Julio 1.1 Wawasan - Pandangan Ekspor Secara Umum

Summary

The video script discusses the potential of exporting for local businesses, specifically focusing on small and medium enterprises (SMEs). The speaker debunks common misconceptions, such as the belief that exports require large capital or are only accessible to big companies. Emphasizing the vast global market, the speaker encourages entrepreneurs to shift their focus from local competition to international opportunities. They explain the importance of product quality, quantity, and specifications, as well as the need to learn about logistics and payment systems. The overall message is that export is an achievable and rewarding option for SMEs.

Takeaways

• 😀 Exporting is not as difficult as many people think. Small and medium businesses (UMKM) can export too.
• 😀 The first step in exporting is to focus on your product. Ensure it's of good quality and quantity before worrying about buyers.
• 😀 Many people believe exporting requires large capital, but it's possible to start with zero capital, as shown by the speaker's own experience.
• 😀 Local markets are competitive, and exporting offers a larger, less competitive market (Blue Ocean) compared to the local market (Red Ocean).
• 😀 The global market is vast, with over 7 billion people across hundreds of countries, providing an immense opportunity for export businesses.
• 😀 Exporting can be a strategic way to avoid the high competition in local markets and reach new, international customers.
• 😀 Preparation for exporting requires mental readiness and a focus on learning about the export process, not just finding buyers.
• 😀 Many people underestimate the potential of exporting because they lack the right mindset and information.
• 😀 By focusing on the global market, you can move from being a local entrepreneur to an international one, broadening your business opportunities.
• 😀 The speaker shares that despite coming from a modest background, they succeeded in exporting by finding the right market and leveraging global demand.
• 😀 Instead of competing in a crowded local market, consider exploring international markets where the opportunities are much bigger.

Q & A

What is the main focus of the video?

The main focus of the video is to educate and encourage small and medium enterprises (SMEs) to consider exporting their products, dispelling the common myths about export being difficult or only for large companies.

What are some common misconceptions about exporting?

Common misconceptions include the belief that exporting requires large capital investment and is only feasible for large companies. The video aims to show that SMEs can export too, even with little to no capital.

What is the first step in considering exporting according to the speaker?

The first step is to determine what product to sell, and understand the quality and quantity of the product, including its specifications.

How does the speaker define the concept of a 'Blue Ocean' in terms of export markets?

The 'Blue Ocean' refers to untapped or less competitive international markets, in contrast to 'Red Oceans' where the market is saturated and competition is fierce. The speaker advocates for exploring the Blue Ocean to find new opportunities.

What does the speaker mean by 'Red Ocean' and why should SMEs avoid it?

A 'Red Ocean' represents a market with intense competition, often with low profit margins. SMEs should avoid it as it's overcrowded with competitors, especially in the local market where the number of products and brands is overwhelming.

Why does the speaker believe international markets are more beneficial than local markets?

International markets are seen as having a larger potential customer base, with over 7 billion people worldwide, offering much more room for growth compared to the smaller and more competitive local market.

How does the speaker suggest SMEs prepare for entering the export market?

The speaker suggests that SMEs prepare by focusing on the right mindset, planning, and understanding their products' specifications and quality. Preparation also involves learning about documentation, logistics, and payment processes.

What is the speaker's personal experience with exporting?

The speaker shares that they started exporting with zero capital and without coming from a wealthy family. This experience highlights the possibility of exporting with minimal financial resources.

What is the importance of market research when considering export?

Market research is essential for understanding which products to export, the specifications required for the target market, and how to approach potential buyers in different countries. This ensures that the product will meet the needs and expectations of international customers.

What advice does the speaker give to entrepreneurs about thinking beyond local markets?

The speaker encourages entrepreneurs to think beyond local markets and consider the international stage, emphasizing the vast potential of global markets compared to the limited scope of local competition.