Why MrBeast Will be Worth $100 Billion

Summary

In this insightful video script, the speaker analyzes Mr. Beast's rapid rise to wealth, attributing it to strategic investments, massive leverage, and an expansive media ecosystem. Highlighting Beast Industries' growth, the speaker discusses Mr. Beast's various ventures, including Beast Burger and Feastables, and emphasizes his unique marketing strategy, leveraging his media presence to boost sales. The script also touches on Mr. Beast's collaborative spirit, open-mindedness, and long-term vision, predicting his inevitable journey to becoming a billionaire.

Takeaways

• 😀 Mr Beast's content creation is highly leveraged, with significant returns on investment compared to the costs of production.
• 🌐 Mr Beast has a vast digital ecosystem with over 300 million subscribers across various platforms, including YouTube, TikTok, Instagram, and Twitter.
• 📈 His audience engagement is exceptional, with Mr Beast's account being the fastest-growing on TikTok and YouTube in 2022.
• 🍔 Beast Industries includes ventures like Beast Burger, a ghost kitchen, and Beast Gaming, but the speaker bets on Feastables as the most promising.
• 📺 Media companies like Mr Beast's have the unique advantage of their product being their marketing, allowing for greater reach and impact.
• 🍫 Mr Beast's Feastables brand is poised for significant growth, especially if it expands into more profitable categories like sports beverages or water.
• 💰 The brand power of Feastables is evident in its ability to sell out products and command a premium in the market.
• 🎥 Mr Beast's broad audience base allows for monetization at multiple levels, from basic views to integrated ads within his videos.
• 🧠 He is open to learning and collaborates with others, seeking knowledge and expertise to grow his business ventures.
• 💪 Mr Beast is building a 'god squad' of top talent in business and content creation, emphasizing teamwork and collaboration.
• 🔁 He plays the 'infinite game,' focusing on long-term growth and innovation rather than short-term gains, which positions him for sustained success.

Q & A

What is the estimated future net worth of Mr. Beast according to the video?

The video suggests that Mr. Beast is projected to be worth over a hundred billion dollars in the future.

What is

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Outlines

00:00

💰 Mr Beast's Path to Billionaire Status

This paragraph discusses Mr Beast's potential to become a billionaire due to his massive online presence and strategic business moves. With over 300 million subscribers across various platforms, his leverage in content creation is significant, translating to hundreds of millions in impressions. His ecosystem includes Beast Industries, which encompasses multiple YouTube channels, international channels, and social media platforms. Mr Beast's business ventures include Beast Burger, a ghost kitchen, and Beast Gaming, but the real potential lies in Feastables, his consumer product brand. The paragraph emphasizes the importance of marketing and leveraging media to create a brand with pricing power, which can be reinvested to strengthen the brand further.

05:01

🚀 Mr Beast's Business Acumen and Collaborative Spirit

The second paragraph highlights Mr Beast's business intelligence and his approach to monetizing his audience base. It points out that he is able to capitalize on the broad appeal of his content to sell products to a wide audience, and that he is likely to earn back more than the cost of any integrated ads through his own promotions. The speaker admires Mr Beast's humility and willingness to learn from others, despite his success. It also touches on his strategy to hire top talent and his collaborative nature with other creators, which has been key to his growth. The paragraph concludes with the notion that Mr Beast is playing the long game, with time on his side to continue compounding his success.

10:04

🛳 The Infinite Game of Mr Beast's Entrepreneurial Journey

The final paragraph delves into the concept of Mr Beast playing an 'infinite game', where his passion for creating content is not driven by the need for money but by his love for the craft. It suggests that his approach to business and content creation will allow him to become a master in both fields over time. The speaker uses the metaphor of a one-dollar yacht to humorously illustrate the idea of wealth and value perception. The paragraph ends with a teaser for a future video that will explore how influencers like Mr Beast, Kylie Jenner, and The Rock are capitalizing on the 'new economy' to amass wealth.

Keywords

💡Leverage

Leverage in the context of the video refers to the ability to gain a greater result or advantage with a relatively small effort or investment. Mr. Beast uses his leverage to maximize the impact of his investments in video production, which results in massive global impressions. The script mentions, 'he has massive leverage in terms of what he puts in versus what he gets out,' illustrating how his investment in a single video can yield hundreds of millions in impressions.

💡Impressions

Impressions, in the video script, is a metric used to measure the number of times Mr. Beast's content is seen or viewed across various platforms. The script states, 'the amount of Impressions that that one video gets across the world,' highlighting the global reach and viewership of his content, which is a key factor in his success and potential wealth accumulation.

💡Beast Industries

Beast Industries is the overarching ecosystem of Mr. Beast's media and business ventures. It includes multiple YouTube channels, social media platforms, and associated businesses like Beast Burger and Feastables. The script explains, 'Beast Industries is all about in terms of the ecosystem across like four five, six YouTube channels,' showcasing the scale and diversity of Mr. Beast's brand.

💡Engagement

Engagement in the video script refers to the level of interaction and interest from Mr. Beast's audience across his various platforms. The script notes, 'they're also incredibly engaged,' which is crucial for building a loyal following and increasing the value of his media company.

💡Ghost Kitchen

A ghost kitchen, as mentioned in the script, is a restaurant that operates solely for delivery and takeaway, without a physical dining space. Beast Burger is an example of this, leveraging existing restaurant networks for delivery services, which is a strategic business move that aligns with modern consumer trends.

💡CPG

CPG stands for Consumer Packaged Goods, which are the products that Mr. Beast's company, Feastables, produces, such as chocolate bars and chips. The script points out, 'cpg makes a ton of sense for him,' emphasizing the relevance of CPG to his audience and the potential for high sales volume and profitability.

💡Branding Power

Branding power is the ability of a brand to command a premium price and influence consumer purchasing decisions. The script discusses, 'you can measure the strength of a brand based on how much of a premium you can charge,' indicating that Mr. Beast's brand has the power to sell products at higher prices due to its strong recognition and appeal.

💡Monetization

Monetization in the video refers to the process of converting Mr. Beast's audience and media presence into revenue. The script states, 'he's able to monetize the widest base of his audience,' which means that his content reaches a broad audience, allowing him to generate income from various sources, including his own products and advertising.

💡Collaboration

Collaboration, as highlighted in the script, is Mr. Beast's approach to working with other creators rather than competing against them. The video mentions, 'he's willing to collaborate with other creators,' which has been a key factor in his growth and success, as it fosters a community and allows for mutual benefits.

💡Infinite Game

The term 'infinite game' in the script refers to Mr. Beast's long-term perspective and commitment to his endeavors, regardless of immediate financial gains. The script says, 'he's playing an infinite game,' suggesting that his motivation is not solely based on money but on a passion for creating content and building his brand over time.

💡Masterminding

Masterminding in the video script is the process of collaborating and sharing ideas with like-minded individuals to achieve common goals. The script describes, 'he was masterminding with all these guys,' which implies that Mr. Beast's success is partly due to the collective knowledge and strategies developed through these collaborative sessions.

Highlights

Mr Beast's potential to become worth over a hundred billion dollars through strategic investments and leveraging his massive online presence.

The ecosystem of Beast Industries, including multiple YouTube channels with a combined 183 million subscribers and a strong presence on TikTok, Instagram, and Twitter.

Mr Beast's engagement and growth on social media platforms, being the fastest-growing account on TikTok and YouTube in 2022.

The business ventures of Mr Beast, such as Beast Burger, a ghost kitchen leveraging existing restaurant networks, and Beast Gaming, targeting his gaming audience.

The strategic focus on Feastables, a brand with high sales potential, and the comparison of its growth to other brands in the market.

The power of CPG (Consumer Packaged Goods) for Mr Beast, capitalizing on the affinity of his audience for snack products.

Mr Beast's ability to monetize his audience at the most basic level through media content that appeals to a broad demographic.

The advantage of media companies in marketing, where the product itself is also the marketing tool, allowing for greater leverage.

Mr Beast's approach to learning from experts in various fields and his open-mindedness to new ideas and strategies.

The hiring strategy of Mr Beast, aiming to assemble a 'god squad' of top talent in business and content creation.

Mr Beast's collaborative nature, working with other creators and helping them grow, rather than viewing the industry as a zero-sum game.

The long-term vision of Mr Beast, playing an 'infinite game' with no immediate need for money, focusing on the joy of creating content.

The potential for Mr Beast to become a billionaire due to his business acumen, time on the market, and ability to leverage his brand.

The humorous approach of Mr Beast in his content, finding ways to entertain and engage his audience with everyday situations.

The evaluation perspective on Mr Beast's business, highlighting the potential for high growth and better margins due to reduced marketing costs.

Mr Beast's content strategy, focusing on creating a brand that resonates with consumers and can command a premium in the market.

The importance of brand power and pricing power in the success of Mr Beast's business ventures, allowing for reinvestment in innovation and marketing.

Transcripts

Mr Beast is going to be worth over a

hundred billion dollars and it's going

to happen faster than you think so Jim

this is me calling my shop for you

there's eight points that I want to make

and stick around to the end because I'm

actually gonna react to one of his

latest videos with Tom Brady and Pete

Davidson over a nice lunch of feastables

never scoop dessert so first is he has

massive leverage in terms of what he

puts in versus what he gets out so he

may spend a million two million even

four million dollars on a video but the

amount of Impressions that that one

video gets across the world because he

also translates it is worth hundreds of

millions let me give you an idea of what

Beast Industries is all about in terms

of the ecosystem across like four five

six YouTube channels he's got 183

million subscribers and that doesn't

include the international channels which

are more than half of his audience

on top of that he's got Tick Tock he's

got Instagram he's got Twitter and in

aggregate he's got over 300 million plus

subscribers they're also incredibly

engaged

no I can't even hear in 2022 Mr Beast

had the fastest growing account on Tick

Tock and YouTube two of the platforms

that has the most eyeballs right now he

has the most of them you think about the

amount of creators on each of those

platforms and he was literally number

one on both his biggest videos are

bigger than the Super Bowl it's hard for

people to comprehend that on the

business side he's got Beast Burger

which is a ghost kitchen which basically

leverages the network of restaurants

that already exist and then he uses his

distribution base of customers to buy

stuff on an app and then it gets

delivered and filled on from whatever

local restaurants he's already partnered

with the next thing he's got Beast

gaming which is where he'll try and make

apps and video games because he has a

big gaming audience but I think we're

the real winner for him is going to be

and this is what I would make my bet on

is that he's going to be going all in on

feastables number two is that when you

have a media company your product is

your marketing which is one of the

unique advantages that only media

companies have meaning the more you

spend on your product which is your

media the more marketing ends up

happening if you don't know who I am my

name is

I make these videos because I hope to

attract other business owners towards us

that are doing over a million dollars a

year in profit so we can invest in your

business in office scale there's a ton

of Leverage for media creators because

what they sell and how they Market

themselves are one in the same and with

that leverage he's able to gain access

to other people's massive distribution

Paces he was surprised how much Joe

Rogan's podcast with him you invest so

much money into the show yeah I don't I

don't I don't why do I need money how

many older people started recognizing

him from that podcast he can get on Joe

Rogan he can get on flagrant one

trillion dollars I give you right now I

bought everything I wanted in life he

can get on impulsive because they know

that if he's on their podcast that

podcast will crush because he brings his

own audience and so whenever he does

knock on the door the door is open for

him number three is that cpg makes a ton

of sense for him because so many people

eat chocolate eat chips eat pretzels and

a lot of those people are in his

audience right now feastables is

probably going to pay three to four

hundred million dollars this year in

sales manufacturing chocolate bars or

chips or water is not overwhelmingly

complex compared to making a software or

an app or something like that what we

are seeing with feastables just with

chocolate is a drop in the bucket

compared to how big this brand will be

once he enters bigger more profitable

categories what I mean by that is how

many chocolate bars does the average

person buy a week

now how many sports beverages or water

do people consume per week and purchase

per week significantly more and so if he

goes into those categories even if the

same number of people purchased get 10

times the revenue he's currently getting

with chocolate bars and right now he's

selling out faster than any other brand

my team had to go to a zillion different

grocery stores and we still couldn't

find these nuts because they're sold out

almost everywhere he's taking up more

shelf space and pushing through his

product at a faster rate than any other

brand on the category it's been absurd

face whatever I thought we were gonna

sell we're doing like five times better

it's kind of shifted my whole mindset

like retail space when you have a brand

this big it's just so op if Jim has

realized the power of cpg and the reason

that it's so powerful in the influencer

space is that most people don't have

incredibly strong Affinity to the brands

that they consume most brands are really

old they just like have been drinking it

because they've always drank it not

because they actually made a conscious

decision I could go stand in any Walmart

in America and I would have to take 100

photos so those same people when they go

into Walmart will buy my products it's

just because people are like oh it's

that guy from YouTube and they buy it

but as soon as one of the influencers

that you saw come up and that you were a

fan of or even recognized you'll be more

likely to take it currently these work

out at 2 pound 90 per bar which is

obviously more expensive than your

average Supermarket chocolate oh it

smells good and maybe even pay a little

bit of a premium on top of the

Commodities product and you can measure

the strength of a brand based on how

much of a premium you can charge on a

commoditized product if I have two white

t-shirts and one of them has an LV logo

on it and this one can go for a hundred

dollars and this one goes for one dollar

then I have significant branding and

pricing power as a result of that well

right now the richest man in the world

Bernard Arnold owns the Sprint and a

zillion other luxury Brands because she

understands the pricing power of brand

and those gross profits that you can

generate for selling the same thing is

what you can then reinvest in Innovation

staying ahead and marketing even more to

reinforce the brand and that's what

becomes the brand flywheel is that you

to create a little bit of a premium you

make the spread you reinvest that into

The Branding itself then that reinforces

the brand you can raise the price more

increase the spread and then around and

around you go until you have this

incredibly strong brand that's

established that consumers in general

are willing to pay more for number four

is that he's able to monetize the widest

base of his audience at the most basic

level every single person who views this

video he gets some money off of his

media his content touches the broadest

audience which is simply entertainment

everybody can watch Mr BEAST's content

and so his products as a consequence he

gets to reach everyone with what he

sells but what's the level underneath of

that if someone paid Mr Beast for an

integrated ad inside of one of his

videos we have a very serious problem my

mom is currently online shopping and I

don't think she has honey installed on

her computer they believe they're going

to make significantly more than they

paid him off of that ad he would then

make more money promoting his own thing

and make up the Arbitrage you have to

try these nuts so if someone gets 10 to

1 or 20 to 1 by paying him 20 million

dollars a year to Market their their

thing then it means that he might be

able to get 200 million or 400 million a

year marketing his thing because it

stays within the brand and it's

congruent number five is that Jim is

smart enough to know that he doesn't

know everything yeah for the most part I

don't know what I'm doing trying to

absorb knowledge as much as possible and

I'll just call people I'll be like I

don't know what I'm gonna learn off to

you I'll do everything I can to add

value to you in exchange just teach me

everything you know like people who run

a snack business and I've done that like

five hours a day it's actually really

hard for me to imagine being one of the

most popular people on planet Earth in

your early 20s and not letting that get

to your head and having had many

conversations with him he's confident

that he can kill it but he's incredibly

open-minded to listening to people who

he feels has expertise outside of what

he has mastered he hits up people anyone

who he thinks he can learn anything from

and he doesn't judge the fact that he's

further ahead than some business people

because think about this if he raised at

one and a half billion or 1.6 or

whatever it was for Beast Industries

he's technically a billionaire on paper

why would he talk to somebody who's not

a bill dinner on paper because he still

feels like there are things that he can

learn from them and then Implement into

his machine and instantly get to 10 or

50 or 100. he still texts thumbnails for

his videos to some of his close buddies

just to get their feedback because at

the end of the day

he cares about winning more than being

right number six is that he's trying to

hire a god Squad and he's doing it

aggressively so he wants the uh Avengers

of business and content to be on his

team in-house he will do whatever it

takes to win no matter what he gets

people to move in with him in his house

so that he can indoctrinate them into

the Mr B's way of doing things which is

just when it all costs without hurting

anyone and do good while you do it smart

people recognize the fact that he's

growing like crazy and they want to get

on the ship number seven is that it's

amazing how collaborative rather than

competitive he is now don't get me wrong

he's super competitive as a person but I

think a lot of his him against him but

he's willing to collaborate with other

creators rather than cut them down he

helps people out on their first Channel

with no subscribers he does tick tock

videos with tick talkers that aren't

nearly as big as him he sees the world

as larger than a zero-sum game meaning

we can just both win and I think that's

actually been one of his low key secret

to success is because early on he was

masterminding with all these guys who

were all together they're trying to get

millions of subscribers and all of them

did we're all super small YouTubers and

we basically talked every day for a

thousand days in a row and did nothing

but just like hyper study like what

makes a good video what makes a good

thumbnail what what's good pacing like

how to go viral and we would just call

it like daily masterminds you know this

is me just putting my theoretical hat on

but I'll bet that him seeing that all of

them could win when they all worked

together and they all won faster and

bigger than if they worked on their own

probably changed the way he saw the

world in terms of how he creates and how

everyone can win together and number

eight is that Jim is playing an infinite

game and what I mean by that is that

he's in the game to play the game by any

stretch he doesn't need money anymore

and if you lost everything tomorrow

he would still make YouTube videos and

the reason I know that is because when

he had nothing he made YouTube videos

I'm always gonna be making videos yeah

100 I'm stupid and there's also just

like I'm like Predator this thing all

right have 30 years of my life I don't

care when I look at you like a parallel

storyline where I wonder will he ever

stop making videos yeah cause he's 25

now I know 10 years from now I'm like

you know I'm 35. 10 years from now I'll

be getting started and because he plays

the game that way he's gonna have one of

the biggest piece of Leverage that

everyone underplays which is time he's

already got almost a decade of

experience under his belt in his low 20s

in terms of like entrepreneurial years

he's actually older than people give him

credit for but still has

60 70 years ahead of him where he can

continue to compound that he's just

getting started and he's a master of

content and over the next decade he'll

become a master of business now let's

talk about what that means from

evaluation perspective a company that's

fast growing that has significantly

better margins because they don't have

nearly the marketing costs because most

times when the biggest costs in them is

inventory and marketing and so if you

can cut out an entire massive cost

center and get instant National

recognition or International recognition

the the potential of the brand day one

already becomes a billion 10 billion Etc

and for that reason I think that Mr

Beast will be a sense of billionaire and

it's also because he has so much time to

do it all right so I'm going to enjoy a

nice Mr Beast feastable chocolate bar

while I watch one dollar versus one

billion dollar yacht thank you and after

stepping on board it was pretty clear

why this yacht only cost one dollar if

you have to ask how much it costs to

carry a can't afford it you crack a

windshield it's like there's 200 Grand I

don't need this giant ship all to myself

so I wanted to share this experience

with you guys my subscribers

this is great you know everybody makes

interesting stuff and he's able to like

Find humor in everyday things and like I

just I always know like man I'm like God

I gotta be better

I'm not sure

used to be a melter if you like this

video then you'll love the next video

how you can get rich in the new economy

breaking down Kylie Jenner Mr Beast The

Rock and many others that are

capitalizing on this huge influencer

wave