How to build a £2million Bugatti Chiron

Summary

Christopher Sean, a member of Bugatti’s board, provides an exclusive look into the brand’s unique manufacturing process at their Atelier. The hand-assembly of each Bugatti takes up to two months, with precision and craftsmanship at its core. Each car is custom-built to meet the exact desires of clients, who can choose from over 30,000 color combinations. With a limited production of just 70 cars per year, Bugatti maintains an unparalleled level of exclusivity and performance. This commitment to quality and personalized service is what sets Bugatti apart in the luxury automotive world.

Takeaways

• 😀 The Atelier is the exclusive place where Bugatti cars are hand-assembled, focusing on the highest quality and perfection in production.
• 😀 Bugatti's production process includes receiving engines from Germany and assembling them within one week.
• 😀 The rear frame and powertrain are assembled in one of three assembly boxes, while the monocoque arrives from a supplier in Germany.
• 😀 Bugatti's factory doesn't use robots in assembly; everything is 100% hand-assembled, ensuring a unique, personalized process for each car.
• 😀 Bugatti cars are custom-designed to meet each customer's specifications, with over 30,000 color and component combinations to choose from.
• 😀 The factory operates without a traditional production line, using assembly boxes and skilled artisans for each stage of car assembly.
• 😀 Customers are involved in the configuration process, working directly with designers to ensure their car's components fit their vision and collection.
• 😀 Bugatti's production capacity is about 70 cars per year, with a lead time of two years for pre-ordered models.
• 😀 Over 250 cars are pre-sold, highlighting the exclusivity and demand for Bugatti models.
• 😀 The Bugatti Chiron (referred to as 'Serum' in the script) delivers an unparalleled acceleration performance, with a significant power upgrade over previous models.
• 😀 Bugatti prides itself on creating cars that are not just machines but works of art, tailored precisely to the customer's desires and performance needs.

Q & A

What is the role of Christopher Sean at Bugatti?

Christopher Sean is a member of the board and is responsible for prediction and logistics at Bugatti, specifically during wartime.

Where are Bugatti cars assembled?

Bugatti cars are assembled at the Atelier, which is the only place in the world where Bugatti vehicles are produced.

What is the process of assembling a Bugatti vehicle?

The assembly process begins with the receipt of the engine from Germany, followed by assembling the powertrain. The rear frame is then built around the powertrain, and the monocoque arrives from the paint shop. The wiring is installed, and the front frame is pre-assembled before the two modules are combined to form a single chassis.

How long does it take to assemble a Bugatti car?

It takes approximately two months to fully assemble one Bugatti car, with a team of skilled workers performing the assembly by hand.

Why does Bugatti not use robots in the assembly process?

Bugatti does not use robots in the assembly process because each car is meticulously hand-assembled to ensure the highest level of quality and perfection.

What makes the Bugatti assembly process unique compared to other manufacturers?

Bugatti's assembly process is unique because it does not follow a traditional production line. Instead, each car is assembled in individual assembly boxes, with each step carefully planned and executed by skilled artisans.

How does Bugatti ensure that the cars meet customer specifications?

Bugatti invites customers to the Atelier for a personalized experience, where they work with designers to configure the car to their exact specifications, ensuring that all components fit the customer's preferences and complement their existing collection of cars.

How many color combinations are available for a Bugatti car?

Bugatti offers over 31 standard colors, with more than 30,000 possible combinations, including various carbon fiber tints. If a customer cannot find the right color, Bugatti can also create a custom design.

How many Bugatti cars are produced per year?

Bugatti produces an average of 70 cars per year, or about two cars per week. As of now, over 250 cars have already been pre-ordered, meaning production capacity will be fully utilized for the next few years.

What was Christopher Sean's experience during his first test drive of the Bugatti Chiron?

Christopher Sean was shocked by the acceleration and power of the Bugatti Chiron. The difference between 1200 horsepower and 1500 horsepower was much more significant than he expected, offering an experience that set the Chiron apart from other high-performance cars like the Veyron.