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Summary

In this video, the speaker discusses strategies for growing an online shop amidst uncertain market conditions. Key tactics include leveraging cross-platform traffic between Shopee and TikTok, optimizing ad campaigns, and using targeted product strategies. Emphasizing the importance of monitoring ad performance and adapting to new policies, the speaker shares personal stories of helping others grow their businesses. They advocate for continual learning and fine-tuning marketing efforts to keep pace with the evolving digital landscape, urging sellers to stay proactive and enthusiastic to ensure long-term success.

Takeaways

• 😀 Cross-platform traffic is essential for growth: Combining TikTok and Shopee effectively can drive traffic and increase sales, creating a cycle of cross-traffic between platforms.
• 😀 Organic traffic and ads must work together: Maintaining a balance between organic growth and paid ads can maximize product visibility and conversions.
• 😀 Don't overlook underperforming products: Low ad spend can result in insufficient exposure, and it's crucial to adjust budgets and strategies to ensure optimal performance.
• 😀 Monitor ad budgets closely: Small daily budgets can lead to poor ad performance, and larger, consistent spending may be necessary to reach sales goals.
• 😀 Understand product-specific algorithms: Different products require different approaches in terms of advertising and organic strategies to succeed.
• 😀 The importance of customer reviews: Positive reviews, especially 5-star ratings, play a vital role in product visibility and the success of ads.
• 😀 Be cautious with automatic ad settings: Over-relying on automated systems like GMV Max or Auto Ads can result in missed opportunities and blunders, especially with changing systems.
• 😀 Timing and budgeting for product boosting are critical: Scaling up advertising budgets for well-performing products can lead to growth, but it's important to avoid sudden changes that could affect organic traffic.
• 😀 Focus on potential and new products: Combining popular items with potential or new products can drive traffic, boost sales, and help maintain a balanced store strategy.
• 😀 Flexibility and adaptation are key: In a fast-changing market, being flexible with strategies, updating products, and adapting to new trends will keep stores competitive and growing.

Q & A

What is the main theme of the video script?

The main theme is how certain online shops can continue to grow significantly even during uncertain market conditions by using an effective game plan, proper advertising strategies, and cross-platform traffic between TikTok and Shopee.

Why is cross-traffic between TikTok and Shopee important for store growth?

Cross-traffic helps boost visibility and conversions. When TikTok sends external traffic to Shopee and the marketplace detects checkout-level activity, it strengthens the product’s algorithm, increases organic exposure, and enhances the impact of marketing campaigns.

What problem does the creator highlight with under-utilized ad budgets?

Many sellers set a daily budget, but the system doesn’t fully spend it due to weak product algorithms, low traffic, or insufficient sales history. This leads sellers to think their ads are performing, when in reality the ads are not absorbing the intended budget.

How can sellers improve ad absorption for low-performance products?

Sellers should strengthen the product algorithm by attracting traffic organically, adjusting ad strategies, improving reviews, increasing sales volume, and gradually scaling budgets so the ads have enough signals to optimize properly.

Why is maintaining organic traffic important when scaling ads?

If sellers rely only on ads, organic traffic can decrease, making the store dependent on paid campaigns. Balancing both ensures stable growth, better ROAS, and healthier product performance.

What key mistake do many sellers make with advertising settings?

Many sellers leave their ads running automatically without adjustments, or over-rely on older settings like GMV Max, not realizing that Shopee constantly updates its advertising features, requiring sellers to adapt.

What role do potential and hero products play in marketing strategy?

Hero products generate steady sales and can be used to pull traffic, while potential products and new products are boosted through traffic-luring tactics so they can build their algorithms. This pairing helps improve overall store performance.

What emotional stories did the creator share about clients?

The creator helped a housewife grow her shop significantly while balancing family responsibilities, and supported a 50-year-old man whose offline business collapsed during COVID, allowing him to survive through online sales.

What does the creator emphasize about adapting in online marketplaces?

The digital market changes rapidly, with new features, policies, and system behaviors. Sellers who fail to adapt risk falling behind, while those who stay updated can continue to scale effectively.

What are the main reasons the featured store achieved strong growth?

Its success came from effective cross-platform traffic, clear product data reading, maintaining organic while running ads, proper timing for boosting products, and continuous adaptation to new marketplace features.

Why does the creator encourage viewers to watch the video without skipping?

The creator explains that the video contains step-by-step reasoning, many insights, and important details that may be missed if the viewer skips ahead, leading to misunderstandings or incomplete application of the strategies.

What mindset does the creator advise sellers to adopt?

Sellers should remain enthusiastic, proactive, adaptable, and willing to optimize their stores consistently, rather than waiting for crises before taking their business seriously.