How to Create a LinkedIn Carousel Post with 20K+ Impressions/post? (2025 Tutorial)

Summary

This video provides a step-by-step guide on creating impactful LinkedIn Carousel posts to maximize reach and engagement. The speaker covers key topics like template creation, content strategies (such as listicles, success stories, and technical posts), and tips to optimize for LinkedIn's algorithm. Important strategies include using concise text, engaging visuals, and consistent branding. The video also offers actionable tips for posting frequency and timing, as well as the best ways to drive interaction. Overall, it’s a comprehensive resource for anyone looking to leverage LinkedIn Carousels for business growth.

Takeaways

• 😀 Carousels on LinkedIn can increase your reach by 4x compared to other content types.
• 😀 To create a LinkedIn Carousel, use a consistent template with a cover page, body pages, and a closing page.
• 😀 Canva is the best option for 90% of people to design LinkedIn Carousels with ready-made templates.
• 😀 Personalizing your carousel by adding your face and bold titles can stop the scroll and grab attention.
• 😀 Types of successful LinkedIn carousels include listicles, success stories, and technical problem-solving content.
• 😀 The LinkedIn algorithm rewards carousels with 12 slides and no more than 25-50 words per slide for better engagement.
• 😀 Don't just upload your carousel; include a related text post to boost engagement and stay under 500 characters.
• 😀 Mention people in your carousel to help kickstart engagement and attract attention to your post.
• 😀 To increase engagement, create a 'teaser' in your post that entices people to go through the slides, boosting watch time.
• 😀 The best times to post your carousel are Tuesdays and Thursdays at 9 AM, as this maximizes reach based on data from over 200,000 posts.
• 😀 Posting 2 carousels per week is ideal for maintaining consistency without overwhelming your audience.

Q & A

Why are LinkedIn Carousel posts more effective than other types of content?

LinkedIn Carousel posts offer up to twice the reach compared to other content types. In the presenter’s case, they see four times more reach, which leads to more followers and clients.

What are the essential components of a LinkedIn Carousel post?

A LinkedIn Carousel post needs a cover slide, body pages, and a closing slide. The cover introduces the content, the body provides valuable information, and the closing slide includes a call to action.

What are the three options to create a LinkedIn Carousel template?

The three options are: using Canva (with ready-to-use templates), designing your own carousel (using tools like Figma), or hiring a freelancer from Fiverr or Upwork.

Why does the presenter recommend using Canva for LinkedIn Carousels?

Canva is recommended for 90% of people because it allows quick customization of templates to fit personal branding, making it user-friendly for creating LinkedIn carousels.

How can you optimize your LinkedIn Carousel design for better engagement?

To optimize your design, ensure it adheres to LinkedIn's format (1080 x 1280), use your face as a 'scroll stopper' on the cover, and make the title large to stand out. Each body page should be clear and visually engaging.

What types of content work well in LinkedIn Carousels?

Effective types of content for LinkedIn Carousels include listicles (top 5 or top 10), success stories (like case studies), and technical posts that solve specific problems and showcase your expertise.

What are the five tips to optimize a LinkedIn Carousel for the platform's algorithm?

1) Create a carousel with around 12 slides. 2) Keep text to 25-50 words per slide. 3) Post about the carousel in a separate text post. 4) Mention people in your carousel to boost engagement. 5) Use the last slide to create curiosity and encourage users to engage.

Why is it important to mention people in your carousel posts?

Mentioning people in your carousels helps kickstart engagement. When people are tagged, they are more likely to interact with the post, which can increase visibility and reach.

What is the optimal posting schedule for LinkedIn Carousels?

The best days to post LinkedIn Carousels are Tuesday and Thursday, with 9 AM being the optimal time for maximum reach, though the presenter personally posts at 1:30 PM to cover both Europe and US time zones.

How many carousels should you post per week for best results?

It is recommended to post two carousels per week. Posting more than that may overwhelm your audience and could lead to a decrease in reach.