Build on One Platform or Build on Multiple?
Summary
TLDRIn this episode of the Leg and Cash Podcast, the hosts discuss key marketing strategies including the shift between paid and organic traffic, expanding to other platforms, and revitalizing old offers. They debate the use of social media for business versus personal connections and emphasize the importance of novelty in marketing. They also share insights on maintaining authenticity and effectively managing assistants to boost productivity. The podcast highlights practical examples and real-world applications to illustrate these points, offering valuable tips for entrepreneurs and marketers.
Takeaways
- 🚦 The importance of balancing pay traffic and organic growth, and knowing when to switch between them based on the business's main goals.
- 📈 Identifying the right revenue level to expand to other platforms, which is crucial for scaling a business effectively.
- 🔄 Strategies to revive a previously successful offer and make it appealing again to sustain sales momentum.
- 🤔 A discussion on the purpose of social media use for business, highlighting the difference between personal use and professional monetization.
- 🙅♂️ Disagreeing with the notion that social media should be solely for making friends and not for business, arguing that it's a missed opportunity.
- 🎯 The realization that not giving away everything for free can be more beneficial, as it adds value to paid services and creates an emotional connection with the audience.
- 📊 Emphasizing the significance of treating clients better than prospects, and the strategy of offering exclusive content to those who invest in the business.
- 🗣️ The value of conversational skills over scripted templates in direct messaging and sales, as it builds rapport and trust more authentically.
- 🌐 Thoughts on the effectiveness of different social media platforms for business, and the idea that each platform can be uniquely beneficial depending on the offer and audience.
- 📈 The concept that everyone has an 'interesting' aspect to their business that can captivate a specific audience, and the encouragement to share personal work and processes.
Q & A
What are the three main topics discussed in the 'Leg and Cash Podcast'?
-The three main topics discussed are: 1) Pay traffic versus organic growth and when to switch, 2) Knowing when to expand to other platforms based on performance, and 3) Reviving an offer that used to perform well but is now dying.
What is the disagreement with the idea that social media should not be solely used for monetization?
-The disagreement stems from the belief that if you're not using social media for business, it's probably not the best fit, especially for creators. The argument is that social media can be a powerful tool for business growth and making connections, rather than just for socializing or making friends.
What is the stance on giving away free content and how has it changed?
-Initially, the belief was that giving away the sauce for free could lead people to pay for the service. However, this stance has changed to not giving everything away for free and keeping the good stuff behind closed doors, as giving away too much can devalue the paid content and services.
How does the podcast view the use of scripts in direct messages for sales?
-The podcast suggests that scripts can be saturated and less effective. Instead, they advocate for conversational skills and social awareness, which can lead to more genuine and effective interactions with potential clients.
What is the importance of treating clients better than prospects according to the podcast?
-Treating clients better is seen as a way to provide value and build a strong relationship. It's believed that by offering more to those who have already invested in your services, you can create a more loyal and satisfied customer base.
What is the view on the use of free content to outperform competitors?
-The podcast suggests that you can make your free content better than other people's paid content, but it's important to not give away everything. The idea is to provide enough value in your free content that it surpasses the surface-level information provided by competitors.
What is the advice on dealing with negative feedback or a negative perception on social media?
-The advice given is to mute or block those who are causing stress or negative feelings. It's emphasized that a small, loud group does not represent the entire market, and it's important not to let them dictate your perception of your business or services.
What is the recommended approach to working with an assistant?
-The recommended approach includes gradual delegation, setting clear rules for the assistant, and treating the relationship as a partnership where both parties work together to improve processes and outcomes.
What is the significance of 'novelty' in selling offers according to the podcast?
-Novelty is described as a crucial factor in selling offers because people are attracted to new things. The podcast suggests changing 5% of the offer each time it's promoted to maintain the element of novelty and keep the offer exciting for potential customers.
How can businesses effectively use the concept of 'reason why marketing' to boost sales?
-Businesses can use 'reason why marketing' by providing a reason for customers to act now, such as limited-time offers, bonuses, or tying the offer to a current event or holiday. This creates a sense of urgency and makes the offer more appealing.
Outlines
🎙️ Podcast Introduction and Social Media Marketing Strategies
The podcast begins with an introduction to the three main topics to be discussed: the decision between paying for traffic or relying on organic growth, determining when to expand to other platforms after success on one, and reviving dying offers to regain sales momentum. The conversation then shifts to a recent tweet about the issue of 'boring hustle accounts' on social media, with the hosts sharing their perspectives on the importance of authenticity and human connection in social media marketing. They argue that while monetization is important, it should not come at the expense of genuine engagement with the audience.
🤔 The Debate on Social Media's Purpose for Business
The hosts engage in a debate about the primary purpose of social media for business owners. They discuss the idea that social media should be used for business rather than just for making friends or socializing. One host argues that social media should be treated as a business tool, while the other suggests that there is value in using social media for genuine connection and community building. They also touch on the topic of giving away free content versus keeping some value behind a paywall, ultimately agreeing that some information should be reserved for paying clients.
📈 The Importance of Content and Offer Clarity in Marketing
The conversation moves to the effectiveness of content and the importance of clarity in offers. The hosts share their views on the performance of different types of content, with a focus on the emotional impact and the value of storytelling. They discuss the idea of 'giving away the what, not the how,' suggesting that while some information can be freely shared, the strategies behind the content should be reserved for paying clients. The hosts also emphasize the importance of treating clients better than prospects and the value of building rapport in sales interactions.
🚀 Scaling Business Beyond Social Media
The discussion shifts to strategies for scaling a business beyond social media platforms. The hosts talk about the importance of having an interesting offer, lifestyle, or brand before investing in paid advertising. They suggest that organic growth can be a good litmus test for the potential success of a business or offer. The conversation also includes personal anecdotes and examples of successful businesses that have leveraged social media for growth.
💡 Embracing Niche Markets and the Power of Novelty
The hosts explore the concept of finding success in niche markets and the importance of novelty in marketing. They share examples of unlikely successful businesses and emphasize the value of being interesting to a specific demographic. The conversation highlights the idea that even small, niche markets can be lucrative and that businesses should focus on being the best in their niche rather than trying to appeal to everyone.
🧘 Mental Shifts and Practical Strategies for Success
The conversation delves into the mental and practical shifts that can lead to success in business. One host shares a personal story of overcoming anxiety around the consistency of success, while the other discusses the importance of clear and attainable offers. They talk about the need for self-reliance and the ability to adapt, as well as the practical steps to make offers more appealing and understandable to potential customers.
🛠️ Working with Assistants and Expanding Business Platforms
The hosts share their experiences with working with assistants and the process of expanding into new business platforms. They discuss the gradual nature of delegation and the importance of setting clear expectations. The conversation also covers the decision-making process around when and how to expand a business onto new platforms, with a focus on validating offers privately before promoting them publicly.
📊 Prioritizing Email Marketing and Building Business Moats
The discussion centers on the importance of email marketing and the strategy of building a business 'moat' through multiple platforms. The hosts share their views on the hierarchy of platforms, with email being the top priority, followed by social media and other channels. They talk about the need to validate offers on one channel before expanding and the value of having a main platform that accounts for the majority of sales.
🍕 The Pizza Analogy for Marketing Offers and Novelty
The hosts introduce the 'pizza analogy' for marketing offers, emphasizing the importance of novelty in making offers appealing. They suggest that offers should remain consistent but be refreshed with a small change to create the perception of something new. The conversation includes examples of how to apply this strategy, such as tying offers to current events or seasonal occasions, and the importance of creating a sense of urgency and excitement around offers.
🎉 Leveraging Seasonal Events and Customer Engagement
The final paragraph discusses the power of seasonal events and customer engagement in marketing. The hosts share examples of how businesses can capitalize on holidays and special occasions to create a 'reason why' for customers to engage with their offers. They also talk about the importance of creating a cult-like following and the value of customer appreciation, as demonstrated by direct messages from listeners.
Mindmap
Keywords
💡Social Media Marketing
💡Organic Growth
💡Paid Traffic
💡Platform Expansion
💡Revenue Level
💡Offer Repurposing
💡Novelty
💡Moral High Ground
💡Authenticity
💡Brand Building
Highlights
Discussion on whether to pay for traffic or rely on organic growth and the decision points for switching.
Strategies for expanding to new platforms based on current platform success and revenue levels.
Revitalizing an offer that has lost momentum by making it appear new to boost sales.
Debate on the purpose of social media for business, with a focus on authenticity and avoiding solely monetization-focused profiles.
The importance of treating clients better than prospects and the benefits of providing exclusive content to paying customers.
The debate over giving away free content versus keeping some strategies exclusive to paid services.
The effectiveness of using direct messages (DMs) for sales and the importance of conversational skills over scripted approaches.
The value of social proof and building rapport in sales, with tips on personalizing interactions.
The concept of 'interesting' in marketing and how to identify and present your unique selling points.
The importance of recognizing the value of your own work and not underestimating what others may find interesting.
Strategies for dealing with negative feedback and maintaining a positive outlook in business.
The use of geo-targeting software to block or redirect website visitors based on location.
Tips on working effectively with an assistant, including the importance of gradual delegation and clear communication.
The concept of repurposing content across different platforms and the strategy behind expanding to new channels.
The pizza analogy for offers, emphasizing the importance of changing 5% of the offer to maintain novelty and interest.
The impact of current events and seasonal changes on offer promotion and the strategy of 'reason why marketing'.
The role of advertising in business growth, with examples from successful companies like Starbucks.
Transcripts
welcome to the leg and cash podcast boys
today we cover three main things one is
pay traffic or organic what is the main
one and when should you switch second
one is you're doing well on one platform
how do you know when to go to other
platform and in what Revenue level we
have gone and we actually recommend you
go and the third one is if you have an
offer that you've been pushing but it's
kind of dying but it used to do well how
do you bring that back and make that
same offer look new every time so you
can get the sales you got in month one
next month see
s all right what's the tweet all right
so I just saw this tweet literally
posted 20 minutes ago from nft God well
friends with good guy but I disagree
with his feet he said the biggest issue
with X right now is the insane
increasing increase in these boring
hustle accounts agree accounts built
with the sole purpose of monetization
and shoving offers down your throat
perfectly optimized bio perfectly
optimized profile picture there's
nothing wrong with turning your X
account into a business but if your sole
purpose on the app is to turn your
audience into a marketing photo you're
wrong this is social media if your
profile yells I'm here to sell you
something nobody will follow you nobody
will care be human make friends and
share your unoptimized thoughts what are
your thoughts on that I think it's
really good marketing for him it's cuz
you're taking the morals the the moral
High ground it's equivalent of you see
this a lot like when people complain and
like they're they're having an argument
but it's like no but like what does the
law say what is the good thing to say
when I used to come back from playing
soccer late at night in my neighborhood
uh my Mom hated it and I would come in
late and I'd be like but Mom it's just
like five or 10 minutes late like it's
okay she'd be like she'd pull out the
moral frame on should go with or the
moral High Ground on me she go take it
do you think a child of God disobeys his
parents like I guess guess I guess not
BL I guess you win the argument right so
this is kind of like that it's using the
moral High Ground as in my main goal is
not making money everyone's goal is
making money but I think it's good
marketing for him I disagree with the
take but I guess there's an intent
behind it which is quite smart what do
you think yeah well I've slowly become
more into this mind that why are you
using social media if it's not to for
business right what for if you think of
social media outside of using it for
business it's all almost primarily
negative it's like it ruins your
dopamine you're comparing yourself to
others you're wasting time not getting
sunlight like 90% of social media is
kind of not good unless you're using it
for business so that's kind of how I
started to see it I understand like
making friends and stuff because I've
made friends on social media hello this
podcast right but I was using it for
business already and that was kind of a
side effect right so I don't agree
because I don't think you should be
using social media to make friends all
day like go outside and make friends
right go travel go do stuff and make
friends if you're just on social media
to make friends and
socialize I feel like there's better
ways to accomplish that so if you're not
using social media for business it's
probably not the best fit especially if
you're listening to this podcast like
you know what I mean so I disagree I
think it's a little disingenuous yeah
you know it's like the people are like I
I'm just here to make friends I'm just
here to help I'm just here to add value
to me that speaks a bigger red flag than
I'm here to sell you something because
it's disingenuous I don't personally I
don't believe somebody can be here just
to make friends add value and and and
help and I really don't like it what I
see in people's profiles like automatic
red flag yeah for me I'd rather you you
just sell me something is any think of
every big influencer ever are any of
them on social media to make friends
think Mr Beast is like I'm going to make
a YouTube video to find friends
today no right so I I I don't think
anyone's ever never really grown that
way ever name one name one person whose
sole purpose was to grow and make
friends now their purpose was to grow
and either entertain educate sell
something right but it's a business if
you if you want to be an Entertainer
it's a business so I don't I don't think
any Creator should be on there to make
friends if you are a consumer sure not a
Creator yeah I don't I don't understand
it we can make this spot about takes we
disagree we could we could do that we
like stuff we disagree on I want to say
something I changed my mind on if you
give away the sauce for free people will
pay you to cook it for them I was wrong
I do not think that is a good take
anymore because when was the last time
you got a ton of P from people it's like
this is enough for you to do the thing
and be like let me just pay him instead
of like doing the thing he just gave me
the entire Playbook Eddie covered this
on the spot he gave away two emails one
which was really emotional and showing a
case study and another one which he gave
the entire guide on how he runs his
business the emotional one that was a
couple hundred words completely
outperformed like the other one got no
responses this one got like seven
clients or something so that is one take
I had that I now really disagree with
don't give everything away for free keep
the good stuff inside you make people
emotional with your content and then you
give them the value behind closed doors
that is my opinion yeah I've I've
adopted the same opinion I've tried to
give stuff away for free lately in my
case studies I've tried bolstering them
a little bit and adding stuff when I've
realized that it doesn't change in
performance the only only people that
benefited from that are probably people
that are trying to copy me or people
that AR really fit for my offer anyway I
try to do it out of the kindness of my
heart and you know as I've been in the
game longer I've gotten further and
further up the knowledge ladder so I
feel like I can give away a little bit
more from the bottom stuff that I
figured out a while ago but yeah I just
I find it tough to give away strategies
I had a a sales call two days ago and
long story short he wasn't a fit for my
offer but uh I wanted to give him help
anyway I was asking for all his numbers
his his show rate his follower
conversion everything how many calls
you're booking and I was trying to give
them pointers but I I really couldn't
leak everything because I'm just like
it's my I'd be doing diservice by the
people who do pay me by giving it away
for free do you feel that way like you
feel like if you just start giving
everything away for free what will the
people inside think yeah I don't know I
just don't like it I like to actually
flip that Dynamic I feel like people
treat Pro better than they treat clients
and I think that's wrong yeah I think
you should treat clients way better than
you treat prospects so a practical way
of the way I'm doing this is as you join
the uh the community you have the portal
with a bunch of trainings and now I
don't sell separate trainings to other
people I say I'm going to run this
training for my community the example is
I Rite a training how to grow and
monetize your account if you want to buy
a day pass you can and the interesting
thing about this and how it kind of got
some people interested in the community
instead of just buying the day pass
which was 100 bucks just for that one
class that it did life was along the
document I used to tell people by the
way if you want more information on this
go to the portal which by the way day
pass people don't have access to if you
want more access on this go to the slack
channel on this that they pass people
don't have access to so I just think
that you should treat clients way better
I don't believe in equal treatment treat
people give you money better you know
what I also think there's something to
be said the saying you can make your
free stuff better than other people's
page I think you can actually accomplish
that without giving away everything all
your secrets as well like if I think of
Alex shos right he kind of coined this
term and made it popular and his free
stuff is better than most people's paid
stuff but he's still only giving away
like 1% of what they actually do for
companies right like acquisition. comom
is huge on recruiting right they Place
crazy Talent they have Sops they have
tons of stuff that they're placing into
your business to grow it they're not
giving that away for free all they're
giving away for free is surface level
knowledge for them but if your surface
level knowledge is so much higher than
everyone else's Peak knowledge you can
give away stuff that's free better than
everybody else's PID so kind of how I
was just saying I could put more in my
case studies now which is my bottom of
my totem poll information because the
top of the totem pole is so much further
now so if you just know more you can
still have free stuff better than
people's paid stuff while I'm still not
giving away nearly anything close to
what you're giving away for your for
your paid clients so I think there's
something to be said for that yeah how I
look at it how I look at it is you give
you give away the the what not the how
so if you wanted to look at it in
practical ways a good way to book calls
fast is just DM people who engage with
your stuff you give away the what but I
sent out a video on the actual scripts
that we use I regret posting that video
because then everybody started using the
same scripts and I hated it and it got
like really common and it got me zero
clients right so I give away the what
use DMS for that but I'm not going to
give away the the scripts because then
one is not fair for people actually gave
me money for that script and two is I'm
actually not giving you a reason to work
with me because I gave you the thing
yeah like that's not the point of
running a business I'm not running a TR
here yeah one way of how to mitigate
like the need for scripts is just using
scripts not templates but guides so
something that you and you already
posted the video so I probably say this
but something that you taught me was
like the five things like the the the
Gap and the offer and the the need for
information right stuff like that using
that as guard rails for a conversation
but if you just are always being a human
it's more the the actual DM setting
skill is more of a a conversation skill
and a trait that you learn and it's kind
of like socializing more than scripting
just because like you said scripts are
so saturated in general even with with
or without that video you posted
everyone's using the same scripts
already so I don't it doesn't really
matter to me I think if you have the
conversational skills that get better
and better your DM sending get better
but I think what's important is having
those guard rails and knowing how to
identify where you're at in the
conversation like if somebody's
answering the second question you're
like sure book call here the link who do
you lean in for the kiss after the first
drink you know what I mean so it's like
that so I think knowing how to identify
where you're at in a conversation is
like almost social awareness and I and I
I know I've been training Setters like a
lot the last month we onboarded five
Setters in two weeks and I was just
trying to teach them like you literally
just have to be a human like going to a
bar and one of the one of the guys I
hired is like well I actually just
became a legal drinking AG so I never
been to a bar I was like all right try
to imagine
it you know how I got my Setter back in
the day he he was my friend from from uh
college and one day we're having we're
having dinner it's like yo like look at
these girls I'm talking to them T right
so he'd showed me his Tinder the
smoothest operator I've ever seen on
Tinder bro that guy just got he just
closed everyone I'm like can you do that
but for business in my account yeah it's
like sure how does it work right like
it's a lot of social awareness that is
true which you'd be surprised a lot of
people are actually quite socially
competent it's different than being an
introvert it's actually just not knowing
how to react to social interactions yeah
it's like rare like every time I I I
love this I don't know if I invented
Discord but I say it to me often it's
just because someone's an entrepreneur
that doesn't mean they're not [ __ ]
so a lot of people are like that and
very the few people that are not you
think it's common it's totally not and
those people don't need the scripts they
just kind of you tell them kind of how
to navigate the combo they know to it
yeah well I think 95% of the comp of the
competition just doesn't have that
social awareness like you often hear
this thing where it's like build rapport
and what does build rapport mean to
someone who has social awareness and
social skills and someone who's just
trying to learn some scripts and learn
how to make money well you'll see like
uh for example and let's give some
practicals an an amateur an amateur
salesperson or DM Setter will build
rapport they'll go in their profile be
like wow amazing work with like say cash
like shut up right and then someone that
actually knows how to build rapport will
look for something that they can
specifically relate to right they'll go
to JK's profile and they'll either maybe
they relate with volleyball maybe they
relate with the anime maybe they relate
with the Guatemala maybe they're
Guatemala like oh I'm from gu what we
got like oh I played volleyball like
were you a lamero or something like that
right you see how that's much better at
building report cuz you're like oh I
haven't heard that in a while I actually
answered the only cold email I ever
answered was the script uh or the
subject line was and because nobody
really knows about this nobody really
knows this about me on social media
because I don't post about it anymore
unless you do digging and they said uh
Arsenal record broken or something like
that I'm a diard Arsenal fan I don't
tweet it that much he put that in the
cold email hline I'm like whoa Arsenal I
don't get any Arsenal emails and and I
ended up responding and letting them
send me the the the loom pitch and I
ended up not doing it but you get my
point is 99% yeah 99% of people don't
know how to actually build report and I
think that's a big takeaway for for
setting yeah that's a good one yeah um
when you posted the toi GIF was that
were were you like baiting me like damn
it's toi no I think it's just a first
one you saw because I've been posting uh
I've been posting like anime gu one yeah
yeah I just post whatever I'm watching
at the time all right good to toi is
it's it's a it's an anime we're watching
if you're new to the Pod yeah but if you
want to see how we geek out about anime
the last 15 minutes of the last part we
only talked about anime it was great
best part ever but uh I want to keep
going on this train takes that you
disagree with on the Consulting coaching
marketing world you have a few or should
I go I could start I think actually I
saw this tweet from from Jeremy Moser
today and it was like 99% of people
won't succeed with IG shoutouts because
they're already not interesting they
already don't have a lifestyle anyone
wants and they already don't have
information that people don't need and I
think there was there was this time
where people were very against paid
Outreach and I mean paid traffic on on
Twitter and I think Twitter is just and
I saw actually your partner Ryan Booth
tweet this he was like I shout outs are
okay Facebook shares are okay everything
else is okay what's the problem with
retweets every every was like hm and I
think it comes it's like an infant
platform to be fair it's like a much old
much younger than the rest of these
platforms but the point I want to make
here is that if you don't have an
interesting offer an interesting
lifestyle an interesting background
interesting things to say there's no
amount of paid ads that are going to
help you if you can't succeed
organically so I think that's an
important note because I think some
people try to do you can start with PID
and go straight to PID that's true but
if you don't have a good offer a good
lifestyle a good brand or anything like
that it won't work and I think organic
is a good litness test for people to see
if that kind of thing is going to work
oh what you said you said the word
interesting like to delve on that you
know very few people think of themselves
as interesting even though they are so
we've all had this kind of experience
where we tell a story and the thing that
we find most interesting about the story
is not the one that the audience think
is the most interesting about the story
sometimes right so they'll they'll harp
on small details that we didn't even
seem relevant right so often I find that
that happens with content we
overestimate what people will find
interesting we think we need big case
studies big eventss when in reality it's
the small things that people like they
want to know how you set up your loom
and zap your automations and they want
to know how you come up with hooks this
is why I think we covered this a few
times but my most popular YouTube video
it's a loom video of me kidnapped like
it looks like a k that bro like I'm in
the middle of a dark room shitty
lighting people like me doing like my
Loom stuff it's because we overestimate
what people will find interesting it's
just it can be as simple as just hit and
record on what you're already doing I
covered this in the last one too but I
went on a coaching call and only one guy
showed up and we're like okay Robert do
you have any questions for me or do you
want me to just share my screen and work
like bro I show your screen I'm like I
just worked very productive hour and at
the end he's like this was great thank
you so much like I really enjoy this
coaching call I'm like great I was going
to do this anyway but I'm like glad you
enjoyed this we overestimate what people
find interesting so everybody's got I
don't want to say everybody because
there are losers exist and you should
avoid them but if you listen to the Li
and cash podcast you're a winner so
believe in yourself and just share your
work I also think and this is when I
when I'm betting clients to to bring
into the bird house like I don't look at
if a bread is interesting to me I just
think can it be interesting to somebody
so I think part of it is knowing if
you're interesting to somebody or if
there's some demographic that you can be
interesting to right I wouldn't find I
think you mentioned him a while ago I
wouldn't find that stylist coach in
interesting personal would I still take
them as a client maybe because I have to
see are they interested by it's anybody
interested is there a market for it and
I think one way you can look at that is
like looking at competitors doing like
competitor analysis you showed me
recently it was like you had a coaching
call and basically the person had this
offer that was abysmal it was terrible
they had no one who could they who was
going to buy this nobody and I'm like
that's what I do essentially as as my
for my agency I look at somebody's offer
and I'm like is anybody going to by this
if it's really bad I'll just cancel the
call off my account if it's really bad
like someone will be in there and be
like I help digital businesses get
digitals like all
right but if it's if it has if it has uh
legs like anything potential it'll take
the call and then if it's really if I'm
like I could do something with this I'll
make an offer so it kind of goes through
those three phases but I saw you did
that and I think that's important
because you don't have to be Amazon to
be successful you could just be
interesting to some people in charge to
write them out and make six or seven
figures that's just my uh my take on
that right there's it's it's like a
chain like you're a link on the Chain
there's people ahead of you and behind
you so the job is not you feel like
you're irrelevant or the last link of
the chain because you're only looking
forward but there's people who have
achieved less things than you that would
love to be in the position you're in Wiz
of vom had a great tweet uh remember
that a year ago you were praying for the
things you have today so talk to the
people from a year ago you know what I'm
like notoriously bad at over and over
I've been like failing at this This
Record is seeing opportunities in niches
bro like I covered this in the Dan Co
pod I always told Dan Co not to get on
YouTube because it wasn't his thing he
imagined that [ __ ] horrible tick uh
Devin dude this guy's making like I
don't know if I want to disclose but
he's making good money he's selling 5K
quit porn coaching people pay him five
Grands for three months of quit porn
coaching and that was wild to me like I
actually I did totally tell him uh bro
like why don't you just do copyrighting
or something like quit foreign coaching
but just turn off your screen bro like
that's it but he's making good money
there's another one uh that joined the
program bro did you know that there's a
huge uh community on Twitter of Math
teachers no and people coach Math
teachers on how to Co on how to teach
math better and they make really good
money if you would have told me that was
a thing I would have just told you [ __ ]
that like that's not a thing but people
are making really good m with it we
we're surprised by what makes money that
is f yeah and that and that's part of it
too is like looking at markets like
that's not that might not be aund
million market like for me that would
have be that probably would have be a
good offer for my agency because I don't
think I can scale that to a million
dollars but can I make $200,000 a year
300 400 sh probably so I think that's
interesting I I look at this uh there's
another example I think it's Ben Bader
he was teach or he was marketing for
basketball coaches and he was just
helping basketball training tr get
clients I'm like that's a good Market
you can make six figures in it and then
he switched now he's making way more but
it's something I was thinking I actually
wanted to ask you cuz I I remember I
coached Devin with you for a while I
don't know if you could talk about it
but what switched in making him and
maybe in general for coaches because he
was struggling at first to sell and then
he just started going what was the
mental shift or practical switch that he
made that made him succeed I think there
was a mental one and there was a
practical one I start with a mental one
often when we have a win we wins come in
a bit sweet taste it's sweet because we
had a win but we also get a little bit
anxious because we don't know if we're
going to be able to repeat it this is
why sometimes a $100 a month check can
feel better than a 1K check one off
because we know that that's going to
come anyway a big part of was getting
rid of that getting rid of the
bettersweet taste and uh like Emerson
has this great quote which is the bird
rests on the branch calmly not because
they trust the branch but because it
trusts it Wings if the branch breaks it
can fly there was a big part of that
self-reliance knowing that whatever
happens you can handle it and a good
mental shift for that is everybody can
have this look at how far you've come
[ __ ] up the way that you did next up
is not going to be any different so that
was the mental one the Practical one was
not going for an irresistible offer or
going for a clear offer often we create
offers that are like really complex and
we promise something big
but the analogy I have for this is let's
say there's two people selling to the
same person and they're all in a dark
room at the end there's a diamond person
a says there's a diamond right there do
you want to go and find it but it's
scary because it's a dark room you don't
really know what's in there you might
fall whereas person B what it does is
there's a diamond right there grabs his
flashlight turns it on and then you can
see the path often that is what's
missing with the offers is that you're
promising the right thing but you're not
making it clear enough how you're going
to get to that thing so when we frame
the offer as something that's like step
by step this is what you do people were
way more willing to look at it because
it sounded way more attainable we
promised things that are attainable in
our brains but the audience doesn't look
at it that way so it's not just about
giving an outcome but the path to that
outcome and when we changed those two
shifts he started making a lot of money
it's awesome how are you all right when
we get more takes definitely things you
disagree on WE overestimate what people
find interesting I I'll say one I'll say
one because it's um it's something that
I sometimes struggle with and somebody
messaged me today that they struggle
with which is like my DMs got me crazy
it's like people are pitching me people
are asking me for help and I'm just like
I'm done you get like really combative
get really bitter and resentful towards
those people and we've done this
sometimes you and I we've made this
mistake we're like everyone is saying
this and it's probably like 10 dudes
like out of billions of people and it's
not that the our community maybe on X or
whatever you are it's not that they
represent the entire Market they're just
way louder than other people in the
market so that's the only thing here
because they're complaining because
they're on the Doomsday and they're it's
so overfed you feel like it's like that
or because they're so loud and they post
so often you feel like that's the only
things you see where in reality if you
just muted them I posted this today I
got I am I'm I'm happy with this
statistic this is part of this is
directly correlated to my mental health
I have 1,000 957 muted accounts and
2355 blocked accounts and it is
beautiful because I don't see any of
that [ __ ] often we are get get
stressful because we think like
everybody's doing it like this but it's
not that everyone is doing it it's just
that the people doing it are louder so
the answer to it is is if you're feeling
anxious with people you feel like you
know people are like having a bad
perception of you or everybody wants a
piece of you turn off your phone go
outside it's not real and it's not
happening are you so you're averaging
like five to 10 block or mic accounts a
day you don't know me bro you don't know
me I'm different I'm different no but a
lot of them a lot of them came from this
website which is block nt.com it
automatically blocks all New York Times
journalists from again from once it just
it just gets them all so highly highly
recommend it's a good account geot
Target Le also a software we all very
much love at the business geot Target Le
by the way friends is a software that
gives you a certain code now this code
is very special because you can put it
on your website and you can choose that
if somebody's from a certain region they
do not get into your website you can
move them somewhere else so if you just
want to Target certain regions or avoid
certain regions geot Target le.com one
of the greatest pieces of software I use
interesting yeah I was like how do you
block so many
accounts I was like I I have like four
like 400 blocked and I've had Twitter
since 2011 it's like one every week for
my entire existence so yeah BR we're
different around here I okay okay what's
one take you disagree on onless you want
to go into the next one let's go to the
next one okay so assistant working with
an assistant I've had two assistants I
had to fire one and then I have this one
that's actually working great and uh a
few mistakes and something that if you
want to work with an assistant I think
are going to be helpful delegate and
working with an assistant is a muscle we
think that delegating an assistant like
for example imagine there's two light
switches there's two kinds of light
switches there's the on and off right
and there's the one that's kind of
gradual working with an assistant is the
gradual we think that the assistant is
the on andof switch I think I hire that
assistant done my life is better doesn't
work that way it's a gradual thing you
work together that was a mistake and uh
I actually gave my assistant three hor
rules for dealing with me because now I
understand myself better the new
assistant and I think they were they
were quite funny and interesting so
number one the number one priority for
working with an assistant and you guys
are free to steal is the number one
priority in your job is knowing and
doing how can I make JK do nothing so
that's number one and it's awesome like
when they put that into practice
actually really good number two if it's
my fault it's your fault so like they
are kind of babysitting and making sure
like these things are right so that's
the second one and the third one is
assume JK is [ __ ] we're canceled
again we've been canceled ever since
we've been canceled ever since the
underworld podcast yeah we get canceled
like every other every other episode
yeah but uh yeah if you assume these
three things you're going to do great so
that is something I've been working on
with an assistant I'm curious what tasks
do you have your assistant do and what
tests are like you think the best in
terms of like overall happiness and time
back for you yeah my big ones are
updating spreadsheets like I can't I I
don't like updating spreadsheets with
numbers basically updating any analytics
projections kpis anything that's related
to clients and Reporting those numbers I
have that all for my team to do my
assistant because it's just it's a lot I
like to be able to just like pull it up
and look at it and it's just like
updated it's almost like looking at like
a Health Report all the time I like
being able to just like see the health
of people anytime but I don't like
actually having to go and manually do it
cuz that takes weight so like that's the
biggest one other than that just like
little things sending out links when
people if my team needs a link from a
call recording or something like that or
turning a thread into a carousel like
all that is taking care of for me which
is huge for me so that I can focus on
making decisions basically anytime I do
something and I'm like no I just write
it down and then I put it on my list to
make Sops which I have more to make uh
but like that's that's like my thought
process for it so follow question
Carousel you create mostly for X but you
can do carousels in X so how do you
repurpose content for your clients and
how do you think about that because I'm
guessing that's LinkedIn or Instagram
yeah so uh my thought process on this is
that if I focus on X then we can get
positive feedback and and continue to
scale at a faster rate in terms of
knowledge and performance and results
but I do understand that clients have a
need for other platforms sometimes they
want to expand they want to repurpose
things that we write for the copy that
we write into scripts and carousels and
stuff like that so we have a
complimentary Carousel service so we'll
make the carousal for them every week
free of without free of charge without
them asking and automatically uploaded
to the team Google Drive so they get
those um if they need to use them they
can now use those for Instagram LinkedIn
Tik Tok they can read them so they kind
of get everything because especially in
our contract like they own the content
uh so my my thought process is I have
carousels for them and if they need
resources on how to make videos I have
those as well just from paying for
various programs and courses so I have
everything they need to go and do other
platforms but I don't do it for them so
that's kind of it's like my done with
you part how do you know when and if
it's worth it to expand into other
platforms yeah so for other platforms
itust it's a couple things so there's
two kinds of clients there's the client
who is native to X and that's their
first platform so if they're that client
then in my opinion you need to hit 20 to
$30,000 month before you can even think
about going to other platforms because
that's really much that's really your
validation phase granted it also depends
on kind of what your offer size is and
what your what Your Niche is that being
said for like a typical how to make
money offer that is like $30,000 a month
plus just on Twitter is like all right
maybe you can now start to go inside the
platforms because it basically the way
it works is you'll go up to $30,000 a
month plus you'll need to hire a closer
because if you're getting four or five
calls a day you pretty much have no time
to do anything else if you're found or
closing at that point so you hire a
closer they take your time back then you
can now use your that new found time to
go and do video and basically once
you're above then all you're ever
focused on is video that's pretty much
what it looks like for someone who's
native to X the other person is the
person who's already doing other
platforms and they're coming to X as
like an additional platform at that
point they're already doing them so
usually I've never met anyone who's
LinkedIn native so usually it's
Instagram Tik Tok YouTube and then they
want to go to exit and then the last
platform that they ask about is either
email or LinkedIn in that case we'll
tell them how to do it right away if
they want to but most of the time
they're just like go
LinkedIn it's interesting because the
the way I I see it and again like it's
okay to disagree with stuff because
there's many ways to scrugg go right but
the way I see it Priority is always
email like no matter what platform you
build in it's just take people to the
email list and if it one is working well
just one like that's how I think about
it because it's like expectations if you
pitch on social every time or every day
it's like a little bit like weird
because people go on social to be
entertained but once someone joins your
list it's a request for help not
knowledge it's help so if they join your
list then it's okay to pitch them every
time so that's why my priority lately
has always been just not always but
lately it's been just grow the list and
if for me that's the most powerful
Channel I always for me it's like I've
seen people I've seen so many businesses
hit $100,000 a month without even
touching email and just having being a
one organic platform and then they're
like okay I should probably do email so
I there's I guess there's multiple ways
I've had a client that came in at zero
didn't even have a product just an idea
we built it built out the product with
them launched them on a he hit like 20
30k a month then he expands to Instagram
and Instagram turned into 100K a month
Channel by itself while Twitter was
still like 20 30k a month I was like and
they were using our copy I just like oh
[ __ ] like I would get a piece of that
pie uh but it was it was still great to
see because I'm like some people just
hit on different channels and I think
that's also important to because I don't
think every offer will hit on just X or
hit best on X I think some offers will
absolutely max out on Instagram some
will max out on X some will max out on
LinkedIn some will max out on email so I
think that's also important that's why
it's important to expand is because
you'll kind of find other platforms that
do really well for you I think you found
that as you when you left Twitter and
you found other platforms like well this
did really well but you ultimately found
that email did really well and I think
every offer has its platform and the
other platforms are also good but
they're more supplementary so you kind
of find your main like you'll find your
main Hub so like well in that case I got
two wives I got X on Instagram but uh
like both are working at all the time
like X has been the greatest one for me
but Instagram had like we closed maybe
like 30% of the clients from last month
came from Instagram and that is 30% of
clients
compared a like 15,000 follower audience
versus a 210,000 follower audience like
the ratio there tells you that Instagram
is way more powerful at least the way I
built it which is why I'm so like
adamant and so annoying and obnoxious
and just build it the right way build
the thing with whale bait like look at
the results look at my engagement it's
quite [ __ ] like a lot of people just
don't engage with my stuff and uh
sometimes it's hard to find buyers on
Twitter but if you build it the right
way another platforms like Instagram
it's working really well and that's why
it's worth it doing it the right way
from the beginning with whale bait not
fish bait which is a video you can check
in the channel if you want yeah I I'd
also I just like have you ever met
somebody who's like yeah I do YouTube
Tik Tok Instagram Twitter and email and
they all account for exactly one fifth
of my sales never happened in my life
I've seen it it's it's say everybody has
their big platform that accounts for
most of their sales at any given month
or any given quarter any given year and
then the other platforms supplementary
but you're building so that you can kind
of build a mo around your business and
build a little bit of redundancy so that
and ultimately that's why you go to
email so that you own your audience but
you're building other platforms so that
you can build a Moote around your
business but at some point you need to
just start and validate I'm G you know
for you you probably work with more
people that are early stage than I do
but do you have them launch on LinkedIn
Instagram Tik Tok YouTube and Twitter
and email all at once if they're at zero
or do you say focus on one or two
neither I say go private go DMs I say
craft a small offer that's very targeted
to a certain amount of people and get
all the may people would told you no I
consider them may people you've talked
to in the past people who shown interest
and DM them first validate first in
private once you get a bunch of Nos and
a few yeses then eventually you start
creating a really good offer that is the
one you promote in one channel so I
don't actually validate in a certain
platform I validate privately and then I
make them go on one channel with an
offer that's already validated which is
like they get three sales with 100
people then it's like okay this is worth
it like we can we can push this and um
oh we can talk about the pizza email
remember that email essentially
yesterday yes yeah I want to talk about
this I think this was good so I'm going
to read you an email I sent I'm going to
send this email will help you sell more
of your offer because it's really weird
that you send your offer first try and
it does great and then on the second
month you send out the same offer that's
better has more proof and it does worse
why it's because of novelty novelty
makes every offer better people love new
it's why they buy the latest iPhone
every new year and this is why they
cheat on 10y year relationships just for
the thrill of a night it's because
novelty we're addicted to novelty it's a
drug you know people just want dop man
people just want novelty man people just
want something new so the way I think
about promoting offers is not a big
believer and tweaking a lot of your
offer more on this as follows at the
risk of sounding stupid offers are like
pizzas all pizzas are 95% of the same
and 5% different dough cheese sauce
those come with every Pizza only the
topping changes which is kind of how I
think about offers offers just stay 95%
the same but change 5% every time you
make them example you run a car wash
everyone gets the exact same offer cor
wash but you can offer a free waxing as
well only if they sign up today that's
how you make the same offer look new
every time you keep 95% the same but
change 5% every time you make it so
example on this that's actually
practical a few people join likes and
cash and a few people left and last week
we had the biggest influx of clients we
ever had and I freaked out because I
don't the oneone calls but I sent them
all at one-on-one calendar link because
I thought they could do really well so
there you go guys one-onone call and I
think the calls were really good and uh
I actually enjoyed them like for me to
enjoy Zoom I hate Zoom but those were
actually kind of nice and I thought well
maybe this isn't so bad so what I did
was to the list that I've already
pitched this offer let me tell you bro
like the the guy that I that closed with
this email he made he counted it he made
a he went in his email and counted it
I've sent that guy
530
emails you believe that [ __ ] that's
crazy just from the beginning and this
is the one that converted it it was the
same offer I've been pitching over and
over again but this time I said for the
next three people you get a one-onone
call if you sign up fill up the three
spots done it's the same offer 95% of
the offer St is the same but you change
5% every time you make it and that
little 5% change if you make it look
huge it makes it look like an entirely
new offer and that is how you keep
promoting the same offer but you get
more sales every time because you change
it every time and you have the novelty
aspect every time which means that
people will feel like it's new and
you're trafficking dopamine and people
love that stuff so change 5% of your
offer every time you're make it I like
to do that with current events like uh
since my offer is is very based on a
social media platform X I like to then
almost every time something new happens
with X I promote it myself I'm like oh
new feature this is huge for X you know
X just hit 550 million users that's huge
grock AI just dropped that's huge right
ads are back huge we just got a new 100K
a month case study we're back like it's
almost like it's always been the 95%
which is you know X marketing but it's
always a new topping which is either a
new current event new news new feature
new this new that so I I I do that
without actually knowing about the pizza
analogy but it's interesting yeah and
you could also do run it with uh times
Seasons it's Black Friday right what are
you going to do for Black Friday you can
launch a Black Friday special it's going
to be Christmas what are you going to do
for Christmas it's going to be new year
new me and January what are you going to
do and then it's Valentine's and then
it's [ __ ] St Patrick's and then
invent something maybe it's your
birthday but just have a reason why you
know it's interesting like every time
you change it I actually what I always I
never I never thought he would be this
way but I was listening to to the Steve
Jobs biography and I always thought that
Steve Jobs would be a lot like Elon Musk
in terms and like or even Jeff Bezos and
just say like product product product
and he was super big on product but he
actually loved advertising he loved
advertising he actually had a favorite
advertising firm in the 80s and 90s when
he was coming up and and growing the
first apples and the first Macs and he
was just he'd loved advertising he would
get so creative that he would make
advertising to the point where it
wouldn't even show the product he had an
ad he had an ad that was basic around
that book 1984 by George Orwell and it
was just like all about totalitarianism
like dictators and it was just like this
we weird ad and the the actual board
hated it because it had didn't show the
product didn't show the features or
anything like that well it's just
interesting that Steve Jobs lot of
advertising it was really was really
keen on it even though you would always
think like Steve Jobs only cared about
products so that's something to think
about I think um advertising and
marketing is is a bit underrated like
you have if you can always put a
seasonal wrapping on it or or some new
flavor or something like that you can
kind of just always package it up as
something new forever I call it reason
why marketing like when you have an
offer first of all offers when they rig
them to me and when I see them I have
found that most offers are like okay and
they're good to go in my opinion I'm
like this could sell but what they're
missing is a reason why like why now is
it an event is it a bonus is it a free
component that you're adding to the
offer is it because it's your [ __ ]
birthday bro like it's Black Friday I
don't know like add something that'll
make people act now and that is like in
my opinion what people are missing is
not a better offer but more reasons to
do things now if you could tweak that
part of the offer and that is huge it's
really good Starbucks does this really
well and that's probably why they do the
birthday drink they're like if you go
too long like without uh without some
Starbucks you might lose the addiction
so they give you a free drink on your
birthday but they do it really well it's
like I don't know the beginning of
November if you go to Starbucks right
now all of the cups the whole menu
everything is Christmas everything the
cups are red everyone knows that when
Starbucks comes around holidays times
everything turns holiday theme holiday
drinks holiday rapping the cups are red
and with polka dots so they give you a
reason to go get Starbucks again if you
haven't gotten there for a while and I
think they do that year round they're
always giving you something new they're
always coming out with new secret drinks
I think uh that's probably why Starbucks
is so successful is they're really good
with that they kind of have a cult I
just recently found they have like a
cult uh following of people who collect
rare Starbucks cups the people collect
the Starbucks things like these and they
just collect them with the Starbucks
logo and they're all different colors
there's glowin thee dark color changing
it's insane yeah what a business you
know that in uh in Australia they have a
stum for Starbucks it's um going to
Starbucks for coffee is like going to
prison for sex you're gonna get some but
it's got to be
rough just just hard cut the
podcast wait we got we got a few more I
want to make some comment I thought
hey man I'm just I'm exposing you to new
cultures bro speaking of new cultures
let me expose you to the Ukrainian and
polish culture on that did you know that
there's no Starbucks in Ukraine it's
Starbuck why me me there's no TJ Maxx in
Poland it's TK Max why beats me there're
just this different brands I've never
heard of it it's just where you guys
really want to be edgy in Poland they
really want to be different hello as me
look look at my eyes bro do you look
polish to
you I'm with my friend Seas right so he
he he he's white and he he has s curly
hair and like kind of a little bit of
like brownish hair so like it's funny
because we'd go to the restaurant and
they'll speak Polish to Seas it's like I
don't understand and then to me they
look in my face and they don't even try
they just started speaking English I
don't think like they know I'm not going
to speak that thing that's funny do you
have a something I have a WAP up if
you're when you're when you've went
through everything H you can rip up Okay
cool so I'll pull it up on my phone I
feel like we should take time to
appreciate the people who DM us and I
got a DM it was uh Marcos you don't know
me but I've watched three or four three
or four of the the podcast streams
you've done with JK Bravo so shout out
to Antonino because we appreciate the
listeners real one I don't know if you
got any DMS recently no bro they only DM
podcast DM you yeah they don't DM me so
I'm like and i' I've gotten more but
they they let I let them get buried and
I'm going to try not to let them get
buried we should do a little shout outs
at the end because we appreciate you
guys yeah so some people this podcast
has been really good and like I think
it's really hard to grow because we're
like kind of getting the same views as
we got from the beginning but I can like
I can feel some people being like yo
like this gu sh up the podcast I'm going
to listen hey I'm at the treadmill I'm
listening to these two [ __ ]
talk what adding me so thank you all
that is very kind of you thank you I
wonder you got to get you got to pull up
the stats on uh the list listening
platforms outside of YouTube I'm curious
if anyone I I personally listen to
podcast almost exclusively on Spotify
but um I know like YouTube is a lot of
people's main platform now with YouTube
TV but I'm curious what the what how
many people listen on on Spotify and
apple I'll tell you you have no idea not
many those yeah the answer is oh there's
oh again why do the balloons keep coming
up bro you got a launch a birthday offer
are you trolling me it's a sign feel
like you're trolling no I don't know bro
look look my arms I yeah
now yeah stop stop hitting yourself
stoping well good pod I'll see you in
the next one boys cheers
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