ANALISIS STRATEGI MARKETING MIX PADA PEODUK SUSU INDOMILK

Summary

This presentation analyzes the marketing strategies of Indomilk products, focusing on the company's mission, product profile, and marketing mix. PT Indolakto aims to be a market leader in Indonesia through high-quality, halal, and accessible dairy products. The company offers a variety of milk products such as fresh milk, UHT milk, condensed milk, and flavored milk, with competitive pricing to cater to various customer segments. Promotional strategies include athlete endorsements and consumer giveaways. The conclusion emphasizes the importance of maintaining product quality while diversifying offerings to stay competitive in the market.

Takeaways

• 😀 Indolakto's vision is to become the market leader in milk production in Indonesia and to establish a strong brand image internationally through high-quality products.
• 😀 The mission of Indolakto is to provide high-quality, halal-certified milk products that are safe, affordable, and accessible to all consumers.
• 😀 Indolakto has received several prestigious certifications, including halal certification (since 1994), food safety management system certification, and approval from the Indonesian FDA (BPOM).
• 😀 The company offers a wide range of milk products, such as fresh milk, UHT milk, condensed milk, flavored milk, and milk powder, catering to different consumer preferences.
• 😀 Indolakto has various product variants, including different flavors and sizes, such as full cream, non-fat, chocolate, vanilla, strawberry, and low-fat milk for children.
• 😀 The pricing strategy of Indolakto is competitive, with products available for a wide range of income groups, making them accessible to both low and high-income consumers.
• 😀 Indolakto’s promotional strategy includes celebrity endorsements from popular athletes Anthony Ginting and Jonathan Christie as brand ambassadors.
• 😀 The company runs attractive promotional campaigns, such as lucky draw contests, to engage consumers and boost product sales.
• 😀 Indolakto also sponsors major events, such as the 2018 Para Games, as part of their promotion and brand visibility strategy.
• 😀 The presentation suggests that Indolakto should diversify its promotional strategies and continue maintaining product quality while adding more variants to remain competitive in the market.

Q & A

What is the vision of PT Indolakto?

PT Indolakto's vision is to become the market leader in the dairy industry in Indonesia and build a strong image internationally through high-quality products.

What mission does PT Indolakto have to achieve its vision?

The mission of PT Indolakto is to create value-added products that are high-quality, halal, safe, and easily accessible, while maintaining good cooperation with various parties.

What are some of the key certifications that Indomilk products have obtained?

Indomilk products are certified halal since 1994, certified with the food safety management system KSOP Rp22,000, and have passed BPOM certification in 2008 and 2009.

How does PT Indolakto ensure product quality?

Indomilk ensures product quality by adhering to stringent requirements in terms of raw materials, formulas, processing, equipment cleanliness, quality control, packaging, and waste management.

What are some product variants offered by Indomilk?

Indomilk offers a variety of products, including fresh milk (full cream and non-fat), UHT milk (various flavors), condensed milk (plain and chocolate), bottled milk (chocolate, strawberry, melon, vanilla), powdered milk (chocolate and vanilla), and a new low-sugar milk for children.

What are the pricing strategies of Indomilk's products?

Indomilk's products are priced in a standardized manner, in line with market prices. They are accessible to various income groups, from low to high-income individuals.

Where can customers purchase Indomilk products?

Indomilk products can be purchased at offline stores, online platforms, and supermarkets throughout Indonesia.

Who are the brand ambassadors for Indomilk?

Indomilk has partnered with Indonesian athletes Anthony Sinisuka Ginting and Jonathan Christie as brand ambassadors.

What promotional strategies does Indomilk use?

Indomilk uses promotional strategies such as offering prize draws for consumers and sponsoring events like the Astria Paragames 2018.

What recommendations did the group provide for PT Indolakto?

The group recommends that PT Indolakto diversify its promotional strategies to make them more engaging and continue to enhance the quality of its products. They also suggest expanding product variations to stay competitive.