TOKO BARU SHOPEE LANGSUNG RAME! TIPS JUALAN DI SHOPEE UNTUK PEMULA

Summary

In this video, the speaker shares essential tips for beginner sellers on Shopee, emphasizing the importance of understanding the platform’s 'rules' and how to effectively position your store. They compare selling online to a mall layout, highlighting the significance of visibility, promotional efforts, and strategic content. The speaker advises on improving product listings, optimizing keywords for better searchability, and enhancing conversion rates. With real-life examples and strategies, the speaker aims to guide new sellers through Shopee’s complexities, offering practical advice to help their shops gain traffic and make sales.

Takeaways

• 😀 Understand the basics of selling on Shopee, just like understanding the rules of a game (e.g., playing football).
• 😀 Ensure your shop is positioned in a visible spot to attract traffic, like a store in a mall.
• 😀 Promotions and ads are essential to catch potential buyers' attention and increase visibility.
• 😀 Invest in high-quality content for your listings, including well-designed images and informative descriptions.
• 😀 Use SPGs (Sales Promotion Girls) or ads to help boost your shop’s exposure and bring in customers.
• 😀 Keywords are critical to ensuring your products are discoverable in Shopee’s search directory.
• 😀 The more relevant keywords you use, the higher your chances of being found by customers.
• 😀 Having a good conversion rate (i.e., turning visits into sales) is key to growing your shop’s success.
• 😀 It takes time to grow your shop; don’t expect immediate results—be patient and focus on steady progress.
• 😀 Consider using additional services designed to help new shops optimize traffic, visibility, and sales.
• 😀 Engage with your customers through the Q&A section to answer their questions and help drive purchasing decisions.

Q & A

What is the first step for a beginner to succeed in Shopee selling?

The first step is to understand the basics of selling, just like in any game. You need to know the rules of the platform, such as how to list products, what the key metrics are, and how traffic works.

Why is positioning important in Shopee selling?

Positioning is crucial because if your store is not visible to potential customers, it won’t generate traffic or sales. Your store needs to be placed where people can find it, just like in a physical store located in a visible area of a mall.

How can you make your Shopee store more visible?

You can make your store more visible by optimizing your product listings with effective banners, using Shopee's promotional tools, and ensuring your store appears in relevant search results through keywords.

What role do promotions play in Shopee sales?

Promotions are a key tool to attract customers. By offering discounts or special deals, you can increase traffic to your store and encourage people to make purchases.

What is the importance of Shopee's directory system for sellers?

Shopee’s directory system helps categorize products, making it easier for customers to find what they're looking for. If your product doesn’t appear in relevant searches or categories, it’s likely to be overlooked.

How can sellers increase their chances of appearing in Shopee's directory?

Sellers should focus on keyword optimization and include relevant, high-traffic search terms in their product titles, descriptions, and tags. Researching customer search behavior is crucial to appearing in the directory.

Why is content quality so important for Shopee sellers?

Content quality, such as clear product images and informative descriptions, directly impacts a customer’s decision to click and buy. High-quality content builds trust and attracts more buyers.

How does traffic affect sales on Shopee?

Traffic is the number of visitors who view your product listings. The more traffic your store receives, the higher the chances of conversion—meaning more customers will buy your products.

What is conversion rate and why is it important for Shopee sellers?

Conversion rate is the percentage of visitors who make a purchase. A high conversion rate indicates that your listings are compelling and your store is effectively converting traffic into sales.

What should a new seller do if their Shopee store isn't generating sales?

If your store isn’t generating sales, start by analyzing your visibility, content quality, and promotional efforts. Focus on improving your store's position through keywords, making your product listings more attractive, and utilizing promotions effectively.