TUGAS P5 TENTANG UMKM ( MEWAWANCARAI PENGUSAHA )

Summary

In this interview, the speaker, Suoso, discusses his journey of starting a culinary business, specifically a bakso (meatball) restaurant, after being laid off from his job. He shares his motivation for entering the food industry, choosing a strategic location near his home, and focusing on delivering quality bakso with specialties like jumbo meatballs. Suoso reveals that his business aims to provide for his family, with a monthly revenue of 10-15 million IDR and a daily turnover of 3 million IDR. He also explains that his unique selling point lies in using high-quality meat and offering diverse bakso variations.

Takeaways

• 😀 The speaker's name is Suoso, and he owns a business with a guarantee number of 28. He is married with one child.
• 😀 Suoso started his business in May 2012 after being laid off from his previous job at a factory.
• 😀 He was motivated to start a business because of the difficulties he faced after losing his job, especially as he was getting older.
• 😀 Suoso chose the current location for his business because it was strategic and close to his home.
• 😀 The target market for his business includes a wide range of customers, from children to adults of all ages, as his product (bakso) appeals to everyone.
• 😀 His business currently has only one location but is operating successfully.
• 😀 The business generates an estimated profit of 10-15 million IDR per month.
• 😀 On average, his business generates around 3 million IDR in daily revenue, selling between 100 and 200 bowls of bakso per day.
• 😀 The business operates daily from 10 AM to 10 PM, with customers enjoying his product throughout the day.
• 😀 The key product differentiation for Suoso’s bakso is its unique offerings, such as bakso mercon, bakso telur, and the best-selling bakso jumbo, which features large meatballs made with high-quality meat.

Q & A

What motivated you to start your business in the culinary industry?

I was motivated by the desire to provide a better life for my family, especially my children and wife. After losing my job, I wanted to create a stable source of income and ensure my family's well-being.

What was the starting point for your business?

I started this business in 2012 when I bought it on May 1st. Before that, I had lost my job, and I saw this as an opportunity to begin something new.

Why did you choose to open a Bakso restaurant specifically?

I chose to open a Bakso restaurant because I had experience in the food industry. My family members were already involved in making Bakso, so it was easier for me to learn and get started.

What makes your Bakso different from other Bakso businesses?

Our Bakso stands out because we offer special variants like Bakso Mercon, Bakso Telur, and Bakso Jumbo. The Bakso Jumbo, which is larger and 'blooms' when served, is our bestseller.

What is the location of your business, and why did you choose this specific area?

Our business is located in a strategic area, close to my home. This made it easier to manage and reach more customers.

Who is your target market for this business?

Our target market includes people of all ages, from children to adults. Bakso is a popular dish among various age groups, making it a versatile culinary choice.

How many branches does your business currently have?

Currently, we only have one branch.

What is the average monthly profit for your business?

Our monthly profit ranges between 10 to 15 million IDR.

What is the average daily turnover for your Bakso restaurant?

Our daily turnover is approximately 3 million IDR.

How many bowls of Bakso do you typically sell in a day?

On average, we sell between 100 to 200 bowls of Bakso daily.