How I’d Make My First Million Again (If I Had To Start With $0)
Summary
TLDRIn this motivational video, Uncle Rob shares a three-step process for aspiring millionaires to achieve financial success in 2024. He emphasizes the power of content creation on TikTok, leveraging the platform to earn through commissions and brand partnerships. He suggests reading 'Cashvertising' to understand marketing strategies and highlights the importance of developing real skills. The journey continues with becoming a creator manager to scale and learn business acumen, ultimately leading to building one's own million-dollar brand, which offers the potential for significant wealth and freedom.
Takeaways
- 🕰️ The speaker emphasizes the accelerated pace of wealth creation in the current era compared to the past, suggesting that making a million dollars in a year is a new standard.
- 📱 The first step to wealth is suggested to be utilizing an iPhone and ambition, with the recent success stories of individuals making substantial income from TikTok in a short period.
- 📈 The opportunity highlighted is becoming a freelance UGC (User-Generated Content) TikTok Creator, making content for brands and earning commissions through TikTok Shop.
- 📚 The speaker recommends reading 'Cashvertising' to understand marketing and to get inside the viewer's mind, which is essential for creating effective content.
- 💰 The potential to earn a substantial income is underscored, with some creators making six figures in a month, highlighting the high-income skill of mastering short-form content creation.
- 🤝 The importance of understanding that brands pay elite talent a retainer for content creation, not just relying on direct commissions from TikTok Shop, is highlighted.
- 📈 The speaker shares personal experience as a brand owner, willing to pay creators a retainer for their commitment to producing a certain number of videos per month.
- 📊 Becoming a Creator Manager is presented as the second step, involving managing other creators, learning business skills, and scaling operations for higher income potential.
- 🏆 The third step is starting your own million-dollar brand, which is where the speaker made the majority of his wealth, by building a sellable asset attractive to private equity.
- 🌐 The current times are described as a rare window of opportunity where one can create wealth with minimal competition and just their skills, especially in the realm of TikTok.
- 💼 The final step involves genuine entrepreneurship, building a company that can provide freedom through an asset and potentially lead to a high-value exit.
Q & A
How long did it take the speaker to make his first million dollars?
-It took the speaker 5 years to make his first million dollars.
What is the speaker's perspective on making a million dollars in the current year (2024)?
-The speaker believes that if one cannot make a million dollars in a year, they are not utilizing their life effectively in the fast-paced current times.
What is the first step in the speaker's three-step process to earning the first million dollars?
-The first step is to become a freelance UGC (User-Generated Content) TikTok Creator, making content for brands and earning a commission on TikTok Shop.
What book does the speaker recommend to understand the viewer's perspective in marketing?
-The speaker recommends the book 'Cashvertising' to get inside the mind of the viewer.
Outlines
🚀 From Zero to Millionaire: The Three-Step Process
Uncle Rob shares his journey from making his first million to the rapid wealth accumulation he's witnessed in 2024. He emphasizes the importance of adapting to the fast-paced digital age and introduces a three-step process for earning one's first million dollars quickly. The first step involves leveraging an iPhone and ambition, capitalizing on the freelance UGC (User-Generated Content) opportunity on TikTok. He advises viewers to read 'Cashvertising' to understand marketing and to develop real skills in content creation and going viral. The potential to earn a retainer from brands for content creation is highlighted, positioning it as a high-income skill. The summary also touches on the importance of scaling skills to higher levels of income and the potential for significant growth in the digital content creation space.
📈 Scaling to Enterprise: From Creator to Manager
The second part of the script delves into the next phase of wealth creation: becoming a Creator manager. This role involves overseeing other content creators, providing them with ideas and leadership, and being accountable for their performance. The potential for significant financial rewards through incentives based on the overall performance of the product managed is highlighted. The script emphasizes the importance of developing business acumen, interpersonal skills, and understanding the bigger picture of the business ecosystem. It also touches on the rarity of the current times, suggesting a unique window of opportunity for wealth creation with minimal competition and the potential for significant financial gains without the need for outside capital.
Mindmap
Keywords
💡Millionaire
💡UGC (User-Generated Content)
💡TikTok Shop
💡Commission
💡Cashvertising
💡Elite Talent
💡Creator Manager
💡Enterprise
💡Mansion Money
💡Brand Building
💡Exit Strategy
Highlights
Making a million dollars in a year is now considered a reasonable expectation.
A three-step process to earning the first million dollars is presented.
The first step involves using an iPhone and ambition to make content for brands on TikTok.
Freelance UGC (User-Generated Content) creation on TikTok can lead to significant income.
Reading 'Cashvertising' is recommended to understand viewer psychology.
Brands pay a retainer to elite content creators for their work, regardless of virality.
Making 30 to 45 videos a month can earn a creator a baseline income.
The potential to earn six figures in a month with short-form content creation is highlighted.
Becoming a Creator Manager is the second step, involving managing other creators and their content.
Creator Managers can earn a share of the overall performance of the product they manage.
Learning enterprise and scale is crucial for significant wealth accumulation.
The third step is starting your own million-dollar brand, similar to building a sellable asset.
Building a brand can lead to a high-value exit and significant wealth.
The importance of having a clear vision and product for brand building is emphasized.
The journey to becoming a millionaire involves learning, scaling, and genuine entrepreneurship.
The potential for freedom and wealth through building an asset is discussed.
The speaker shares personal experiences and insights from building and selling his own brand.
The rarity of the current opportunity for wealth creation through digital platforms is noted.
The transcript encourages learning from the field and continuous self-improvement.
Transcripts
so back in my day before I was Uncle Rob
it could take years to make a million
dollar took me 5 years to make 30
million seems like a lifetime but
nowadays the I see in 2024 I mean
things just keep moving faster and
faster if you can't make a million
dollars in a year what the are you
doing with your life so if that's you
watching this video don't stress if
you're sitting there starting with zero
tired of all the different voices on the
internet pulling you in a million
different directions focus with me now I
am going to give you a three-step
process to earning your first million
doar fast so to start all you need is an
iPhone and a little ambition I'll be
honest with you I couldn't have made
this video last year why this first step
didn't exist but I am seeing lives
change overnight with just an iPhone and
a little grit I went to a dinner last
night hosted by my business partner and
he had 75 people that in the last four
or five months have all gone from
literally nothing to at least $10,000
per month with a couple of them doing
over six figures in a single month
profit in their pocket now what is this
opportunity it is being a freelance ugc
Tik Tok Creator you are going to make
content for Brands and you are going to
get paid a commission on Tik Tock shop
now as this video rolls out you're going
to hear more and more people talking
about this opportunity the important
thing for you is to develop these real
skills it's not about getting a shop
account getting lucky having a video go
viral it's about truly learning the
marketing and understanding how this
machine works I want you to pick up a
book called cashvertising that's going
to help you get inside the mind of the
viewer on the other side of that screen
remember here this isn't get-rich fast
you are laying the foundation for you to
become a millionaire so if you've heard
anything about being a Tik Tok shop
Creator on the internet you probably
think it's all tied to direct
commissions from Tik Tok shop what
people don't understand understand is
that Brands will pay Elite Talent a
baseline retainer simply for making that
content how do I know I am the brand
owner I am the person on the other end
of that when I'm at this dinner half of
those creators in there are making
content for me when I know that a kid is
going to put the time in and learn how
to make this stuff and then he's going
to commit to making 30 or maybe even 45
videos in a month I will pay him $500
simply for doing that work this is a
great way to get some cash flow
and get some repetition so as you
continue to master this short form
content game and you learn how to go
viral you are developing a true skill
this is what people on the internet like
to call a high income skill It's
actually an extremely high income skill
how many occupations do you know in the
world where you can work for a couple
hours a day simply on an iPhone anywhere
in the world truly and make six figures
in a month I just did an interview with
one of the creators he made 150k in his
third month now this cash flow and this
income it's great a lot of people would
probably end the video here and think
they could right off into the sunset but
this whole internet game it's about
growth it's about thinking bigger it's
about Enterprise level plays and so
remember as a Creator you are capped
with your time you can only make so many
videos in a day you have no scale
there's no equity so let's move on to
the second step step number two is
becoming a Creator manager now this is
perhaps the most unsexy part of this
process but again your goal here is to
get millions right so if you want to
scroll off the video now you're content
with your $10 to $15,000 per month go do
that but if you want to see bigger if
you want real Freedom if you want
potentially generational Freedom right
now is where you start learning
Enterprise and scale becoming a Creator
manager so let me tell you with my brand
topshelf we have several different
products each product has its own
manager see in this game I like to
employ as many creators as possible
right and so we have a hero product call
it King maker we have 40 creators
underneath that who holds these creators
accountable who is giving them new ideas
who is leading that community that is
the creator manager now it's actually
quite lucrative as well depending on how
the Creator manager structure is set up
you typically get incentivized on the
overall performance of the product so
you can essentially get a piece of all
of Tik Tok shop each Creator is putting
in the work and the more scale you get
your upside becomes less and less capped
but this is again a level where your
skills need to continue to develop you
start learning real business you need to
learn how to report to the brand you
need the interpersonal skills to deal
with the creators all of this is
important on your journey through the
internet ecosystem see I think the
coolest thing about being a manager is
you essentially become a mini CEO it's
no longer just you and your iPhone you
become part of the company you get a
picture into what does that business
actually look like what are the bigger
goals maybe the company has claims you
can't use you start to absorb the bigger
picture and when you understand the
bigger picture is where the Mansion
money is made that's when things start
to get interesting again this can be
incredibly lucrative you're still
working you're still spending your time
on the business but again your upside is
less capped and now you're seeing the
Next Step the next Fay into Enterprise
into Mansion money now before we move
into step three I need to tell everyone
watching this video the times we are in
right now are exceptionally rare there
is a window here a window where things
are wide open you can create something
out of nothing you can make a ton of
money with just your iPhone it is not
saturated there is not a lot of
competition most people when they move
into step three here they often raise a
bunch of money they they go run a bunch
of Facebook ads they go hire influencers
you need a lot of outside Capital but
step three today is made possible with
just your skills the previous two levels
of skills that you learned step three is
starting your own million dooll brand
Uncle Rob aka me AKA rob the bank made
the majority of his wealth by building
his own brand that was my first real
home run you see I built a sellable
asset I Ed the internet I used all the
cool you know make money online I never
went to an office none of that but the
asset at the center of that was
attractive to private Equity because it
was a real business now we are seeing a
similar opportunity with Tik Tok where
you can create something that if you put
that work in on the front end you build
the teams you build the system you get
the right product you get the right
Vision you essentially are Unlimited in
what you can accomplish I had friends in
the Amazon space sell their business for
nine figures nine figures I want you to
think about that that is a truly
mindblowing hedge fund type Ultra rip
all from the internet and so you are
staring down a similar opportunity when
all you need are those similar skills
see that was me back when I was a a
young jit as they like to call him in
Florida but 22 years old I learned
Amazon then I learned how to manage
Brands then I learned how to build my
own team and then I launched my own
brand and launching that own brand is
what ultimately made me a multi
multi-millionaire that no longer has to
work and gets to spend time making this
great content for y'all but seriously
this is the final step in becoming a
Millionaire on paper and a multi-
multi-millionaire when you ultimately
exit that business so let's be honest
here this is the big boy leagues this is
where it no longer gets easy I look at
the young kids today making 20 30
whatever cash they're making on their
phone I go that's pretty easy but when
you sign up to build a brand you are
signing up for a real challenge you were
signing up to be tested by the universe
to be tested by the internet to be
tested by China to be tested by Jeff
Bezos that's just the game you're
signing up for but there is tremendous
reward on the other side of that see you
need to hone in on what it is you want
to do what's your product what's your
vision what are you interested in I
think that is my favorite part of this
brand building game is you get to truly
live for a living you get to adopt
something that you care about you get to
solve a problem that you're interested
in you get to make that part of your
life and then it simply becomes how can
you scale around that scale meaning how
can you scale sales how can you put the
right team in place and how can you take
it from something to nothing and this is
when you get into genuine
entrepreneurship once you build the
company and it does take time I'm doing
it again real time with top shelf but
once you build the company and once you
get it to a certain level your life
changes in the sense of you are no
longer in the nitty-gritty you are no
longer reporting to anyone you have
freedom through an asset and one day you
can exit that and move on to the next
thing do I think it's worth it I
wouldn't be sitting here doing it all
over again if I didn't now no matter
where you're at on this journey you are
going to find gems in this content more
importantly you are going to find real
we are actually in the field doing
it Jimmy on the Creator side me on the
brand side anything else we find
interesting and relevant we are bringing
it forward in this content learn from it
study from it and level the up
yourself let's get after it in 2024 it's
your turn to be a millionaire
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