4 doelgroep - socials - feedback en evaluatie

Summary

In this video, the speaker discusses strategies for targeting their audience through social media platforms like Facebook, Instagram, and YouTube. They highlight the importance of reaching parents, educators, and children (ages 6-12) with educational books. The speaker reviews YouTube analytics, showing insights into viewer demographics, preferences, and content performance. While acknowledging the current lack of data on other social media platforms, they emphasize the need for future engagement and feedback collection. The video encourages users to refine their targeting strategies and improve their outreach to grow their audience and optimize feedback collection.

Takeaways

• 😀 Understanding your target audience is key for social media strategy. Focus on parents, teachers, and educational organizations for a children's book business.
• 😀 Social media platforms like YouTube, Facebook, and Instagram offer useful analytics to help identify audience demographics such as age, gender, and location.
• 😀 YouTube analytics reveal that most viewers of children’s books are adults (25-44 years old), especially parents and teachers, rather than children themselves.
• 😀 Interactive engagement with your audience on social media—such as liking, following, and sharing content—is important for expanding your reach and connecting with your target audience.
• 😀 Use social media platforms to drive discovery of your content, with most viewers finding videos via recommended videos or search functions like Google.
• 😀 Analyzing geographics and age groups of viewers helps inform content targeting decisions. The primary audience comes from countries like the Netherlands, Belgium, and the U.S.
• 😀 Regular analysis of data (e.g., best-performing videos, engagement rates) allows for informed decisions on content and marketing strategies.
• 😀 Children’s books often need to be marketed to parents and educators, who purchase these books and encourage learning and educational routines.
• 😀 The success of specific videos, such as those focused on color mixing or rainbow colors, shows that supplementary educational content has a strong appeal.
• 😀 Feedback collection and evaluation are essential for growth. However, there is still work to be done in structuring and tracking feedback from different platforms and sources.
• 😀 While the current social media presence is still growing, targeted actions like engaging the right people and leveraging social media tools will lead to future growth and success.

Q & A

What is the main target audience for the educational books mentioned in the video?

The primary target audience is children aged 6-12 years, with a secondary audience including parents, educators, and bookstores.

What social media platforms does the speaker currently use to engage with the audience?

The speaker uses YouTube, Facebook, and Instagram to engage with their audience.

Which social media platform provides the most useful analytics for the speaker?

YouTube provides the most detailed and useful analytics, including data on viewership demographics and engagement.

What is the key insight from the YouTube analytics shared in the video?

The key insight is that the majority of viewers are adults aged 25-44, likely parents or educators, rather than children directly.

What type of content has proven to be the most popular on YouTube?

Content related to basic color mixing and the rainbow is the most popular, indicating that viewers engage more with educational extras rather than just the storybooks.

How does the speaker suggest expanding their social media strategy?

The speaker suggests increasing followers and targeting the right audience through social media tools like Meta Business Suite for Facebook and Instagram.

Why is structured feedback important for the speaker's strategy moving forward?

Structured feedback is important for refining marketing strategies and understanding how the books are received, which will help improve targeting and content creation.

What geographic regions are most of the viewers from?

The majority of viewers come from the Netherlands, Belgium, and the United States, with some viewers from Turkey.

How do the age demographics of viewers compare to the target audience?

While the books are intended for children aged 6-12, the viewers are mainly adults in the 25-44 age range, likely parents who are buying the books for their children.

What is the speaker's approach to targeting educators and bookstores?

The speaker plans to target educators and bookstores as part of a broader strategy, focusing on those who might use the books in educational settings or as teaching tools.