How to become PR MANAGER |Career in PUBLIC RELATIONS |Everything you need to know, Univ, Salary, Job

Summary

In this video, Shadish introduces the career of Public Relations (PR) management, emphasizing its importance in shaping public perception and media relations. PR professionals manage a company's image by handling media, responding to crises, and building relationships with key stakeholders. The video covers essential skills needed for success, such as communication, writing, and networking, as well as the career path, job responsibilities, and potential growth in the PR field. It offers a roadmap for pursuing a career in PR, from education to internships, and provides five tips for entering the industry.

Takeaways

• 😀 Public relations (PR) is all about managing the relationship between a company and the public, aiming to create a positive image without relying on paid advertisements.
• 😀 PR professionals work to get media coverage for their clients, drawing attention to stories in the media to boost visibility and promote products or ideas.
• 😀 The role of a PR manager is dynamic, involving the leadership of PR campaigns, managing teams, and handling communications across different stages of media engagements.
• 😀 Building and maintaining relationships with key media professionals is crucial for PR success, as these relationships become valuable assets over time.
• 😀 Public relations is essential in increasing credibility, improving brand sentiment, and generating sales leads by effectively communicating with the target audience.
• 😀 The PR industry is expected to grow due to the rise of social media and online presence, providing ample opportunities for skilled professionals.
• 😀 PR managers can pursue various career paths, including roles in media relations, marketing communication, social media management, and even freelancing after gaining enough experience and contacts.
• 😀 The average salary for PR managers varies, with entry-level salaries in India ranging from 4 to 8 lakhs INR annually, and higher roles offering up to 250,000 USD per year globally.
• 😀 Key skills for PR professionals include excellent writing and presentation abilities, PR-related skills, strong communication and interpersonal skills, marketing expertise, and networking.
• 😀 A PR manager’s day typically involves writing press releases, acting as a spokesperson, creating communication strategies, and managing client relationships to enhance visibility in the media.
• 😀 To pursue a career in PR, it's essential to gain early exposure through online courses, internships, and build a strong skill set. A relevant degree and advanced studies can further enhance career prospects.

Q & A

What is the primary role of a Public Relations (PR) Manager?

A PR Manager is responsible for maintaining and improving the public image of an organization, individual, or brand. They handle media relations, press releases, and create strategies to present their clients positively to the public.

Why is Public Relations important for businesses and individuals?

PR is essential for businesses as it helps build credibility, improve brand sentiment, and generate sales leads. It allows companies to distinguish themselves from competitors and maintain a positive image, even during crises.

What are the key skills required to be a successful PR Manager?

Key skills include strong writing and presentation abilities, excellent communication, interpersonal skills, marketing expertise, networking skills, and the ability to work under pressure while being creative and strategic.

How does PR differ from traditional advertising?

Unlike advertising, which involves paying for media placement, PR focuses on gaining media coverage through relationship-building and creating compelling stories that attract journalists to cover them, often leading to free publicity.

What responsibilities does a PR Manager have on a daily basis?

PR Managers are responsible for writing and editing press releases, handling media inquiries, creating communication strategies, organizing press events, and managing a PR team. They also work on crisis management and monitor public sentiment.

What is the potential career growth in the field of Public Relations?

PR offers various career paths, including roles such as Media Coordinator, Social Media Manager, Marketing Communications Director, and PR Consultant. The demand for PR professionals is expected to grow, especially with the rise of digital and social media platforms.

How much can a PR Manager expect to earn in India and globally?

In India, an entry-level PR Manager earns between ₹4-8 lakhs annually, while globally, the salary ranges from $75,000 to $200,000 for experienced roles, depending on the country and level of expertise.

What education is necessary to pursue a career in Public Relations?

A bachelor's degree in fields such as Journalism, Communications, Media Studies, Marketing, or Business is typically required. A master's degree in Public Relations can further enhance career prospects, and relevant internships provide valuable experience.

What are the top five tips for starting a career in Public Relations?

1) Know why you want to work in PR and demonstrate your passion. 2) Build the necessary skills, particularly in communication and networking. 3) Study Public Relations and consider obtaining a degree. 4) Stay socially savvy and consume a wide range of media. 5) Follow your passion and stay determined.

What industries or companies typically hire PR Managers?

PR Managers are hired by companies in industries such as branding, marketing, advertising, media, and public relations firms. Many organizations also have in-house PR departments. Notable PR agencies include Edelman, Weber Shandwick, and Blue Focus.