How To Come Up With Good Ideas | Mark Rober | TEDxYouth@ColumbiaSC

Summary

El orador comparte su experiencia para responder a la pregunta frecuente sobre cómo generar ideas creativas. No se considera un genio creativo, pero sugiere que la creatividad es un músculo que se puede desarrollar. Comparte su propia historia de éxito con un disfraz de Halloween y cómo esto lo llevó a crear un canal de YouTube donde presenta ideas creativas cada mes. Destaca tres pasos clave para estimular la creatividad: ser curioso, trabajar duro y tener suerte. Argumenta que la creatividad no es un don, sino un proceso que involucra observación, experimentación y la disposición a aprender de los fracasos. Con ejemplos divertidos y personales, motiva a la audiencia a creer en su capacidad para ser creativos y a aprovechar al máximo su potencial creativo.

Takeaways

• 🎃 La creatividad no es un don, sino un músculo que se puede desarrollar.
• 🔬 La curiosidad es fundamental para ser creativo, como lo demuestra la historia de la ciudad de Alejandría y la observación científica.
• 👶 Mantener una perspectiva infantil, llena de preguntas y observación, es clave para la creatividad.
• 🏗️ Trabajar duro y probar cosas nuevas, incluso si fallas, es esencial para desarrollar ideas creativas.
• 🍿 El ejemplo del microondas demuestra cómo la observación de lo cotidiano puede llevar a grandes innovaciones.
• 📱 Las ideas creativas pueden surgir de la combinación de tecnologías existentes de manera inesperada.
• 🦍 La creatividad también involucra la capacidad de interactuar con el mundo a nuestro alrededor y aprender de él.
• 📹 Mantener un registro visual de nuestras ideas y experimentos puede ser una herramienta valiosa para la innovación.
• 🍉 Las soluciones simples y no convencionales a problemas comunes pueden ser una fuente de creatividad.
• 🕊️ La creatividad no es solo un producto del esfuerzo, sino también de la suerte y la oportunidad.
• 🤔 La reflexión sobre el concepto de creatividad en la sociedad puede ayudarnos a entender mejor nuestro potencial creativo.

Q & A

¿Cuál fue el disfraz de Halloween que el orador usó hace tres años y por qué fue interesante?

El orador usó un disfraz que consistía en tener un iPad en el frente y atrás, lo que al hacer una videollamada de FaceTime parecía tener un agujero en el cuerpo. El disfraz se hizo viral y tuvo tres millones de visitas en una noche, llegando a la portada de CNN.

¿Por qué el orador decidió crear un disfraz de Halloween más barato que el anterior?

El principal quejido después de su disfraz viral fue que no todos podían gastar 1200 dólares en un disfraz de Halloween. Por lo tanto, se desafió a sí mismo a idear un disfraz más barato pero igualmente creativo.

¿Qué es Digital Duds y cómo funciona?

Digital Duds es una idea del orador donde se reproduce un video en un teléfono móvil y se inserta en una camiseta, creando una ilusión visual a bajo costo. Se trata de una implementación económica de la idea de usar dispositivos electrónicos para crear disfraces.

¿Cuál fue el resultado de la experiencia del orador al lanzar su idea de Digital Duds?

El orador aprendió a disfrutar del proceso de compartir sus ideas y recibir retroalimentación positiva. Esto lo llevó a lanzar un canal de YouTube donde se publicaban ideas creativas, el cual ha acumulado más de 42 millones de visitas y alrededor de 100,000 suscriptores.

¿Qué es el 'Desafío del Marshmallow' y qué enseña sobre la creatividad?

El 'Desafío del Marshmallow' es un experimento donde se desafía a las personas a construir la torre más alta usando espaguetis, cinta y un marshmallow en la cima. Los niños de kinder, alContrario de los adultos, suelen tener más éxito porque prueban y ajustan temprano en el proceso, lo que refleja una lección sobre la importancia de la prueba temprana y frecuente en la creatividad.

¿Qué relación hay entre la curiosidad y la creatividad según el orador?

Según el orador, la curiosidad es fundamental para la creatividad. La curiosidad implica observar el mundo a nuestro alrededor, hacer preguntas y establecer conexiones, algo que los niños hacen naturalmente pero que a menudo perdemos a medida que crecemos.

¿Cómo se relaciona la historia del horno de microondas con la creatividad?

La historia del horno de microondas muestra cómo una observación casual (un Mr. Goodbar derritiéndose) llevó a Percy Spencer a investigar y eventualmente a inventar el horno de microondas. Esto demuestra cómo la observación y la curiosidad pueden conducir a grandes avances creativos.

¿Por qué es importante trabajar duro y probar temprano y a menudo según el orador?

Trabajar duro y probar temprano y a menudo aumenta las posibilidades de tener éxito en la creatividad. Es como darle a uno mismo más oportunidades de 'sortear la suerte', ya que al experimentar con diferentes ideas y aprender de los fracasos, se mejora la capacidad para encontrar soluciones efectivas.

¿Qué rol juega la suerte en el proceso creativo según el orador?

Según el orador, aunque no se puede controlar completamente, la suerte juega un papel importante en el proceso creativo. Sin embargo, al trabajar duro y ser proactivo en la búsqueda de soluciones, se incrementa la probabilidad de 'encontrar la suerte'.

¿Cómo el orador describe la actitud de los niños hacia la creatividad y cómo podemos aprender de ella?

El orador describe a los niños como naturales creativos porque no dudan en experimentar y jugar sin preocuparse por el liderazgo o el éxito inmediato. Esta actitud de 'trabajar duro y probar temprano y a menudo' es algo que, según el orador, podemos aprender y aplicar en nuestra propia creatividad.

¿Qué es el mensaje principal del orador sobre cómo ser más creativo?

El mensaje principal del orador es que todos somos más creativos de lo que nos damos cuenta y que para serlo, debemos ser curiosos, trabajar duro y estar dispuestos a tener suerte. Es sobre entender y aplicar el proceso creativo para mejorar nuestras habilidades.

Outlines

00:00

🤔 ¿Cómo surgen las ideas creativas?

El hablante comienza abordando una pregunta común sobre cómo surgen las ideas creativas, aclarando que no se considera un genio creativo, pero ofrece su experiencia para ayudar a otros. Menciona un evento pasado en el que su disfraz de Halloween, que consistía en un iPad en el frente y atrás, hizo que pareciera tener un agujero en el cuerpo. Este disfraz se volvió viral y le dio la inspiración para crear un disfraz más barato, lo que lo llevó a desarrollar un concepto llamado 'Digital Duds', que utilizaba un teléfono móvil para mostrar videos en una camiseta. Aprendió a apreciar la sensación de compartir ideas y recibir retroalimentación. Comenzó un canal de YouTube para compartir ideas creativas cada mes, el cual ha acumulado millones de visitas y cientos de miles de suscriptores. Presenta algunas de sus ideas, como un efecto 'bullet time' con una ventiladora y una GoPro, o usar una cámara infrarroja para revelar huellas térmicas en un teclado. Reflexiona sobre cómo la creatividad no es un don, sino un músculo que se puede desarrollar.

05:01

🧐 Curiosidad: el primer paso hacia la creatividad

El hablante discute la importancia de la curiosidad para el desarrollo de la creatividad, citando ejemplos históricos como la ciudad de Alejandría y los científicos Euclides y Arquímedes. Destaca la importancia de la observación y cómo el microondas fue inventado por Percy Spencer, quien notó que su chocolate se derritió cerca de un tubo de radar. Argumenta que mantener una actitud similar a la de los niños, que son naturalesmente curiosos y observadores, es crucial para la creatividad. Menciona a Jony Ive, el diseñador principal de Apple, como un ejemplo de alguien que mantiene una curiosidad insaciable. Finalmente, comparte su propia experiencia de inventar un microondas con una pantalla de calor para observar el proceso de cocción.

10:01

🏗️ El valor del trabajo duro y las pruebas tempranas

Se describe el 'marshmallow challenge', un experimento que demuestra cómo los niños de kindergarden logran construir torres más altas que adultos utilizando espaguetis, cinta y un marshmallow. El hablante argumenta que los adultos a menudo se centran en la estructura y la liderazgo, mientras que los niños comienzan a construir de inmediato y prueban constantemente, lo que les permite encontrar soluciones más efectivas. El hablante relaciona esta lección con la creatividad, diciendo que trabajar duro y probar temprano y a menudo es clave para el éxito. Cuenta una anécdota sobre un experimento que realizó para comprobar si las personas evitan más a las tortugas que a las serpientes en la carretera, lo que resultó en una reflexión sobre la importancia de la dedicación y el esfuerzo en el proceso creativo.

15:02

🍀 Aceptar la importancia de la suerte

El hablante concluye discutiendo la noción de 'suerte' en el proceso creativo, citando el libro 'Good to Great' y cómo los CEOS exitosos mencionaron la importancia de las 'suertes' en sus logros. Explica que, aunque la habilidad y el esfuerzo son cruciales, hay un elemento de azar que no se puede controlar. Sugiere que aceptar esta realidad puede ser liberador y motivador, permitiendo a los creadores seguir adelante incluso cuando enfrentaron fracasos. El hablante afirma que todos somos más creativos de lo que nos damos cuenta y que seguir el proceso de curiosidad, trabajo duro y aceptar la suerte aumentará las posibilidades de éxito.

Keywords

💡Creatividad

La creatividad es la capacidad de generar nuevas ideas o conceptos originales. En el video, se presenta como un músculo que se puede desarrollar y no como un don innato. Se ejemplifica con la historia del horno de microondas y cómo Percy Spencer observó el derretimiento de un Mr. Goodbar en su bolsillo y a partir de esa curiosidad, descubrió el funcionamiento de los microondas.

💡Curiosidad

La curiosidad es el deseo de aprender o descubrir algo desconocido. Es fundamental para la creatividad, como se menciona en la historia de la ciudad de Alejandría y cómo la acumulación de conocimiento a través de la curiosidad llevó a avances significativos. En el video, la curiosidad se presenta como el primer paso para ser creativo.

💡Observación

La observación es el acto de prestar atención a algo para obtener información o conocimiento. Es un componente clave en el proceso creativo, como se destaca en la historia del horno de microondas y cómo la observación de un fenómeno simple llevó a una gran invenciones científica. El video enfatiza la importancia de observar el mundo a nuestro alrededor para ser más creativos.

💡Prototipos

Un prototipo es un modelo inicial de un producto o idea que se utiliza para pruebas y mejoras. En el video, se menciona que detrás de cada diseño exitoso de Apple hay una serie de prototipos fallidos. La frase de Thomas Edison sobre los 10,000 'bombillas fallidas' antes de encontrar una que funcione ilustra la importancia de trabajar duro y probar diferentes enfoques para alcanzar la creatividad.

💡Experimentación

La experimentación es el proceso de realizar pruebas o ensayos para descubrir cómo funcionan ciertas cosas o para encontrar soluciones a problemas. En el video, el Marshmallow Challenge es un ejemplo de cómo los niños de preescolar, al experimentar y probar temprano con el marshmallow, consiguen resultados mejores que adultos. La experimentación es presentada como una forma de aumentar las posibilidades de tener ideas creativas.

💡Diseño

El diseño es el proceso de planificar o crear la apariencia y la función de un objeto, producto o sistema. El video menciona a Jony Ive, el diseñador principal de Apple, como un ejemplo de alguien que mantiene una perspectiva infantil y curiosa sobre el mundo, lo que le permite crear diseños innovadores y diferentes.

💡Innovación

La innovación se refiere a la introducción de nuevas ideas, métodos o productos. En el video, se discute cómo la creatividad puede conducir a la innovación, como en la idea del horno de microondas con cámara frontal para ver el proceso de cocción, lo que representa un enfoque innovador al uso tradicional de los microondas.

💡Patente

Una patente es un derecho exclusivo otorgado por un estado que da a la inventor la propiedad exclusiva de su invención. En el video, el hablante menciona haber obtenido una patente para su idea de microondas, lo que indica que su idea creativa ha sido reconocida y protegida legalmente.

💡Genio

El genio, en el contexto del video, se refiere a la idea de que la creatividad es un don innato y no adquirido. Se menciona la perspectiva romana del 'genio' como un duende que esparcía polvo creativo, lo que contrasta con la visión del hablante de que la creatividad es algo que se puede desarrollar y no un atributo inherente.

💡Suceso

El suceso, o suerte, se refiere a la posibilidad de eventos aleatorios que pueden influir en el éxito de algo. En el video, se argumenta que hay un componente de suerte en el proceso creativo, como en el caso de los CEOs de las empresas exitosas mencionadas en el libro 'De Bueno a Genial', que atribuyeron parte de su éxito a momentos afortunados.

Highlights

The speaker shares his journey of creating an inexpensive Halloween costume using an iPad and FaceTime, which went viral.

He describes his experience as a NASA engineer working on the Curiosity rover while also developing creative ideas.

The concept of Digital Duds is introduced, where a video on a phone creates the illusion of a hole in the body.

The importance of feedback and appreciation for creative efforts is emphasized through the speaker's YouTube channel experience.

The YouTube channel's growth to 42 million views and 100,000 subscribers showcases the impact of creative ideas.

Innovative ideas such as 'ghetto bullet time' using a GoPro on a ceiling fan are shared.

The use of infrared technology to reveal thermal signatures on keypads is demonstrated as a creative application.

A no-mess watermelon smoothie hack using a coat hanger is presented as an example of everyday creativity.

The idea of using a phone's front-facing camera to capture monkeys' reactions at the zoo is shared.

The speaker refutes the myth that creativity is an innate gift, suggesting it can be developed like a muscle.

The story of the ancient city of Alexandria's accumulation of knowledge is used as an analogy for curiosity.

The invention of the microwave oven is cited as an example of creativity born from observation.

The importance of maintaining a child-like curiosity and questioning is highlighted.

The Marshmallow Challenge is mentioned to illustrate the value of testing and iterating early in the creative process.

The speaker shares his own creative process, emphasizing the importance of hard work and persistence.

The concept of 'getting lucky' in the creative process is discussed, suggesting it's about increasing opportunities for luck.

The speaker concludes by encouraging everyone to believe in their own creativity and understanding the creative process.

Transcripts

so I'm going to attempt today to answer

a question I get asked a lot and I

always just sort of have a sucky

response to it and the question is this

how do you come up with your ideas so

disclaimer I'm not claiming to be some

amazing creative genius right I am one

data point but maybe something I can say

from my experience can maybe help you in

something you do in your life and the

reason I could ask this as mentioned was

three and a half years ago this was my

Halloween costume and I had an iPad on

the front and back if you do a FaceTime

chat it looks like you have a hole in

your body which is cool right my

favorite part of the costume was that at

the Halloween cut pot party you're at is

a little bit lame could always play

Angry Birds so as we kind of have this

mic so basically put that video out it

went sort of viral three million views

overnight front page of CNN the main

complaint though is like cool idea bro

but I don't have $1200 for Halloween

costume so basically my challenge was to

come up with like a cooler Halloween

costume that wasn't quite as expensive

right and so while working my day job as

a NASA engineer on the Curiosity rover

that was like three months before we

send it to Mars at night I was working

on this this concept right and so I

called the company digital duds and so

this is kind of how it works so you play

a video on your phone and you slide it

into like a shirt so it's a really cheap

it yeah sorry it's kind of big it's a

really inexpensive implementation of

this concept right you buy $20 shirt and

it's a free app yeah apologize that's

very large and so the thing that I

learned basically from this experience

is that I like this feeling of putting

something out there and having people

see it and sort of getting that feedback

and making it feel like you know your

creative efforts were appreciated so I

decided every month I would try and put

out a YouTube video about a creative

idea and so we started a YouTube channel

and now it has like it's way more than

we first thought it's like 42 million

views on the site and like 100

thousand subscribers which is supercool

certainly no cutie pie but it's but it's

an exciting opportunity and so here are

just a couple of real quick ideas that

we put on the channel so this is like

you put a GoPro on a ceiling fan upside

down it's like ghetto bullet time from

like the matrix right so this is just a

GoPro that's spinning around you play

the footage back it has this really cool

looking effect or this is if you put the

FLIR like an infrared on the front of an

iPhone I'm actually stealing this

woman's pin here because I figured out

that certain keypads if you touch the

keypad it leaves behind a thermal

signature so you can see where they

touched right and so I put this video

out saying like dude bad guys can use

this simple solution is just rub your

hand across all the keys when you're

done and then it leaves like a

meaningless thermal signature another

idea is a no-mess watermelon smoothie

right so you just get a coat hanger to

drill it's really refreshing and

slightly creepy

stumbled upon that one

and finally this idea if you use the

front-facing camera on your phone and

then take it to the zoo and put it like

in front of the monkey exhibit the

monkeys see it and they're really

interested so you get this really cool

footage with just a dumb phone right and

before you get all smug and laugh at the

monkeys I actually repeated this

experiment on higher order primates as

well so some of the videos have sound

too so if we could just turn the sound

up a little bit it's fine but in the

future thank you um so going back full

circle how do you come up with your

ideas I think what people are really

asking when they ask this is how can I

come up with more good ideas like how do

I be more creative because there's this

there's this myth and I like it because

it's tackles of Smith head-on that you

know people are either creative or

you're not like it's some gift bestowed

from on high either you have good ideas

or you don't and that's not true in my

opinion curiosity or creativity is sort

of like a muscle you develop so for the

next couple minutes I want to just talk

about like how you develop that muscle

basically so there's three steps that

I've kind of feel like I figured out for

step one we're going to go to the

ancient city of Alexandria 300 BC they

did something interesting here whenever

a ship went into their port they would

board it forcefully but the soldiers

weren't looking for gold or spices and

one of their books they would take the

books in the library and they would copy

them and as a result they got this

amazing knowledge this database it's

like you know Wikipedia of 3300 BC of

just all these experiences of people

across the world and we had people like

Euclid and Archimedes who study there

and they had incredible advancements

because of this approach they were

really curious about the world around

them they observed it and they try to

solve these you know these problems

there's this this quote that I really

like the most exciting phrase to hear in

science the one that heralds new

discoveries is not Eureka but that's

funny and and the and the key to all

good adventures if you think about it

even the scientific method

first step is observation it starts with

observing the world around you a great

example of this is the microwave oven

this was first invented by a guy named

Percy Spencer and he was working on a

radar tube

he had a mr. Goodbar in his pocket and

all the sudden the thing melted which

seems incredibly dangerous now that we

know about microwaves but he saw this

thing melt and he's like well that's

weird like that's funny he had that one

of those that's funny moments and so he

observed that and went back and did some

research and figured out what was going

on and from that we got the microwave so

the first step I think in the way to be

more creative is to be curious and if

you think about the most like creative

group of people on earth I think it's

probably kids like my son could take a

bucket and just play with it for like

three hours and that's amazing with kids

is because they're always questioning

and looking and observing and making

connections about the world around them

I think that sort of gets beat out of us

like in the school system somehow and by

the time we're your guys age a lot of

people like oh I'm just not creative

right that's not what you said when you

were in kindergarten I think the most

creative people that I know that I

respect are those who've been able to

maintain that kid-like approach and view

of the world Johnny I've is the head

designer at Apple brilliant guy and he

says it's for him it's almost like a

curse when he looks at objects and

designs and stuff he's always asking

like well why is it that way and not

this way it's like you can't turn that

off he's always asking that question an

Apple has this amazing way of making

products there you go that just seemed

different right and this is a great

quote about that the difficulty lies not

so much in developing new ideas as

escaping from old ones and a lot of

times you know you pictured almost like

there's a hill and everyone's trying to

optimize and get to the top of this hill

and Apple sometimes can step back and

just be like well there's another hill

over here that's really big right and so

the hallmark of good design is when

people can look at it and be like wow

like how did how did nobody think of

that before when the design in hindsight

seems really obvious I had an

opportunity like this about a year ago I

was cooking a frozen burrito in my

kitchen and I'm like microwaves have not

changed it felt like

for 40 years I'm like like what could we

do differently as humans rely primarily

on our sense of sight and so I figured

since infrared my infrared lenses are

pretty cheap now it'd be awesome if you

could put your burrito in the microwave

and you could see it cooking right so

you get a heat map on the front of the

microwave you could visually tell what

it was done but it gets better because

you could like put your bowl of soup in

the microwave and then you could like go

upstairs and be working and then after

four minutes it's not quite done you

don't see all white you just like add 30

seconds so it's like a different

approach right and this one actually has

a happy ending because I got a patent on

this and I'm working with like a couple

the big guys to get it into a Walmart

near you so at some point if you ever

see this just buy it I don't care how

much it costs all right just buy it so

that's step one

being curious right so step two I think

look to this thing called the

marshmallow challenge this guy named Tom

Wu Jack does this he's done it over like

70 times and what he does is he gives

people a challenge he's some spaghetti

some tape and some string and a

marshmallow and he says in 18 minutes

why do you build a tallest tower you can

with the marshmallow on top and the

fascinating thing about this he's done

it a bunch of times and there's one

group that consistently beats CEOs

lawyers and businessmen and that group

is kindergartners seriously and the

reason why explains is because you know

the adults look at the situation and

first of all the first three minutes is

like a power struggle who's going to be

the leader right and then once they sort

of figure that out they start building

something but they don't actually put

the marshmallow on until the very end at

like minutes 17 and marshmallows are

deceptively heavy and so then the whole

structure buckles and I'll I have

nothing with like a minute left

whereas kindergarteners by contrast they

just start building right away there's

no power struggle right and

kindergarteners instead is putting

marshmallow on ones on average they put

it on four to five times so about four

minutes into it they're already putting

the marshmallow on top and sort of

testing it and so because of that

because they're sort of testing early

and often they're able to get to a

solution that actually works and it

literally consistently

the board they do better so step two I'm

calling a sort of work hard and for

every like design you see from Apple

right behind the scenes there's like

forty devices prototypes that you never

seen Thomas Edison said he came up with

you know ten thousand light bulbs before

he found one that worked James Dyson the

vendor of like the cyclone thing said he

had five hundred five thousand one

hundred twenty seven failed prototypes

before he had a mic you know a vacuum

that actually sucked like sucked like in

the sense that like it sucked it was

good right that was like a success right

the point is it's like whatever you do

do it like if you're like a sculptor

just sculpt if you if you you know paint

paint a ton if you like photography

don't say I'm just not a creative

photographer just go out and take a ton

of pictures and fail and learn for

basically what you're doing and you know

by doing this you sort of discover you

know you fail and you learn and you get

better it's interesting to know that the

guy who invented the microwave you know

other people had actually had the the

chocolate bar melt in their pocket but

he was the first person to actually do

something about it and actually have

that like kindergarteners approach of

curiosity and trying to figure out what

was going on there

so I actually had an experience where I

kind of implemented steps one into a

little a little while ago where I

remember reading as a kid that if you

know people will swerve more on the road

to hit turtles than they would snakes

which always seemed interesting to me so

I actually ran an experiment so I had

the curiosity and I went out and I

placed by the side of the road

alternating like snakes and turtles

right and then I collected data

in a lab coat so it looked official and

it turns out my hypothesis was wrong so

like actually people did swerve to it

snakes more than turtles but there are

turtle turtle killers amongst us that

got messed up but what's interesting is

that some people really cool like this

lady was really nice she started

throwing plums at my rubber snake you

encouraged it to like get off the road

it didn't move it didn't move in the end

or this guy this guy yeah he was like I

thought he's trying to get the tarantula

safety that's cool but then he just when

he got this car just ran it over anyways

or this guy he was cool like he was

saving the snake I was like that's cool

and he's like oh it's fake I'm gonna

take this home and like give it to my

wife or something and so hey

that's my snake I'm right here trying to

do some science so in hindsight I think

I think my mistake was trying to appeal

to his love of science that was the

disconnect but this is a great example

of like when I told people I did this

that I've released a video of it you

know people who like wait so like you

use you crouch in the bushes for like 10

hours like videoing cars and stuff and

I'm like yeah and for a lot of people

are like you're weird you're crazy but

that's sort of the point like part of

the creative process is just putting in

you know the elbow grease putting in the

time so for step three this is supposed

to be blank you guys so for step three I

think it's important to think about our

concept in general in society of what

creativity is back in people have noted

this but with the Romans we actually get

the word genius from them but to them

what a genius was was like a troll that

lived in your walls and at night when

you like had your piece of art you were

working on it would come out and like

sprinkle like creative dust on your work

of art and this had an interesting

impact because if you were really good

you're kind of humble about it cuz

you're like well I just got a really

good genius you know that lives in my

wall but if your work it's kind of

sucked then you know it's like well what

could you do my genius is kind of lame

right so it's like there's what could

you do and the sort of benefit of

thinking about it this way is it sort of

takes it out you know takes you a little

bit out of it and I think that's the

truth lie somewhere between the way we

think of genius and the way the Romans

did you know I don't believe you know

even partially that there's like little

trolls living in their wall in your

walls but there is important to know

that the part of the creative process is

just about getting lucky there's an

interesting book called good to great

and this author interviewed a bunch of

CEOs and ten of them like supposedly

these companies that will never fail

awesome ones and she tried to find her

he tried to find the common like thread

the thing that connected all of them and

what I appreciated is all ten of them

mentioned that you know

a lot of what happened they just got a

couple lucky breaks like they got some

they got lucky getting certainly there

was some skill involved but a lot of it

had to do with luck and as humans we

don't like that like we try to assign a

reason for stuff there's a there's a

fancy term called hindsight bias which

is when we look back at points that are

actually random we try to connect them

and create a narrative as an example

like if there was 1,024 of us in this

room and I gave each one of you a

quarter I said flip that ten times

statistically one of you would get 10

tails in a row and what happens usually

is the media swoops in and then you know

it's like let's look at Kevin like you

know he got ten tails in a row look at

his flip technique you know and his

fingers and the way his wrist was and

how his elbow and his posture like

that's what we do

it's funny even returning on that point

with good degrade of the ten companies

two of the CEO she profiled for the CEOs

for Circuit City and Fannie Mae because

the book was written like ten years ago

right which we know or I didn't work out

so well so whether you call it like luck

or karma or blessings I think it is

helpful to think there's some part of

this process that's a little bit out of

your control because then if you're

Thomas Edison you've build 9999 you know

light bulbs you don't say I give up

because you realize you trust the

process review james dyson you build

5,000 vacuums it's like trust the

process and keep going and i'm not

saying don't misinterpret of that being

creative is just it's all luck but my

point is is as you are creative and you

observe and you you know question your

world as you work hard and you you build

early and often you increase your

chances of getting lucky you're

basically giving yourself more quarters

to flip so you can get 10 tails in a row

and so my punchline today is that i

believe we are all more like way more

creative than we give ourselves credit

for it's just about understanding the

process so returning full circle how do

you come up with your ideas for the

first time ever the most unsecured

response i've ever given i'm proud to

say the key is to be curious to work

hard and to get lucky thank you

you