Program Pemberdayaan Perempuan Tokopedia x Unilever Indonesia

Summary

The video highlights the challenges faced by women entrepreneurs in Indonesia, particularly in growing small businesses while balancing family responsibilities. Despite these obstacles, women play a crucial role in the country's economy. Programs like One Global Woman in Power by Tokopedia and Unilever aim to empower women in entrepreneurship through digital training, business mentorship, and financial literacy. This initiative has already supported over 150 women-owned micro-businesses in cities like Bandung, Banyuwangi, and Jember, fostering sustainable growth and expanding access to resources for these entrepreneurs.

Takeaways

• 😀 Developing a business can be challenging, especially when managing family responsibilities and limited resources.
• 😀 Many female entrepreneurs in Indonesia face difficulties growing their micro-businesses despite their essential role in the economy.
• 😀 The One Global Woman in Power Man initiative by Tokopedia and Unilever aims to empower women in entrepreneurship.
• 😀 The program focuses on expanding access to information, business mentoring, and technical training in the digital era.
• 😀 Participants benefit from digital advancement classes, marketing and branding strategies, and financial literacy training.
• 😀 Business planning workshops are also part of the program to help women entrepreneurs grow their businesses effectively.
• 😀 The program specifically targets female entrepreneurs, including those who are migrant workers, to improve their business skills.
• 😀 Over 150 female-led micro-businesses in cities like Bandung, Banyuwangi, and Jember have been supported by the program.
• 😀 The initiative promotes sustainable economic growth by providing continuous support for women entrepreneurs.
• 😀 The ultimate goal is to help women’s micro-businesses thrive and contribute more significantly to Indonesia's economy.

Q & A

What are some challenges faced by women entrepreneurs in developing their businesses?

Women entrepreneurs often face challenges such as limited resources, time management difficulties due to family obligations, and the struggle to scale their businesses while balancing personal and professional commitments.

What is the goal of the One Global Woman in Power initiative by Tokopedia and Unilever?

The goal of the One Global Woman in Power initiative is to empower women in entrepreneurship by providing ongoing support to micro-businesses run by women, thereby strengthening their role in Indonesia's economy.

How do Tokopedia and Unilever support women entrepreneurs through this initiative?

Tokopedia and Unilever support women entrepreneurs through a series of programs focused on expanding access to information, business mentoring in the digital era, and providing technical training such as digital marketing, financial literacy, and business planning.

What types of training are offered as part of the Women in Power initiative?

The initiative offers various training programs, including digital marketing and branding strategies, financial literacy workshops, business plan development, and specific training for women entrepreneurs who are former migrants.

How has the program impacted women-led businesses in Indonesia?

The program has successfully helped over 150 women-led micro-businesses in cities like Bandung, Banyuwangi, and Jember by providing them with resources to expand and develop their businesses.

What role do women play in Indonesia’s economy according to the script?

Women play a vital role in Indonesia’s economy through their micro-enterprises, contributing to the nation’s ongoing economic support and growth.

Why is it important to empower women in business?

Empowering women in business is important as it not only promotes gender equality but also strengthens the economy by harnessing the full potential of women entrepreneurs, who contribute significantly to micro-enterprises.

What is one of the primary goals of the Women in Power program for the future?

A primary goal of the Women in Power program is to expand the access and availability of business resources and digital opportunities to support women entrepreneurs in overcoming the challenges they face.

In which cities have the Women in Power program had a noticeable impact?

The Women in Power program has had a noticeable impact in cities such as Bandung, Banyuwangi, and Jember, helping local women entrepreneurs grow their businesses.

How does the program aim to address the digital divide for women entrepreneurs?

The program addresses the digital divide by offering training in digital tools, online business strategies, and digital marketing, helping women entrepreneurs integrate these skills into their business practices.