profit margin
might be so there's just so many
different ways that you can use this to
do your Etsy product research to really
get a good idea of what's selling well
how to position and optimize your
listing what price point you should have
your product at and this kind of
research is going to set you up really
well from the very beginning as opposed
to just jumping in and just trying
something and crossing your fingers and
hoping it works so I found everb to be
such a helpful tool and I think you will
too especially if you're wanting to be
successful on Etsy so I've got the link
in the description box below for you to
try it out for free they have a free
plan available they also have an amazing
growth plan available which I have a
BOGO deal that they've really graciously
offered just for our audience which is a
buy one growth plan get one free deal so
if you think you might want the features
that are available on the growth plan
you can get that BOGO deal and have two
months for the price of one so you can
click through on either of those links
below to get started with everb and I
want to thank everb so much for
sponsoring this portion of today's video
all right moving on to unsaturated
product type number three which is topic
specific checklists people are going on
to Etsy more and more looking for
printable checklists around specific
topics you can really create a checklist
for pretty much about anything if you're
thinking holidays events anything that
requires any kind of planning ahead of
time so as I was doing the research for
some specific types of checklists I
found that a lot of these actually do
have pretty high search volume and low
competition still for instance the term
moving checklist has an estimated
monthly search volume of over 66,000 and
a competition number of just over 3,000
the term camping checklist has a pretty
high search volume as well at just over
26,000 and a low competition of
1,980 now you could be selling single
checklist like this or you could be
selling bundles of different types or
styles of checklists within the same
theme or Niche for instance I saw this
checklist bundle which is specifically
for Real Estate topics that's a bundle
of different real estate related
checklists and the listing is only 5
months old but it's already made 163
sales and has an estimated monthly
revenue of
$56 so when you create multiple
checklists and bundle them together you
can actually raise the price point for
that and gain more profit per sale and
make your listing more appealing to
those looking for because it gives them
options for different types of
checklists around whatever theme they're
looking for as well as maybe different
styles using different colors font
Styles so I'd recommend if you're going
to go this route to research the niche
that you're looking into to creating
these four and take a look at the
listings that are doing really well
specifically noticing repeating patterns
of any certain font Styles color schemes
any Trend elements that you can
incorporate into your checklists all
right unsaturated product category
number four is how-to guides and
planners this is related to the
checklist but these are any kind of
downloadable guides that are actually
full how-to guides or planners that
someone can use again around a specific
topic or Niche so for instance I looked
up the search term meal prep guide and
that one has antim a monthly search
volume of
20446 and monthly competition of just
over a th000 the search term workout
plan has an estimated monthly search
volume of over 30,000 with a competition
of just
7,973 now when we're thinking about
these howto guides and planners we can
either be creating these in downloadable
PDF form or spreadsheet form so in
general if you're thinking more of like
an ebook a how-to guide this is going to
be delivered as a PDF file or if you're
thinking of a planner that might be a
spreadsheet file using something like
Excel or Google Sheets there's a lot of
different things that you can do for
this and the more robust you can make it
the more appealing it's going to be for
Shoppers looking so I found this example
listing for a weekly meal planner and
this listing is only 10 months old but
it's already made over a th000 sales and
has an estimated monthly revenue of
$917 per month which again is amazing
for one single listing all right moving
on to our next unsaturated product
category and this is resumé templates
now the term resumé template on Etsy has
crazy search volume at over 504,000
searches per month and a competition
number of
37,8 153 now when you look at those in
relation to each other that is actually
a pretty good ratio when you're
comparing search volume to competition
but it is pretty high competition still
so let's do what we talked about earlier
and get a little bit more Niche and
specific with this and look at a sub
Niche within the broader resumé template
category so a sub Niche here that I
found that actually is a huge gap in the
market is for an actor resume template
the term actor resume template on Etsy
has an estimated search volume of
41,8 64 so still really good search
volume but the competition is super low
at only
345 now that is what we call an amazing
Gap in the market where you can easily
slide in and provide for the demand
that's there now a couple tips here if
you're looking at selling resumé
templates number one is that you want to
provide them as a bundle with different
formats because people are going to be
wanting to use different tools or
softwares to edit and change this around
and make this resume their own so some
people may want a Google doc version
some people may want to do this on
canvas some people might want to use
Pages or Microsoft Word so the more of
these formats that you can offer in a
bundle the better and again depending on
what sub Niche or industry this resume
is going to be centered around you want
to do a little bit of research look at
the top performing listings and
bestselling listings in that sub Niche
for those types of resume templates and
make sure that you're creating your
resume template with a format and a
style that is on Trend and in demand so
I found this list in example for a
professional resume bundle that has like
I mentioned all of those different
formats including Google Docs word canva
and more and this one's only 7 months
old but has already made 849 sales and
has an estimated monthly revenue of
$2,670 per month so resumé templates are
definitely an amazing area that you can
dive into and breakr easily on Etsy all
right next up we're talking about
downloadable recipes now these recipes
can either be for food or sometimes even
for DIY products they can also be a
single recipe or a bundle of different
recipes around a certain topic theme or
product so I found a couple of Search
terms here with high search volume low
competition number one is the search
term churros recipe which has an
estimated monthly search volume of over
28,000 and a low competition of only 64
the search term stuffing recipe has a
search volume of over 12,000 per month
and again super low competition of just
102 so those are both food examples
let's give a DIY product example so the
search term candle recipe has an
estimated monthly search number of over
27,000 and competition of just 935 now I
found this example of a bundle of
recipes all around the theme of chicken
so this has lots of different recipes
put together and this listing is only 11
months old but has already made over
2,300 sales and has an estimated monthly
revenue of
$96 all right let's move on to our next
unsaturated product category and this
one is faceless stock videos you might
not think of creating and selling in
videos on Etsy but trust me this is a
highly in demand product category that
doesn't have a lot of sellers fulfilling
that demand as of now the term stock
videos has a search volume of over
30,000 per month and competition of only
1,972 now for this Niche you can go with
your creativity the sky is really the
limit here but remember people are going
to be using these stock videos for
things like b-roll on creating things
like Tik Tok videos Instagram reels
really any kind of short form video
These can be faceless so you could
create these videos around any kind of
themes like outdoor
Nature Flowers computers coffee kitchen
whatever you feel inclined to do as long
as they're high quality and
aesthetically pleasing now you would
deliver these as a bundle of MP4 video
files and you can easily deliver this
via a Google Drive just a simple folder
link that houses all of your videos that
you deliver to your customer now one
side note here is that you can actually
include mrr rights for your bundle that
you're selling on ety these are Master
resale rights which have risen in
popularity lately they're a little bit
of a controversial topic so it just
depends on how you feel about offering
Mr rights but this basically gives
rights to the person that's purchasing
this bundle to resell on their own so
they could not only use these videos for
their own personal use but they could
then turn around and resell these as
their own bundle of videos as well again
totally up to you you don't have to
offer that in your listing but that's
something that I've seen popping up on
Etsy a lot lately as Mr grows in
popularity it might be something to
consider to make your listing a little
bit more appealing so here's an example
listing that I found of a bundle of
aesthetic faceless videos this listing
is super new only 2 months old but it's
already got an estimated monthly revenue
of over $2,600 a month which is amazing
for basically a brand new listing that
again is just one single listing I'm
sure the shop is rocking it with all of
their other listings as well so I hope
these ideas spark some inspiration for
you for different types of digital
products to sell on Etsy that might be a
little bit less crowded that could get
you breaking through that saturation
faster and remember if you're just
starting out with digital products or
maybe you've already started your shop
but just aren't seeing the traction
momentum that you want definitely click
on the link below to watch my digital
product Powerhouse master class and also
click on the link below to get started
with everb to do your Etsy research I
think you're going to love it and find
it really useful happy
[Music]
selling I'm to you
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