A day in Life of SEO Specialist | RevoU

Summary

In this video, Yogi Wardhana, a specialist at Vibicloud, shares insights into the daily activities of a SEO specialist. The day starts with monitoring tools like Google Analytics and Search Console to track traffic, ranking, and backlinks. Tasks include keyword research, competitor analysis, and coordinating with web developers and content writers. The focus is on high-impact, high-priority technical tasks and content optimization. Yogi emphasizes the dynamic nature of SEO work and the continuous learning involved to stay updated with industry trends.

Takeaways

• 😀 The speaker introduces themselves as a blogger, traveler, and a specialist in a digital agency.
• 📅 Their daily activities vary greatly, but they typically start by checking emails and preparing for meetings or tests.
• 👜 They then review their bag to see what tasks they will carry out for the day.
• 🔍 Routinely, they check Google Analytics and Google Search Console to monitor website performance.
• 🛍️ If the performance metrics are good, they have a more relaxed day and continue with other tasks.
• 🤝 After lunch, they often have meetings with clients to discuss strategy and optimization.
• 📝 They also coordinate with content writers to check on the progress of work and optimize website content.
• 📚 In the evening, they dedicate time to learning by reading articles, visiting forums, and watching YouTube tutorials.
• 🚀 The speaker emphasizes the dynamic nature of their job and the importance of technical tasks.
• 🛠️ They monitor various matrices such as traffic and backlink development using tools like Google Analytics and Search Console.
• 📋 They prioritize tasks based on impact and urgency, and collaborate with web developers or programmers to address technical issues.
• 📖 Content creation is a significant part of their role, involving coordination with internal and external writers and the publication of articles on websites.
• 📊 They also create reports and check for updates or brainstorm ideas for future content.

Q & A

What are the typical day-to-day activities of a digital agency specialist?

A digital agency specialist's day-to-day activities can vary greatly. They usually start by checking emails, looking for meetings or tests, and then proceed to check their bag for any necessary items. Regularly, they will check Google Analytics, Google Search Console, and Google Maps dashboards. They may also have meetings with clients and coordinate with content writers to optimize website content.

What does a specialist in a digital agency do after lunch break?

After the lunch break, a digital agency specialist typically works on developing strategies for optimization, handles meetings with clients, and ensures the tasks are executed as planned.

How does the specialist utilize their afternoon time?

In the afternoon, the specialist coordinates with the content writing team to check the progress of ongoing projects and discusses ways to optimize the client's website content.

What is the role of a content writer in the context of a digital agency specialist's work?

The content writer works closely with the digital agency specialist to create and optimize content for the client's website. They are responsible for producing articles and ensuring that the content is published and reported on.

What does the specialist do to end their day?

At the end of the day, the specialist usually engages in self-study, reading articles, participating in forums, and watching tutorials on platforms like YouTube to continuously learn and improve their skills.

What tools does a digital agency specialist use to monitor website performance?

A digital agency specialist uses tools such as Google Analytics, Google Search Console, and possibly other analytics platforms to monitor website traffic, rankings, and backlinks.

How does the specialist approach technical tasks in their work?

The specialist starts by monitoring the website's technical aspects using tools and then creates a list of tasks, prioritizing them based on their impact and the work required. They may also need to coordinate with web developers or programmers to address any technical issues.

What is the importance of keyword research and competitor analysis in the specialist's role?

Keyword research and competitor analysis are crucial for understanding the market and optimizing the client's website effectively. They help in identifying what users are searching for and how competitors are performing.

How does the specialist ensure that the content on the client's website is optimized?

The specialist coordinates with content writers to create and implement optimized content. They also make sure that the content is published on the website and track its performance through reporting.

What does the specialist do to stay updated with the latest trends and developments in digital marketing?

The specialist spends time in the evening learning by reading articles, participating in forums, and watching tutorials on platforms like YouTube to stay updated with the latest trends and developments in digital marketing.

What is the role of brainstorming in the specialist's daily routine?

Brainstorming plays a role in generating new ideas for content and strategies. If there is time in the afternoon, the specialist may engage in brainstorming sessions to come up with innovative approaches for their projects.