Puluhan Tahun Dewa Family Sukses Budidaya Paprika Premium

Summary

This transcript follows the journey of a paprika farmer, focusing on his personal and professional experiences. Starting with his passion for technology and programming, he shifted towards farming after realizing the potential economic benefits. His family-run paprika farm faces challenges but thrives through innovation and strategic partnerships, like export deals and local market expansion. The narrative highlights the importance of perseverance, learning from setbacks, and adapting modern techniques. The farmer advocates for the support of millennial and Gen Z farmers, emphasizing the vast potential of agriculture in Indonesia and the need for collaboration and innovation in the industry.

Takeaways

• 😀 Passion for computers: The speaker was interested in tinkering with computers in junior high and initially wanted to be a programmer.
• 😀 Shift to business: Despite his interest in programming, the speaker shifted to a more practical, business-oriented career to support his family and focus on earning money.
• 😀 Family support: Despite going into significant debt, the speaker’s father continued to support him, providing emotional encouragement to keep going.
• 😀 Financial struggles: The speaker faced personal debt exceeding 100 million IDR, which led to involvement in police matters, but continued business challenges were met with resilience.
• 😀 Paprika farming: The speaker's family farm focuses on cultivating different types of paprika, such as red, yellow, orange, purple, and black peppers, using hydroponic methods.
• 😀 Innovation in farming techniques: The farm continually innovates to optimize nutrition and reduce production costs, even developing a more cost-effective approach for fertilizers.
• 😀 Market expansion: Initially, the farm had trouble finding a market for its produce, but over time, they secured deals with both exporters and local retailers like Hero and Superindo.
• 😀 Business challenges: The speaker discusses the difficulty of developing markets for agricultural products, the unpredictability of payments, and the tough competition in the industry.
• 😀 Support for younger farmers: The speaker emphasizes the potential of millennial and Gen Z farmers, calling for more support to develop the agriculture sector in Indonesia.
• 😀 Global learning experiences: The speaker gained valuable insights through international experiences, such as a comparative study in Vietnam and his father's visit to the Netherlands, where paprika farming technology is highly advanced.

Q & A

What initially interested the speaker before joining the family business?

The speaker was initially interested in computers and programming, enjoying taking computers apart, tinkering with internal programs, and aspiring to become a programmer.

Why did the speaker decide to join the family business instead of pursuing programming?

The speaker analyzed the local economic conditions and realized that paprika farming was profitable. He also wanted to help his parents and focus on making money, which led him to join the family business.

What financial challenges did the speaker face when starting the business?

He accumulated a personal debt of over 100–150 million IDR to his father, which was morally significant, and even had to involve the police at one point. Despite these challenges, his father supported and encouraged him not to give up.

What farming techniques are used in the Dewa Family Farmer Group?

They use hydroponic cultivation with greenhouses, polybag planting media, and rice husk charcoal. The techniques focus heavily on water and nutrient management to prevent wilting and ensure optimal productivity.

How has innovation in nutrition impacted pepper productivity?

Through nutritional innovation, the cost per nutrient package decreased from Rp 1,000,000 to Rp 850,000, increasing productivity from 1–3 kg per tree to 2–2.5 kg per tree per season.

What varieties of peppers does the group cultivate?

The group cultivates red, yellow, orange, purple, and black peppers, starting from experiments with Dutch seeds.

How did the speaker and his family overcome market challenges in Indonesia?

Initially, selling locally was difficult due to a limited market. They were helped by the local government and exporters to access Singapore, eventually entering local retailers like Hero, Superindo, and restaurants like Hogband Pizza.

What role did the speaker's father play in forming the farmer group?

The speaker’s father, Deden Wahyu (Dewa), pioneered the family farmer group to operate independently from existing cooperatives and to manage market access directly.

What advice does the speaker give to millennial and Gen Z farmers?

He emphasizes the huge potential in agriculture for young farmers, encourages them to pursue farming, and stresses the importance of support from government or institutions to succeed without internal family privileges.

How does the speaker balance physical labor and strategic business management?

He acknowledges that agriculture is physically demanding due to hot-field work, but also requires mental effort to manage markets, partnerships, and innovation. The speaker finds value and experience in both aspects of farming.

What opportunities exist for learning from the Dewa Family Farmer Group?

Interested individuals can contact the speaker via Instagram or WhatsApp to learn about pepper cultivation techniques, receive mentoring, and participate in the Indonesian paprika farming community.