곧 20년차 셀러 로켓그로스 소싱법공개! (소싱상품 공개)/이렇게만 하면 시즌성 제품 쌉가능

Summary

In this video, the speaker shares effective strategies for sourcing products on Coupang, emphasizing the balance between seasonal and non-seasonal items. Non-seasonal products offer consistent sales, while seasonal products can lead to explosive growth if sourced in advance. The speaker highlights the importance of using data to select products, calculating margins, and being flexible with sourcing. For mid-season sourcing, domestic suppliers are recommended for faster delivery and reduced risk. Overall, the key to success lies in careful planning, proper risk management, and adapting to market demands.

Takeaways

• 😀 To maximize sales on platforms like Coupang, it's important to balance seasonal and non-seasonal products. Non-seasonal items provide stable sales, while seasonal products help generate explosive sales.
• 😀 Non-seasonal products ensure steady revenue but may not lead to huge spikes in sales. Seasonal products, if sourced at the right time, can significantly increase revenue.
• 😀 It's crucial to begin sourcing seasonal products at least two months in advance. This allows time for product testing, sample approval, and gathering reviews to boost credibility.
• 😀 If you're sourcing products during the middle of the season, non-seasonal products are safer to source, while seasonal products can be sourced locally for faster delivery.
• 😀 Local wholesalers offer faster shipping compared to Chinese suppliers. However, the cost per item may be higher, so you should carefully calculate margins before sourcing.
• 😀 It's essential to manage inventory by ensuring the right amount of stock is ordered, particularly for seasonal products, so you can sell through all stock before the season ends.
• 😀 For checking if a product will perform well, checking reviews and sales data on platforms like Coupang is key. Reviews help confirm if a product will likely sell well in the current season.
• 😀 A product that performed well in previous years, such as a popular padded scarf, can be a good option to source again during the same season.
• 😀 It's possible to find good margins even when sourcing locally, as long as the product's cost price is low enough and shipping fees can be negotiated for bulk orders.
• 😀 Flexibility and adapting to changing conditions are crucial in business. There is no one-size-fits-all solution, and success comes from making the right decisions based on current circumstances.

Q & A

What is the primary focus of the video regarding product sourcing on Coupang?

The video emphasizes how to effectively source both seasonal and non-seasonal products to maximize sales on Coupang. It explains the importance of balancing products with steady demand and those that can generate high sales during specific seasons.

Why is it important to start sourcing seasonal products at least two months in advance?

Starting two months in advance allows time for validating products through customer reviews, securing product samples, placing orders, and managing logistics, ensuring that the products are available at the right time for peak sales.

What is the benefit of sourcing seasonal products from domestic suppliers?

Sourcing from domestic suppliers provides faster delivery, reducing the risk of stockouts, and allows for more flexibility in adjusting inventory during the season. Though the cost may be higher, it enables quicker responses to market demand.

How does the video suggest mitigating the risk of overstocking with seasonal products?

The video suggests sourcing smaller quantities of seasonal products from domestic suppliers to test demand, thus minimizing financial risk in case the product doesn’t sell as expected.

What is the importance of reviewing product performance using customer reviews?

Customer reviews are a key indicator of how well a product is performing. The speaker demonstrates how analyzing reviews for past products can help predict future sales, ensuring that only products with proven demand are sourced.

What type of products should be prioritized for steady revenue according to the speaker?

Non-seasonal products, which can generate consistent sales throughout the year, should be prioritized to ensure steady revenue and form the foundation of a successful e-commerce strategy.

What was the example product used in the video to illustrate the sourcing process?

The speaker used a **padding scarf** as an example, explaining how to evaluate its sales potential based on customer reviews and the product’s performance in previous seasons.

How is the product's potential profit margin calculated?

The profit margin is calculated by comparing the cost price from the supplier with the retail price on the platform, factoring in additional costs like shipping. For example, a padding scarf was sourced for ₩3,600 and sold for ₩15,700, yielding a margin of 46%.

What does the video suggest about balancing seasonal and non-seasonal products?

The video advises that to maximize overall revenue, non-seasonal products should form the foundation of the business, while seasonal products should be added strategically to capitalize on high-demand periods.

What tools and resources are provided to viewers to help with sourcing?

The video offers a **sourcing checklist** and a **profit calculator** to assist viewers in evaluating product potential, calculating margins, and making informed sourcing decisions. These tools are available through the speaker’s Kakao channel.