How To Find WINNING Products for Your Shopify Dropshipping Store

Summary

In this video, Michelle B shares expert strategies for finding drop shipping products with high demand and low competition. The methods include using SEMrush to analyze SEO data, leveraging MyNia to track trending ads on TikTok, Facebook, and Pinterest, and exploring Etsy for personalized products through print-on-demand services. Additionally, TikTok’s Creative Center and DropShip.io’s sales spy tool are highlighted as free tools to analyze competitors' sales. These insights aim to help aspiring entrepreneurs find profitable products, avoid oversaturated markets, and stand out in the drop shipping business.

Takeaways

• 😀 Don't rely on generic product research software—most drop shippers are seeing the same products, making it harder to stand out.
• 😀 Instead of creating demand, drop shipping fulfills existing demand, so focus on products with untapped demand.
• 😀 Use SEMrush for keyword research—target low difficulty, high search volume, and low cost-per-click keywords for better results.
• 😀 Create a competitive edge by focusing on products with no strong existing brand presence on search engine results.
• 😀 Shopify offers a list of 150 certified drop shipping products, which can serve as a great starting point for research.
• 😀 Use tools like MyNia to analyze trending ads from platforms like Facebook, Pinterest, and TikTok by engagement, especially viral TikTok content.
• 😀 Viral content can greatly impact your sales—by optimizing ad creatives based on successful examples, you can increase your chances of going viral.
• 😀 Etsy can be a great research tool—search for products with the 'popular' tag to spot trending items that can be dropshipped.
• 😀 Print-on-demand services like Printify allow for custom products without upfront costs, blending drop shipping with customization.
• 😀 Dropship.io's Sales Spy tool helps you track how much your competition is making, giving you insights into potential profitability.

Q & A

Why might using standard product research software lead to failure in drop shipping?

Standard product research software often shows the same products to over 60% of users, leading to market saturation. This means you'll be competing with many others for the same products, which reduces the chances of standing out.

What is the core theory behind fulfilling demand in drop shipping?

In drop shipping, the theory is that businesses don't create demand, but rather fulfill existing demand by selling products that are already in demand. This means finding products with proven popularity, rather than trying to introduce entirely new concepts.

What specific settings should you use in SEMrush for effective keyword research?

In SEMrush, set the keyword difficulty to 0-30%, use transactional intent keywords, and sort search volume by descending order. This will help you identify keywords that are easier to rank for and have high search volume.

How do you evaluate potential drop shipping products using SEMrush?

Search for product-related keywords in SEMrush and track metrics like keyword difficulty, search volume, and cost-per-click (CPC). After compiling data for 10 products, look for those with low difficulty, high search volume, and low CPC to identify promising opportunities.

Why is it important to analyze the search engine results page (SERP) for your target keywords?

By analyzing the SERP, you can determine how many sellers are competing for the same keywords and whether large companies dominate the results. If the top results include major players like Amazon, it indicates high competition. However, if no strong brands appear, it could be a chance to capture that market.

How can MyNia help in identifying trending products for drop shipping?

MyNia filters ads by engagement on platforms like Facebook, Pinterest, and TikTok, allowing you to see which products are trending. If an ad has high engagement, it indicates the potential for virality, which can help in selecting products with high sales potential.

What is the advantage of using TikTok for product research?

TikTok is a platform where trends often start, making it an excellent place to discover products with viral potential. Tools like MyNia allow you to track trending ads, providing insights into which products are getting the most attention and engagement.

How can Etsy help in finding drop shipping products?

Etsy is useful for discovering trending and popular products, especially personalized items. Products marked as 'popular now' can indicate current demand. Additionally, using print-on-demand services like Printify allows you to sell customized products without upfront costs.

What is the benefit of using Dropship.io's Sales Spy tool?

The Sales Spy tool on Dropship.io lets you track the monthly sales of competitors. This can help you understand how well a product is performing and gauge its profitability by comparing it with other sellers in the market.

How quickly can you set up a drop shipping store using Shopify?

You can set up a drop shipping store on Shopify in under 3 hours, which is a quick and efficient way to start selling products online. Shopify also integrates with various drop shipping tools to streamline the process.