How To Pitch Vending Machines To Businesses
Summary
TLDRIn this video, Dominic Barbito from Vending Business Solutions shares valuable insights on pitching vending machines to local businesses. He emphasizes the importance of mindset in sales and outlines three main strategies: cold calling, door-to-door visits, and online marketing. Dominic advises dressing professionally and being prepared with a unique selling proposition. He also discusses the importance of research and trial periods before committing to contracts. The video concludes with a simple pitch example for a drink vending machine, highlighting the necessity of confidence and effective follow-up in securing vending accounts.
Takeaways
- 🧠 Mindset is crucial in sales; being mentally prepared for pitches is key to success.
- 📞 Cold calling is an effective method to land vending business accounts; it's a quick start approach.
- 🚪 Going door-to-door is a personal and successful strategy that requires a professional appearance and confidence.
- 🔍 Not all vending pitches are equal; tailor your approach based on the type of vending machine and business.
- 👕 Dressing professionally and confidently is important when pitching vending machines in person.
- 📈 Research is vital; assess the profitability of a location by observing the parking lot and foot traffic.
- 📝 Contracts might not be ideal for vending machines; a trial period can be more beneficial.
- 🤝 Interact with everyone you meet as a potential decision-maker; treat each person with importance.
- 🔄 Rejection is a part of the process; it helps you grow and learn from your pitches.
- 📱 Online marketing is less reliable than cold calling and door-to-door, but it can be a supplementary approach.
- 🔄 Persistence is key; follow up multiple times as it can take several attempts to secure a vending machine placement.
Q & A
What is the main topic of the video by Dominic Barbito?
-The main topic of the video is providing insights into pitching vending machines to local businesses.
What does Dominic emphasize as a key factor for success in vending machine sales?
-Dominic emphasizes that a key factor for success in vending machine sales is having the right mindset and being mentally prepared for sales pitches and interactions.
What are the three main ways Dominic suggests to land new vending business accounts?
-The three main ways suggested by Dominic to land new vending business accounts are cold calling, going door-to-door, and online marketing.
Why does Dominic recommend cold calling as a method for pitching vending machines?
-Dominic recommends cold calling because it is a tried and true method that can be started quickly and requires only finding phone numbers of local businesses that might be a good fit for the vending machines.
What is Dominic's advice on appearance when going door-to-door for vending machine pitches?
-Dominic advises that when going door-to-door, one should dress for success, look good, and be confident, as appearance plays a crucial role in making a good first impression.
How does Dominic suggest handling rejection when pitching vending machines?
-Dominic suggests that rejection should be seen as an opportunity to grow and learn. He recommends continuing to follow up and not being discouraged by initial rejections.
What is Dominic's recommendation regarding the use of contracts for vending machine placements?
-Dominic recommends offering a trial period with the vending machine instead of using contracts, to avoid locking both parties into an agreement that may not be beneficial.
What is the importance of the parking lot when evaluating a potential vending machine location, according to Dominic?
-According to Dominic, a full parking lot is a sign that a vending account could be good because it indicates there are people going in and out of the building, which could lead to more vending machine usage.
How does Dominic suggest approaching the initial conversation with a business about vending machines?
-Dominic suggests starting the conversation by introducing oneself, asking for the person's name, and inquiring about who to talk to regarding offering drinks and snacks to satisfy employees' cravings and keep them productive.
What is Dominic's advice on the importance of follow-up in vending machine sales?
-Dominic emphasizes that follow-up is crucial for sales success, and it may take multiple contact points before a location makes a decision. He advises not to see a 'no' as a final rejection but as an opportunity to try again.
What is the significance of the number of initial business contacts Dominic suggests before buying a vending machine?
-Dominic suggests talking to at least 50 to 100 businesses before buying a vending machine to ensure that one has a good understanding of the market and potential for success.
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