TYPES OF SURVEY RESEARCH- Survey Research Method in Psychology | CBSE | Class 11 NCERT Psychology

Summary

This video explores survey research in psychology, a popular method for studying human behavior and attitudes. It covers different types of surveys such as personal interviews, questionnaires, and telephonic surveys, highlighting their advantages and challenges. Survey research is praised for its efficiency, cost-effectiveness, and ability to gather large amounts of data quickly. However, issues like sample representativeness can impact the accuracy of results. The video also discusses various sampling techniques like random and stratified sampling to ensure reliable data collection. Ultimately, survey research plays a crucial role in understanding human behavior and informing decisions in psychology.

Takeaways

• 😀 Survey research is a popular method in psychology for studying human behavior and attitudes.
• 😀 It involves collecting data through questions or statements to understand a population's characteristics, views, opinions, and behaviors.
• 😀 Surveys are efficient for exploring different aspects of human behavior and allow anonymous participation.
• 😀 The three main types of survey research methods are personal interviews, questionnaire surveys, and telephonic surveys.
• 😀 Personal interviews are face-to-face meetings that allow for detailed questions and context, but they can be time-consuming and costly.
• 😀 Questionnaire surveys involve standardized questions and can be delivered by mail, email, or online, making them easier to administer to large groups.
• 😀 Telephonic surveys are conducted over the phone and provide a quick way to gather data, but may not be suitable for complex data collection.
• 😀 One key advantage of survey research is that it is a fast and inexpensive way to collect large amounts of data from a wide audience.
• 😀 Survey research provides a standardized way of collecting data, making it easier to compare results and identify patterns across populations.
• 😀 A major challenge in survey research is ensuring the sample is representative of the population, which can be addressed through techniques like random and stratified sampling.

Q & A

What is the primary purpose of conducting survey research in psychology?

The primary purpose of conducting survey research in psychology is to gather data that helps understand a particular population's characteristics, views, opinions, and behaviors.

Why are surveys considered an efficient method of exploring human behavior?

Surveys are efficient because they can be conducted quickly, are relatively easy to administer, and allow for anonymous responses, making them suitable for studying various aspects of human behavior.

What are the three most popular types of survey research methods mentioned in the script?

The three most popular survey research methods are personal interviews, questionnaire surveys, and telephonic surveys.

How do personal interviews differ from other survey methods?

Personal interviews involve face-to-face interactions between an interviewer and a respondent. They allow for more detailed questions and in-depth explanations but can be more time-consuming and costly compared to other methods.

What are questionnaire surveys and how are they typically administered?

Questionnaire surveys consist of a set of standardized questions that participants respond to using various formats like yes/no, multiple choices, or ratings. They are typically administered through mail, email, or online platforms, allowing researchers to reach large groups.

What are the advantages of telephonic surveys?

Telephonic surveys are quick to administer and effective for reaching a large number of participants, although they may not be well-suited for gathering complex data and respondents may be hesitant to participate.

What is one of the most significant advantages of survey research in psychology?

One significant advantage of survey research is that it is a quick and cost-effective way to collect large amounts of data from a broad audience, enabling efficient data collection.

How does the standardization of survey questions benefit researchers?

Standardizing survey questions ensures that all participants answer the same questions in the same way, which allows researchers to compare results across different surveys and identify patterns across various populations.

What challenge must researchers address to ensure the accuracy of survey results?

Researchers must ensure that the sample used in a survey is representative of the population being studied. If the sample is biased, the results may not be applicable to the broader population.

What is random sampling and how does it help improve survey research?

Random sampling involves selecting participants from the population at random, giving everyone an equal chance of being selected. This technique helps reduce bias and ensures that the sample is representative of the population.

What is stratified sampling, and how does it differ from random sampling?

Stratified sampling divides the population into subgroups and selects participants from each subgroup in proportion to their representation in the population. This method ensures a more accurate representation of different groups compared to random sampling.

How does survey research benefit policy decisions and behavior modification strategies?

Survey research provides valuable data that can inform policy decisions, behavior modification strategies, and the analysis of social and interpersonal dynamics, making it an essential tool for understanding and influencing human behavior.