GOOGLE DOCUMENTARY | Managing Organizational Behavior

Summary

This video explores Google's organizational culture, job satisfaction, and consumer trust. Google's culture is described as communal, with a focus on creativity, sociability, and solidarity. Employees find their jobs meaningful, leading to high job satisfaction. The company offers numerous perks, such as generous pay, health benefits, and a supportive work environment. However, Google faces challenges with consumer trust, particularly concerning data privacy. Despite being transparent about data usage and not selling information, public concerns about data security persist. The video highlights Google's need to balance its positive work culture with addressing trust issues.

Takeaways

• 😀 Google is a global technology company with a 90% market share, specializing in online advertising, software, and hardware.
• 😀 Google promotes a communal culture, encouraging high sociability and solidarity among its employees, with 70 locations in 50 countries.
• 😀 Employees at Google feel psychologically empowered, with 73% finding their jobs meaningful and contributing to high motivation.
• 😀 Google’s work environment fosters creativity, allowing employees to freely express ideas without fear of punishment.
• 😀 Google offers impressive perks like free meals, fitness facilities, on-site childcare, and generous parental leave to boost employee satisfaction.
• 😀 The company’s afterlife policy ensures that an employee's family is supported financially if the employee passes away, offering salary continuation and benefits.
• 😀 Salary is a major contributor to job satisfaction at Google, with employees earning between $66,000 and $163,000 annually.
• 😀 Trust issues, particularly around data privacy and security, pose challenges for Google, despite its transparency about data use.
• 😀 Google collects extensive user data to personalize ads but does not sell this information to marketing firms, which is a common misconception.
• 😀 Despite offering privacy controls, consumer trust in Google remains a concern due to growing fears about how data is handled, especially after the Google Health program was shut down.
• 😀 Overall, Google excels in creating a positive organizational culture and high employee satisfaction, but trust remains an area where improvement is needed.

Q & A

What is Google's primary area of expertise?

Google is an American multinational technology company specializing in internet-related services and products, including online advertising technologies, software, hardware, and their famous search engine.

How does Google's organizational culture influence its employees?

Google has a communal culture with high levels of sociability and solidarity. This culture promotes group harmony and creativity, allowing employees to freely express their ideas without fear of punishment.

What percentage of Google's employees find their jobs meaningful?

According to a scale, 73% of Google's employees find their jobs to be meaningful, which contributes to their psychological empowerment and motivation.

How does Google support job satisfaction among its employees?

Google offers perks like laundry and fitness facilities, generous pay, parental leave, on-site childcare, and free healthy meals. The company also ensures a strong sense of community and work-life balance.

What happens to an employee's stock options if they pass away?

In the event of an employee's death, Google has an afterlife benefits policy where the employee's stock options automatically vest, and their spouse receives half of the employee's salary for ten years, plus $1,000 per month if they have children.

How does Google influence trust among consumers despite privacy concerns?

Google has built consumer trust through transparent data collection practices and offering users control over their privacy settings. However, concerns over data privacy and security still affect consumer trust.

What is cognition-based trust in the context of Google?

Cognition-based trust refers to trust rooted in a rational assessment of Google's trustworthiness. Since Google is a reputable and established company, many consumers trust it enough to use its services.

What are the public concerns about Google's data collection practices?

Consumers are concerned that Google collects vast amounts of personal data, including browsing history and location, which is used to target ads. While Google doesn't sell this data, it uses it to enhance its own services and ad targeting.

What happened to Google's health program, and how did users feel about it?

Google's health program, which allowed users to upload immunization and prescription records, was canceled after five years. Users were left frustrated, questioning the value of their time spent on the program.

What is Google's challenge regarding consumer trust, and how can they improve it?

Google faces a challenge in maintaining consumer trust due to concerns over data privacy. Although they are transparent and offer privacy controls, they need to continue working on rebuilding trust, especially considering the negative perceptions about data misuse.