How to get your business to Net Carbon 0? - Meet Tatiana Abella !

Summary

In this enlightening conversation, Tatiana, a sustainability advocate and NFT representative of Lovely Humans, discusses her journey and aspirations. She highlights a future project focusing on improving indoor air quality for health and productivity. Tatiana emphasizes the importance of work-life balance and the role of passion in driving sustainability initiatives. She also shares her personal quest for spiritual growth and the exciting trends in sustainable energy, urging individuals to reduce consumption and make eco-friendly choices for a carbon-neutral lifestyle.

Takeaways

• 🎤 The interview features Tatiana, who is now an NFT and part of the 'Lovely Humans' sustainability vertical.
• 🌟 Tatiana's journey has been followed for over five years, showcasing her growth and involvement in various projects.
• 🌱 Tatiana is particularly passionate about a new project focused on improving indoor air quality for health and productivity.
• 🏙️ She expresses interest in partnering with the government of Dubai for its ambitious projects and current efforts on sustainability.
• 💨 The script highlights the poor air quality in the UAE, which is often invisible but affects health due to fine particulate matter.
• 🌿 Tatiana's company, Goombuk, is involved in various campaigns, including tree planting and educational workshops on climate change.
• 🌱 Goombuk aims to create awareness and educate people on sustainability and climate change, which are often misunderstood topics.
• 🏡 Tatiana emphasizes the importance of spending time outdoors and the unique aspects of life in Dubai, such as walking in malls due to the heat.
• 👨‍👩‍👧‍👦 She discusses the importance of work-life balance and the flexibility offered at Goombuk, which allows for family time and self-care.
• 🔥 Tatiana is proud of Goombuk's longevity and its role in promoting sustainability, especially in a region where it was initially not a priority.
• 💡 The interview concludes with Tatiana's enthusiasm for innovations in sustainability, such as solar panels in space, and her advice on reducing consumption for a carbon-neutral lifestyle.

Q & A

What is the significance of Tatiana being referred to as an 'NFT' in the script?

Tatiana is being referred to as an 'NFT' or Non-Fungible Token in the context of being a unique and valuable individual in the 'lovely humans' sustainability vertical, indicating her importance and uniqueness in the project.

What is the main focus of Tatiana's work in the script?

Tatiana's main focus is on sustainability and environmental awareness. She is particularly concerned with indoor air quality and is working on a campaign to promote clean air environments for health and productivity.

Why does Tatiana consider partnering with the government of Dubai for her dream project?

Tatiana considers partnering with the government of Dubai because they are known for dreaming big, having ambitious plans, and a willingness to make significant changes, which aligns with her goals for large-scale sustainability projects.

What is the 'Climate Frisk' workshop mentioned in the script?

The 'Climate Frisk' workshop is an educational initiative where Tatiana and her team work with individuals to help them understand what climate change is, its causes, implications, and consequences, aiming to increase awareness and engagement on the topic.

How does Tatiana describe the air quality situation in the UAE based on the script?

Tatiana describes the air quality in the UAE as being ranked poorly on a global scale, with high levels of PM 2.5 particulates due to dust and combustion flaring, and the lack of rain to naturally clean the air.

What is the importance of indoor air quality according to Tatiana's perspective in the script?

According to Tatiana, indoor air quality is crucial because people spend the majority of their time indoors, and ensuring clean air in these environments can lead to better health, concentration, and productivity.

What is the unique aspect of daily life in Dubai that Tatiana finds amusing?

Tatiana finds it amusing that in Dubai, one can go for a walk in a mall, especially early in the morning when it's cooler and less crowded, due to the extreme heat outside.

What does Tatiana consider her most significant professional achievement in the script?

Tatiana's most significant professional achievement is the survival and success of Goombo, her company, which has endured for 13 years despite initial skepticism and is now at the forefront of sustainability discussions.

How does Tatiana approach work-life balance in her personal life?

Tatiana values flexibility to balance work and family life. She started Goombo to have more control over her time, allowing her to dedicate time to her family and herself, and she promotes this flexibility within her team as well.

What is Tatiana's vision for the future of Goombo in terms of its impact on the world?

Tatiana envisions Goombo leaving a mark on the world through its creativity and innovation in sustainability campaigns. She hopes that people will miss Goombo's ability to come up with new, unexpected ideas to address challenges.

What advice does Tatiana give for individuals to contribute to carbon neutrality?

Tatiana advises individuals to reduce their consumption, buy locally produced food, opt for items that last longer to avoid frequent replacements, and reduce water usage, such as taking shorter showers. She also suggests reducing red meat consumption to once a week to lower one's carbon footprint.