SEO Is A Waste Of Time in 2024

Summary

This video reveals the obsolescence of traditional SEO in 2024 due to AI advancements and suggests a pivot to YouTube as the new frontier for businesses. The speaker argues that YouTube, being a more engaging platform, can replace SEO for marketing and sales, offering a more authentic and personal connection with potential clients. The video promises a strategy to leverage YouTube's power for long-term business growth, emphasizing its simplicity and effectiveness over complex SEO techniques.

Takeaways

• 🔍 Google is implementing changes that could render traditional SEO strategies ineffective, impacting businesses' visibility and revenue potential.
• 📉 The speaker's personal experience with SEO in 2012 was initially successful but faced challenges in converting leads into sales due to the lack of personal connection.
• 🤖 The rise of AI is creating new challenges for SEO by answering users' questions directly, reducing the need for traditional search and backlinks.
• 📝 AI is making it easier to produce content at scale, leading to increased competition and a crowded digital space where standing out is more difficult.
• 🔗 The value of backlinks for SEO is diminishing as AI makes it harder to secure them through guest posting, a common method in the past.
• 🚀 The speaker suggests shifting focus from Google to YouTube, which is the second-largest search engine and offers a more integrated marketing and sales platform.
• 🎥 YouTube combines marketing and sales, allowing for a more direct connection with potential clients, leading to higher conversion rates.
• 📹 Authentic, human-led videos on YouTube are favored over AI-generated content, providing a unique opportunity for genuine connection and engagement.
• 🌐 Creating videos can lead to 'double dipping' in search results, as YouTube videos can rank on both YouTube and Google search results.
• 🌳 YouTube videos have a longer 'shelf life' compared to written content, serving as evergreen sales channels that continue to attract clients over time.
• 🛠 YouTube SEO is simpler than traditional SEO, focusing mainly on creating quality videos and including keywords in titles and descriptions.
• 🏆 Many competitors are hesitant to transition to video content, providing an opportunity for early adopters to gain a significant advantage.

Q & A

What significant change is Google making that could impact traditional SEO?

Google is introducing an AI-driven search feature called 'search generative experience' that will answer users' questions directly, potentially reducing the need for traditional SEO tactics.

Why is traditional SEO considered a waste of time in 2024 according to the video?

The video suggests that traditional SEO is becoming less effective due to AI's ability to answer questions directly and the increasing difficulty of obtaining backlinks, making it a less reliable strategy for businesses.

What was the speaker's initial experience with SEO when they started their web design agency in 2012?

The speaker found it relatively easier to rank their web design business on Google by creating a basic website and obtaining backlinks through guest articles on other blogs.

Why did the speaker consider SEO as only solving half the problem even when it was easier?

SEO helped the speaker get found on Google, but it didn't guarantee sales as they still had to sell their services during consultation calls, which they struggled with due to being a better web designer than a salesperson.

What are the three main reasons AI is making SEO less effective for small businesses according to the video?

AI is answering questions directly, making it easier for everyone to create content at scale, and actively destroying the ability to get backlinks, which are crucial for Google rankings.

What is the new strategy that the video suggests is replacing traditional SEO?

The video suggests focusing on YouTube as the new strategy, as it is the second largest search engine and offers a platform for both marketing and sales.

Why is YouTube considered a better platform for businesses compared to Google according to the video?

YouTube combines marketing and sales, has a longer content shelf life, simplifies SEO, and is less tapped by competitors, making it a powerful opportunity for businesses to stand out.

How does the video suggest leveraging YouTube to improve sales?

By creating genuine videos that engage the audience, businesses can accelerate the know-like-trust factor, making viewers more likely to convert into clients.

What is the 'secret hack' mentioned in the video for ensuring videos reach the desired audience on YouTube?

The video does not explicitly mention the 'secret hack,' but it implies that creating high-quality, genuine videos that resonate with the target audience is key to success on YouTube.

Why might businesses be hesitant to switch to YouTube as their primary marketing strategy?

Businesses might be hesitant because YouTube is a different platform that requires creating video content, which can be more challenging and intimidating than traditional SEO techniques.

What is the potential advantage of businesses that embrace YouTube over their competitors?

By embracing YouTube, businesses can gain a significant edge over competitors who are not using the platform, allowing them to be seen and heard more effectively, building stronger connections with their audience.

Outlines

00:00

😨 The Impact of AI on Traditional SEO

This paragraph discusses the imminent change by Google that could render traditional SEO tactics obsolete. The speaker warns of the disastrous effects on businesses if they fail to adapt, as AI is set to answer user queries directly through a new feature called 'search generative experience'. The paragraph also highlights the increasing difficulty in obtaining backlinks due to the saturation of SEO content and the ease with which AI can generate articles, thus complicating the process of standing out in search results. The speaker emphasizes the need to pivot to new strategies to stay competitive in the evolving digital landscape.

05:00

🎥 Embracing YouTube as the New SEO Frontier

The speaker proposes a paradigm shift from traditional SEO to leveraging YouTube as the new platform for search engine optimization. They argue that YouTube, being the second largest search engine, offers a dual benefit of marketing and sales in one platform. The paragraph details how YouTube can accelerate the trust-building process, making sales calls more effective and even leading to direct sales without the need for consultation. The speaker also presents evidence from a study showing that people prefer engaging with content creators on YouTube over those who are not present on the platform. The paragraph outlines the advantages of YouTube over Google in terms of authenticity, the dual opportunity for ranking in both YouTube and Google searches, and the longevity of video content as a sales tool.

10:00

🚀 Capitalizing on YouTube SEO to Outpace Competitors

This paragraph focuses on the simplification of SEO through YouTube, where the primary concern is creating quality videos with keyword optimization in the title and description. It contrasts this with the complex requirements of traditional website SEO, such as content clusters, keyword density, metadata, and the pursuit of backlinks. The speaker highlights the benefits of YouTube's recommendation engine, which can create a 'binge session' effect, increasing the likelihood of conversion. They also point out that many competitors are hesitant to transition to video content, presenting an opportunity for businesses that embrace YouTube to gain a significant advantage. The paragraph concludes with a teaser about a 'secret hack' for ensuring videos reach the desired audience, promising long-term benefits from YouTube SEO.

Keywords

💡SEO

SEO stands for Search Engine Optimization, which is the practice of improving and promoting a website to increase its visibility in search engine results. In the video, the speaker discusses how traditional SEO is becoming less effective due to the rise of AI and suggests that businesses should pivot their strategies.

💡AI

AI refers to Artificial Intelligence, the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. The video script mentions AI as a new challenge for SEO, as it is creating new search features and making content creation scalable, which affects the effectiveness of traditional SEO practices.

💡Chat GPT

Chat GPT is likely a reference to a chatbot or AI-driven conversational interface, which can provide quick answers to user queries. The script indicates that people are increasingly using such tools for information, bypassing traditional search engines, which is a shift in user behavior impacting SEO.

💡Backlinks

Backlinks are links from one website to another and are considered an important aspect of SEO as they can influence a site's ranking on search engines. The video explains that AI is making it more difficult for small businesses to obtain backlinks, which traditionally helped in improving SEO.

💡YouTube

YouTube is highlighted in the script as the second largest search engine and a platform that combines marketing and sales. The speaker suggests that businesses should focus on YouTube as an alternative to traditional SEO, leveraging its capabilities for building trust and attracting clients.

💡Sales Calls

Sales Calls refer to the process of contacting potential customers to sell products or services. In the video, the speaker contrasts the effectiveness of sales calls resulting from SEO with those from YouTube, indicating that YouTube leads often require less selling due to pre-established trust.

💡Authenticity

Authenticity in the context of the video refers to the genuine personality and experience that real humans bring to content, which AI cannot replicate. Authenticity is emphasized as a key factor in engaging with an audience on platforms like YouTube, where viewers prefer real human connections.

💡Video Search

Video Search is the act of searching for content on platforms like YouTube. The script suggests that video search is becoming increasingly popular, especially among younger audiences, and can offer a dual benefit by ranking in both YouTube and Google search results.

💡Evergreen Content

Evergreen Content refers to material that remains relevant and valuable over time, as opposed to content that becomes outdated quickly. The video mentions that YouTube videos have a longer shelf life and can act as evergreen pathways, consistently attracting new clients.

💡Keyword Density

Keyword Density is the measure of how frequently a keyword appears in a text compared to the total number of words. In the context of the video, it is part of the complex SEO strategies that the speaker suggests are being simplified by focusing on YouTube.

💡Competitors

Competitors in the video script refer to other businesses in the same industry. The speaker points out that many competitors are not yet leveraging YouTube for their marketing efforts, which presents an opportunity for businesses that choose to embrace video content.

Highlights

Google is implementing changes that may render traditional SEO ineffective.

AI is creating new challenges for SEO, impacting small businesses significantly.

AI is set to replace human-generated content with its own answers to search queries.

Google is introducing 'search generative experience' to answer questions directly through AI.

The ease of creating content at scale with AI is overcrowding the internet, making SEO more competitive.

Backlinks, crucial for SEO, are becoming harder to obtain due to AI's impact on content creation.

YouTube is suggested as the next big search engine and a more effective platform for businesses.

YouTube combines marketing and sales, addressing the issue of converting prospects into clients.

Video content on YouTube accelerates the know-like-trust factor, leading to higher conversion rates.

YouTube videos have a longer shelf life compared to written content on Google.

YouTube SEO is simpler, focusing mainly on creating quality videos with keyword optimization.

YouTube's recommendation engine helps in creating a binge-watching effect, enhancing viewer engagement.

Most competitors are not leveraging YouTube, providing an opportunity for businesses to gain an edge.

YouTube offers a more authentic connection with the audience, which AI cannot replicate.

Creating video content on YouTube can double dip in search results on both YouTube and Google.

The speaker promises to reveal a secret hack for maximizing audience reach on YouTube.

Transcripts

Google's about to make a change that's

going to make traditional SEO completely

useless this change can have absolutely

disastrous effects on your business's

ability to be found get clients and make

money and if you're not ready for it

you're going to lose out to the

competitor who is prepared to Pivot but

don't worry in this video I'm going to

show you why traditional SEO is a

complete waste of time in 2024 the new

strategy that's replacing it and the

easy way you can get started started

toward massive results that SEO could

never deliver but to understand the new

opportunity headed our way we need to

look at the big problem that seos always

had when I started my own web design

agency back in

2012 SEO was a little bit easier you

know I was able to create a pretty

barebones website for my business

without a bunch of blog posts or

anything like that and because it was

easy to reach out to other blog owners

and get them to agree to to me writing a

guest article for them they'd give me

backlinks and I was able to get to

number one in Google for web design Los

Angeles great mission accomplished right

well not so fast most businesses

approach ranking number one in Google as

the goal itself but it's really only

useful when it leads to making more

sales right so clients would find me on

Google and they'd schedule a consult

call but when I was on those calls I was

still a stranger to these people and I

had to sell my off to get their business

and being a better web designer than a

salesperson I lost a lot more of those

jobs than I won and I will show you in a

bit how I fixed my sales problem but the

point is even when SEO was easy it still

only solved half the problem and as time

went on more businesses started flooding

the internet with tons of SEO content

back links got harder and harder to get

and the whole process of SEO just got a

lot lot more intense fast forward to

2024 and there's a new challenged SEO

and that's AI it's like a new powerful

gardening tool meant to make our work

easier but it's also accidentally

pulling up some good plants along with

the Wheats and it's those unintended

consequences that are really shaking

things up so before we get to the way

around this let's just unpack the three

main reasons why AI while helpful is

making SEO way less effective for small

businesses first you know all those

helpful articles they tell you to write

for SEO that are meant to answer

people's questions well AI is just going

to be answering those instead you know

people have already started going

straight to chat gbt to get quick

answers to their questions rather than

Googling them and in response Google is

now rolling out their own AI search

feature that they're calling search

generative experience and that's just

going to answer people's questions

itself imagine searching for best

chocolate chip cookie recipes recipe and

getting an AI generated answer along

with some follow-up questions to narrow

down your search and this is being

rolled out as we speak I would expect it

to be available for everyone and pretty

much answering every major search Midway

through 2024 the next reason is tools

like chat gbt have made it incredibly

easy for everyone to create SEO content

at scale which means everyone is doing

it pumping out articles faster crowding

the internet with content like never

before it's like everyone's suddenly got

the same megaphone and they're all just

shouting over each other so if you want

to stand out you'll have to yell even

louder than your competition and the

third way that AI is killing SEO is it

is actively destroying your ability to

get backlinks if you don't know

backlinks are those links from other

websites to yours and they're really

important for getting your site ranked

on Google just like AI is making it way

too easy for everyone to you know write

articles for their own blogs the same is

true for writing articles to put on

other people's blogs which is a really

common way to get backlinks in the past

you can just ask a Blog you know hey can

I write something for you and exchange

for the content they would put a link

back to your website in the author bio

and a lot of blogs would say yes

backlink achieved SEO win for you but

now with so many people using Ai and

trying to do the same thing it's

incredibly hard to get anyone to even

respond to you let alone agree to it

you're going to waste more time trying

to find one backlink opportunity than it

would take to write 20 posts so even

though backlinks are still needed to

rank high in Google getting them is a

lot harder than it used to be now I am

not here to talk about AI I actually

think it's an amazing tool that no

business can afford to ignore but it's

had lots of unintended SEO consequences

that we really have to pay attention to

so what's the new way wave of SEO going

to look like not just in

2024 but well into the future now a lot

of people are going to be shocked by

what I'm going to say next and some of

them may even be scared off by it and

that's the exact reason why those of you

who lean into this are going to see such

huge results you're willing to do what

others aren't so this pivot is simple

stop trying to be found on Google and go

for the next biggest search engine

instead

I'm talking about YouTube yep YouTube is

the second largest search engine on the

planet but it's so much more than that

remember my problem I had with sales

that was because SEO is great for

marketing but YouTube is marketing and

sales rolled into one in other words

YouTube fixed my problem once I dipped

my toes into YouTube I started having

two very different types of sales calls

the ones with prospects who found me

through Google we already know how those

went and the ones who found me through

YouTube now to say these calls were

easier was an understatement they were

more relaxed they took me much more

seriously and most were pretty much

pre-sold on me before the call even

started in other words video accelerates

the no like and Trust Factor like

nothing else on the planet to the point

where eventually As I Grew on YouTube

people would literally just pay for my

services right on my website with

without me having to talk to them at all

up front and it's not just me think

media did a study where they found that

42% of people said they would choose to

work with someone on YouTube over

someone who wasn't now I know you're

thinking SEO is familiar and feels safe

and YouTube feels like a completely

different ball game well here are five

unignorable reasons why ranking your

business on YouTube is 10 times as good

as ranking on Google first up people

want to watch videos made by real humans

with genuine personalities and

experiences and as much as we're talking

about AI it isn't shaking up video

search like it is over on Google Now

sure AI companies are really trying to

create lifelike videos but they're not

there yet not even close plus YouTube

plans to make it clear when a video is

AI generated it's going to require a

special label for that you know it's way

easier to pass off an article as human

written than it is to been someone in AI

video is a real person and here's the

thing even if YouTube gets flooded with

AI videos our preference for real human

connection isn't going to change people

naturally gravitate toward authenticity

so by keeping your videos genuine you'll

engage your audience much more

effectively and you're always going to

outperform AI generated content next

video search lets you double dip so we

already know that YouTube is number two

behind Google and search search but if

you create video over written content

you get the chance to obviously rank in

YouTube right but Google shows video

results in searches over there too

that's because Google owns YouTube and

they know that people generally prefer

videos over written content and it only

makes sense to give the people what they

want in fact 95% of people say that they

would rather watch a video on a topic

over reading about it not to mention the

fact that video platforms like YouTube

and even Tik Tok are quickly becoming

even more popular than Google for

younger Searchers and if Facebook and

Instagram taught us anything whatever's

popular now with the youngs is going to

trickle down and become popular with the

older Generations soon enough next just

imagine every video you create as a

dedicated salesperson for your business

that you pay just one time and it keeps

showing up attracting new clients day

after day year after year unlike a blog

post that might get buried under newer

cont content on Google your YouTube

videos have a much longer shelf life

they're like Evergreen Pathways

funneling potential clients deeper and

deeper into your business how think

about it when someone watches one of

your videos YouTube's recommendation

engine helps them effortlessly flow from

one video to the next that creates a

powerful binge session accelerating the

no like and Trust cycle and that makes

them much more likely to convert into

clients now compare that to Google

search where there's no built-in way to

bring Searchers back to your specific

content the next reason to move to

YouTube is SEO becomes a lot less

complicated in traditional website SEO

you're dealing with a lot managing

content clusters getting your keyword

density just right writing metadata and

making sure that your content is a

certain length not to mention chasing

back links which is a huge time suck

that you can't really even control you

know you're just at the mercy of other

people either saying yes or more likely

no but YouTube simplifies all of that

when it comes to YouTube SEO all you

really have to worry about is making

good videos and including your keyword

phrase in the title and a couple of

times in the description that's it you

don't have to stress over getting other

sites to link back to yours that

literally isn't a thing with YouTube

videos and with YouTube search is just

the beginning you know once your videos

break through and YouTube start showing

them to people on their homepage just

because they know they're the Right

audience for it that's when you grow

even faster the next reason is most of

your competitors even those who are

beating you right now in traditional SEO

aren't going to switch over to YouTube

it's a whole different ball game and it

scares them this is where you can leap

ahead so think about it YouTube is an

incredibly powerful opportunity but it's

way less tapped by most businesses

especially in service Industries you

know if your competitors are shying away

from creating video content that opens

up a massive opportunity for you by

embracing YouTube you can gain a

significant Edge it's not just about

being found it's about being seen and

heard building a stronger connection

with your audience so by doing what your

competition won't you're not just

catching up you're positioning yourself

to overtake them but not every video is

a winner just CU you made it there are a

few things you need to nail if you want

to track the biggest possible audience

of people that you'd love to work with

that's why in this video I'll show you

the secret hack to make sure that your

videos are finding that audience and

working their hardest so you can just

make them send them out into YouTube and

reap the benefits for years to come so

click here and I'll show you exactly

what you need to get right